To draw people’s eyes toward your website—and to convince them to stay, look around, and find something they like—it must have an effective mix of the best components.
When your site looks impressive, works like a dream, and gives visitors what they seek, you can bet that your audience will keep coming back.
So what are these quintessential elements that can make any website a powerful online asset for business?
- An attention-grabbing logo.
Consumers are quick to recognize brand imagery and associate them with businesses, so you need to keep this in mind when designing your logo. When you create one that represents your company’s identity, people can immediately identify it as yours, build trust in your business, and become loyal customers happy to spread the word about you.
Remember: Forty-one percent of Americans express distrust for companies with logos that they don’t like.
- Content that is original, useful, relevant, timely/evergreen, and engaging.
Internet users have voracious appetites for all kinds of content (articles, blog posts, videos, podcasts, infographics, images, etc.) that can do one or more of the following:
So that’s what you should aspire to accomplish each time you put new content on your webpages: Share news about your industry. Write a blog post about your latest product’s benefits. Upload a video showing customers having fun at your most recent event. Post photos that inspire consumers to contribute to the community, with your organization’s help. Create a podcast that answers your audience’s burning questions.
When you have plenty of quality content to offer, Internet users will make a habit of visiting your site regularly to see what new things they can discover—and they will get more people to check out your site as well.
Remember: Consumers spend 50% of their time online engaging with custom content.
- Snappy response.
Your audience wants quality information and user experience now—right now. And your website has to deliver every time.
So make sure your website demonstrates uninterrupted speed: quick transitions between pages, fast-loading images and videos, no-delay e-commerce transactions, etc.
Remember: Even a one-second delay in page response will already result in a 7% reduction in conversions.
- Smart opt-in forms.
People are happy to subscribe to your newsletters, emails and other offers once they identify your site as a quality source of information, products, services and experiences. Now, on your part, you have to make the experience of opting in a breeze for your audience.
Remember: Whether you use a time-delay hover box, a pop-up, or a lightbox pop-up opt-in form, you are taking several steps closer to converting mere visitors into active and engaged customers.
- An efficient autoresponder.
Once you’ve interested Web visitors enough to get them to sign up for emails and newsletters, your next best move would be to cultivate and maintain the conversation.
A hardworking autoresponder takes care of that for you. You can follow up on customers, duplicate your marketing efforts, keep your audience in constant communication, and build lasting and fruitful relationships with them.
Remember: Autoresponders help you sustain relationships with customers, with greater efficiency and lower costs.
- A no-fuss shopping cart.
Provide clear product images and details, enable easy ordering and order modification capabilities, and facilitate fast and secure payments and checkouts.
Remember: Site visitors become anxious about an online transaction’s success and completion, and can abandon the activity entirely, when pages load slowly or buttons and links fail to continue to the desired actions.
- A team adept at troubleshooting and resolving crucial functionality issues.
The people behind your website must be experienced programmers who can keep it running smoothly at all times thanks to their expertise in the following:
Remember: The way your website works reflects positively (or negatively) on your brand, so get only the best people to manage its functionality requirements.
Help your website shine brighter than the competition.
Your website has to command attention, engage with visitors, connect consumers with solutions to their needs, and offer an extraordinary user experience.
With all that working to your advantage, thanks to a flawlessly functioning website with all the crucial ingredients for top performance, your target audience will find themselves returning to your website again and again—eager for more of the unique value and quality that you can provide.
Ready to capture your audience’s attention with a powerful website of your own? Let our SuperFastBusiness Web Development team work their magic for you. Discover what we can do here.
7 ways to make your site a success [Click To Tweet].
Give visitors what they seek. [Click To Tweet].
Be original, useful and relevant. [Click To Tweet].
Quality info, great user experience. [Click To Tweet].