Links are still a foundation of the Google rankings algorithm. We still need to have amazing, high-quality, authoritative, trusted, important links pointing to our site. That’s what makes us look trusted, authoritative and important. If we don’t have links, we are not going to rank.
And it’s not a numbers game. It’s a quality game. I like to think of link building as an investment in your future. It’s an asset. Let’s say that you got a link from a high authority site. I got one recently from Harvard Business Review. I got my first article published in Harvard Business Review. Booyah! Yeah, thank you! In January, and they linked to my site.
That’s a high, high-authority, high-trust link. That’s pretty darn amazing. I don’t think they’re ever going to remove that link. That article is in their repository, it’s in their archives, it’s there forever. So just focus on link building as an asset that you are going to sell with your company. Just like you sell your company with an email list, with a retargeting list, with all the other assets that go with the business.
Watch the rest of Stephan’s presentation on SEO inside SuperFastBusiness