SFBTV SuperFastBusiness® Online Business Videos With James Schramko on Apple Podcasts https://www.superfastbusiness.com Mon, 21 Jan 2019 13:16:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.3 Tune in as James Schramko from SuperFastBusiness®, best selling Author of Work Less, Make More, covers online business tips, team building, business strategy, personal productivity, marketing, sales and more with his 2-minute videos. James Schramko clean episodic James Schramko james@superfastbusiness.com james@superfastbusiness.com (James Schramko) 2019 SuperFastBusiness® SuperFastBusiness® Online Business Tips With James Schramko SFBTV SuperFastBusiness® Online Business Videos With James Schramko on Apple Podcasts https://d2rp9ogikj5dfh.cloudfront.net/SFBTV/SUPERFASTBUSINESSTV-PODCAST-LOGO.jpg https://www.superfastbusiness.com james@superfastbusiness.com Tune in as James Schramko from SuperFastBusiness®, best selling Author of Work Less, Make More, covers online business tips, team building, business strategy, personal productivity, marketing, sales and more with his 2-minute videos. Make A Change https://www.superfastbusiness.com/self-effectiveness/make-a-change/ Mon, 21 Jan 2019 11:31:27 +0000 https://www.superfastbusiness.com/?p=52703 James Schramko here, and I am in the city, where I'm watching a lot of people walking around in suits and ties. It actually reminds of when I used to come into the city. 1991, I was a trainee debt collector, and I was earning $18,500 per year. I don't do that anymore. Of course, I wrote a book called Work Less Make More, which explains some of the things that I did and that you could do, too, to design a lifestyle that is very different to what other people are doing. So here's the big point today. If you're not happy with the way life is, you can do something about it. There's plenty of things that you can do to change your lifestyle and design it the way you want. If you don't want to wear a suit and tie or go into the city, you don't have to. So question everything, make a change, see what's possible. See our products HERE. Are you living life like you've got no choice? Get a fresh viewpoint from James.
It actually reminds of when I used to come into the city. 1991, I was a trainee debt collector, and I was earning $18,500 per year. I don't do that anymore. Of course, I wrote a book called Work Less Make More, which explains some of the things that I did and that you could do, too, to design a lifestyle that is very different to what other people are doing.

So here's the big point today. If you're not happy with the way life is, you can do something about it.

There's plenty of things that you can do to change your lifestyle and design it the way you want. If you don't want to wear a suit and tie or go into the city, you don't have to. So question everything, make a change, see what's possible.

See our products HERE.]]>
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Which Group Of Customers Should You Work With? https://www.superfastbusiness.com/business/which-group-of-customers-should-you-work-with/ Mon, 21 Jan 2019 09:45:49 +0000 https://www.superfastbusiness.com/?p=52693 James Schramko here. Today, I'm going to share with you how to clarify which group of customers you should work with. So, what I try and do is I actually score my customers and I work out which customers I enjoy working with the most. Who can I provide the most value for? That is a good indicator as to who I should be working for. In fact, I look for the opposite as well. Which customer drives me nuts? Who irritates me? Who can I not help that much or who is not paying enough to make it worth my while? Which in turn makes it an unhappy situation. So, if you can work out your best customers and your worst customers and then you put in excluders to get rid of the ones who you shouldn't be working with; i.e who this is not for and set your filters and then tune those filters to attract just the right customer then you're going to have a joyful business. So, the easiest step is to analyze who you've already dealt with, and who gets you excited, and who gets you annoyed and frustrated and that should be the guiding star as to who you're best working with and can provide the most value for and they will probably be fun to deal with and they'll pay you well. See our products HERE. How to find your ideal customer profile for running a joyful business!
So, what I try and do is I actually score my customers and I work out which customers I enjoy working with the most. Who can I provide the most value for? That is a good indicator as to who I should be working for. In fact, I look for the opposite as well. Which customer drives me nuts? Who irritates me? Who can I not help that much or who is not paying enough to make it worth my while? Which in turn makes it an unhappy situation.

So, if you can work out your best customers and your worst customers and then you put in excluders to get rid of the ones who you shouldn't be working with; i.e who this is not for and set your filters and then tune those filters to attract just the right customer then you're going to have a joyful business.

So, the easiest step is to analyze who you've already dealt with, and who gets you excited, and who gets you annoyed and frustrated and that should be the guiding star as to who you're best working with and can provide the most value for and they will probably be fun to deal with and they'll pay you well.

See our products HERE.
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When You Get Bored https://www.superfastbusiness.com/self-effectiveness/when-you-get-bored/ Fri, 18 Jan 2019 09:00:03 +0000 https://www.superfastbusiness.com/?p=52645 "Your videos are boring. Stop wearing the same black t-shirt," they said. Well, it reminds me of this copywriting saying that you get tired of your copy before the customer does. In other words, we can get a bit stale, we can get a little bit bogged down in our own stuff and what's boring to us might not be boring to someone who's never ever seen it. Sometimes, the boring stuff is where the money is. But in any case, today, I thought I'd wear a bright shirt to say, 'Hey, I can keep it fresh. I can take the feedback.' Hopefully, it's put a spark of color into your day as it has with mine. And I encourage you with your own business, don't change things just because they're boring to you. Make sure your customers want a little bit of change too. So, this t-shirt today is a special treat for my team who have been editing all my black t-shirt videos, and I'm going to mix it up a bit for you from now on. Cheers! See our products HERE. Why the freshness of a marketing strategy is a matter of perspective.
Well, it reminds me of this copywriting saying that you get tired of your copy before the customer does. In other words, we can get a bit stale, we can get a little bit bogged down in our own stuff and what's boring to us might not be boring to someone who's never ever seen it.

Sometimes, the boring stuff is where the money is. But in any case, today, I thought I'd wear a bright shirt to say, 'Hey, I can keep it fresh. I can take the feedback.' Hopefully, it's put a spark of color into your day as it has with mine.

And I encourage you with your own business, don't change things just because they're boring to you. Make sure your customers want a little bit of change too. So, this t-shirt today is a special treat for my team who have been editing all my black t-shirt videos, and I'm going to mix it up a bit for you from now on. Cheers!

See our products HERE.]]>
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Work Less, Make More Update https://www.superfastbusiness.com/self-effectiveness/work-less-make-more-update/ Thu, 17 Jan 2019 09:29:00 +0000 https://www.superfastbusiness.com/?p=52364 James Schramko here. Today, I want to share with you some exciting news about Work Less Make More. You may recall about a year ago, I published this book, Work Less Make More. Well, today, I want to remind you that it has a new cover. That's right. This is what it looks like now in Amazon and Audible and also soon from good bookstores near you. What is inside Work Less Make More? Well, I go through my tips about personal effectiveness, about planning and goal-setting, focus and the power of 64:4, building a team, creating an offer that converts, cash flow and the profit formula, customer lifetime value, choosing the right business model, no compromise and then a conclusion. What does that all mean to you? It means you can actually work less and make more. Please read the book. There has been hundreds and hundreds of this book sold over the last year. There's been even more audibles since June when it came out in Audible. It really is worthwhile for you to have a quick read. I hope you enjoy it, and please send me an email with your results. I'm looking to feature some case studies on my podcast at SuperFastBusiness.com. So, read the book, apply the action steps at the end of each chapter and tell me what results you've got. Look out for it in Amazon, Work Less Make More by James Schramko. Important update regarding the book authored by James Schramko: Work Less, Make More.
You may recall about a year ago, I published this book, Work Less Make More. Well, today, I want to remind you that it has a new cover. That's right. This is what it looks like now in Amazon and Audible and also soon from good bookstores near you.

What is inside Work Less Make More? Well, I go through my tips about personal effectiveness, about planning and goal-setting, focus and the power of 64:4, building a team, creating an offer that converts, cash flow and the profit formula, customer lifetime value, choosing the right business model, no compromise and then a conclusion.

What does that all mean to you? It means you can actually work less and make more.

Please read the book.

There has been hundreds and hundreds of this book sold over the last year. There's been even more audibles since June when it came out in Audible. It really is worthwhile for you to have a quick read. I hope you enjoy it, and please send me an email with your results. I'm looking to feature some case studies on my podcast at SuperFastBusiness.com.

So, read the book, apply the action steps at the end of each chapter and tell me what results you've got.

Look out for it in Amazon, Work Less Make More by James Schramko.





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A Fantastic Promotion Source To Sell More https://www.superfastbusiness.com/conversions-selling/a-fantastic-promotion-source-to-sell-more/ Wed, 16 Jan 2019 15:14:00 +0000 https://www.superfastbusiness.com/?p=52633 James Schramko here. And today, I want to share with you a really great source for you to get promotions of your products or services. So the product or service source that I referred to is yourself. This is simply a case of segmenting your database so that when people buy things, your database has a look to see what else they've purchased and if you can spot patterns where people should be buying one thing if they bought another. Make that recommendation with sequential email offers. Certainly, you can do it in the shopping cart when people buy but that can be a little bit aggressive. Some people refer to this as "upsell hell". And if you push people a little bit too hard, you'll generally burn that customer and they'll leave your list and they might have had a bad experience. So, I generally go a little bit more conservative when it comes to people buying. Let them buy, give them a great experience, let them be established. And then you can make referrals and recommendations through your own email database and of course through social media and multiple subscriptions. So the best source of a referral for more products and services is you. Set up those systems. Simple sequential follow-up systems that are segmented and database driven can add massive amounts to your business. This is the kind of thing I talk about in my book, Work Less Make More. It's available on Amazon and Audible. Go grab it. Get Work Less, Make More HERE. A great tip on upselling without upsetting your customers!
So the product or service source that I referred to is yourself. This is simply a case of segmenting your database so that when people buy things, your database has a look to see what else they've purchased and if you can spot patterns where people should be buying one thing if they bought another.

Make that recommendation with sequential email offers. Certainly, you can do it in the shopping cart when people buy but that can be a little bit aggressive. Some people refer to this as "upsell hell". And if you push people a little bit too hard, you'll generally burn that customer and they'll leave your list and they might have had a bad experience.

So, I generally go a little bit more conservative when it comes to people buying. Let them buy, give them a great experience, let them be established. And then you can make referrals and recommendations through your own email database and of course through social media and multiple subscriptions. So the best source of a referral for more products and services is you. Set up those systems. Simple sequential follow-up systems that are segmented and database driven can add massive amounts to your business.

This is the kind of thing I talk about in my book, Work Less Make More. It's available on Amazon and Audible.

Go grab it.

Get Work Less, Make More HERE.

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Cut, Paste, Fail https://www.superfastbusiness.com/business/cut-paste-fail/ Wed, 09 Jan 2019 16:49:56 +0000 https://www.superfastbusiness.com/?p=52452 James Schramko here, and I'm out and about today. But while I was surfing, I had this sort of thought, and I really want to share it with you. And that is, if you cut and paste someone else's business, you'll probably fail. I mean, it happens to me a lot. My suppliers say that people have ordered an exact copy of my own business. And whilst I'm thrilled that my business is going so well that people want to copy it, and I do publish trainings inside my membership, and then of course there is my membership, people cut and paste me all the time, but I can't help but think they're missing the relevance for their own audience. They're missing the idea behind it. Don't just copy and paste. Be inspired or model from things, but put your own authenticity on it. Be your own person, and then you'll succeed. See our products HERE. It's alright to be inspired. Copycats however, rarely if ever, succeed.
But while I was surfing, I had this sort of thought, and I really want to share it with you.

