In this episode:
00:07 – I’m now using Wistia
00:52 – The advantages of Wistia player
01:49 – The trade-off in numbers
James Schramko here with an update and I’m going to tell you why I switched to Wistia for my video player on this site.
You’re probably watching this video or perhaps you’re listening to the audio on iTunes. But in any case, if you are looking at the video, you’ll see that the player is now a Wistia Player. So why did I change?
Why I Changed to Wistia Player
I’ve been a big fan of LeadPlayer this whole time and I still use it for videos that are not mine. LeadPlayer allows you to cache and opt-in in your video. Now Wistia also has that feature. They’ve recently released that, if you happen to use one of the world’s well-supported email providers. Now they don’t happen to use it for the one I use, but there is another thing they have that’s cool: and that is a call-to-action at the end of the video.
So I can still direct people to my free training in the video or I could put a direction to a webinar or something to that effect. The things that I do like about the Wistia player is that it gives a very good user experience. There’s zero leakage to YouTube. You can’t even see a little watermark in the corner which you could sometimes with LeadPlayer. It also allows for me to have very good SEO compatibility. It’s got an SEO description builder and it hooks in the video sitemap. And when those thumbnails appear on the search results and people click on them, it brings them back to my site.
Plus, one of the greatest things ever is now I’m able to pass the email variable into the video when I send a broadcast. And depending on how much of the video you are watching, if I have your email address I could then trigger a specific response. If you watch a certain amount of the video, then I could actually send you a follow-up. If you watch only a little bit then I could send you back to the video.
So these are the sort of smart integrations that you can really only get with Wistia and that’s why I’ve switched back across. So you’ll see me roll this out across the whole site. I’m looking forward to getting more SEO traffic, less leakage to YouTube and I’m still able to direct my traffic around this site for opt-ins.
Still Using LeadPages
I’m still using LeadPages and I’m still having an opt-in on my header bar. So, I might sacrifice 27 to 30 opt-ins a month from my LeadPlayer captcha. However, I expect there’ll still be opt-ins so let’s say I’m losing maybe 10 and I think that gaining SEO and the control and the ability to send someone back to another video is far more important. So that’s why I changed. I hope that all makes sense. I look forward to bringing you updates as we make changes to this site. I’m James Schramko and a special thank you to Wistia for making such good video technology.
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