My business could really be defined a lot in terms of the things I don’t do. So I’m not scurrying around preparing for product launches. I’m not managing a big army of affiliates. I’m not doing endless social media lives. I’m not posting a string of meaningless questions like, what’s your favorite color, on Twitter every five minutes. I’m not spending a lot of time in my office.
What I do spend time with is my customers, my team, and thinking about my business, and I do my thinking time away from the office. And it’s very casual. Just when I can relax and let go is when my best ideas come. Some of my greatest innovations, they come to me when I’m surfing, or when I’m just driving, or just walking or just down at the park, you know? I might think of something and it just pops into my head because I’ve let go of this constant need to be switched on, and I actually feel more relaxed, and it flows through to everything you do.
And the crazy thing is you can make a lot more, you can work a lot less when you start to harness this idea of letting go, of needing to do everything, to be everywhere, to try every part of your model. Just pick the two or three items that work really well for you. And repeat those and do more of those, and just drop away the things that don’t have a yield. And part of the journey towards that is actually tracking the data or the information. So logging the tasks you do. Getting a measure of your effective hourly rate is a terrific way to start making decisions on what things you should do more of and what things you should drop.
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