And that is, if you cut and paste someone else's business, you'll probably fail.

I mean, it happens to me a lot.

My suppliers say that people have ordered an exact copy of my own business. And whilst I'm thrilled that my business is going so well that people want to copy it, and I do publish trainings inside my membership, and then of course there is my membership, people cut and paste me all the time, but I can't help but think they're missing the relevance for their own audience.

They're missing the idea behind it. Don't just copy and paste. Be inspired or model from things, but put your own authenticity on it. Be your own person, and then you'll succeed.

See our products HERE.

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What You Don’t Know About Your Offshore Team https://www.superfastbusiness.com/business/what-you-dont-know-about-your-offshore-team/ Tue, 08 Jan 2019 13:16:22 +0000 https://www.superfastbusiness.com/?p=52079 James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business. You live in a Western society, you're watching this video, you have a business, you're an entrepreneur. That's a pretty typical scenario and a lot of these businesses like yours and mine are hiring people overseas. Now, what I've noticed about some of these cultures is often an employee or a contractor will default to cheap if there's a choice. If there's a choice between an expense or free, they'll usually pick free even if it takes more time, even if it's less effective. So, I encourage you, look into your systems and processes and question, what tools and resources are you using? How did they get to that? And why do we use that? And is there a paid alternative that can get you a faster result? A classic example would be the kind of tools that are available to do transcriptions these days. There are paid accurate services that can really leverage your team rather than the free manual way of having your team member actually transcribe it word for word. That's just one example but there's so many of these. I use little services and external contractors to help my team and tools of course to automate things to fast-track things. That way, my little team can actually get the output of a really big team for just a little bit of extra investment and wise investment. So that's what I suggest you do. Have a look inside your business and see what could you speed up, leverage, or take advantage of if you were to upgrade. Could you help your team members have faster internet? Could you get them better hardware? Could you use a tool to help them do something they're doing manually? I hope this has been helpful. I look forward to speaking with you with the next tip. See our products HERE. James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business. - You live in a Western society, you're watching this video, you have a business,
James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business.



You live in a Western society, you're watching this video, you have a business, you're an entrepreneur. That's a pretty typical scenario and a lot of these businesses like yours and mine are hiring people overseas.



Now, what I've noticed about some of these cultures is often an employee or a contractor will default to cheap if there's a choice. If there's a choice between an expense or free, they'll usually pick free even if it takes more time, even if it's less effective.



So, I encourage you, look into your systems and processes and question, what tools and resources are you using? How did they get to that? And why do we use that? And is there a paid alternative that can get you a faster result?



A classic example would be the kind of tools that are available to do transcriptions these days. There are paid accurate services that can really leverage your team rather than the free manual way of having your team member actually transcribe it word for word.



That's just one example but there's so many of these. I use little services and external contractors to help my team and tools of course to automate things to fast-track things. That way, my little team can actually get the output of a really big team for just a little bit of extra investment and wise investment.



So that's what I suggest you do. Have a look inside your business and see what could you speed up, leverage, or take advantage of if you were to upgrade. Could you help your team members have faster internet? Could you get them better hardware? Could you use a tool to help them do something they're doing manually?



I hope this has been helpful. I look forward to speaking with you with the next tip.



See our products HERE.
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Ikigai Revealed – How To Live Longer! https://www.superfastbusiness.com/self-effectiveness/ikigai-revealed-how-to-live-longer/ Thu, 03 Jan 2019 23:22:40 +0000 https://www.superfastbusiness.com/?p=52367 James Schramko here talking about Ikigai, and in particular, this book. This book is called Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Miralles. I want to read the contents for you because I think this is really seductive. If you've ever heard the Hedgehog Principle and Jim Collins's Good To Great, this is like the kick-ass original version of the Hedgehog Principle. It's a little bit more complex than the simple Venn diagram. Wait till you hear the table of contents. It is Ikigai, the art of staying young while growing old. I really think that's what I'm doing actually. Anti-aging secrets, little things that add up to a long and happy life. How to live longer and better by finding your purpose; and who doesn't want to do that? Finding flow in everything you do. How to turn work and free time into spaces for growth. Masters for longevity. Words of wisdom from the longest living people in the world. Traditions and proverbs for happiness and longevity; and this is from Japan's centenarians. The Ikigai diet; what the world's longest living people eat and drink. Resilience. Sorry, gentle movements, longer life, exercises from the east that promote health and longevity. Resilience and wabi-sabi. How's that for a tongue twister? How to face life's challenges without letting stress and worry age you, and epilogue, Ikigai, the art of living. I love this book. It is a great book. I recommend it to you. But more than that, find your Ikigai. I live my Ikigai. Every year, I go to the Maldives. I surf. I talk business. I eat healthy food. I practice my breathing. I get fit. I love it. I hope you can be that inspired to jump out of bed in the morning as I am for my daily surf. I'm James Schramko. This is SuperFastBusiness TV. Look for SFB TV, #SFBTV. We also have our own iTunes channel now for these one-minute videos. See you there. See our products HERE. Find your Ikigai and you'll live a happy life. Read this book to discover the secrets to life extension, too!
I want to read the contents for you because I think this is really seductive. If you've ever heard the Hedgehog Principle and Jim Collins's Good To Great, this is like the kick-ass original version of the Hedgehog Principle. It's a little bit more complex than the simple Venn diagram.

Wait till you hear the table of contents. It is Ikigai, the art of staying young while growing old. I really think that's what I'm doing actually. Anti-aging secrets, little things that add up to a long and happy life. How to live longer and better by finding your purpose; and who doesn't want to do that?

Finding flow in everything you do. How to turn work and free time into spaces for growth. Masters for longevity. Words of wisdom from the longest living people in the world. Traditions and proverbs for happiness and longevity; and this is from Japan's centenarians.

The Ikigai diet; what the world's longest living people eat and drink. Resilience. Sorry, gentle movements, longer life, exercises from the east that promote health and longevity. Resilience and wabi-sabi. How's that for a tongue twister? How to face life's challenges without letting stress and worry age you, and epilogue, Ikigai, the art of living.

I love this book. It is a great book. I recommend it to you. But more than that, find your Ikigai.

I live my Ikigai. Every year, I go to the Maldives. I surf. I talk business. I eat healthy food. I practice my breathing. I get fit. I love it. I hope you can be that inspired to jump out of bed in the morning as I am for my daily surf.

I'm James Schramko. This is SuperFastBusiness TV. Look for SFB TV, #SFBTV. We also have our own iTunes channel now for these one-minute videos. See you there.

See our products HERE.

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Contra Deals https://www.superfastbusiness.com/business/contra-deals/ Wed, 19 Dec 2018 11:31:21 +0000 https://www.superfastbusiness.com/?p=52233 James Schramko here. Today, I want to talk about contra deals. Now, a contra deal is a bit like a barter deal. It's where you agree to do something and someone agrees to do something, and you exchange an equal value of services or goods. And this is the barter system. One of the things about the barter system is that sometimes, I think your supplier might not treat you just like a regular paid customer. Because in their mind, they haven't really got cash for it. Now, the system really only works well if you really need the thing that you're getting and they really need the thing that you're giving. And sometimes, that's not the case. Now, you could complicate this even more and have a triangulation deal, which is a three-way deal. Now, I've done these, and they can be super successful, and sometimes you don't have money. But here's my tip: if you do have money, then try and just get a regular deal with a normal contract and pay the money. You will probably get looked after better. See our products HERE. The contra deal is an exchange of goods or services instead of cash. When is it a good idea and when should it be avoided? Get some insight in this short vid.
Now, a contra deal is a bit like a barter deal. It's where you agree to do something and someone agrees to do something, and you exchange an equal value of services or goods. And this is the barter system. One of the things about the barter system is that sometimes, I think your supplier might not treat you just like a regular paid customer.

Because in their mind, they haven't really got cash for it. Now, the system really only works well if you really need the thing that you're getting and they really need the thing that you're giving.

And sometimes, that's not the case.

Now, you could complicate this even more and have a triangulation deal, which is a three-way deal. Now, I've done these, and they can be super successful, and sometimes you don't have money. But here's my tip: if you do have money, then try and just get a regular deal with a normal contract and pay the money.

You will probably get looked after better.

See our products HERE.

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Seek Feedback https://www.superfastbusiness.com/business/seek-feedback/ Wed, 19 Dec 2018 10:57:35 +0000 https://www.superfastbusiness.com/?p=52227 James Schramko here. I want to talk about one of the hardest things to do in business. And that is to receive feedback. It's hard to receive feedback without taking it personally. And the thing is, when you get feedback, you need to realize that often the person giving feedback is really only putting it from their perspective. Sometimes you'll get feedback from a customer who may not be a perfect fit, but they will seek to make it your issue. So sometimes people sort of externalize their frustration and you might become the target. So I do encourage you, as a business owner: seek feedback, especially if you have a subscription program. Ask people why they left. And when you get the feedback, ask them more clarification if you need it. But use that feedback to make a better program and dismiss the feedback from people who aren't a good fit, and you'll feel OK and you'll get great results. See our products HERE. Feedback can be hard to take. It's crucial however, to your growth and that of your business.
And that is to receive feedback.

It's hard to receive feedback without taking it personally. And the thing is, when you get feedback, you need to realize that often the person giving feedback is really only putting it from their perspective. Sometimes you'll get feedback from a customer who may not be a perfect fit, but they will seek to make it your issue.

So sometimes people sort of externalize their frustration and you might become the target. So I do encourage you, as a business owner: seek feedback, especially if you have a subscription program. Ask people why they left. And when you get the feedback, ask them more clarification if you need it.

But use that feedback to make a better program and dismiss the feedback from people who aren't a good fit, and you'll feel OK and you'll get great results.

See our products HERE.

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Are You Romantic Or Realistic? https://www.superfastbusiness.com/business/are-you-romantic-or-realistic/ Wed, 19 Dec 2018 10:25:30 +0000 https://www.superfastbusiness.com/?p=52214 James Schramko, and today's video is about, are you a romantic? Are you realistic? So in my line of business, I do a fair bit of coaching. And it's quite common I'll see people getting a lot of ideas. And they get so excited about something, and then they start doing a lot of things. But they don't get traction, they don't get a result. And often the reason is, they're so caught up in this romantic idea of being an entrepreneur, they never execute or implement. And here's the harsh reality: if you want to be realistic, you need to first filter your ideas into the best ideas. And then you decide: are you going to be responsible and do what it takes to get the idea done, or are you going to hire someone like a chief marketing officer or build a team around you to be able to execute? So that's the bottom line: are you a romantic, or are you realistic? If you're realistic, then you will get stuff done. But it requires responsibility. See our products HERE. If you've ever fallen in love with a business idea, it's not a bad thing. However, it takes solid grounding in reality to take an idea from inspiration to execution.
So in my line of business, I do a fair bit of coaching. And it's quite common I'll see people getting a lot of ideas. And they get so excited about something, and then they start doing a lot of things. But they don't get traction, they don't get a result.

