SFBTV SuperFastBusiness® Online Business Videos With James Schramko on Apple Podcasts https://www.superfastbusiness.com Tune in to SuperFastBusiness TV with James Schramko for quick tips on business, online marketing, team building, self effectiveness and more! Tue, 26 Mar 2019 09:30:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 Tune in as James Schramko from SuperFastBusiness®, best selling Author of Work Less, Make More, covers online business tips, team building, business strategy, personal productivity, marketing, sales and more with his 2-minute videos. James Schramko clean episodic James Schramko james@superfastbusiness.com james@superfastbusiness.com (James Schramko) 2019 SuperFastBusiness® SuperFastBusiness® Online Business Tips With James Schramko SFBTV SuperFastBusiness® Online Business Videos With James Schramko on Apple Podcasts https://d2rp9ogikj5dfh.cloudfront.net/SFBTV/SUPERFASTBUSINESSTV-PODCAST-LOGO.jpg https://www.superfastbusiness.com james@superfastbusiness.com Tune in as James Schramko from SuperFastBusiness®, best selling Author of Work Less, Make More, covers online business tips, team building, business strategy, personal productivity, marketing, sales and more with his 2-minute videos. What If You Are Experiencing Communication Problems with Your Customer? https://www.superfastbusiness.com/business/what-if-you-are-experiencing-communication-problems-with-your-customer/ Wed, 20 Mar 2019 15:35:33 +0000 https://www.superfastbusiness.com/?p=53780 What if a customer drags the chain on communications, or the customer has gone dark? What if a customer drags the chain on communications, or the customer has gone dark?
Number one, you can actually frame your offer better on the sales offer. So you can put forward the terms and conditions as to how your service works. In other words, educate and filter. So get the right customers in and make sure they're very clear on how it actually works. You can even do a "How It Works" demonstration for these people.

Next, if they are dragging the chain then see if you can put in place steps like auto-approval. So instead of having to wait for them to come back to you with approvals, just put them on auto-approvals so the work is auto approved, and then you can have a revision time frame. It's not an open-ended forever revision, you should definitely put a clear time limit on it and build that into your service agreement which they must agree before they go ahead.

If they keep dragging the chain after that, if they're very slow to respond and you've educated them, then it might be time to unsubscribe them and move on to a better customer. Your life is worth more than forever chasing the bottom-of-the-barrel customer. So get the best customers, let them know how it works, educate them, build your system to be as smooth as possible, and you'll find that your service business is a little more joyful.

And if all of that fails, then do what I did and sell your service business because it's worth something out there in the marketplace. You can sell it for multiples of your profit and move on to a business model that frustrates you a little bit less.

I'm James Schramko. This is superfastbusiness.com.

See our products HERE.

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How To Build Your Personal Brand https://www.superfastbusiness.com/business/how-to-build-your-personal-brand/ Tue, 19 Mar 2019 22:38:49 +0000 https://www.superfastbusiness.com/?p=53765 As a business owner, your personal branding is very important. It helps people trust in you and your products. Find out how you can start building yours today. As a business owner, your personal branding is very important. It helps people trust in you and your products. Find out how you can start building yours today.
I'm talking about your personal brand, your stock value in the marketplace. And I think if you take a long-term approach, the stock value methodology is a good way to do things. So rather than taking a quick payoff, it's like a ramp and then bank-type stock where it's so driven up and then cashed out, think long-term, blue chip sort of stock value.

You'll know your stock value when you walk into a room at an event or when you send out an email offer and people respond to it favorably. When you have people coming to you via reputation because they've heard only good things, then you have a good stock value in the marketplace.

Things that will erode a stock value is if you have bad reports, negative press, if you send way too many emails, for example, if you are too controversial on social media and you turn people off, these can erode your stock value. You can see from leaders of governments, they're constantly under attack from critics and journalists and the public. And other countries their stock value goes up and down and they're quite volatile.

So if you want to improve your stock value in the marketplace, just have integrity. Act with values, be considerate of your customers, be respectful as a human being, and watch your stock value increase. And over time, and remember it is a long game. This is not a five-minute dash. This is a long game. Over time, as your stock value rises, you'll find that business and, in fact, life become much easier.

I hope you've enjoyed today's concept. I'm James schramko and this is superfastbusiness.com.

See our products HERE.

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Overwhelmed? Focus on These Three Things and Forget Everything Else https://www.superfastbusiness.com/business/overwhelmed-focus-on-these-three-things-and-forget-everything-else/ Thu, 14 Mar 2019 17:01:54 +0000 https://www.superfastbusiness.com/?p=53723 Started a new online business? Just focus on these three things to keep yourself from getting overwhelmed. Started a new online business? Just focus on these three things to keep yourself from getting overwhelmed.
I coach people all the time and they get very distracted - new products, training this, they ask all the questions. In fact, a lot of questions in a short space and they get round and round in circles. And I just say stop. Really there's only three things you need to have.

You need an offer that converts and you need to build a system around that so not everyone buys on the offer page so you want to follow them up, etc. You want to have a way to get people to the offer so you need some kind of traffic system to consistently bring people.

That's why I make these videos and that's why I publish podcasts. That's why I have a book, that's why I occasionally speak. This is a system that brings me customers.

And then you need a way to deliver the result that you've promised, whatever it is that you're selling. And selling is just another way of saying helping people with. Whatever you're helping people with, you need a way to actually deliver that. That's why I have SuperFastBusiness Membership and I have a SilverCircle membership. That is where I deliver my results.

So if you have those three things, you're set. If you're focusing on anything other than those things and you're still starting out, then reset. Go and work on your offer, getting people to it and then how you'll deliver it. And then over time you can build your team and you can scale and you can do all the tricky stuff. All the amazing wonderful distractions that are there for you. I'm never the first to move with things like chatbots and so on and so forth. I let other people iron that out. I'm just focused on my three things and just refining and improving.

So reset, put those three things on a whiteboard or a post-it note, and go and do them and you will have a great business. And then perhaps we can tune it up together inside SuperFastBusiness. See you there!

See our products HERE.]]>
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Get More Done With Time Blocking https://www.superfastbusiness.com/self-effectiveness/get-more-done-with-time-blocking/ Wed, 13 Mar 2019 13:58:40 +0000 https://www.superfastbusiness.com/?p=53696 Sometimes you can get more work done when you work during short time blocks. James Schramko explains in this video. Sometimes you can get more work done when you work during short time blocks. James Schramko explains in this video.
Just short bursts - a little bit in the morning, a little bit in the afternoon. You're actually blunt in yourself if you just slog it out all day long, everyday. And I've managed to effectively do this for years. I shared this concept with a friend of mine, Dan Meredith, and he built an entire business of just two-hour blocks. So try it, short bursts and have some time off without guilt and see how you feel.

See our products HERE.
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What Is A Reasonable Churn Rate for A Subscription Business? https://www.superfastbusiness.com/business/what-is-a-reasonable-churn-rate-for-a-subscription-business/ Wed, 13 Mar 2019 13:32:50 +0000 https://www.superfastbusiness.com/?p=53699 Customers of a subscription business will come and go. What's a reasonable churn rate for you to strive to maintain? Customers of a subscription business will come and go. What's a reasonable churn rate for you to strive to maintain?
Here's the bottom line: if you have a subscription business then, of course, you want to keep as many clients as you possibly can because it takes the pressure off having to get new ones. If you're constantly losing customers, then you've got to keep getting customers or your business will stop working. So what's a reasonable churn rate?

I'd be looking for a 5% or lower churn rate on a subscription business to have a reasonable churn. Now, as soon as you start getting up around 10% or more, you're probably not going to have a great business. Unless you can get a lot of new customers, you'll be constantly treading water and then you'll eventually drain down and it's finished.

Now, if you can get your churn to 1% or 2% then you have a fantastic retention. It takes a lot of pressure off. Now, you don't need to get so many customers in the front door, just focus on the ones you've got. And if you keep getting customers, then it will actually grow and you have a scaleable subscription business.

So there are the numbers. 5% is really the key that you want to never go past. And if you can get it better than that down to 1 or 2%, you have a great business.

