James: Why didn’t you move earlier on that? Was it because you didn’t feel the market would accept it? Obviously, they had no choice in 2020. But I’m thinking back to about the same time I first met you, and I’m guessing it was maybe around 2009 or 2010, I was doing the occasional speaking and I’m like, this is so unleveraged. And it’s a pain in the butt.
I’ve got to be away from home for a week any time I go to the States. Like, I lose a day of travel there, a day of travel back. I have to sleep to wash off the jetlag. And then I’m doing the hotels the whole time I’m away, and then all for 90 minutes. And a lot of face time, like, networking with people.
I’m sort of at the point now, when I go to a conference, I get exhausted from all the interaction, because I’m so used to just sitting at home in my board shorts. I spend the bulk of my time living in the same way that a lot of people have had to experience for the very first time last year, which is just chilling at home, and I’m really comfortable with that. So why didn’t you see that 10 years ago like I did? I’m just curious.
Peter: A lot of the times when we go through a change, it’s something we’re forced into, right? We might think we want to do something different. But if we get for it, you know, pushed or kicked… And what happened for me is when the real estate market crashed about 2008, 2009 we went from, at our live seminars, from seeing 300 to 400 people per weekend down, and we were doing those two, three, four weekends a month sometimes.
So you talked about traveling and seminars. My wife said, you’re never here. I’m like, What do you mean? I got home two days ago. She goes like, Yeah, you’ve been lying around dead, you know, from your stupid seminar. So what happened is we went from 300 or 400 people at an event, and it got smaller and smaller, and smaller and smaller, and we got down to where we had like 20 or 30 people at an event, and I said, we’re not doing this anymore.
We switched over at that point in time to doing everything through webinars. I mean, it was definitely a mix-up. We went from a bigger company down to a smaller company. And then now that people are just so used to doing Zoom stuff, and doing things online, whether it’s coaching or giving a presentation or talking to people or even, you know, meeting with someone about, Hey, I’ll buy your property, it used to be, Well great, where are you? Where can we meet? Let’s drive. And now it’s like, How about if we meet on Zoom? Okay. You know, so it’s been great.
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