And often the reason is, they're so caught up in this romantic idea of being an entrepreneur, they never execute or implement. And here's the harsh reality: if you want to be realistic, you need to first filter your ideas into the best ideas.

And then you decide: are you going to be responsible and do what it takes to get the idea done, or are you going to hire someone like a chief marketing officer or build a team around you to be able to execute?

So that's the bottom line: are you a romantic, or are you realistic? If you're realistic, then you will get stuff
done. But it requires responsibility.

See our products HERE.


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Getting What You Want https://www.superfastbusiness.com/business/getting-what-you-want/ Tue, 18 Dec 2018 11:08:26 +0000 https://www.superfastbusiness.com/?p=52153 James Schramko here, and today I'm sharing with you four steps to getting what you want. Step one: you imagine or vision what it is that you want. Step two: you specify; you plan. Step three is you build. And step four: enjoy. I'm going to give you an example.Step one, I imagined a fantastic surfboard. Step two, I specified and planned this with my friends down at the surf shop. And step three, it got built by four-times World Champion Mark Richards. And then finally, I'm going to implement this. I'm going to actually enjoy this board. So that's how you get what you want. I'm James Schramko, I hope you've enjoyed this training. See our products HERE. How do you go about getting what you want? This video outlines the process in four simple steps.
Step one: you imagine or vision what it is that you want.

Step two: you specify; you plan.

Step three is you build.

And step four: enjoy.

I'm going to give you an example.Step one, I imagined a fantastic surfboard.

Step two, I specified and planned this with my friends down at the surf shop.

And step three, it got built by four-times World Champion Mark Richards. And then finally, I'm going to implement this. I'm going to actually enjoy this board.

So that's how you get what you want.

I'm James Schramko, I hope you've enjoyed this training.

See our products HERE.]]>
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Get Better Customers https://www.superfastbusiness.com/business/get-better-customers/ Tue, 18 Dec 2018 09:44:05 +0000 https://www.superfastbusiness.com/?p=52135 James Schramko here, and today I'm going to talk about how you can make sure you get a really good fit customer. So, I don't mean they're well-exercised, I mean they're a great fit for your product or service, or they're relevant. Now here's two things you can do. A simple one is to put a notice on your offer page that says "Who this is not for...." And you eliminate or exclude people who are a bad fit. And this is going to make your life easier. And the second thing that you can do is you can make sure that only qualified prospects see your offer. So only the right fit customer sees the right offer for them. I do this on my home page by having two questions - one, around their biggest challenge, and the other about where they're at in their business, so that I can present the right offer. That way, I get the right offer for the right customer, and life is more enjoyable. So try these tips to get the best type of customer for your business. See our products HERE. The right customers give you more profit with less stress. You can use these filters to find clients who are the right match for your business.
So, I don't mean they're well-exercised, I mean they're a great fit for your product or service, or they're relevant.

Now here's two things you can do.

A simple one is to put a notice on your offer page that says "Who this is not for...." And you eliminate or exclude people who are a bad fit. And this is going to make your life easier.

And the second thing that you can do is you can make sure that only qualified prospects see your offer.

So only the right fit customer sees the right offer for them. I do this on my home page by having two questions - one, around their biggest challenge, and the other about where they're at in their business, so that I can present the right offer. That way, I get the right offer for the right customer, and life is more enjoyable.

So try these tips to get the best type of customer for your business.

See our products HERE.]]>
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Start With What You Have https://www.superfastbusiness.com/business/start-with-what-you-have/ Tue, 18 Dec 2018 08:42:18 +0000 https://www.superfastbusiness.com/?p=52118 James Schramko here, and one thing that people ask about when you're  making videos or audios: What equipment do you use? What do you need? Well, if you want to go advanced, of course you can have DSLR cameras and boom pole mics and lights and backdrops and all of that. And I've used all of that equipment. But there's something to be said for  low-friction equipment, and the reality is, you're probably carrying around enough equipment in your pocket to make content on an ongoing basis. If you want to get really fancy, you could add some things like a Lav mic, which plugs into your phone. And you could use a tripod with a clamp foryour phone. If you have scripts to do, you could use a Post-it note and stick it on the phone so I could read this and you can't see it. And I recorded this video on an iPhone. And that's it. IPhone, no edit. I hope you enjoyed this. Be inspired. Go make a video. See our products HERE. Useful, engaging video content doesn’t require a huge budget. James reveals the tools he uses for his Quick Tips series. James Schramko here, and one thing that people ask about when you're  making videos or audios:



What equipment do you use? What do you need? Well, if you want to go advanced, of course you can have DSLR cameras and boom pole mics and lights and backdrops and all of that.



And I've used all of that equipment. But there's something to be said for  low-friction equipment, and the reality is, you're probably carrying around enough equipment in your pocket to make content on an ongoing basis.



If you want to get really fancy, you could add some things like a Lav mic, which plugs into your phone. And you could use a tripod with a clamp for
your phone. If you have scripts to do, you could use a Post-it note and stick it on the phone so I could read this and you can't see it.



And I recorded this video on an iPhone. And that's it. IPhone, no edit. I hope you enjoyed this.



Be inspired. Go make a video.



See our products HERE.
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Which Business Division To Focus On https://www.superfastbusiness.com/business/which-business-division-to-focus-on/ Tue, 18 Dec 2018 08:03:22 +0000 https://www.superfastbusiness.com/?p=52110 James Schramko here from SuperFastBusiness. Now, you've got a few different business divisions, and you're not sure which ones to focus on. Well, I talk about effective hourly rate in Work Less Make More, my book, which is your revenue minus costs divided by the number of hours that you work on this division. That's a great filter, but beyond that there's six more. I'm going to share them with you now. One: Does this produce cash flow early in the product cycle? Two: Are you interested in it? Do you even like this? Three: Can you automate it or build a system around it? Four: Do you have a competitive advantage? And five: Does it build an asset that you could actually sell, it's something useful. And six: Does it feed something else? Is there a by-product from this that you can also make money from? So if you take into account your effective hourly rate and those six items, you've got a great filtering system to decide which project to work on. I'm James Schramko, I hope you've enjoyed this training. See our products HERE. When you've got multiple business divisions, which do you focus on? The six filters in this video will make the decision simple.
Now, you've got a few different business divisions, and you're not sure which ones to focus on. Well, I talk about effective hourly rate in Work Less Make More, my book, which is your revenue minus costs divided by the number of hours that you work on this division.

That's a great filter, but beyond that there's six more. I'm going to share them with you now.

One: Does this produce cash flow early in the product cycle?
Two: Are you interested in it? Do you even like this?
Three: Can you automate it or build a system around it?
Four: Do you have a competitive advantage?
And five: Does it build an asset that you could actually sell, it's something useful.
And six: Does it feed something else?

Is there a by-product from this that you can also make money from? So if you take into account your effective hourly rate and those six items, you've got a great filtering system to decide which project to work on.

I'm James Schramko, I hope you've enjoyed this training.

See our products HERE.]]>
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Are You Constantly Running On Empty? https://www.superfastbusiness.com/self-effectiveness/are-you-constantly-running-on-empty/ Tue, 11 Dec 2018 22:17:47 +0000 https://www.superfastbusiness.com/?p=51933 James Schramko here, and I want to talk about being empty. I went to the shops today, and my car had a full tank of fuel. And my car can travel a long way on a full tank of fuel, and I was feeling relaxed and comforted knowing that I can just drive around; it's stress-free. In the same way that if you pay your tax on time, you've got a little bit of money in your account. You can hand over your credit card to buy something and not wonder if it's going to clear or not. These are ways that you've got a little bit of reserve and it sort of made me reflect that a lot of business owners are coming from a place of the empty tank; the fuel warning light is on, down to the last drop. It's stressful. It puts you in a position of compromise and you don't make great decisions. It means you have to accept bad customers. It means you're constantly under stress; your adrenal gland is going to fatigue you. It's not a good way to live. So, a couple of tips here; one is try and build up a bit of reserve, a little bit of extra fuel in the tank. Pay your tax bills on time. Put a little bit of money in your account. And one way to achieve that might be to spend less than you earn. And a simple way to do that is earn more, and certainly my book, Work Less Make More can help you with that. The other thing is spend less. Don't buy things until you can actually afford them. Don't worry about having things to impress other people. Just focus on your offer that converts. Build a little surplus so that you don't have to compromise. You can come from a place of calm and confidence and you'll see that life is much easier when you've got some fuel in the tank. I'm James Schramko. Hope you've enjoyed this training. See our products HERE. Watch this if you are struggling with reserve cash funds in your business!
I went to the shops today, and my car had a full tank of fuel. And my car can travel a long way on a full tank of fuel, and I was feeling relaxed and comforted knowing that I can just drive around; it's stress-free. In the same way that if you pay your tax on time, you've got a little bit of money in your account.

You can hand over your credit card to buy something and not wonder if it's going to clear or not. These are ways that you've got a little bit of reserve and it sort of made me reflect that a lot of business owners are coming from a place of the empty tank; the fuel warning light is on, down to the last drop.

It's stressful. It puts you in a position of compromise and you don't make great decisions. It means you have to accept bad customers. It means you're constantly under stress; your adrenal gland is going to fatigue you. It's not a good way to live.

So, a couple of tips here; one is try and build up a bit of reserve, a little bit of extra fuel in the tank. Pay your tax bills on time. Put a little bit of money in your account. And one way to achieve that might be to spend less than you earn. And a simple way to do that is earn more, and certainly my book, Work Less Make More can help you with that.

The other thing is spend less. Don't buy things until you can actually afford them. Don't worry about having things to impress other people. Just focus on your offer that converts. Build a little surplus so that you don't have to compromise. You can come from a place of calm and confidence and you'll see that life is much easier when you've got some fuel in the tank.

I'm James Schramko. Hope you've enjoyed this training.

See our products HERE.
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Real Coaches Show Up https://www.superfastbusiness.com/conversions-selling/real-coaches-show-up/ Tue, 11 Dec 2018 21:12:44 +0000 https://www.superfastbusiness.com/?p=51916 James Schramko here. Today, I want to share with you what I think about coaching programs. A lot of programs are using automation. They're using auto delivered lessons each week. And then they have a live Q and A, which is great. But something I've been doing for a long time, about nine years, is actually being hands on involved with my students. Yes, there's some frameworks and training, but also the ability for a student to ask a question on a daily basis is what really sets my program apart. So, if you're a coach, if you're putting together an information program, think about this - the strongest, unique selling position that you can take is you can actually show up. If you can turn up then you will have a coaching program that defeats the army of automation that's out there. The number one problem that people have with a coaching program is the person, the head honcho, the big coach doesn't show up. So, if you show up, you'll have an advantage. See our products HERE. With so many online coaches and coaching programs online, do this to stand out amongst the rest!
A lot of programs are using automation. They're using auto delivered lessons each week. And then they have a live Q and A, which is great. But something I've been doing for a long time, about nine years, is actually being hands on involved with my students.

