Design is the first thing visitors will notice on your website, and for most that initial experience will decide how they view your company, if they stay, and ultimately whether or not they convert. If you doubt the impact of website design, just check out the numbers in this infographic.
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Discussed in the graphic:
– Why design matters
– The power of visual appeal
– Light or dark?
– What makes them stay?
– The stats on speed
– Layouting logic
Tweetables:
What design does for your business [Click To Tweet]
Make that first impression count. [Click To Tweet]
Looks do matter. [Click To Tweet]
Please comment below
Hi James,
This is one of the best info-graphics I have seen yet. Thanks for sharing with us and keep-em coming.
thanks ! be sure to share it
Definitely the best infographic.
Interesting on the dark vs light. I would say I personally like lighter websites with high quality images as “anchors”.
That’s why things like this are helpful to get real data opposed to your own opinion!
also remember that some markets have special preferences
I’m also curious about the dark vs. light results. I also like lighter websites as they are easier on the eye and more familiar. When I browse dark sites it takes me longer to navigate and make sense of the content because the fundamental black text on white background has been reversed, but at the same time I am intrigued by dark sites because they are rare and have a mysterious flavor to them. It would be interesting to design a site in both a dark and light theme using the same content and split testing the results, especially how it affects profits.
I was curious about it too and we are testing a dark versus light sales page with the dark page currently winning
Holy smoke! That is quite interesting. I’m going to try it out also.
Worth a try ;) This infographic was dark too …
Did you give up on daily videos because they weren’t delivering results?
No, I am testing for OTR version 2 for people who are shy to make videos
Fair call. Plus I guess then you can sell infographics as a productised service :)
Oh we already do that ;) we get lots of requests. The videos will be back on soon as well as podcasts. I’ve been doing other activities instead of making the videos. I do still
Make videos for SFB members inside the membership
James, one of your best infographics yet, some really great insights in there!
Thank you !
Nice! And that’s why it’s important on working to reduce your site load speed.
for sure!!