The reason most people have a small business is they’re still thinking about their business today.
When I started my business, I’d always think about my business in five years or 10 years from now. And that’s the secret for Amazon, too. Jeff Bezos always thinks about the future and he thinks, what won’t change? And people will always want a great range of products at the cheapest prices and he’s been building Amazon around obsessing over the customer. So he’ll do things initially that don’t work out, like, he went seven years without making a profit, because he was thinking about long game.
And now he owns the race course. Really, he owns everything.
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