Yes, there's some frameworks and training, but also the ability for a student to ask a question on a daily basis is what really sets my program apart. So, if you're a coach, if you're putting together an information program, think about this - the strongest, unique selling position that you can take is you can actually show up.

If you can turn up then you will have a coaching program that defeats the army of automation that's out there. The number one problem that people have with a coaching program is the person, the head honcho, the big coach doesn't show up.

So, if you show up, you'll have an advantage.

See our products HERE.]]>
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How to Flood Your Marketing Funnel with Fresh Leads https://www.superfastbusiness.com/conversions-selling/how-to-flood-your-marketing-funnel-with-fresh-leads/ Wed, 21 Nov 2018 23:10:11 +0000 https://www.superfastbusiness.com/?p=51690 James Schramko here, and today I am going to a trade show. And if you ever want to get more business, go to a trade show, collect all the information of the exhibitors, and then later you can cold approach them with a case study marketing approach through their contact details. This is the easiest way to jumpstart business. Go to an industry-specific trade show, and you have all of the exhibitors who are there because they want customers. So if you sell anything to do with getting customers, this is the place to get them all in one go. And sometimes the trade show is even free to attend. See our products HERE. Discover this amazing lead source, offline!
This is the easiest way to jumpstart business. Go to an industry-specific trade show, and you have all of the exhibitors who are there because they want customers. So if you sell anything to do with getting customers, this is the place to get them all in one go. And sometimes the trade show is even free to attend.

See our products HERE.]]>
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What Do You Want to Be When You Grow Up? https://www.superfastbusiness.com/business/what-do-you-want-to-be-when-you-grow-up/ Wed, 21 Nov 2018 21:38:59 +0000 https://www.superfastbusiness.com/?p=51676 James Schramko here. Today, I want to talk to you about what do you want to be when you grow up. Quite often when I'm doing a coaching call, this is a subject that we have deep discussion about, and I quite often find entrepreneurs haven't really sat down to think about what do they actually want. It's easy to end up in a business that you don't love and that can go on for many, many years in some cases. So, I encourage you today, in today's tip, is sit down and think about what do you want to be when you grow up and how can you move closer to that now and not someday or in a few years or next year but now. What are the first steps you can do to put in place to move towards what you want to be when you grow up? See our products HERE. Are you getting any closer to achieving your life goals?
Quite often when I'm doing a coaching call, this is a subject that we have deep discussion about, and I quite often find entrepreneurs haven't really sat down to think about what do they actually want. It's easy to end up in a business that you don't love and that can go on for many, many years in some cases.

So, I encourage you today, in today's tip, is sit down and think about what do you want to be when you grow up and how can you move closer to that now and not someday or in a few years or next year but now. What are the first steps you can do to put in place to move towards what you want to be when you grow up?

See our products HERE.]]>
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How to Stop Sliding Backwards https://www.superfastbusiness.com/self-effectiveness/how-to-stop-sliding-backwards/ Wed, 21 Nov 2018 04:30:35 +0000 https://www.superfastbusiness.com/?p=51682 James Schramko here. Today I want to help you avoid taking one step forward and then one step backwards in your business. When I was a general manager running a large business, we used to run an advertisement for salespeople. And I would get over a hundred applicants. I would interview 21 applicants, seven people a day for three days. Then we'd have a day off and call back people for finals after we've done reference checks, and then we would hire two to four salespeople. And then I would train them for two weeks, and by that time they were quite competent, even if they'd never sold before. So we had a fantastic recruitment system, so good that Mercedes-Benz asked me to share it with the other people in our dealership network. Now what I see happen a lot with small businesses is, you go and hire one person, and this is great - you can hand off the tasks that have been bogging you down and they start off on the tasks. And then you know what happens after a little bit? That person leaves or they get sick or they want to travel the world or it's not the job they want to do anymore or they got an inheritance or they go into business with someone else, etc. And now it's back to you. So if you want to avoid ever have to go back to the work that you delegated, please, hire two people. Two steps forward means you only go one step back if someone leaves, but you're still one step forward of where you are right now. So that's my advice, hire two or more if you can, once you know this role is needed, and that way you can grow. In my little business, we have five full-time contractors, and that is a team that is protecting me from having to ever do the things that I really shouldn't be doing, like editing this video and posting it to social media and my website. Thank you, team, I love you. See our products HERE. Follow this simple tip so that you'll never have to go back to doing tasks you've delegated to a staff member.
When I was a general manager running a large business, we used to run an advertisement for salespeople. And I would get over a hundred applicants. I would interview 21 applicants, seven people a day for three days. Then we'd have a day off and call back people for finals after we've done reference checks, and then we would hire two to four salespeople.

And then I would train them for two weeks, and by that time they were quite competent, even if they'd never sold before. So we had a fantastic recruitment system, so good that Mercedes-Benz asked me to share it with the other people in our dealership network.

Now what I see happen a lot with small businesses is, you go and hire one person, and this is great - you can hand off the tasks that have been bogging you down and they start off on the tasks. And then you know what happens after a little bit? That person leaves or they get sick or they want to travel the world or it's not the job they want to do anymore or they got an inheritance or they go into business with someone else, etc.

And now it's back to you. So if you want to avoid ever have to go back to the work that you delegated, please, hire two people. Two steps forward means you only go one step back if someone leaves, but you're still one step forward of where you are right now.

So that's my advice, hire two or more if you can, once you know this role is needed, and that way you can grow. In my little business, we have five full-time contractors, and that is a team that is protecting me from having to ever do the things that I really shouldn't be doing, like editing this video and posting it to social media and my website.

Thank you, team, I love you.

See our products HERE.]]>
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Attention: Employee https://www.superfastbusiness.com/business/attention-employee/ Wed, 21 Nov 2018 00:43:34 +0000 https://www.superfastbusiness.com/?p=51679 James Schramko here and I don't normally make videos for you but this one is for you if you're an employee, or if you like this video and you're not an employee but you think someone should watch it send them to it please. Dear employee, turn up for your meetings on time. Deliver on the promises you made at the interview and communicate clearly with the business owner or the person employing you so that there's no miscommunication. If you could do these fundamentals that would be great because I've seen quite a lot of carnage happen in businesses where employees don't show up, where they miss out on calls, where they make excuses, they have a lot of sick days. All this stuff I hear about it all the time. Thankfully, that's not something that happens in my business at all, ever. And it hasn't happened for a long, long time, probably not since I was in employment myself. But the thing is it's really going to kill your chances of getting further up the line. In fact, it doesn't even help you keep your job. If you want to get promoted, if you want more responsibility then show up and deliver and be the best. It's not that hard to be that much better than everyone else by just showing up and delivering on your promises. So there you go. If you're an employee just step up. Act like you're the owner and they will soon take notice. See our products HERE. If you're working for a small business, this tip can help you get promoted faster!
Dear employee, turn up for your meetings on time. Deliver on the promises you made at the interview and communicate clearly with the business owner or the person employing you so that there's no miscommunication. If you could do these fundamentals that would be great because I've seen quite a lot of carnage happen in businesses where employees don't show up, where they miss out on calls, where they make excuses, they have a lot of sick days.

All this stuff I hear about it all the time. Thankfully, that's not something that happens in my business at all, ever. And it hasn't happened for a long, long time, probably not since I was in employment myself. But the thing is it's really going to kill your chances of getting further up the line. In fact, it doesn't even help you keep your job.

If you want to get promoted, if you want more responsibility then show up and deliver and be the best. It's not that hard to be that much better than everyone else by just showing up and delivering on your promises. So there you go. If you're an employee just step up. Act like you're the owner and they will soon take notice.

See our products HERE.]]>
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Why Aren’t There Cheap FB Agencies? https://www.superfastbusiness.com/business/why-arent-there-cheap-fb-agencies/ Tue, 20 Nov 2018 23:32:16 +0000 https://www.superfastbusiness.com/?p=51672 James Schramko here. Today, I want to explain why there aren't cheap service providers for Facebook Advertising. A member of my community was asking recently why aren't there people providing Facebook Ad services for just a few hundred dollars a month, they'd have so many customers. And my answer was because they're probably not very good at it. If they're very good at Facebook Ads, it is a hot commodity, I don't know someone who is really good at Facebook Ads who isn't able to charge thousands of dollars per month for their services. So, it's a really good skill to have because the evolution of a Facebook advertising agency is, in the beginning, they have an interest in it, they start dabbling with it, and they go well then people find out about it and then they start getting referrals, and before you know it, they're busy; which means they either build their team or they stop taking new clients and increase their rates, or they just use their newfound magic skill on their own business. And that's why it's unrealistic to find very low-cost service providers for things like Facebook Ads. I hope this helps out, and I look forward to sharing some more tips with you soon. See our products HERE. Discover why Facebook ad agencies are pricey
A member of my community was asking recently why aren't there people providing Facebook Ad services for just a few hundred dollars a month, they'd have so many customers. And my answer was because they're probably not very good at it. If they're very good at Facebook Ads, it is a hot commodity, I don't know someone who is really good at Facebook Ads who isn't able to charge thousands of dollars per month for their services.

So, it's a really good skill to have because the evolution of a Facebook advertising agency is, in the beginning, they have an interest in it, they start dabbling with it, and they go well then people find out about it and then they start getting referrals, and before you know it, they're busy; which means they either build their team or they stop taking new clients and increase their rates, or they just use their newfound magic skill on their own business.

And that's why it's unrealistic to find very low-cost service providers for things like Facebook Ads. I hope this helps out, and I look forward to sharing some more tips with you soon.

See our products HERE.]]>
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What If Something Happens to You? https://www.superfastbusiness.com/self-effectiveness/what-if-something-happens-to-you/ Thu, 15 Nov 2018 05:39:50 +0000 https://www.superfastbusiness.com/?p=51636 James Schramko here. Today, I'm going to cover the topic, what if I die? I actually had this email. Someone sent me an email and said, "What happens if you die? You know, you've built your brand around your name." Now that's not exactly correct in my situation where I have a business called SuperFastBusiness and SilverCircle. And I would argue that SuperFastBusiness with 500 members is probably worth something to somebody else, if that database was sold, if the membership and all the content was sold, it'd be worth something. But I still use my name for sure. But you can also build up an income stream of royalties such as from books, audibles, and you could do business revenue share deals, which I do. And some of these can actually pass on even if you're not around. The other thing to do is you can build assets to sell them. So, I've built up an SEO business and sold it. I built up a website development business and sold it. I'm building up two businesses now that work without me, to sell. That is the plan. And of course, you can still get insurance for loss of income, death or trauma. So, if something would happen to you, you can still provide for your family. And one of the most responsible things you can do is actually be successful. Pay down your debts, own your assets, invest your profits and get an income stream coming; whatever that's from, whether it's property or shares or some other venture. You can still provide well for your family even if you're not there, if you do some planning. And make sure you have a will. That's very important. So, today is a bit of a gruesome topic but it is worth considering. Make sure you have a plan in place in case something happens to you. See our products HERE. Nobody wants to think about it, but as a business owner, it is better to have a contingency plan.
I actually had this email. Someone sent me an email and said, "What happens if you die? You know, you've built your brand around your name." Now that's not exactly correct in my situation where I have a business called SuperFastBusiness and SilverCircle. And I would argue that SuperFastBusiness with 500 members is probably worth something to somebody else, if that database was sold, if the membership and all the content was sold, it'd be worth something.