See our products HERE.]]>
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Why You Need To Follow Up On Sales Leads Faster https://www.superfastbusiness.com/business/why-you-need-to-follow-up-on-sales-leads-faster/ Wed, 13 Mar 2019 13:04:53 +0000 https://www.superfastbusiness.com/?p=53702 When is the best time to follow up on sales leads? Is there such a thing as too soon? James talks about lead decay rate in this short video. When is the best time to follow up on sales leads? Is there such a thing as too soon? James talks about lead decay rate in this short video.
I used to do a lot of tradeshows when I was a salesperson for a luxury brand, Mercedes-Benz, and what I noticed is after the trade show, some of the leads would start to cool off. In fact, every day that you left it, they were becoming less and less excited, to the point where even a week or two later, they might not even remember who you are or that they even went to the trade show.

So this is really important: if you're collecting leads or prospects, make sure that you either have a human or some kind of automation to follow up early. The early follow-up will get you better results. Don't leave it too long. In fact if you leave an email for a long period these days, and don't interact with it, and then get in touch, you're likely to find that it is dead or unresponsive.

So keep it fresh, keep it timely, and you'll avoid your decay rate and you'll increase and maximize your opportunities. I'm James Schramko, I hope you've enjoyed today's video, this is superfastbusiness.com.

See our products HERE.
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How To Choose A Domain Name https://www.superfastbusiness.com/web/how-to-choose-a-domain-name/ Thu, 07 Mar 2019 04:57:22 +0000 https://www.superfastbusiness.com/?p=53595 When it comes to choosing a domain name, what's the difference between one that ends in .net vs .com? How much should you pay for a good domain name? Watch this video to find out! When it comes to choosing a domain name, what's the difference between one that ends in .net vs .com? How much should you pay for a good domain name? Watch this video to find out!
My general rule of thumb is simple - I want to own the .com. I don't really want to have a business where I can't have the .com because .com really is king. There are a few exceptions. But when it comes to just the regular site, I don't want to be building on a .net or .org.

You can listen to some podcasts I did about this one with Clay Collins talking about Leadpages. They didn't have the.com and it became an issue for them. But there are also many other examples. If you get the .net or the .org and build it out, there's a good chance whoever has the.com will be the beneficiary of your traffic. So I like the .com.

Some exceptions might be if you have a software business. Some of those software applications use .io. However, I've still noticed companies like Intercom have still gone out and switch from .io to .com because .com is king.

Also things like trademark are a consideration. Before you buy a .com, make sure you do a trademark check. A few times, I've gone to check trademarks and found that they are owned by multinational corporations. And if you go and build on that .com, you will likely be told to stop using that domain so be careful about that. Usually the best .coms are taken. Most of them being used. But if they're not, then you can often buy them.

Usually they're listed with a broker. And often if you make a reasonable offer that is lower than what they're asking, you will be able to find a price that is somewhat lower than the asking price. And I've found as a rule of thumb, you can usually get them for about half price. So for domains $2,000 or $3,000 or $4,000 or $5,000, there's a pretty good chance if you offer $500 or $1,000 that you might end up getting a $2,000 domain. If you offer $1500, you might get a $3,000 domain.

It's important though that you have other options. When you are trying to get a better deal, there's a chance you will lose the deal. So if you really need a domain and if you're the best person in the world to have that domain, sometimes, you just pay the money and get on with business. Because the right domain is worth a lot more than a few thousand dollars to you.

For example, in the past, I bought a domain for just a few hundred dollars that became the domain for my mastermind that is the single biggest product that I have in my portfolio. So it's certainly worth a lot more to me than it is for anyone else and I trademarked it. So I feel very secure with that and I could sell it in the future for more than what I paid.

I hope this has been helpful. If you've got any questions about domains let me know. Also, I talk about this stuff inside SilverCircle and SuperFastBusiness. Also, I quite often buy domains for my customers because I have quite a bit of experience buying domains. So if you are a member of either of my communities and you want help buying a domain, then let me know in the private discussion.

I'm James Schramko. Hope you've enjoyed this.

See our products HERE.]]>
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Reflections After A Week In Hospital https://www.superfastbusiness.com/business/reflections-after-a-week-in-hospital/ Wed, 06 Mar 2019 20:06:52 +0000 https://www.superfastbusiness.com/?p=53587 How a week in hospital helped James remember the importance of creating effective teams and business systems. How a week in hospital helped James remember the importance of creating effective teams and business systems.
And not for bad reasons, for a good reason - the birth of my baby daughter, so very, very exciting. But one thing that struck me- well, there's been a few things actually, but one big thing is, how much of a team it takes to run a hospital. They're on shifts, they exchange shifts, they hand over notes, they explain things to their team, their co-workers. They get a full brief instructions, they create plans for the patients and they let them know what's happening. So there's so many lessons about how to deal with the client, how to run the business as a system.

There's been a few other lessons for me too, as an entrepreneur.

I've been fortunate that I could spend most of my time here and my business was still running in the background. My team was still sending out podcasts, they were still doing email, weekly news updates for clients and all this good stuff. So very fortunate. Certainly, a big difference than the first time around when I had kids, when I was racing off to my day job, seven days a week and coming to hospital for a little tiny visit.

So if your life is not how it should be right now, I encourage you start building out systems, start documenting things, get your own business. It will transform your life and get you that degree of flexibility and systemisation that allows you to actually enjoy the moments because that's really the big lesson for me from visiting this hospital.

I'm able to be present and enjoy every smile and every gurgle and that's what it's all about.

See our products HERE.

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How To Avoid Cash Flow Problems https://www.superfastbusiness.com/business/how-to-avoid-cash-flow-problems/ Tue, 05 Mar 2019 08:59:25 +0000 https://www.superfastbusiness.com/?p=53535 How can you tell if your business is going to have cash flow problems in the near future? Watch this short video to find out, so that you can avoid making these mistakes. How can you tell if your business is going to have cash flow problems in the near future? Watch this short video to find out, so that you can avoid making these mistakes.
Maybe they got banned from an advertising platform, or maybe their business model just isn't profitable. So one way to avoid this is, to keep a really good eye on your cash flow. And I encourage my clients to keep some lead metrics, so know in advance if you're going to have trouble.

In my business, we look at things like how many emails do we send in a month, and we have a look at how many people visited our site in the last 30 days. These are reliable indicators to me of what's going to happen in the next month. Because my buying cycle is somewhere around seven to 14 days, I know that what we're doing now in terms of our podcast and video activity will result in sales in the next few weeks.

And I think this came from me spending so much time in a commission environment. When I was selling for a living on a performance basis, my base salary was something like $27,000 a year and then I had to make another $110, $120,000 a year in commission. So I knew if I wasn't having telephone calls, if I wasn't following up customers face-to-face, then there would be no sale coming which meant no delivery which meant no commission. So I got used to that lag time.

So the big tip today is, look for a lead metric that is a reliable indicator of what sort of cash flow you're going to have in the short term and midterm future. I talk about this sort of stuff inside SuperFastBusiness Membership. If you'd like coaching from me, that's the place to be. And, of course, if you have an already amazing business, if you're doing several million dollars a year, you might want to look at SilverCircle.com because that's when we take things up a gear to the whole next level. I'm James Schramko. I'll speak to you soon.

See our products HERE.

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Good Stress https://www.superfastbusiness.com/business/good-stress/ Mon, 04 Mar 2019 15:48:37 +0000 https://www.superfastbusiness.com/?p=53528 How can stress actually be a good thing? Not all stress is bad. Find out how stress can HELP your business grow! How can stress actually be a good thing? Not all stress is bad. Find out how stress can HELP your business grow!
Interestingly, not all stress is bad. There is such a thing as good stress. So if you had absolutely no stress, you'd probably be so relaxed that you would basically achieve nothing. So you have to do something even to go out and exist, you're going to exert stress, you know, transporting yourself, getting food, these sort of basic things involve a little bit of stress.

I remember this perfect story someone told me about racing car tires. When I was with Mercedes-Benz, we learned about the stress that goes on a tire. Now, for a tire to grip, it needs to actually have some stress. So as you're going around a corner, it actually stresses up a bit and the key is, of course, not to take it too far past the point where it actually slips, and so that would be a tire sliding out.

