Some time back, I switched video players. This has resulted in great SEO benefits.
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In this traffic update:
00:17 – Wistia’s SEO feature
00:44 – Encourage clicks with video thumbnails
01:16 – Should you stop loading to YouTube?
Tweetables:
Get tremendous video SEO results. [Click To Tweet].
Which video player should you be using? [Click To Tweet].
Transcription:
James Schramko here from SuperFastBusiness.com. Today I want to talk about how you can get twice the impact from your videos, and I’m going to show you some specific results from this site, SuperFastBusiness.com, and how the results are working for me and how you can apply it for you.
Wistia’s SEO Feature
OK, so a little while back I switched my videos over to Wistia. Wistia makes beautiful videos, it’s what I use to play videos on my websites. Now here’s the thing: they have a really good SEO feature, and if you take the time to fill it out, you’ll start to get tremendous SEO results.
I’m going to show you, right now, some of the results that I’ve been getting from using Wistia videos on my site. You’ll be able to see thumbnails indexed in Google search results for specific phrases that usually tie in with my subject titles and page descriptions. And the best thing is, when people find them in the results, they are certainly more likely to click a thumbnail picture than just a standard text listing, plus it takes people straight to my site.
Instead of being a YouTube video and going to YouTube, it’s coming to my website. So I’m starting to see a tremendous SEO impact because I switched to Wistia for my players.
Get great SEO results when you use Wistia
What About YouTube?
Now does that mean you shouldn’t load to YouTube? No. Load your videos to YouTube as well, because YouTube will still send out newsletters to subscribers, asking them to go and have a look at your videos. So some of my listeners have sent me a video suggestion that YouTube have sent them in their emails. So YouTube are marketing on my behalf, driving people to my YouTube channel.
Now the thing is, when you put your video to YouTube, and when you put it to your site, give it a different name. Now you can double-dip. Now you might actually pull up a search result for the same video but under different search phrases so you’re effectively casting your net broader.
So my tip for today, my action suggestion, is use Wistia videos on your website, and use the SEO function, because you will get more search traffic to your website for just doing that step.
I hope you’ve enjoyed this, be sure to comment below. I’m James Schramko, catch you again soon.
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Siegmar Gebele says
November 21, 2013 at 10:49 amhelpful as always, thx james!
James Schramko says
November 21, 2013 at 1:17 pmpleasure
Denise Oyston says
November 21, 2013 at 1:30 pmThanks James I took up Wistia on your suggestion and we have a home page video on page one…….what is also amazing is you can get Wistia to match your teeshirt as well :) :)
James Schramko says
November 21, 2013 at 1:40 pmThat is actually our SOP – match my T-Shirt colour. You noticed!
Denise Oyston says
November 21, 2013 at 3:49 pmOhhhhhhhhhhhh I have only just noticed. You must normally wear a lot of blue :) Great branding James.
James Schramko says
November 21, 2013 at 9:55 pmI do wear a lot of blue
Peter Moriarty says
November 22, 2013 at 12:10 amI love this touch… expecially that it’s in the SOP – great!
James Schramko says
November 22, 2013 at 12:15 amyeah cool one huh!
Mike Erickson says
November 22, 2013 at 2:46 pmThe color of the video controls matching your shirt color is boss-mode.
James Schramko says
November 22, 2013 at 3:11 pmso many people like that so I guess yes! And it is more fun for the team
Jared says
November 21, 2013 at 3:58 pmJames, as long as we’re talking video production awesomeness, I really like your white and gray background with the dark chair (which is blurred) in your shot. Looks real good how it’s focused on you with the simple, clean, blurred background.
Mike Erickson says
November 21, 2013 at 1:46 pm+1 Great Advice!
James Schramko says
November 21, 2013 at 9:55 pmappreciated
Tim West says
November 21, 2013 at 2:07 pmInteresting James, I ‘ll check it out for Melissa’s site Cheers
James Schramko says
November 21, 2013 at 9:55 pmcool!
Elise Ramsay says
November 21, 2013 at 2:12 pmJames! Well said, sir. It’s really nice to see someone clearly explaining how using both tools intentionally can be successful. One thing I’d add is that YouTube can be great for a different kind of content than that which you’d like on your website. Thanks for the great post!
James Schramko says
November 21, 2013 at 9:55 pmExcellent point Elise
Ileane says
November 21, 2013 at 2:43 pmHi James. Can you please share a video showing how you set up the SEO features on a Wistia video and how it differs from the SEO you’re doing on the YouTube version of the same video? Pretty please…..
Thanks!
James Schramko says
November 21, 2013 at 9:49 pmHey Lleane check this out http://wistia.com/doc/video-seo
Carol Amato says
November 21, 2013 at 3:36 pmFirstly, BEAUTIFUL illustration of implementing the strategy you taught a while back about listening to the language of your readers/subscribers…
I’m definitely part of the mix of folks that spurred you on to mention some of the elements you did in this video (correct me if I’m wrong) –> Thanks for being a great example (in the speed of implementation) of your own verbal teaching, which is lacking today!
Secondly, I appreciate you reporting back with a follow up of how you’re getting great results!
And, I second Ileane’s request… ;-)
Thanks so much,
Carol Amato
P.S. I tried to put text cover on video so as to give topic of video in a nutshell like you do, and it looked shoddy… Not sure what font and/or process you’re using, but if you want to share, I’m all ears!
James Schramko says
November 21, 2013 at 9:54 pmCarol you were the reason I made this video. It was a response to your first question. We check the results anyway however I figured others would like to know based on your question prior.
Carol Amato says
November 21, 2013 at 10:10 pmWow, thanks so much – I count it a privilege to be considered a relevant ‘avatar’ – love it!
How refreshing to see someone so IN TUNE!
James Schramko says
November 21, 2013 at 10:15 pmFrom my point of you my customers are my most important people to listen to ;)
James Schramko says
November 21, 2013 at 9:55 pmThe Font I use is Helvetica Neue
Carol Amato says
November 21, 2013 at 10:11 pmTHANKS for sharing that! :)
Marina says
November 21, 2013 at 5:43 pmThanks for another brilliant resource James – Wistia looks like a lifesaver. Love these innovative gizmos that just make life easy.
James Schramko says
November 21, 2013 at 9:53 pmMe too!
FK77388 says
November 21, 2013 at 9:37 pmOr use html5 tags to get the same effect.
Anthony says
November 21, 2013 at 9:48 pmNice player James, however I can not seem to get your videos appearing in search results, I tried “why I switched my videos over to wistia”. Can you give us an example of where it’s working?
James Schramko says
November 21, 2013 at 9:53 pmThere are several examples in the video and when I search for it using a proxy browser it comes up https://www.google.com/search?&output=search&sclient=psy-ab&q=why+i+switched+my+videos+over+to+wistia&btnK=
ginadblog says
December 2, 2013 at 7:41 pmThank you James for this information. I’ve been following this model but with Vimeo as my player on my website. Do you believe Wistia is a better platform than Vimeo?
James Schramko says
December 2, 2013 at 11:50 pmYes I do like Wistia more. It is cleaner, has richer features and is an amazing company. The tools that can be used with it make it very powerful.
ginadblog says
December 3, 2013 at 4:08 pmThanks James. It is a nice looking player.