But I still use my name for sure. But you can also build up an income stream of royalties such as from books, audibles, and you could do business revenue share deals, which I do. And some of these can actually pass on even if you're not around. The other thing to do is you can build assets to sell them.

So, I've built up an SEO business and sold it. I built up a website development business and sold it. I'm building up two businesses now that work without me, to sell. That is the plan. And of course, you can still get insurance for loss of income, death or trauma. So, if something would happen to you, you can still provide for your family.

And one of the most responsible things you can do is actually be successful. Pay down your debts, own your assets, invest your profits and get an income stream coming; whatever that's from, whether it's property or shares or some other venture.

You can still provide well for your family even if you're not there, if you do some planning. And make sure you have a will. That's very important. So, today is a bit of a gruesome topic but it is worth considering. Make sure you have a plan in place in case something happens to you.

See our products HERE.]]>
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Continue to Serve Your Existing Customers https://www.superfastbusiness.com/business/continue-to-serve-your-existing-customers/ Thu, 15 Nov 2018 01:21:45 +0000 https://www.superfastbusiness.com/?p=51614 James Schramko here. Today, I want to share with you some ideas around owning the racecourse. You're probably familiar with this concept I have where you publish great information on your website and you share it on social media, or email out about it. And I talk about the three main groups you want to do this for. You want to certainly do it for prospects, for people to find out about you and to get a feel for what you can help them with. You also want to attract people who maybe used to deal with you, who are staying in the loop and they may re-engage with you. And then the other group are people who are actually your customers. Someone asked me today, is it okay to send this out to existing customers? And I say, yes, it is. It is best practice to stay in touch with people who have purchased from you and keep them informed. If you buy a car, for example, it's okay for the car dealer to keep sending the information of the new models when they come out. Keep people up-to-date, keep them informed. People like news. So Own The Racecourse works really well for existing customers. One exception I would say is if you're going to publish information that is part of a premium or paid product solution that you're putting out there in the public domain as a demonstration. Maybe it's a recording from a live event that's normally inside a paid community, for example an extract. It's probably good to suppress or exclude your members from that communication, because they've already got it. But that's about the only example I can think of. The rest of the time, it's totally cool to stay in touch with your existing customers using that Own The Racecourse philosophy. And the great thing about this model is, it's just so simple. Keep publishing great information and serve those three separate groups with the one communication, and your business will be very solid. See our products HERE. Why your existing customers should be your target audience in your content marketing.
And I talk about the three main groups you want to do this for. You want to certainly do it for prospects, for people to find out about you and to get a feel for what you can help them with. You also want to attract people who maybe used to deal with you, who are staying in the loop and they may re-engage with you.

And then the other group are people who are actually your customers. Someone asked me today, is it okay to send this out to existing customers? And I say, yes, it is. It is best practice to stay in touch with people who have purchased from you and keep them informed.

If you buy a car, for example, it's okay for the car dealer to keep sending the information of the new models when they come out. Keep people up-to-date, keep them informed. People like news. So Own The Racecourse works really well for existing customers.

One exception I would say is if you're going to publish information that is part of a premium or paid product solution that you're putting out there in the public domain as a demonstration. Maybe it's a recording from a live event that's normally inside a paid community, for example an extract. It's probably good to suppress or exclude your members from that communication, because they've already got it. But that's about the only example I can think of.

The rest of the time, it's totally cool to stay in touch with your existing customers using that Own The Racecourse philosophy. And the great thing about this model is, it's just so simple. Keep publishing great information and serve those three separate groups with the one communication, and your business will be very solid.

See our products HERE.]]>
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Pay This or Else You Are Finished https://www.superfastbusiness.com/business/pay-this-or-else-you-are-finished/ Thu, 15 Nov 2018 01:19:04 +0000 https://www.superfastbusiness.com/?p=51618 James Schramko here. Today's tip could save you from hardship in the future. I do recommend as a business owner that you stay on top of your taxes. I went to visit my accountant today. We regularly have reviews. We talked about changes in our revenue, our costs, what we're projecting, so that we can accurately pay installments as we go during the year and not have a tax bill at the end of the year. In fact, sometimes the tax department owes me a little bit, and I'd rather have it that way. You need runway in your business. Please don't let it go for years until you see your accountant, because if you have a big tax bill that can devastate your cash flow, it puts your business under strain, you may not be able to pay your employees, and you can't grow your business. So get in touch with a good accountant, stay on top of the numbers, pay your tax installments as you go, and set up your business in the right entity and the right structure so that you're keeping some of the hard-earned profits that you earn. So there's my tip for today, go and see a good accountant, get on top of your numbers and pay your tax up to date, and you'll be in a good strong position while others get hammered with bad planning. See our products HERE. Always remember to pay this fee!
I went to visit my accountant today. We regularly have reviews. We talked about changes in our revenue, our costs, what we're projecting, so that we can accurately pay installments as we go during the year and not have a tax bill at the end of the year. In fact, sometimes the tax department owes me a little bit, and I'd rather have it that way.

You need runway in your business. Please don't let it go for years until you see your accountant, because if you have a big tax bill that can devastate your cash flow, it puts your business under strain, you may not be able to pay your employees, and you can't grow your business.

So get in touch with a good accountant, stay on top of the numbers, pay your tax installments as you go, and set up your business in the right entity and the right structure so that you're keeping some of the hard-earned profits that you earn.

So there's my tip for today, go and see a good accountant, get on top of your numbers and pay your tax up to date, and you'll be in a good strong position while others get hammered with bad planning.

See our products HERE.]]>
James Schramko clean 1:18
When You Should Not Have a Waiting List https://www.superfastbusiness.com/conversions-selling/when-you-should-not-have-a-waiting-list/ Thu, 15 Nov 2018 01:15:39 +0000 https://www.superfastbusiness.com/?p=51624 James Schramko here. Today, I want to share with you something that may not be obvious when it comes to a fantastic technique to build up your sales conversions. So, I've been using a waiting list in my business and it's a really good tool to build up demand and to give you an opportunity to help a customer get to know your company before they're ready to purchase. You could call it a velvet rope policy. But there is a situation where it's not a good idea to have a waiting list and that is if your business supplies an emergency service. If you fix things that are broken and your customers always come to you when they have a problem, kind of like an ambulance, then you need to have a way that people can buy straight away. And I will also say, even if you're running a waiting list, it's a good idea to have a fast track for your customers. Even on my waiting list funnel, when people apply for the waiting list, the first email says, "If you would like to join now, hit reply and let me know." And a good percentage of my clients come straight through because they're ready to go. Just like at Disneyland that fast track is allowing them to get through to the head of the queue. But it's still valuable. So, if you have an emergency business, probably a waiting list is not going to help your business. And if you don't then it probably will. See our products HERE. Learn when not to use a waiting list strategy in your marketing.
So, I've been using a waiting list in my business and it's a really good tool to build up demand and to give you an opportunity to help a customer get to know your company before they're ready to purchase. You could call it a velvet rope policy. But there is a situation where it's not a good idea to have a waiting list and that is if your business supplies an emergency service.

If you fix things that are broken and your customers always come to you when they have a problem, kind of like an ambulance, then you need to have a way that people can buy straight away. And I will also say, even if you're running a waiting list, it's a good idea to have a fast track for your customers.

Even on my waiting list funnel, when people apply for the waiting list, the first email says, "If you would like to join now, hit reply and let me know."

And a good percentage of my clients come straight through because they're ready to go. Just like at Disneyland that fast track is allowing them to get through to the head of the queue. But it's still valuable. So, if you have an emergency business, probably a waiting list is not going to help your business. And if you don't then it probably will.

See our products HERE.]]>
James Schramko clean 1:28
Improve Your Written Communication with This Free Tool https://www.superfastbusiness.com/self-effectiveness/improve-your-written-communication-with-this-free-tool/ Thu, 15 Nov 2018 01:12:17 +0000 https://www.superfastbusiness.com/?p=51628 James Schramko here. Today, I want to share with you a tool that I use and I know some members of my team use to have better communication. Maybe you're not a great typist, maybe you can't spell very well, but the good news is there are tools and one is called Grammarly, and it sits in your computer browser. I use a Chrome extension and it will help correct or make suggestions as I type. And you can use the free version and it's just fine. As you type, if the word's not quite right, it will suggest the correct version and you can just click on it and it will replace it. This is a great tool to use if you're posting in forums or on social media or sending emails because even if it's not your first skill, spelling, at least you'll come across as reasonably professional even though that people who obsess too much about spelling usually are very flawed in some other area but it doesn't hurt to have a good minimum standard. I've been using Grammarly this year after seeing one of my team members use it, and it really is an easy tool to use, and it will get you great results. See our products HERE Get your spelling and grammar checked with this free tool!
I use a Chrome extension and it will help correct or make suggestions as I type. And you can use the free version and it's just fine. As you type, if the word's not quite right, it will suggest the correct version and you can just click on it and it will replace it.

This is a great tool to use if you're posting in forums or on social media or sending emails because even if it's not your first skill, spelling, at least you'll come across as reasonably professional even though that people who obsess too much about spelling usually are very flawed in some other area but it doesn't hurt to have a good minimum standard.

I've been using Grammarly this year after seeing one of my team members use it, and it really is an easy tool to use, and it will get you great results.

See our products HERE]]>
James Schramko clean 1:10
Try This for Your Next Mastermind https://www.superfastbusiness.com/business/try-this-for-your-next-mastermind/ Wed, 07 Nov 2018 23:00:23 +0000 https://www.superfastbusiness.com/?p=51556 James Schramko here with an idea for your next mastermind. Something I did recently was hold a liveaboard mastermind on a boat in the Maldives. I had 10 guests plus me, and over a week we were able to really get into the group dynamics of things. Of course, when people come together, that's the forming of the group, and then there's a little bit of sorting out who's who and getting to know each other. And then we get into performance mode, where we were able to really get a lot of cross-pollination of ideas. A boat was good, a big boat over a hundred feet, because you can still hide away in a corner if you want and go up to a higher deck or go down to your cabin or stay in the lounge or put on some headphones, or you can just sit and casually chat to someone. So the good idea around a mastermind like this is that you get the right people in the environment, and then you basically cross-pollinate ideas. And what you'll find is by the end of a week, you have pretty much got everything that you can from each of the members according to their specialties. So consider that for your next mastermind, hold it in a smallish environment but get the right people, that's absolutely critical. See our products HERE Discover a better place to hold mastermind group sessions! Maldives. I had 10 guests plus me, and over a week we were able to really get into the group dynamics of things.

Of course, when people come together, that's the forming of the group, and then there's a little bit of sorting out who's who and getting to know each other. And then we get into performance mode, where we were able to really get a lot of cross-pollination of ideas.