Now I see in business, a lot of people actually put too much stress and they do slide out. They burn out, they get exhausted, they become unproductive, they get disenchanted and life becomes meaningless. I've covered a lot of the remedies for this in my book, Work Less Make More, which you can get on Amazon or Audible. There's certainly links on my website and it talks about how you can work less and make more.

So if you're finding you're too stressed pull it back a bit. If you have no stress at all, then you're probably not pushing the envelope enough and you could actually get a little bit more out of your life. So I'm not an advocate for absolutely no work. I do work hard when I work, but I put boundaries on it so that I never spin out of control.

Hopefully, this is helpful. I'm James Schramko. Look forward to the next video.

See our products HERE.

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Think Like A Millionaire https://www.superfastbusiness.com/self-effectiveness/think-like-a-millionaire/ Thu, 28 Feb 2019 22:54:45 +0000 https://www.superfastbusiness.com/?p=53478 Winners have a mindset that sets them apart from the rest of the pack. Do you want to become a millionaire? Think like a millionaire first. Find out how you, too, can think like a winner in this quick tip. Winners have a mindset that sets them apart from the rest of the pack. Do you want to become a millionaire? Think like a millionaire first. Find out how you, too, can think like a winner in this quick tip.
As soon as you know that you're going to be successful that is the starting point for making it. So, if you just wish or hope or you're lining up in the lottery line when the big draw is on then I think you're still hoping and wishing. But I've got a secret for you, nobody is going to come along and hand you the keys to success. It's not going to happen. So, when you give up on that hope and you realize it's down to you that's when things start.

So, good luck and get to it.

See our products HERE.]]>
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What Is Better, Podcast or Show? https://www.superfastbusiness.com/business/what-is-better-podcast-or-show/ Tue, 26 Feb 2019 22:39:47 +0000 https://www.superfastbusiness.com/?p=53429 When is your video content a podcast, and when is it a show? James differentiates in this quick tip. When is your video content a podcast, and when is it a show? James differentiates in this quick tip.
Now, I've seen some research suggesting how much video people are watching and it is an amazing amount actually, hours and hours per day. 85% of people are looking at video on a daily basis on the Internet. So, my advice these days is if you're interested in having a podcast, if you do have video content perhaps call it a show. I think show is of broad appeal so you could still call an audio format podcast a show, and it also really captures that video momentum as well.

So, if I was starting a new program today, I would actually call it a show rather than a podcast.

See our products HERE.


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When Customers Only Want To Speak With You https://www.superfastbusiness.com/business/when-customers-only-want-to-speak-with-you/ Fri, 22 Feb 2019 09:25:04 +0000 https://www.superfastbusiness.com/?p=53360 A really common error that experts make is they've trained all of their customers to be dealing only with them. How to change contact personnel and introduce customers to your employees.
You build out standard operating procedures, you provide excellent training to your team members, and you train your customers. That's how the sale works. So if you are involved in the deal, and eventually, hopefully, you don't have to be, then you can start introducing the person who's going to be helping them.

And when I actually transitioned from being a sales person to the sales manager, I had to do that with all of my clients. I introduced them to the salespeople, and I said, "Here's Freddy, he's going to be test driving the car with you. He's going to show you over the features, and he's going to price it all up with you and have a look at your trade-in. I'll be here nearby, but he really knows a lot about this stuff and I trust him to do great
work." So you can endorse your team member.

It will take about two weeks to train someone up to do a pretty good job in most businesses, unless you're doing something like I do, which is very specialized, very high level, and I quite enjoy it, which is why I do it. But there are certain parts of my business that are 100 percent without me, and the team are strong with their SOPs and they're growing the business units with great systems.

I hope you've enjoyed this. I'm James Schramko, and this is superfastbusiness.com where I help you grow your business.

See our products HERE.

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How To Respond to Sudden Resignation https://www.superfastbusiness.com/business/how-to-respond-to-sudden-resignation/ Tue, 19 Feb 2019 08:03:53 +0000 https://www.superfastbusiness.com/?p=53238 Someone in his team quit, and he was completely surprised; it was a shock to him. So, what should he do? No matter how great the job, employees just don't stay forever. So what do you do when someone leaves?
And my advice is get in touch and find out what happened. Where was the misalignment in expectation or what could have been there to prevent the situation from happening? I mean, this goes way back to the initial recruitment. What was the advertisement about, like what were you promising? What were the expectations? And what sort of communication style have you had during the process?

And it should never be a surprise. You shouldn't be surprised as someone lives. In fact, if you build your business to anticipate the fact that it is inevitable at some point in the future, your team member will leave maybe because they've changed locations or they're having a health issue or they just don't like what they're doing anymore.

It's going to happen. So, that's why in our business, we have at least two people who can do every task plus we document everything with standard operating procedures. So, if someone resigns, seek to understand what is the lesson. What can you learn from this and how can you guard against it in the future?

And if it is a fact that it's just time then wish them well. Congratulate them and support them in the future and get on with your own business.

See our products HERE.]]>
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How To Stop Procrastinating And Get That Project Done https://www.superfastbusiness.com/business/how-to-stop-procrastinating-and-get-that-project-done/ Mon, 18 Feb 2019 22:31:00 +0000 https://www.superfastbusiness.com/?p=53229 James Schramko here and I want to share with you a way that you can actually move your business forward a bit quicker. Sometimes, you have a project that you know you need to do but you're just not doing it. And it's because you don't feel like you have time to do it. Everyone else pushes in front. Well, I suggest a few things. Firstly, block time for yourself. Secondly, create an alter-ego. I recently interviewed Todd Herman about this. He has a book on the subject and you can create a better version of yourself. So think about that project you've been putting off and create the alter-ego of yourself, the version who actually completes that project and is happy about what the project brought to the table. In fact, treat yourself as your own best client. Almost like you're someone else. That technique can help you put the time and effort into it and then everyone else has to fit around that. That's where scheduling comes into it and making sure you pay yourself first and then everyone else can take terms. In my life, I like to surf every day. Me surfing every day is number one priority and then everything has to fit around that. And I know a lot of people say I don't have time. You do have time. You've got so much time, it's ridiculous. The average American spends five or six hours a day watching videos which is one reason why I make videos. But I also keep my videos really short. So stop watching Netflix and start making your next project for your alter-ego version of yourself and see if that helps. I'm James Schramko. I hope you've enjoyed this. Lots of other great information at SuperFastBusiness.com. I'll see you soon. See our products HERE. Are you a procrastinator? This short tip will help get your project back on track!
Sometimes, you have a project that you know you need to do but you're just not doing it. And it's because you don't feel like you have time to do it. Everyone else pushes in front. Well, I suggest a few things.

Firstly, block time for yourself. Secondly, create an alter-ego. I recently interviewed Todd Herman about this. He has a book on the subject and you can create a better version of yourself. So think about that project you've been putting off and create the alter-ego of yourself, the version who actually completes that project and is happy about what the project brought to the table.

In fact, treat yourself as your own best client. Almost like you're someone else. That technique can help you put the time and effort into it and then everyone else has to fit around that.

That's where scheduling comes into it and making sure you pay yourself first and then everyone else can take terms. In my life, I like to surf every day. Me surfing every day is number one priority and then everything has to fit around that. And I know a lot of people say I don't have time. You do have time.

You've got so much time, it's ridiculous. The average American spends five or six hours a day watching videos which is one reason why I make videos. But I also keep my videos really short. So stop watching Netflix and start making your next project for your alter-ego version of yourself and see if that helps.

I'm James Schramko. I hope you've enjoyed this. Lots of other great information at SuperFastBusiness.com. I'll see you soon.

See our products HERE.

