OTR (Own The Racecourse) has been updated for 2017. See what’s changed and what’s continued to work since the game-changing course was introduced five years ago.
Discover the best tips on how to find and train your new content manager.
Learn the best content and ad practices from the future kingpin of the traffic scene, Justin Brooke.
The next step after publishing is syndication, making sure that your content is seen. With the help of the Internet, there are numerous ways this can be done. Find out what methods are used in the ‘Own The Racecourse’ strategy. Syndicate Next module: Measure Tweetable: Interaction promotes trust, relevancy and authority. [Click To Tweet]. Do […]
Videos are an effective way of capturing your target audience’s attention and creating an emotional response to your message.