A boat was good, a big boat over a hundred feet, because you can still hide away in a corner if you want and go up to a higher deck or go down to your cabin or stay in the lounge or put on some headphones, or you can just sit and casually chat to someone. So the good idea around a mastermind like this is that you get the right people in the environment, and then you basically cross-pollinate ideas.

And what you'll find is by the end of a week, you have pretty much got everything that you can from each of the members according to their specialties. So consider that for your next mastermind, hold it in a smallish environment but get the right people, that's absolutely critical.

See our products HERE]]>
James Schramko clean 1:19
Go Personal https://www.superfastbusiness.com/conversions-selling/go-personal/ Wed, 07 Nov 2018 22:28:10 +0000 https://www.superfastbusiness.com/?p=51549 James Schramko here, and my tip today is something that I recommend online businesses take particular attention with, and that is to go personal. One concern I have with all these messenger bots and automations is that we can start to feel processed. And people don't like being processed. So the way to combat that is to take time to do something personal. I'm using Bonjoro videos to send out personal messages to members of my community. I still send out mail with things in it, in the actual post, with a stamp, and that's very effective. And also, sometimes I reach out and I actually get on telephone to someone. But also we run local meetups in SuperFastBusiness, so I'm catching up with members usually once a month. And I certainly travel around and I meet members when I'm visiting them. And then every year I run a live event like SuperFastBusiness Live. The next one is in April 2019. And I run masterminds. And when I get face-to-face with my clients, I find out so much about their needs, I'm able to solve them, document notes, use that information into my products and my training, and also keep retention, which is very important if you have a subscription business. So today's message is go personal. See our products HERE In the age of artificial intelligence and automations, discover why personalization becomes more and more important.
I'm using Bonjoro videos to send out personal messages to members of my community. I still send out mail with things in it, in the actual post, with a stamp, and that's very effective. And also, sometimes I reach out and I actually get on telephone to someone. But also we run local meetups in SuperFastBusiness, so I'm catching up with members usually once a month.

And I certainly travel around and I meet members when I'm visiting them. And then every year I run a live event like SuperFastBusiness Live. The next one is in April 2019. And I run masterminds. And when I get face-to-face with my clients, I find out so much about their needs, I'm able to solve them, document notes, use that information into my products and my training, and also keep retention, which is very important if you have a subscription business.

So today's message is go personal.

See our products HERE]]>
James Schramko clean 1:20
The Power of Demonstration https://www.superfastbusiness.com/conversions-selling/the-power-of-demonstration/ Wed, 07 Nov 2018 21:48:14 +0000 https://www.superfastbusiness.com/?p=51544 James Schramko here. I want to talk about the power of demonstration. When I was at Mercedes-Benz, people would want to test drive a car before they buy it. And the same can be true of your online business, whether you have a service or you have information. I'd ask you this: what can you let someone see or experience before they buy? In my case, I do a lot of podcasts and I make plenty of videos just like this. It lets people see who I am, hear my voice, and decide if the information that I share with them is useful, to help them make a decision to go forward with my solutions. Now what this does, it actually dramatically lowers refunds or charge backs or any kind of mismatch of expectations, because people have already tried before they buy. In fact, I often get correspondence from listeners who say that they've been able to get results just from my free podcast. And that's fantastic. If you can help someone get a result before they even give you the money, which is one thing that my friend Dean Jackson suggests you do, then you will make it much easier for someone to decide to place an order. So going back to the old car days, what kind of demonstration can you put in your process? What kind of free trial or content or giveaway can you have that helps someone get ahead, whether it's a challenge, whether it's to test drive something virtually, then that will be great and it will really endear you to your customers and let people decide to go ahead without much risk. And they've already experienced what you've got to offer without transferring the money, and now that purchase becomes a little bit easier for them. I hope you've enjoyed this tip. See our products HERE. Why you should make product demos and the best kind of demo to get people to buy from you.
I'd ask you this: what can you let someone see or experience before they buy? In my case, I do a lot of podcasts and I make plenty of videos just like this. It lets people see who I am, hear my voice, and decide if the information that I share with them is useful, to help them make a decision to go forward with my solutions.

Now what this does, it actually dramatically lowers refunds or charge backs or any kind of mismatch of expectations, because people have already tried before they buy. In fact, I often get correspondence from listeners who say that they've been able to get results just from my free podcast. And that's fantastic. If you can help someone get a result before they even give you the money, which is one thing that my friend Dean Jackson suggests you do, then you will make it much easier for someone to decide to place an order.

So going back to the old car days, what kind of demonstration can you put in your process? What kind of free trial or content or giveaway can you have that helps someone get ahead, whether it's a challenge, whether it's to test drive something virtually, then that will be great and it will really endear you to your customers and let people
decide to go ahead without much risk.

And they've already experienced what you've got to offer without transferring the money, and now that purchase becomes a little bit easier for them. I hope you've enjoyed this tip.

See our products HERE.]]>
James Schramko clean 1:46
Avoid These Comparisons https://www.superfastbusiness.com/self-effectiveness/avoid-these-comparisons/ Tue, 30 Oct 2018 05:16:39 +0000 https://www.superfastbusiness.com/?p=51398 James Schramko here, and today, my surf was tough. It was really hard, actually. The waves were big, I mean like the size of a one-story house. And at that sort of level, it gets pretty difficult for me. I've been doing this for four years, I go pretty much every day. And there's guys out there who are very comfortable, and they're surfing the waves well. And then there's guys walking down to the beach with foam boards, who are probably brand new, and they're going to get absolutely smashed. In fact, they won't even be able to paddle out. But they know so little about it, they don't even know that they won't be able to paddle out. And it's a great business metaphor. So this is a great reminder. Wherever you're at in business, don't compare yourself to the very, very experienced people if you're just starting out. And if you're just starting out, have a lot of respect for the amount of time and effort and process that the people who are very experienced have put into it. And then you'll be in a better frame. Compete with yourself, and be realistic, and enjoy and be safe. See our products HERE Each business owner has their own journey to success. That means there are certain comparisons you shouldn't make.
In fact, they won't even be able to paddle out. But they know so little about it, they don't even know that they won't be able to paddle out. And it's a great business metaphor.

So this is a great reminder.

Wherever you're at in business, don't compare yourself to the very, very experienced people if you're just starting out. And if you're just starting out, have a lot of respect for the amount of time and effort and process that the people who are very experienced have put into it.

And then you'll be in a better frame. Compete with yourself, and be realistic, and enjoy and be safe.

See our products HERE]]>
James Schramko clean 1:03
What Would Richard Branson Do? https://www.superfastbusiness.com/self-effectiveness/what-would-richard-branson-do/ Tue, 30 Oct 2018 02:07:52 +0000 https://www.superfastbusiness.com/?p=51379 In the early days of my online business, about 10 years ago, I used to fall asleep at the keyboard at 3:00 in the morning. And then I came to this realization that I'm doing everything and it has to stop. By day, I was a general manager. By night, I was the janitor. I was doing everything including writing articles for Ezine Articles, manning my help desk, writing sales copy, building my website, all the rest of it. That was slow progress. So then I put out this post-it note on my computer and this post-it note changed everything. And it simply said, 'Would Richard Branson be doing this?' And I didn't think he'd be writing articles for Ezine Articles. It just gave me that mental lever to start giving tasks to someone else. So, it's a filter. It's a rule. It's a motto. It's a saying, whatever you want to call it. It's just a device that helps you get out of being the person doing all the tasks. So, maybe that post-it note would look good on your computer if you feel you're doing too many of the little jobs. Would Richard Branson be doing this? In fact, I'm proud to say you could even write, "Would James Schramko be doing this?" And for a lot of the things you're doing now, probably the answer is "No". See our products HERE Check out this simple 'Richard Branson' filter that will help you decide what tasks you should or shouldn't be doing yourself. morning. And then I came to this realization that I'm doing everything and it has to stop. By day, I was a general manager. By night, I was the janitor.

I was doing everything including writing articles for Ezine Articles, manning my help desk, writing sales copy, building my website, all the rest of it. That was slow progress. So then I put out this post-it note on my computer and this post-it note changed everything.

And it simply said, 'Would Richard Branson be doing this?' And I didn't think he'd be writing articles for Ezine Articles. It just gave me that mental lever to start giving tasks to someone else. So, it's a filter. It's a rule.
It's a motto. It's a saying, whatever you want to call it. It's just a device that helps you get out of being the person doing all the tasks.

So, maybe that post-it note would look good on your computer if you feel you're doing too many of the little jobs. Would Richard Branson be doing this? In fact, I'm proud to say you could even write, "Would James Schramko be doing this?" And for a lot of the things you're doing now, probably the answer is "No".

See our products HERE]]>
James Schramko clean 1:19
The Counter-Intuitive Lessons You Gain From Travel https://www.superfastbusiness.com/business/the-counter-intuitive-lessons-you-gain-from-travel/ Tue, 30 Oct 2018 00:22:41 +0000 https://www.superfastbusiness.com/?p=51372 James Schramko here, and something really interesting about when you travel is what happens to your business. What I found is when you travel, that's when you learn about your business. You find out what breaks, you find out what works well, who steps up, who's doing the job, who knows what's happening. And of course, it's a good opportunity to grow. After you get back, review things and see what you learned, good or bad, about your business. I was just on a trip with 10 other entrepreneurs, and two of them didn't connect to the internet for a week, and they really have their business running well without them. And they were able to make an assessment when they joined back on. I think one or two of them found some things that could be tuned for next time. But this is how you help build a business that works a little bit without you. It also shows you who you have in your team and how well your systems are operating. So I encourage you as a business owner to do the thing that probably every fiber of your inner body is screaming not to, and have some time away from your business. That's when you'll truly learn what kind of business you actually have, and you'll be provided an opportunity to grow your business stronger. See our products HERE Everybody needs to take a vacation some time, and here is an unexpected benefit of traveling.
After you get back, review things and see what you learned, good or bad, about your business. I was just on a trip with 10 other entrepreneurs, and two of them didn't connect to the internet for a week, and they really have their business running well without them. And they were able to make an assessment when they joined back on.

I think one or two of them found some things that could be tuned for next time. But this is how you help build a business that works a little bit without you. It also shows you who you have in your team and how well your systems are operating. So I encourage you as a business owner to do the thing that probably every fiber of your inner body is screaming not to, and have some time away from your business.

That's when you'll truly learn what kind of business you actually have, and you'll be provided an opportunity to grow your business stronger.

See our products HERE]]>
James Schramko clean 1:13
What To Say To Move Someone Forward On A Decision https://www.superfastbusiness.com/self-effectiveness/what-to-say-to-move-someone-forward-on-a-decision/ Mon, 29 Oct 2018 23:33:57 +0000 https://www.superfastbusiness.com/?p=51281 James Schramko here. Today, I want to share a tip with you what you can say to someone if you are waiting on them to take action on something. So, maybe you're a coach or a service provider and you have people in a thinking mode. Something that I found helpful to present them is this idea - if not now, when? It's a really good filter for deciding if something is actually important or not. And I think we know when something is important and sometimes that could be enough of a prompt to help people arrive at that decision that really this is important, and now is the time. So, hopefully, this is helpful for you. Try it out when you find someone stalling and see if that can help them move through the indecisiveness. See our products HERE Here's a quick tip on how to help someone who is stalling on a decision.
It's a really good filter for deciding if something is actually important or not. And I think we know when something is important and sometimes that could be enough of a prompt to help people arrive at that decision that really this is important, and now is the time.

