James Schramko here. Today, I want to give you a quick suggestion on how you can improve just about any presentation that you have or any sales letter or wherever you present your offer. And that is learn from our sales background, and we know that most objections are presented by the salesperson.
This is from research from Neil Rackham in SPIN Selling. That being the case, go through your presentations and go through your offer and see if there are any instances where the thing you are talking about has nothing to do with the sale, has nothing to do with the offer and then remove it.
Sometimes, presenters like to put in a quirky story because they think that it’s going to put them in a good light or make the audience laugh but it has nothing to do with the point or the offer trying to be made. So, if you have those, take them out and get a more direct hit with the result that you’re trying to achieve. So, everything must support the sale. That is a filter worth putting into any offer you make or any presentation.
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