Robert Grant and Ian Chapman are the dynamic duo who produce great content relating to Facebook. To become the experts they have had to spend hours delving into the ‘ins and outs’ of Facebook. With the new attention put onto social media by mainstream press awareness is at an all time high. Now most media outlets, cinemas and newspapers are fully talking about Facebook. Robert and Ian also consult to high end clients.
The massive changes
Facebook is integrating with Paypal and the Visa network. Now people will be able to do business ON Facebook. this is a huge change because people will no longer need to leave Facebook to do business.
Facebook Places taking on the ‘Foursquare’ style of locational marketing places local business into the picture. Businesses can now interact with clients and users by using a reward system. Shops and restaurants are exploding with new opportunity and this changes the game for ever.
One Billion LIKE buttons.…
The consequence of this mass roll out of LIKE buttons have caused Facebook to now refer more traffic than Google. Now we refer people to new websites via friends and fan pages rather than just search engines. This is the biggest driver affecting buyer behavior more so than any time before. This is the exact same phenomena that the Link Liberation team were saying changes the traditional SEO game for ever.
Having a referral base with endorsed qualified traffic makes this a very interesting time to be using Facebook. Smart web masters can also use the Facebook connect feature to bring Facebook into your site. You can (depending on the Facebook pricey settings) now laser target specific demographics and run highly targeted marketing campaigns.
People will find out
At the click of a button people can share content fast driving endorsed traffic. Google must be wondering what to do about this. The other shift now is from one way marketing to integrated marketing. Modern marketers must integrate marketing channels to create a fan base. Fan pages, email marketing, viral friend referral and peer group influence used together mean you will have a super engaged audience. When we see crowds moving into a product or service area then we see a whole crowd becoming a larger crowd fast. The social movement creates a ripple effect. This is the same as when the cool kids at school create a new trend.
Offsite Integration with facebook
150,000,000 people per month are integrating with off site Facebook integration. When people on your site integrate with a plugin that connects to Facebook you will see faces and that implies social proof. Everyone sees the comments and they are almost always logged into Facebook so it is easy to place comments. When the faces belong to friends – then it is the best scenario possible. Visitors will find it hard to forget about you.
Is it dangerous to include the connect function because of leakage?
Sometimes you might not want to include a like or connect feature if you have a specific conversion path. If you have a blog then you can put a widget on the sidebar. These can also be used on an exit pop. This is a GOOD place to put it. I am adding one to my email subscription confirm page. Be strategic and think about the goal of the page.
Can we be too dependent on Facebook?
Some people build their entire business on the Facebook platform. Given FB’s consistent appetite for change users should be careful. Make sure you know the rules, Drive the traffic into your list and get into the Facebook game as much as you can while it is hot. Once you have a client list you have an asset. Facebook do make changes at times that are difficult to debate. Take the precautions such as having a dual admin for your account. That way if one person gets banned you can still manage the fan page. Participate but know the rules!
More Facebook Marketing Tips
With 5.4 Billion subscribed to fan pages you need to have one. Here are some ideas about what you can do on them:
- Give people a reason to belong to your page.
- Give them something as an incentive to be a member.
- Get a custom landing tab that offers great content.
- Give away something really really cool for your community of raving fans.
- Solve problems and share other peoples cool content like embedding Youtube videos and royalty free images.
- Spend a few weeks sharing great content and then ask them to help share the word.
- Every now and then you can make an offer.
- Events like teleseminars, webinars and information sessions can really enhance the money making side of the relationships.
Before you get started
Know the rules and the mindset for Facebook marketing. People are not there initially to buy something. You need to add value first then build relationships and offer solutions. Build a landing tab and offer them an incentive. Massive numbers are not the goal. A small focused group of raving fans are a way better and will help you grow your business faster. Keep it targeted and let like attract like.
Hot profit Tip
Locate a bestselling product and target those fans. This targeting is based around buying behavior. You are laser targeting people who have proven that they are already a buyer. This tip alone should turn your Facebook efforts into a profitable campaign… Books are a great starting point.
To get your Facebook education started:
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