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Ways To Improve Work Performance https://www.superfastbusiness.com/business/ways-to-improve-work-performance/ Mon, 11 Feb 2019 16:11:08 +0000 https://www.superfastbusiness.com/?p=53152 James Schramko here and today I want to talk about what you do if one of your team members is no longer performing at the level that you had expected. Well, the best thing you can do to start with is actually set aside some time to talk about your expectations. And you can talk about your observations. You could say,"Listen, I've observed these behaviors happening. My expectations were here, the performance is falling here. So what I'd like to do is bridge that gap. So, do we need to do some training? Do I need to clarify the expectations? Is there something that's going on you'd like to talk about? I'm here for you. I want you to go well. I want you to perform well. Is there some training you need? Can we support you in any way to make it easier for you to get to those expectations?" And then you set a review point to see if those expectations have been met. Now, at that point, if they're not, there are other options and I'll talk about those in another video. But if they have been met, then offer up some praise, say "Job well done," and you've got a higher performing team member again. See our products HERE. How do you deal with a team member who lets you down? James talks about how to handle poor job performance.
Well, the best thing you can do to start with is actually set aside some time to talk about your expectations. And you can talk about your observations. You could say,"Listen, I've observed these behaviors happening. My expectations were here, the performance is falling here. So what I'd like to do is bridge that gap. So, do we need to do some training? Do I need to clarify the expectations? Is there something that's going on you'd like to talk about? I'm here for you. I want you to go well. I want you to perform well. Is there some training you need? Can we support you in any way to make it easier for you to get to those expectations?"

And then you set a review point to see if those expectations have been met. Now, at that point, if they're not, there are other options and I'll talk about those in another video. But if they have been met, then offer up some praise, say "Job well done," and you've got a higher performing team member again.

See our products HERE.

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Who Is In Control Of Your Life? https://www.superfastbusiness.com/business/who-is-in-control-of-your-life/ Wed, 06 Feb 2019 06:10:00 +0000 https://www.superfastbusiness.com/?p=53076 James Schramko here, and today I want to share a special important point about your business career and your future. Here's the fact, certain things happen to you that's for sure. You were born, you didn't have much control over that and then for a certain period in your life, there's other people taking control and programming you and formatting you the way that they thought was probably best for you. And some people have a difference between a really good upbringing or a terrible upbringing. But the point is, once you're an adult and fully functioning, you can now take the reins. You are in control of your destiny. You get to choose what you do today. So, start making choices that benefit you. So, really now, it just comes down to letting go of the excuses and letting go of the shackles and the ropes that bind you in the past and deciding that you want to make a change, that you are ready to move forward, and you take the steps. The person looking back at you in the mirror is the one in the driver's seat for your future. So, I hope this gives you a little bit of inspiration, and I look forward to seeing what you can do with that. See our products HERE. Do other people have more say in your life than you do? It doesn't have to be that way. Take back control of your life today!
Here's the fact, certain things happen to you that's for sure. You were born, you didn't have much control over that and then for a certain period in your life, there's other people taking control and programming you and formatting you the way that they thought was probably best for you. And some people have a difference between a really good upbringing or a terrible upbringing.

But the point is, once you're an adult and fully functioning, you can now take the reins. You are in control of your destiny. You get to choose what you do today. So, start making choices that benefit you. So, really now, it just comes down to letting go of the excuses and letting go of the shackles and the ropes that bind you in the past and deciding that you want to make a change, that you are ready to move forward, and you take the steps.

The person looking back at you in the mirror is the one in the driver's seat for your future. So, I hope this gives you a little bit of inspiration, and I look forward to seeing what you can do with that.

See our products HERE.

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How To Use The BRAIN Framework For Decision-Making https://www.superfastbusiness.com/business/how-to-use-the-brain-framework-for-decision-making/ Tue, 05 Feb 2019 07:32:14 +0000 https://www.superfastbusiness.com/?p=53072 James Schramko here. Today, I want to share with you a framework they use in the medical profession to help people make great decisions, and I think this framework is probably useful for you with your business. So the framework is called BRAIN. And it's an acronym, and it stands for B - what are the Benefits of taking this course of action? And R stands for - what are the Risks? What are the potential downsides if you take this course of action? A is what Alternatives are there? What else could you do instead? I is Instinct. That is - does it make sense? Does it feel right? N is Nothing. What if you do nothing? If you do nothing then when will you do something is a nice sort of extension of that. So that's the BRAIN framework. All right. And if you use the BRAIN framework, it might help you make better decisions in your business before you take the next step, and this is especially good for non-critical or non-emergencies. And I like that planning framework. I hope you enjoyed this. I'm James Schramko. This is SuperFastBusiness. And look out for daily content tips/videos coming to you to help you out make your business more profitable. If you want some help from me in your business, check out SuperFastBusiness.com. I'm there waiting for you. See our products HERE. Discover how to make better decisions starting today!
So the framework is called BRAIN.

And it's an acronym, and it stands for B - what are the Benefits of taking this course of action?

And R stands for - what are the Risks? What are the potential downsides if you take this course of action?

A is what Alternatives are there? What else could you do instead?

I is Instinct. That is - does it make sense? Does it feel right?

N is Nothing. What if you do nothing? If you do nothing then when will you do something is a nice sort of extension of that.

So that's the BRAIN framework.

All right. And if you use the BRAIN framework, it might help you make better decisions in your business before you take the next step, and this is especially good for non-critical or non-emergencies. And I like that planning framework.

I hope you enjoyed this. I'm James Schramko. This is SuperFastBusiness.

And look out for daily content tips/videos coming to you to help you out make your business more profitable.
If you want some help from me in your business, check out SuperFastBusiness.com. I'm there waiting for you.

See our products HERE.

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Is Your Business Understaffed? https://www.superfastbusiness.com/business/is-your-business-understaffed/ Thu, 31 Jan 2019 14:18:49 +0000 https://www.superfastbusiness.com/?p=52989 James Schramko here. I want to talk about a problem that you can have and you may not even be aware of this. So, one thing facing the average business owner is that you're going to have at some point a team. Now, what happens if you have too few team members? Well, the situation is that you start sabotaging your ability to go and win new business because you know secretly deep down, whether consciously or unconsciously, that you can't deal with the business if you win it so you stop trying. And if you do get the business then now you don't have enough capacity and you'll deliver a bad result the customer won't come back. Now on the flip side, if you have a few too many people in your team that's OK because now you have people cross-training. You've got depth. If someone leaves or goes away, it's not going to interrupt the flow of business. You can deliver a fast and excellent result for your customers and the worst thing that can happen is that you eat into a little bit of profit. But I would rather run over capacity than under capacity when it comes to team, and if you've got extra people around doing nothing, find a project for them to do. I call this an infinity project, and that is a project they can work on if we're not busy on the front-end office stuff. They can go and do this forever. It could be creating a blog in your space or something on your passion or hobby as I do. But in the meantime, you're out there winning business knowing that you can handle it because you've got the right amount of team, which is however many you need plus a little bit extra. See our products HERE. Would you rather have too many team members, or too few? James explains why being overstaffed is better than understaffed.
So, one thing facing the average business owner is that you're going to have at some point a team. Now, what happens if you have too few team members? Well, the situation is that you start sabotaging your ability to go and win new business because you know secretly deep down, whether consciously or unconsciously, that you can't deal with the business if you win it so you stop trying.

And if you do get the business then now you don't have enough capacity and you'll deliver a bad result the customer won't come back. Now on the flip side, if you have a few too many people in your team that's OK because now you have people cross-training. You've got depth.

If someone leaves or goes away, it's not going to interrupt the flow of business. You can deliver a fast and excellent result for your customers and the worst thing that can happen is that you eat into a little bit of profit. But I would rather run over capacity than under capacity when it comes to team, and if you've got extra people around doing nothing, find a project for them to do.

I call this an infinity project, and that is a project they can work on if we're not busy on the front-end office stuff. They can go and do this forever. It could be creating a blog in your space or something on your passion or hobby as I do. But in the meantime, you're out there winning business knowing that you can handle it because you've got the right amount of team, which is however many you need plus a little bit extra.

See our products HERE.