So, hopefully, this is helpful for you. Try it out when you find someone stalling and see if that can help them move through the indecisiveness.

See our products HERE]]>
James Schramko clean 52
Annual Pay Reviews Suck https://www.superfastbusiness.com/team-scaling/annual-pay-reviews-suck/ Thu, 25 Oct 2018 07:31:29 +0000 https://www.superfastbusiness.com/?p=51271 James Schramko here, and today's tip is around pay reviews. Annual pay reviews can be a real problem in your business, and that's because your team might build up anticipation and anxiety and even entitlement around this annual review. Instead, how about, if you have a great performer, reward them early. If you got a bad performer, then tune them up and weed them out, certainly well before you get to a year. So we don't have annual reviews in our business. We pay based on merit, not how long they've been there. And especially if someone nominates somebody for a bonus, then that really helps. And you don't have to adjust the base pay. Sometimes, just a really well-placed gift that's relevant to that person will get you a better result than if you just adjust the base salary. So that's why annual reviews are probably a bad idea. Go with an ad hoc, set a diary calendar alert to check your pay every month or two, and see if you can tune your team that way. See our products HERE Are annual pay reviews the best way to assess and reward your staff?
Annual pay reviews can be a real problem in your business, and that's because your team might build up anticipation and anxiety and even entitlement around this annual review. Instead, how about, if you have a great performer, reward them early. If you got a bad performer, then tune them up and weed them out, certainly well before you get to a year.

So we don't have annual reviews in our business. We pay based on merit, not how long they've been there. And especially if someone nominates somebody for a bonus, then that really helps. And you don't have to adjust the base pay. Sometimes, just a really well-placed gift that's relevant to that person will get you a better result than if you just adjust the base salary.

So that's why annual reviews are probably a bad idea. Go with an ad hoc, set a diary calendar alert to check your pay every month or two, and see if you can tune your team that way.

See our products HERE]]>
James Schramko clean 1:01
Small Changes Can Equal Big Results https://www.superfastbusiness.com/conversions-selling/small-changes-can-equal-big-results/ Wed, 24 Oct 2018 17:20:23 +0000 https://www.superfastbusiness.com/?p=51264 James Schramko here and today I want to talk about a very small change that can have a very big impact. I love this expression that small hinges swing big doors. I'm not sure who to credit with that, but I'm sure someone very clever came up with it. And I use this a lot in my own business. I remember following Eli Goldratt, who published some fantastic books, one's called The Choice and the other is The Goal. And he had this idea that the more complex a system is, the simpler it is to change the entire system. So that really relates to the hinges on a door. A door is a big item, it's heavy, but with a small hinge it can go from open to closed over and over again. So think about this in your business. What are the small hinges that could swing the big doors? Maybe you shift from one-time to recurring. Maybe you add an upsell somewhere in your process. Maybe you improve the follow-up system that you have. There will be small changes you can make, even if it's just changing a team member, that can make a profound impact on your business. Hopefully you can find that. And remember, it's the small changes sometimes that can have the biggest impact. See our products HERE Find out why you don't always need drastic changes to get significant results. expression that small hinges swing big doors. I'm not sure who to credit with that, but I'm sure someone very clever came up with it. And I use this a lot in my own business. I remember following Eli Goldratt, who published some fantastic books, one's called The Choice and the other is The Goal.

And he had this idea that the more complex a system is, the simpler it is to change the entire system. So that really relates to the hinges on a door. A door is a big item, it's heavy, but with a small hinge it can go from open to closed over and over again. So think about this in your business.

What are the small hinges that could swing the big doors? Maybe you shift from one-time to recurring. Maybe you add an upsell somewhere in your process. Maybe you improve the follow-up system that you have. There will be small changes you can make, even if it's just changing a team member, that can make a profound impact on your business.
Hopefully you can find that. And remember, it's the small changes sometimes that can have the biggest impact.

See our products HERE]]>
James Schramko clean 1:13
How To Massively Increase Your Open Rates https://www.superfastbusiness.com/conversions-selling/how-to-massively-increase-your-open-rates/ Wed, 24 Oct 2018 15:43:43 +0000 https://www.superfastbusiness.com/?p=51248 Ok, so I'm down here at the shops, and I'm here because I'm got some posting to do. Actually, a bunch of envelopes. And really my tip for today is, even though you have an online business, remember to use offline marketing strategies. When someone gets this in the post, it's guaranteed they're going to open it. It's going to go straight to their house. There's virtually nothing in their post box these days, so it's rare, it's a physical package, it's fun to open, there's something nice inside it. So use that. I just keep a stack of envelopes right next to my desk, something to write on. It's good if you have things to send. In my case, a book is a great thing to send to someone to get a really high impact cut-through. So use offline marketing techniques for your online business. Hope you've enjoyed this. See you tomorrow. See our products HERE. If much of your business is online, there's a marketing medium you likely overlook.
When someone gets this in the post, it's guaranteed they're going to open it. It's going to go straight to their house. There's virtually nothing in their post box these days, so it's rare, it's a physical package, it's fun to open, there's something nice inside it. So use that.

I just keep a stack of envelopes right next to my desk, something to write on. It's good if you have things to send. In my case, a book is a great thing to send to someone to get a really high impact cut-through. So use offline marketing techniques for your online business.

Hope you've enjoyed this. See you tomorrow.

See our products HERE.]]>
James Schramko clean 56
Reduce Your Mental Load https://www.superfastbusiness.com/self-effectiveness/reduce-your-mental-load/ Tue, 23 Oct 2018 10:50:02 +0000 https://www.superfastbusiness.com/?p=51233 James Schramko here, and if you actually still wear shoes, this will be interesting. As I sit here in bare feet, I can't help but think maybe my metaphor today is not super appropriate for my target audience, but we'll roll with it. Let's say you do wear shoes and you have shoelaces. When you put them on, you probably do your shoelaces up the same way every day, and that's because at some point in the past, you learnt that and now it becomes automatic. In fact, when you were taught how to tie your shoelaces, whoever taught you probably had a way of doing it. Well, the good news is there's a way of doing all sorts of things in business. And if you want to structure that, the first instance while you're still learning, it can actually be really helpful to have a framework or a template or a guide to help you. Just like the teacher uses when they mark a test, or they certainly did back when I went to school, they had the answer sheet with all the answers that had little holes and they could just tick, tick, tick or cross. And they could score a test very quickly using the template or the answer sheet. There are answer sheets for just about everything, from how to make a sale to how to do a video like this. I taught a formula for little videos like this in my own community. And these frameworks and templates, if you can get a hold of them, will mean that you don't have to invent this stuff. You don't have to think about it from scratch. Someone has already discovered it. So, get access to templates, frameworks and checklists. Learn about selling templates. Learn about content templates. Learn about team templates. They're available to you. I certainly provide them for my own members. But they're out there. Get them. Use them. Take a load of so that you don't have to worry about it. And soon enough, they will become automatic for you; you won't even have to think about them. See our products HERE How to spend less time planning and get things done faster.
Let's say you do wear shoes and you have shoelaces. When you put them on, you probably do your shoelaces up the same way every day, and that's because at some point in the past, you learnt that and now it becomes automatic. In fact, when you were taught how to tie your shoelaces, whoever taught you probably had a way of doing it. Well, the good news is there's a way of doing all sorts of things in business.

And if you want to structure that, the first instance while you're still learning, it can actually be really helpful to have a framework or a template or a guide to help you. Just like the teacher uses when they mark a test, or they certainly did back when I went to school, they had the answer sheet with all the answers that had little holes and they could just tick, tick, tick or cross.

And they could score a test very quickly using the template or the answer sheet. There are answer sheets for just about everything, from how to make a sale to how to do a video like this. I taught a formula for little videos like this in my own community. And these frameworks and templates, if you can get a hold of them, will mean that you don't have to invent this stuff.

You don't have to think about it from scratch. Someone has already discovered it. So, get access to templates, frameworks and checklists. Learn about selling templates. Learn about content templates. Learn about team templates. They're available to you.

I certainly provide them for my own members. But they're out there. Get them. Use them. Take a load of so that you don't have to worry about it. And soon enough, they will become automatic for you; you won't even have to think about them.

See our products HERE]]>
James Schramko clean 1:51
How to Test New Things in Your Business Safely https://www.superfastbusiness.com/business/how-to-test-new-things-in-your-business-safely/ Mon, 22 Oct 2018 08:18:13 +0000 https://www.superfastbusiness.com/?p=51195 Find out how to execute innovation testing with minimal risks. Do you have an idea that you want to roll out in your business, but you're not sure if it's going to have a positive outcome? Try this simple testing method that minimizes the risks involved.
Jeff Bezos wrote about this in his members' newsletter for the once-a-year update, and he said a lot of the decisions he makes are reversible. There's very few decisions that if you make it, you can't go back. So consider when you're trying something new, call it a pilot program. Roll it out, test small, and then roll out big. So test small.

If you have, for example, five sales people and you want to try a new sales script, just give it to one sales person to use on a percentage of their customers. If you're running paid traffic, just send some of your new traffic to the new offer, so you can put it in a little silo. You can do it in a small environment, and if it works, then roll it out.

If you try a new thing and it doesn't work out the way you expected, because you should always, have a hypothesis, then unwind it and get back to what you knew. Go back to the last setting that actually worked. Hope you've enjoyed this tip today.

See our products HERE]]>
James Schramko clean 1:16
How To Help Your Customers To Help Themselves https://www.superfastbusiness.com/business-model-pricing-packaging/how-to-help-your-customers-to-help-themselves/ Fri, 19 Oct 2018 11:58:30 +0000 https://www.superfastbusiness.com/?p=51179 James Schramko here, and today I want to share with you how you can deal with helping your customers if you happen to have a membership solution. That is what we would call an all-you-can-eat situation - that is, your customers can get access to everything all at once like they can in SuperFastBusiness. A few things here. One is, I like the supermarket analogy. It is a lot like a supermarket. It has everything, but you don't need everything, and in fact you couldn't buy everything in the supermarket in one go. We take in our bag or our trolley, and we just get the items we need today or for the next few days. And that's how it works in a supermarket. So help your customers do that with your all-you-can-eat membership. Help them with tracks or suggested menus or specific training threads. And in my case, when someone joins my membership, I'm sending them an onboarding document that only shows them the portion of the membership that is in line with what they suggested to me on the way into the membership as their biggest challenge. So from one of four challenges they'll get one of four PDF welcome documents linking to the areas of my community that are relevant for them, and it ignores the three quarters that is not relevant at this point. Now, you can certainly follow up later and show them what else is there. So there you go. Give your customer a shopping list when they enter the supermarket, and they'll be able to reduce overwhelm and get a far better experience from the membership. Now, from the point of view of the creator, it's obviously much simpler for you to put everything in one place than to drip everything out. A lot like Netflix, and if you look at the stats, Netflix users love to binge watch. They want to watch what they want to watch now, and they'll watch it all at once. So if you are drip-feeding or holding back parts of your solution to people, just be mindful that this may not be the way that they prefer to consume it. So there you go, some useful tips around providing all of the content in your membership at once, but helping your customer get the best use from it. See our products HERE Are you offering your customers a lot of products or information inside your membership? Here's a simple way to help your customers avoid information overload and to make the most of your membership's resources.
A few things here. One is, I like the supermarket analogy. It is a lot like a supermarket. It has everything, but you don't need everything, and in fact you couldn't buy everything in the supermarket in one go. We take in our bag or our trolley, and we just get the items we need today or for the next few days. And that's how it works in a supermarket. So help your customers do that with your all-you-can-eat membership.

