SEO News Tips:
00:11 – Dig into analytics to see what’s making money
00:26 – Hook your website to Google Webmaster Tools
00:32 – Things to look at
00:43 – Set conversion goals
00:52 – What to do when data is not provided
01:12 – Keep developing long tail phrases
01:26 – More pages/posts mean more opportunities
01:30 – Some SEO tools will not report search engine rank
James Schramko here with a SEO news update.
In this episode I’m going to talk about Analytics and some changes in the marketplace regarding tracking of keyword ranking.
Gather data from your analytics
So you’ve got your good website, you’ve got good content on it, you’re getting some backlinks, you’ve got a little bit of social stuff happening, we know the basics and you’re doing a good job. Well done.
Now it’s time to dig further into your Analytics and see what’s making you the money. Be sure to hook your website up to Google Webmaster Tools and also Google Analytics. You want to be looking at things like the number of clicks on the links on your page. The pages that are getting indexed, the keywords that are making you the most money and you do that by setting goals where possible. If you can somehow tag a sale to a visit, you can actually see where the visit came from.
If it’s showing you that it’s not provided, “data not provided,” which happens, drill in to the secondary dimension of the landing page. It’ll at least tell you which page is getting the clicks; that’s in Analytics. But with Google Webmaster Tools, you can see the search query and the click through rates. So you can also guess which ones are getting you the best response.
Develop your long tail keywords
What you want to be doing is to keep developing those long tail keyword phrases, product names, author names, phrases like how to and reviews. They will bring the buyers and those people turn into your good traffic. Keep adding pages, you get more opportunities.
Updates on Raven Tools and Ahrefs
There’s been a bit of discussion this week about some of the tools such as Raven Tools and now it appears that Ahrefs are not going to be reporting search engine ranking so it’s really important that you hook into these Google Tools which is of course what they want.
I want to assure you, it doesn’t change anything with our SuperFastBusiness.com reports. We don’t use those tools to get the data that we get. We have other ways to do it that are highly accurate.
I hope you’ve enjoyed this little quick SEO update. I’ll catch up with you soon.
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