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Great Customer Service Is So Basic, Yet so Rare! https://www.superfastbusiness.com/business/great-customer-service-is-so-basic-yet-so-rare/ Thu, 31 Jan 2019 00:38:24 +0000 https://www.superfastbusiness.com/?p=52985 James Schramko here. So I just went to the shops and there's something missing from many shops that they need to have. I purchased something after I found an assistant (which took forever). And then on my way out of the shop, the buzzer was beeping because my assistant didn't deactivate whatever security device was in the item that I purchased. So I felt a little bit uncomfortable about that and then I had to go and track down the assistant again to have it fixed. So my tip today is: whatever product or service you have, make sure you have a great level of service. It's such a basic requirement that so many big companies miss. Hope you've enjoyed today's tip. See our products HERE. Many big companies forget that is isn't enough just to provide customer service.
So my tip today is: whatever product or service you have, make sure you have a great level of service. It's such a basic requirement that so many big companies miss.

Hope you've enjoyed today's tip.

See our products HERE.
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How to Grow Your Podcast Listenership https://www.superfastbusiness.com/business/how-to-grow-your-podcast-listenership/ Thu, 31 Jan 2019 00:07:20 +0000 https://www.superfastbusiness.com/?p=52982 James Schramko here. Today, I want to share with you eight ways you can get the word out about your podcast or show. The first thing of course is to make great content. If you have really good stuff then people are going to share it anyway. The other thing is if you have guests, ask them to share it. Maybe they can put it in front of their audience. Wherever you post your show, put shownotes or a transcription. That can really drive a lot of SEO value and it can help people understand what your show is about. Publish it in multiple places - YouTube, Facebook, Spotify - these are all great places; Alexa is another place you can put stuff. Share on social media. When you put out a new episode, let people know about it. On your Instagram account, your Twitter, your Facebook and of course LinkedIn. These days, I like to embed little videos all over those places. They're really, really good. And of course, build an email list and share your podcast with your email list. This has been the fundamental strength of my podcast - email. And finally, you could have notifications - desktop notifications, subscribers of course,can get pushed out when they get there. But to do that, you need the eight one, and that is subscribers. Ask people to subscribe - on iTunes, on your desktop notification, on your YouTube channel, on your Facebook page so that when you do put the content out, they are aware of it. I'm James Schramko. I hope you've enjoyed these tips on how to promote your podcast. Let me know if you enjoyed this. See our products HERE. 8 short tips on how to get more podcast listeners. James Schramko here. Today, I want to share with you eight ways you can get the word out about your podcast or show.

The first thing of course is to make great content. If you have really good stuff then people are going to share it anyway.

The other thing is if you have guests, ask them to share it. Maybe they can put it in front of their audience.

Wherever you post your show, put shownotes or a transcription. That can really drive a lot of SEO value and it can help people understand what your show is about.

Publish it in multiple places - YouTube, Facebook, Spotify - these are all great places; Alexa is another place you can put stuff.

Share on social media. When you put out a new episode, let people know about it. On your Instagram account, your Twitter, your Facebook and of course LinkedIn. These days, I like to embed little videos all over those places. They're really, really good.

And of course, build an email list and share your podcast with your email list. This has been the fundamental strength of my podcast - email.

And finally, you could have notifications - desktop notifications, subscribers of course,can get pushed out when they get there. But to do that, you need the eight one, and that is subscribers.

Ask people to subscribe - on iTunes, on your desktop notification, on your YouTube channel, on your Facebook page so that when you do put the content out, they are aware of it.

I'm James Schramko. I hope you've enjoyed these tips on how to promote your podcast. Let me know if you enjoyed this.

See our products HERE.
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Are You Putting A Call To Action In This Piece of Online Real Estate? https://www.superfastbusiness.com/business/are-you-putting-a-call-to-action-in-this-piece-of-online-real-estate/ Tue, 29 Jan 2019 14:29:29 +0000 https://www.superfastbusiness.com/?p=52943 James Schramko here, and if there is one piece of real estate that I really cherish in my business, it's this - I send out an email most weeks because I do new podcasts, and in that email is a P.S. And the P.S. is a call to action. It does not have to be related to what's in the email. It could be a way that you could gently make an offer. Often, I'm putting my book or my audible for the book Work Less Make More. And no matter what the email is about that P.S. is very, very useful real estate. Below the P.S., you can still put a signature file. You can put a bunch of links if you want, but make sure you're using your P.S. And the P.S. is especially good for reinforcing whatever was in the email itself because most people skip down. They do the subject line, they're having a little scan of the email, but the P.S. almost always stands out, and you will definitely get a lot of clicks. See our products HERE. There's a bit of online real estate that's immensely valuable. Find out what it is and how you can use it for a call to action.
It does not have to be related to what's in the email. It could be a way that you could gently make an offer. Often, I'm putting my book or my audible for the book Work Less Make More. And no matter what the email is about that P.S. is very, very useful real estate. Below the P.S., you can still put a signature file.

You can put a bunch of links if you want, but make sure you're using your P.S. And the P.S. is especially good for reinforcing whatever was in the email itself because most people skip down. They do the subject line, they're having a little scan of the email, but the P.S. almost always stands out, and you will definitely get a lot of clicks.

See our products HERE.



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How to Get Customer Testimonials https://www.superfastbusiness.com/business/how-to-get-customer-testimonials/ Tue, 29 Jan 2019 00:03:37 +0000 https://www.superfastbusiness.com/?p=52907 James Schramko here. Today I want to share with you a way that you can have customers saying nice things about you. So there's this fairly obvious thing that you could do, and maybe you're not doing it right now. And if you're not, then you're in for a treat. That is to ask your customers if they would say something nice. Generally you can put this as an email follow-up sequence, you could have it at some point in the cycle when you're helping someone solve their problems. I certainly know that at the high-level customer mark, I'm asking my customers before they renew at six months how it's gone and if they'd like to make a comment about that. And all of them are happy to contribute some nice words to put on my homepage or somewhere in my sales material. And I feel like I've earned it at that point. So I wouldn't ask too early. I'd make sure you're getting a success for your customers, and then ask. And by the way, if a customer ever sends you an unsolicited testimonial or replies to you privately about what a great result that you have been able to achieve for them, ask them if it's okay to publish something like that. And you can use that on a book cover, you could use it on a sales page, you could ask them to post it in front of other members, either publicly or within your membership. And it's a great way to let other people know that you are getting results. And the reason it's so powerful is it builds trust, and it is a case study. It's a demonstration of what you're able to do rather than you saying it. If your customer's getting the results, then you become the guide and your customer has become the hero, and everything will work smoothly. I hope you've enjoyed this tip today. See our produdcts HERE. Testimonials are powerful proof that your products work. How do you get them? Learn a simple method in this video.
So there's this fairly obvious thing that you could do, and maybe you're not doing it right now. And if you're not, then you're in for a treat. That is to ask your customers if they would say something nice.

Generally you can put this as an email follow-up sequence, you could have it at some point in the cycle when you're helping someone solve their problems. I certainly know that at the high-level customer mark, I'm asking my customers before they renew at six months how it's gone and if they'd like to make a comment about that. And all of
them are happy to contribute some nice words to put on my homepage or somewhere in my sales material.

And I feel like I've earned it at that point. So I wouldn't ask too early. I'd make sure you're getting a success for your customers, and then ask. And by the way, if a customer ever sends you an unsolicited testimonial or replies to you privately about what a great result that you have been able to achieve for them, ask them if it's okay to publish something like that.

And you can use that on a book cover, you could use it on a sales page, you could ask them to post it in front of other members, either publicly or within your membership. And it's a great way to let other people know that you are getting results. And the reason it's so powerful is it builds trust, and it is a case study.

It's a demonstration of what you're able to do rather than you saying it. If your customer's getting the results, then you become the guide and your customer has become the hero, and everything will work smoothly. I hope
you've enjoyed this tip today.

