James Schramko here. And if you’re not making enough money, the chances are you are doing too many things. And I know that sounds counterintuitive. But here’s the thing, I like to surf, right?
I’ve got surfboards everywhere. I’ll show you one over here. There’s one there, there’s one there. And there’s a lot more in other places, which I won’t show you now. But what I’ve learned about the surfing industry is some of the old-timers, they still hand-shape boards from blanks and it takes a long time.
But what the commercially successful shapers have done is they’ve got a good board and then they measure it with lasers and very fine instruments and then they load that into their computer as a file. And what they can do then is, say there’s a shaper in San Diego, he can license out his computer file to a shaper in Sydney, who then will load it up to the computer and then they print out. They get a machine that actually cuts the surfboard from a blank electronically, so it just does it automatically. And then what you end up with is a very similar board to what the hand-shaped board would look like, except it’s obviously very accurate. And then they can just finish it, sand it down and paint it and do all the rest of it. So you really cut down the process dramatically. But now the surfboard shaper can license his shape to different countries and get leverage.
So just in summary, that shaper has done a lot less work. He did it once but leveraged it, and now he’s able to expand internationally. So that’s what the big surfboard companies are doing. And even the little shapers now, apart from having to just raise their rates and raise their rates, if they want to hand-shape, or live on a low income, that’s what they’re doing now. I’m seeing people from Indonesia do it. People from the USA do it, people even in Australia doing it and now they can produce more equipment.
So, how does that apply to you? Think about the work that you’re currently spending your time on, lists down your activities. If you’re writing sales copy, or you’re doing any sort of computer programming work, or you are editing your own podcast, then stop doing that. I don’t do those things. You shouldn’t do those things. Get help. Hire a professional and then once it comes out, you can still hand-finish it. If you want to put your own touch on it. This is how you Work Less and Make More.
I’m James Schramko. Thank you for watching this video.
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