Value contrast as a sales tool, lessons from a business journey, the power of empathy and more – it’s all in the most recent episodes of SuperFastBusiness.
648 – Lessons From FreshBooks’ Co-Founder Mike McDerment
In the podcast:
00:52 – The snail mail service
03:06 – Solving others’ problems by solving one’s own
04:22 – How to reduce churn
05:50 – Delivering targeted messaging
07:47 – When you communicate too much
09:03 – Small team, big team
11:33 – A rule of disclosure
14:12 – Casting a longer shadow
14:53 – The benefits of “keeping secrets”
17:01 – On the topic of fundraising
20:56 – The length of a cycle
22:19 – If you’re going to take someone’s money…
24:42 – Mike’s favorite tool
Keep your business solutions up to date with help from James
318 – Essential Internet Marketing Tools For Every Online Business
Best tools to use and must-haves for every Internet marketer.