See our produdcts HERE.]]>
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How To Get Progress In Just 15 Minutes Per Week https://www.superfastbusiness.com/business/how-to-get-progress-in-just-15-minutes-per-week/ Sat, 26 Jan 2019 00:56:53 +0000 https://www.superfastbusiness.com/?p=52864 James Schramko here. Today, I'm going to share with you an idea on how you can actually keep tabs on your progress but it's not an onerous way. It's a very simple way, deceptively simple but it's super powerful. So one thing that I do each week is I have a team meeting. It's around about 15 minutes where I meet with my team virtually, of course, because they're not in the same country most of the time. And we talk about where we're at as a business, what's the overarching goal that we have, what are the little components, what's each person working on, and that way we can coordinate with each other. We all respect and understand what everyone has on their agenda. We know how we can contribute and help but we're also keeping tabs on our progress. This is a great time to discuss where we've made improvements, where we want to change, it's a way to transfer culture and concepts. And it means that you start to become a movement or something bigger than just a job, okay? So it's a collaboration. It's exciting and interesting but it's also short and it's a recurring alert in my schedule so it happens every week. If I think of something I want to talk about, I just put a diary note in that alert and that way in just 15 minutes per week, I can stay on top of things and everyone knows exactly what's happening. I recommend it for your business. I've got more tips like this in my book, Work Less Make More. It's available on Amazon and also Audible. Grab the Work Less Make More HERE. This very simple method acts as a team progress tracker and can help you cascade information such as goals for your small business and encourages collaboration.
And we talk about where we're at as a business, what's the overarching goal that we have, what are the little components, what's each person working on, and that way we can coordinate with each other. We all respect and understand what everyone has on their agenda. We know how we can contribute and help but we're also keeping tabs on our progress.

This is a great time to discuss where we've made improvements, where we want to change, it's a way to transfer culture and concepts. And it means that you start to become a movement or something bigger than just a job, okay? So it's a collaboration. It's exciting and interesting but it's also short and it's a recurring alert in my schedule so it happens every week.

If I think of something I want to talk about, I just put a diary note in that alert and that way in just 15 minutes per week, I can stay on top of things and everyone knows exactly what's happening. I recommend it for your business. I've got more tips like this in my book, Work Less Make More. It's available on Amazon and also Audible.

Grab the Work Less Make More HERE.

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Quick Decisions https://www.superfastbusiness.com/business/quick-decisions/ Sat, 26 Jan 2019 00:37:52 +0000 https://www.superfastbusiness.com/?p=52861 James Schramko here and I want to talk about decision making today. One thing that I think holds business owners back is when they're waiting for all of the information to come and they simply spend too much time processing and thinking about stuff. I've seen people lose great candidates because they're still thinking about stuff. I've seen people miss out on business growth and opportunity because they're still working on the minute detail. The fact is if you could just get most of the details and move forward fairly quickly and make a decision and get on with it then that is often the best thing. It's like if you're in a department store and you see a nice shirt that you think looks quite good and they happen to have your size and you try it on and it fits, just buy it and move on rather than go home and think about it and ponder it and see if it's there next week and often it'll be out of stock or it'll be gone. So, I've found that making reasonably fast decisions with most of the information will actually get you a better result. I hope you've enjoyed this. I'll catch up with you soon. See our products HERE. How much time do you spend, really, mulling over different choices? James offers a tip to speed up the decision making process.
One thing that I think holds business owners back is when they're waiting for all of the information to come and they simply spend too much time processing and thinking about stuff. I've seen people lose great candidates because they're still thinking about stuff. I've seen people miss out on business growth and opportunity because they're still working on the minute detail.

The fact is if you could just get most of the details and move forward fairly quickly and make a decision and get on with it then that is often the best thing. It's like if you're in a department store and you see a nice shirt that you think looks quite good and they happen to have your size and you try it on and it fits, just buy it and move on rather than go home and think about it and ponder it and see if it's there next week and often it'll be out of stock or it'll be gone.

So, I've found that making reasonably fast decisions with most of the information will actually get you a better result. I hope you've enjoyed this. I'll catch up with you soon.

See our products HERE.
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Increase Confidence https://www.superfastbusiness.com/self-effectiveness/increase-confidence/ Thu, 24 Jan 2019 14:03:36 +0000 https://www.superfastbusiness.com/?p=52815 James Schramko here, and today one of my students asked me, how do you build confidence? What if you're feeling intimidated out there in business? And my answer is, build up your self esteem by banking wins. Think about successes you've already had, and lock that in. So instead of focusing on all the things that could go wrong, and all the things that you tried before and didn't make successful, focus instead on things that you did well. It could be small things to start with, and lock it in. Bank that to your self esteem and accept the fact that you have had wins, and you will have wins in the future, and that's how you become more confident. Hope you've enjoyed this training, I'll see you tomorrow. See our products HERE. Get your pen and paper ready and check out this quick tip on how to improve self confidence!
And my answer is, build up your self esteem by banking wins. Think about successes you've already had, and lock that in. So instead of focusing on all the things that could go wrong, and all the things that you tried before and didn't make successful, focus instead on things that you did well.

It could be small things to start with, and lock it in. Bank that to your self esteem and accept the fact that you have had wins, and you will have wins in the future, and that's how you become more confident.

Hope you've enjoyed this training, I'll see you tomorrow.

See our products HERE.

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Behind The Scenes In My Home Office https://www.superfastbusiness.com/business/behind-the-scenes-in-my-home-office/ Thu, 24 Jan 2019 13:29:58 +0000 https://www.superfastbusiness.com/?p=52811 James Schramko here. Today, I want toshare with you what my workspace looks like because a couple of people have asked what sort of equipment do I use so we're going to flip over and are you ready? Here we go. Just the quick tour is I've got some sound protection here to make sure that the sound has been captured. I've got a shield there for when I'm podcasting. I've got a backup recorder, I've got an Apple home pod which I can use. It helps me especially when I'm cooking to set alerts. I've got a light that I usually use when I'm videoing, I've got this LG 5k monitor which also has a camera built-in. And I've got a podcasting mic and a Mac air. So that's about it. There's a wireless keyboard and mouse. And, of course, Sony headphones which are really great for noise cancelling. In fact, I use those sometimes on this beanbag here which I can just lie down, put the headphones on, and read a Kindle on my iPad. So that's a little look of what we're using here, the set up. Most of the videos I'm making have just a plain backdrop which is very easy to light. I'm not even using any microphone or light right now, other than what's in the ceiling and you can see that it's very effective. So you don't need a lot of equipment to do an online job but make sure it's really good stuff that makes you feel productive. That's my main tip. See our products HERE. What camera equipment do YouTubers use? Check out this simple video production equipment list from James Schramko.
Here we go. Just the quick tour is I've got some sound protection here to make sure that the sound has been captured. I've got a shield there for when I'm podcasting. I've got a backup recorder, I've got an Apple home pod which I can use. It helps me especially when I'm cooking to set alerts. I've got a light that I usually use when I'm videoing, I've got this LG 5k monitor which also has a camera built-in.

And I've got a podcasting mic and a Mac air. So that's about it. There's a wireless keyboard and mouse. And, of course, Sony headphones which are really great for noise cancelling. In fact, I use those sometimes on this beanbag here which I can just lie down, put the headphones on, and read a Kindle on my iPad.

So that's a little look of what we're using here, the set up. Most of the videos I'm making have just a plain backdrop which is very easy to light. I'm not even using any microphone or light right now, other than what's in the ceiling and you can see that it's very effective.

So you don't need a lot of equipment to do an online job but make sure it's really good stuff that makes you feel productive. That's my main tip.

See our products HERE.
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Don’t Ask People for Information You Already Have https://www.superfastbusiness.com/business/dont-ask-people-for-information-you-already-have/ Wed, 23 Jan 2019 06:32:05 +0000 https://www.superfastbusiness.com/?p=52764 James here and I'm just down at the shops and I ordered a coffee and when I finished, the lady said, "Will that be under the name James?" And I remember not telling her my name and it was written on the cup when I got it. And I figured she probably lifted it from my credit card when I paid for the meal. So, that's just a simple thing that she did that made the experience feel more customized and it was clever. So, if you have a shop or you're handling customers' details, don't ask them something if the details are already in front of you because that just shows people you don't care. See our products HERE. Simple things can dramatically improve the customer experience. Find out more in this quick tip.
And I figured she probably lifted it from my credit card when I paid for the meal. So, that's just a simple thing that she did that made the experience feel more customized and it was clever. So, if you have a shop or you're handling customers' details, don't ask them something if the details are already in front of you because that just shows people you don't care.

