Whenever you get the urge to tweak your business, ask yourself this - is it really necessary or are you just bored?
Discover why knowing the difference between the two could help you and your business avoid unwanted problems.
James: Nice. When things are going well, you’ll want to meddle because you’re bored. You shouldn’t.
Rob: This is just it. Do you know how many problems I’ve stopped people from creating by saying, Are you bored? And they say, Yes. I’m like, good, then don’t do anything. Sit on your hands. Don’t just do something, sit there.
Because business is such a wonderful tool for people who have a dopamine dependency, or serotonin dependency. We want to get more, we want to go more, we want to go more. There’s a reason that entrepreneurs…
James: Probably why people overwork, because they just get in love with the game of just going harder, staying longer, hustling and grinding. It becomes a thing unto itself.
Rob: Yeah. Yeah. So when you’ve got that, you have to understand that if you’re bored – and this is, again, we go back to the inward reflection part of things – if you’re bored, go get your entertainment elsewhere. You know, I think that’s like, the next line.
James: It is. Business is for money. Get your entertainment elsewhere.
Rob: That’s it. When I realized this lesson – again here, respect to Keith Cunningham, because this is where it came from – is, I’d be unscheduling things on my calendar. I basically said, what is my entertainment? What do I get fulfillment and joy from that has nothing to do with business? Live music, movies, going to theater, whatever – put those things on the calendar.
Because then, when there’s that moment of like, Oh, I’m so bored, maybe I’ll fiddle with it. Don’t fiddle. Wait till the live show. And I cannot tell you – it’s oblique, but it works.
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