Help them with tracks or suggested menus or specific training threads. And in my case, when someone joins my membership, I'm sending them an onboarding document that only shows them the portion of the membership that is in line with what they suggested to me on the way into the membership as their biggest challenge.

So from one of four challenges they'll get one of four PDF welcome documents linking to the areas of my community that are relevant for them, and it ignores the three quarters that is not relevant at this point. Now, you can certainly follow up later and show them what else is there. So there you go.

Give your customer a shopping list when they enter the supermarket, and they'll be able to reduce overwhelm and get a far better experience from the membership.

Now, from the point of view of the creator, it's obviously much simpler for you to put everything in one place than to drip everything out. A lot like Netflix, and if you look at the stats, Netflix users love to binge watch. They want to watch what they want to watch now, and they'll watch it all at once. So if you are drip-feeding or holding back parts of your solution to people, just be mindful that this may not be the way that they prefer to consume it.

So there you go, some useful tips around providing all of the content in your membership at once, but helping your customer get the best use from it.

See our products HERE]]>
James Schramko clean 2:05
This Slight Shift in Focus Might Get You Even Better Results https://www.superfastbusiness.com/business/this-slight-shift-in-focus-might-get-you-even-better-results/ Fri, 19 Oct 2018 07:20:09 +0000 https://www.superfastbusiness.com/?p=51170 James Schramko here and today I want to share with you just how one little, tiny shift of focus can get you really good results. So a lot of marketers are very focused on how they can get a win. A lot of their marketing is biased around them getting a great outcome, and this slight shift in focus, is shift your focus to helping your customer or your client get a great result, get a great outcome. I know that there was that famous saying that to get what you want in life, help other people get what they want, and that is so true. So, if you become obsessive about your customers getting them great results in the same way that Steve Jobs was obsessive about his customer being able to have a great design experience with his products then you will find that your outcomes will be a byproduct of that. So, hopefully, this helps today. Think about how you can shift your focus on helping your customer get great results, and you watch you'll become the beneficiary as well. See our products HERE Being focused is important, but focusing on the right things is more important. Here is one simple marketing strategy that can help get you better results for your business. So a lot of marketers are very focused on how they can get a win. A lot of their marketing is biased around them getting a great outcome, and this slight shift in focus, is shift your focus to helping your customer or your client get a great result, get a great outcome.

I know that there was that famous saying that to get what you want in life, help other people get what they want, and that is so true. So, if you become obsessive about your customers getting them great results in the same way that Steve Jobs was obsessive about his customer being able to have a great design experience with his products then you will find that your outcomes will be a byproduct of that.

So, hopefully, this helps today. Think about how you can shift your focus on helping your customer get great results, and you watch you'll become the beneficiary as well.

See our products HERE]]>
James Schramko clean 1:08
Are You Living Yet? https://www.superfastbusiness.com/self-effectiveness/are-you-living-yet/ Thu, 18 Oct 2018 08:27:06 +0000 https://www.superfastbusiness.com/?p=51136 James Schramko here with my raw and unedited video. Today is something really important and actually something quite simple, but not many people are doing this. It's just a life-changer, really. If I go back to when I was in my twenties and thirties, I spent a lot of time in a showroom. It was unexciting, and I can say that the biggest thing to have changed my life in the last five years is having something fun to look forward to everyday, preferably that you can do outside, and that's healthy and good for you. You don't get any prizes for guessing what it is for me. It's obviously, surfing. Surfing changed my life. But it doesn't have to be surfing for you. It could be mountain biking, rollerblading, 10-pin bowling, whatever it is, I encourage you: have something that is so fun that you just want to dive out of bed in the morning and go and do your activity and that will set your day beautifully. If you can build your life around it, then you've reached perfection. Hopefully this is something you can do, let me know: what are you doing for fun, and have you built it into your routine? See our products HERE Are you living, really living? This simple tip can set the tone for your days and boost the overall quality of your life.
You don't get any prizes for guessing what it is for me. It's obviously, surfing. Surfing changed my life. But it doesn't have to be surfing for you. It could be mountain biking, rollerblading, 10-pin bowling, whatever it is, I encourage you: have something that is so fun that you just want to dive out of bed in the morning and go and do your activity and that will set your day beautifully.

If you can build your life around it, then you've reached perfection. Hopefully this is something you can do, let me know: what are you doing for fun, and have you built it into your routine?

See our products HERE]]>
James Schramko clean 1:13
Have You Completely Lost Control Of Your Business? https://www.superfastbusiness.com/business/have-you-completely-lost-control-of-your-business/ Thu, 18 Oct 2018 01:48:43 +0000 https://www.superfastbusiness.com/?p=51114 James Schramko here, and I'm going to be making some very simple, unedited videos (there's no ads). I want to make a few points. Hopefully, it's helpful for you, so thanks for watching! Today's topic is: who owns your business? This is particularly aimed at you if you're building too much of your business on someone else's platform. You've heard me talk about Own The Racecourse. It's free training you can get from SuperFastBusiness. I've been talking about this for over a decade now, and it's how I run my business. The simple concept is: build your own asset. Build your own asset that you control and you could sell if you want, or get people to work on with you. The thing that inspired this video is some marketer complaining about Facebook's big changes. We've seen this all before: Facebook, Youtube, Adwords, etc. Here's the big surprise: if you're on someone else's platform, expect it to change. You're essentially partaking in their zone, they control it, not you, you have no rights, so let's lose this sense of entitlement. Let's not reveal publicly, how ridiculously naive you are, and complain to Facebook about what they're doing. They can do whatever they want. The public is outraged at how much privacy and control they've got access to, but is there really any surprise in this? If you think for a second that Facebook, Google, Apple... don't know pretty much everything about you, then you're living under some kind of a rock. If you really want privacy, you'd have to disconnect from all of these services, and not carry a phone around with you. If you want to use their platform to partake in business, then just know that it's going to change. That is the thing: it WILL change. There's no question about it. If you want to protect yourself, then get a domain name or a website that you own. Build an email list. Get people on multiple subscriptions. Build your YouTube channel, build your Facebook page, build your Twitter following, build your Instagram followers and build your email list. That way, when you push out an episode over iTunes, or a video, or you put your content on someone else's platform, then that's bringing people back to where you can control it. You can put your remarketing cookie on your website. You can run ads to people. I like the idea that I could send an email to all of my customers right now and communicate with them, whether Facebook is there or not. If you have some kind of an app that relies on Facebook, or even a chatbot, a lot of these don't work right now. Facebook has just turned it off. Will it affect my business? Not at all. Should it affect yours? No, it shouldn't. It should be a minor inconvenience, if anything. There will be change! Just BANK on change. That's really my message. If you don't own Facebook and unless you're Mark Zuckerberg or a shareholder, you don't. You can't complain if they change the game. That's what they do, they're surviving, and you are such a small player in their game. You're the product. So, Own the Racecourse! If you want to brush up on the technique, check out my Own The Racecourse training, absolutely free. I did a new update in 2017, and from now on, don't put yourself out of control. Take back control and you will not be at the whims and at the mercy of the big players out there. You'll just be participating. Get your book on Amazon, get your podcast on Apple, get your fanpage cranking, get your Instagram happening. It's all good, but don't make that ALL you do. I'm James Schramko. By the way, if you like this video and you're interested in more, I've got some more to share with you. I can make ones on everything from "How to do pay reviews with your team" through to "How to not feel guilty when you go into a movie during the day" or "Good questions to ask on a podcast". I've got all these things I could cover and I want to share some of this, raw, unedited, nice and simple. I look forward to your comments below this video. See our products HERE Dependence on the platforms of YouTube, Facebook, Apple and the like can put you in a precarious position. Find out why James's Own The Racecourse strategy is key to long-term business success.
Today's topic is: who owns your business?

This is particularly aimed at you if you're building too much of your business on someone else's platform. You've heard me talk about Own The Racecourse. It's free training you can get from SuperFastBusiness. I've been talking about this for over a decade now, and it's how I run my business.

The simple concept is: build your own asset.

Build your own asset that you control and you could sell if you want, or get people to work on with you. The thing that inspired this video is some marketer complaining about Facebook's big changes. We've seen this all before: Facebook, Youtube, Adwords, etc. Here's the big surprise: if you're on someone else's platform, expect it to change. You're essentially partaking in their zone, they control it, not you, you have no rights, so let's lose this sense of entitlement.

Let's not reveal publicly, how ridiculously naive you are, and complain to Facebook about what they're doing. They can do whatever they want. The public is outraged at how much privacy and control they've got access to, but is there really any surprise in this? If you think for a second that Facebook, Google, Apple... don't know pretty much everything about you, then you're living under some kind of a rock.

If you really want privacy, you'd have to disconnect from all of these services, and not carry a phone around with you.

If you want to use their platform to partake in business, then just know that it's going to change. That is the thing: it WILL change. There's no question about it. If you want to protect yourself, then get a domain name or a website that you own. Build an email list. Get people on multiple subscriptions. Build your YouTube channel, build your Facebook page, build your Twitter following, build your Instagram followers and build your email list. That way, when you push out an episode over iTunes, or a video, or you put your content on someone else's platform, then that's bringing people back to where you can control it.

You can put your remarketing cookie on your website. You can run ads to people. I like the idea that I could send an email to all of my customers right now and communicate with them, whether Facebook is there or not. If you have some kind of an app that relies on Facebook, or even a chatbot, a lot of these don't work right now. Facebook has just turned it off. Will it affect my business? Not at all. Should it affect yours? No, it shouldn't. It should be a minor inconvenience, if anything.

There will be change! Just BANK on change. That's really my message. If you don't own Facebook and unless you're Mark Zuckerberg or a shareholder, you don't. You can't complain if they change the game. That's what they do, they're surviving, and you are such a small player in their game. You're the product.

So, Own the Racecourse! If you want to brush up on the technique, check out my Own The Racecourse training, absolutely free. I did a new update in 2017, and from now on, don't put yourself out of control. Take back control and you will not be at the whims and at the mercy of the big players out there. You'll just be participating.

Get your book on Amazon, get your podcast on Apple, get your fanpage cranking, get your Instagram happening. It's all good, but don't make that ALL you do. I'm James Schramko.]]>
James Schramko clean 4:25