See our products HERE.
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What To Do When You Make Changes And They Don’t Work! https://www.superfastbusiness.com/business/what-to-do-when-you-make-changes-and-they-dont-work/ Wed, 23 Jan 2019 04:01:27 +0000 https://www.superfastbusiness.com/?p=52755 James Schramko here, and you've probably been making some changes in your business. And today, I'm going to help you figure out what to do if the changes don't work. It's a common scenario. We change a sales page, or we update our shopping cart, or we switch autoresponders, or we run a new Facebook campaign and suddenly our sales slow down. They're not the same as they used to be and we need to stop. The first course of action of course is to check for errors. So, you could always have a double checking process in your machine. Any change you make, you should have someone else test it before it goes public of course. Now, in very, very small businesses, sometimes we forget that basic step. Now, if we've checked it and it's still broken, this is what I suggest you do - revert. If possible, revert back to the last known position where things worked just great and then reassess your theory about what could be improved and then try a different experiment. Also, if you're in the opportunity where you can only test a small amount instead of having to test everything then of course test something small on the side and when you get a winner then roll it out. So, you don't have to put all your eggs in that one basket. Just start something to the side and if it works out then you can ramp it up. So, there's a couple of things you can do. The main techniques of course - check for things being broken with a quality control process, revert to the last known position that actually worked and then test in a small safe environment before you roll out big. I'm James Schramko. I hope you've enjoyed this tip, and I look forward to sharing more with you in the next video. See our products HERE. A quick tip on ensuring a business change succeeds, and how to deal with change failure.
The first course of action of course is to check for errors. So, you could always have a double checking process in your machine. Any change you make, you should have someone else test it before it goes public of course. Now, in very, very small businesses, sometimes we forget that basic step. Now, if we've checked it and it's still broken, this is what I suggest you do - revert. If possible, revert back to the last known position where things worked just great and then reassess your theory about what could be improved and then try a different experiment.

Also, if you're in the opportunity where you can only test a small amount instead of having to test everything then of course test something small on the side and when you get a winner then roll it out. So, you don't have to put all your eggs in that one basket.

Just start something to the side and if it works out then you can ramp it up. So, there's a couple of things you can do. The main techniques of course - check for things being broken with a quality control process, revert to the last known position that actually worked and then test in a small safe environment before you roll out big.

I'm James Schramko. I hope you've enjoyed this tip, and I look forward to sharing more with you in the next video.

See our products HERE.

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Who Not How https://www.superfastbusiness.com/self-effectiveness/who-not-how/ Tue, 22 Jan 2019 16:15:55 +0000 https://www.superfastbusiness.com/?p=52750 James Schramko here, and today's tip is essential if you want to go from a solopreneur to having an actual business, where you're going to need to get help from other people. So I want to borrow something that I learned at a Dean Jackson event, so credit to Dean. And that is to switch your focus from HOW to do something to WHO can do it. If you can switch that "how" phrase to "who", then you'll stop learning how to do things that are going to hold you back, like developing a website, for example. And now you can just start finding who can help you with that so that you can get on with the high-value activity. So that's my tip for today. I hope you enjoyed it. See our products HERE. Are you forever asking HOW to do things in your business? Solopreneurs, this quick tip is for you!
And that is to switch your focus from HOW to do something to WHO can do it.

If you can switch that "how" phrase to "who", then you'll stop learning how to do things that are going to hold you back, like developing a website, for example. And now you can just start finding who can help you with that so that you can get on with the high-value activity.

So that's my tip for today. I hope you enjoyed it.


See our products HERE.



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A Subtle Way To Use EHR (Effective Hourly Rate) For More Profit https://www.superfastbusiness.com/self-effectiveness/a-subtle-way-to-use-ehr-effective-hourly-rate-for-more-profit/ Tue, 22 Jan 2019 15:36:37 +0000 https://www.superfastbusiness.com/?p=52651 James Schramko here. Today, I want to talk about a subtle distinction when it comes to using effective hourly rate as a way for finding out how productive you are. You may have heard me talk about effective hourly rate. That is the amount of income you're generating less the costs divided by the number of hours that were worked to get it. That is your effective hourly rate. It's a great tool to know what things you should be working on. A very important aspect to this and I just want to reinforce this today, is it's worth doing your effective hourly rate per product. And it's also worth doing it within your organization so per team member so you have each team member work on their effective hourly rate per product line. And when you do this you realize that the averages can be misleading. I mean, certainly, you can take a whole month's income subtract the costs and put your hours. That is your net effective hourly rate but there will be pockets of very high effective hourly rate within your product lines if you have more than one or two services. In my case, I had an SEO business, a website development business, a coaching business, an affiliate income. And some of the effective hourly rates for the divisions were stratospherically different. So they all average out but if you can eliminate some of the low effective hourly rates and replace them with higher effective hourly rate activities, your entire profit will actually go up. And you will make more and work less, which is the name of my book available on Amazon and Audible. Hope you can grab a copy and I look forward to getting your feedback about this. So remember, when it comes to effective hourly rate, use it per product line and you'll see that's a great way to improve your business. Grab a copy of Work Less Make More In Work Less Make More, James Schramko talks about the EHR or Effective Hourly Rate. Find out how to make more money in your business using this formula!
You may have heard me talk about effective hourly rate. That is the amount of income you're generating less the costs divided by the number of hours that were worked to get it. That is your effective hourly rate. It's a great tool to know what things you should be working on.

A very important aspect to this and I just want to reinforce this today, is it's worth doing your effective hourly rate per product. And it's also worth doing it within your organization so per team member so you have each team member work on their effective hourly rate per product line.

And when you do this you realize that the averages can be misleading. I mean, certainly, you can take a whole month's income subtract the costs and put your hours. That is your net effective hourly rate but there will be pockets of very high effective hourly rate within your product lines if you have more than one or two services.

In my case, I had an SEO business, a website development business, a coaching business, an affiliate income. And some of the effective hourly rates for the divisions were stratospherically different. So they all average out but if you can eliminate some of the low effective hourly rates and replace them with higher effective hourly rate activities, your entire profit will actually go up.

And you will make more and work less, which is the name of my book available on Amazon and Audible. Hope you can grab a copy and I look forward to getting your feedback about this.

So remember, when it comes to effective hourly rate, use it per product line and you'll see that's a great way to improve your business.

Grab a copy of Work Less Make More

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Make A Change https://www.superfastbusiness.com/self-effectiveness/make-a-change/ Mon, 21 Jan 2019 11:31:27 +0000 https://www.superfastbusiness.com/?p=52703 James Schramko here, and I am in the city, where I'm watching a lot of people walking around in suits and ties. It actually reminds of when I used to come into the city. 1991, I was a trainee debt collector, and I was earning $18,500 per year. I don't do that anymore. Of course, I wrote a book called Work Less Make More, which explains some of the things that I did and that you could do, too, to design a lifestyle that is very different to what other people are doing. So here's the big point today. If you're not happy with the way life is, you can do something about it. There's plenty of things that you can do to change your lifestyle and design it the way you want. If you don't want to wear a suit and tie or go into the city, you don't have to. So question everything, make a change, see what's possible. See our products HERE. Are you living life like you've got no choice? Get a fresh viewpoint from James.
It actually reminds of when I used to come into the city. 1991, I was a trainee debt collector, and I was earning $18,500 per year. I don't do that anymore. Of course, I wrote a book called Work Less Make More, which explains some of the things that I did and that you could do, too, to design a lifestyle that is very different to what other people are doing.

So here's the big point today. If you're not happy with the way life is, you can do something about it.

There's plenty of things that you can do to change your lifestyle and design it the way you want. If you don't want to wear a suit and tie or go into the city, you don't have to. So question everything, make a change, see what's possible.

