When would you hire your first team member? For context, I’ve just mapped out my content strategy for social media, and I’m a little overwhelmed at how many hours will go into it, rather than putting that time into building the machine itself.
So, really, the main context we need to know is, where are you at with your offer that converts? If you’re not making sales yet because you need your social media strategy to do it, then it’s a question of, can you afford to risk the money that it would take to hire someone in the hope that you would get the money back? And I’d say there’ll be a timeframe involved there and a high degree of uncertainty. If you have an offer that converts, then I would start reinvesting some of that back into scaling team, if you feel the market is big enough to scale.
So in my own journey, I actually reinvested money from my affiliate sales back into content writing, and then support to handle the bonuses. Also, then it comes down to social media. Are you going to be doing social media as you, or as a business, or are you having your team member be you? So I know some coaches, for example, where they have their team members being them.
In my own case, my team does upload videos to my personal LinkedIn, but I’m still me. I’m the one answering questions, I’m the one making the videos and I’m definitely the one operating my own personal Instagram and Facebook accounts. Because I think we’re in an age where being you is actually valuable. It’s a good time to build personal authority.
So just a quick summary. If you have an offer that converts, if you’ve got better things to do, if you can hire team members to follow your social media plan, and if you’re only doing the right things, you’re not making any waste, then by all means, start on that process.
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