See our products HERE.]]>
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Which Group Of Customers Should You Work With? https://www.superfastbusiness.com/business/which-group-of-customers-should-you-work-with/ Mon, 21 Jan 2019 09:45:49 +0000 https://www.superfastbusiness.com/?p=52693 James Schramko here. Today, I'm going to share with you how to clarify which group of customers you should work with. So, what I try and do is I actually score my customers and I work out which customers I enjoy working with the most. Who can I provide the most value for? That is a good indicator as to who I should be working for. In fact, I look for the opposite as well. Which customer drives me nuts? Who irritates me? Who can I not help that much or who is not paying enough to make it worth my while? Which in turn makes it an unhappy situation. So, if you can work out your best customers and your worst customers and then you put in excluders to get rid of the ones who you shouldn't be working with; i.e who this is not for and set your filters and then tune those filters to attract just the right customer then you're going to have a joyful business. So, the easiest step is to analyze who you've already dealt with, and who gets you excited, and who gets you annoyed and frustrated and that should be the guiding star as to who you're best working with and can provide the most value for and they will probably be fun to deal with and they'll pay you well. See our products HERE. How to find your ideal customer profile for running a joyful business!
So, what I try and do is I actually score my customers and I work out which customers I enjoy working with the most. Who can I provide the most value for? That is a good indicator as to who I should be working for. In fact, I look for the opposite as well. Which customer drives me nuts? Who irritates me? Who can I not help that much or who is not paying enough to make it worth my while? Which in turn makes it an unhappy situation.

So, if you can work out your best customers and your worst customers and then you put in excluders to get rid of the ones who you shouldn't be working with; i.e who this is not for and set your filters and then tune those filters to attract just the right customer then you're going to have a joyful business.

So, the easiest step is to analyze who you've already dealt with, and who gets you excited, and who gets you annoyed and frustrated and that should be the guiding star as to who you're best working with and can provide the most value for and they will probably be fun to deal with and they'll pay you well.

See our products HERE.
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When You Get Bored https://www.superfastbusiness.com/self-effectiveness/when-you-get-bored/ Fri, 18 Jan 2019 09:00:03 +0000 https://www.superfastbusiness.com/?p=52645 "Your videos are boring. Stop wearing the same black t-shirt," they said. Well, it reminds me of this copywriting saying that you get tired of your copy before the customer does. In other words, we can get a bit stale, we can get a little bit bogged down in our own stuff and what's boring to us might not be boring to someone who's never ever seen it. Sometimes, the boring stuff is where the money is. But in any case, today, I thought I'd wear a bright shirt to say, 'Hey, I can keep it fresh. I can take the feedback.' Hopefully, it's put a spark of color into your day as it has with mine. And I encourage you with your own business, don't change things just because they're boring to you. Make sure your customers want a little bit of change too. So, this t-shirt today is a special treat for my team who have been editing all my black t-shirt videos, and I'm going to mix it up a bit for you from now on. Cheers! See our products HERE. Why the freshness of a marketing strategy is a matter of perspective.
Well, it reminds me of this copywriting saying that you get tired of your copy before the customer does. In other words, we can get a bit stale, we can get a little bit bogged down in our own stuff and what's boring to us might not be boring to someone who's never ever seen it.

Sometimes, the boring stuff is where the money is. But in any case, today, I thought I'd wear a bright shirt to say, 'Hey, I can keep it fresh. I can take the feedback.' Hopefully, it's put a spark of color into your day as it has with mine.

And I encourage you with your own business, don't change things just because they're boring to you. Make sure your customers want a little bit of change too. So, this t-shirt today is a special treat for my team who have been editing all my black t-shirt videos, and I'm going to mix it up a bit for you from now on. Cheers!

See our products HERE.]]>
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Work Less, Make More Update https://www.superfastbusiness.com/self-effectiveness/work-less-make-more-update/ Thu, 17 Jan 2019 09:29:00 +0000 https://www.superfastbusiness.com/?p=52364 James Schramko here. Today, I want to share with you some exciting news about Work Less Make More. You may recall about a year ago, I published this book, Work Less Make More. Well, today, I want to remind you that it has a new cover. That's right. This is what it looks like now in Amazon and Audible and also soon from good bookstores near you. What is inside Work Less Make More? Well, I go through my tips about personal effectiveness, about planning and goal-setting, focus and the power of 64:4, building a team, creating an offer that converts, cash flow and the profit formula, customer lifetime value, choosing the right business model, no compromise and then a conclusion. What does that all mean to you? It means you can actually work less and make more. Please read the book. There has been hundreds and hundreds of this book sold over the last year. There's been even more audibles since June when it came out in Audible. It really is worthwhile for you to have a quick read. I hope you enjoy it, and please send me an email with your results. I'm looking to feature some case studies on my podcast at SuperFastBusiness.com. So, read the book, apply the action steps at the end of each chapter and tell me what results you've got. Look out for it in Amazon, Work Less Make More by James Schramko. Important update regarding the book authored by James Schramko: Work Less, Make More.
You may recall about a year ago, I published this book, Work Less Make More. Well, today, I want to remind you that it has a new cover. That's right. This is what it looks like now in Amazon and Audible and also soon from good bookstores near you.

What is inside Work Less Make More? Well, I go through my tips about personal effectiveness, about planning and goal-setting, focus and the power of 64:4, building a team, creating an offer that converts, cash flow and the profit formula, customer lifetime value, choosing the right business model, no compromise and then a conclusion.

What does that all mean to you? It means you can actually work less and make more.

Please read the book.

There has been hundreds and hundreds of this book sold over the last year. There's been even more audibles since June when it came out in Audible. It really is worthwhile for you to have a quick read. I hope you enjoy it, and please send me an email with your results. I'm looking to feature some case studies on my podcast at SuperFastBusiness.com.

So, read the book, apply the action steps at the end of each chapter and tell me what results you've got.

Look out for it in Amazon, Work Less Make More by James Schramko.





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A Fantastic Promotion Source To Sell More https://www.superfastbusiness.com/conversions-selling/a-fantastic-promotion-source-to-sell-more/ Wed, 16 Jan 2019 15:14:00 +0000 https://www.superfastbusiness.com/?p=52633 James Schramko here. And today, I want to share with you a really great source for you to get promotions of your products or services. So the product or service source that I referred to is yourself. This is simply a case of segmenting your database so that when people buy things, your database has a look to see what else they've purchased and if you can spot patterns where people should be buying one thing if they bought another. Make that recommendation with sequential email offers. Certainly, you can do it in the shopping cart when people buy but that can be a little bit aggressive. Some people refer to this as "upsell hell". And if you push people a little bit too hard, you'll generally burn that customer and they'll leave your list and they might have had a bad experience. So, I generally go a little bit more conservative when it comes to people buying. Let them buy, give them a great experience, let them be established. And then you can make referrals and recommendations through your own email database and of course through social media and multiple subscriptions. So the best source of a referral for more products and services is you. Set up those systems. Simple sequential follow-up systems that are segmented and database driven can add massive amounts to your business. This is the kind of thing I talk about in my book, Work Less Make More. It's available on Amazon and Audible. Go grab it. Get Work Less, Make More HERE. A great tip on upselling without upsetting your customers!
So the product or service source that I referred to is yourself. This is simply a case of segmenting your database so that when people buy things, your database has a look to see what else they've purchased and if you can spot patterns where people should be buying one thing if they bought another.

Make that recommendation with sequential email offers. Certainly, you can do it in the shopping cart when people buy but that can be a little bit aggressive. Some people refer to this as "upsell hell". And if you push people a little bit too hard, you'll generally burn that customer and they'll leave your list and they might have had a bad experience.

So, I generally go a little bit more conservative when it comes to people buying. Let them buy, give them a great experience, let them be established. And then you can make referrals and recommendations through your own email database and of course through social media and multiple subscriptions. So the best source of a referral for more products and services is you. Set up those systems. Simple sequential follow-up systems that are segmented and database driven can add massive amounts to your business.

This is the kind of thing I talk about in my book, Work Less Make More. It's available on Amazon and Audible.

Go grab it.

Get Work Less, Make More HERE.

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Cut, Paste, Fail https://www.superfastbusiness.com/business/cut-paste-fail/ Wed, 09 Jan 2019 16:49:56 +0000 https://www.superfastbusiness.com/?p=52452 James Schramko here, and I'm out and about today. But while I was surfing, I had this sort of thought, and I really want to share it with you. And that is, if you cut and paste someone else's business, you'll probably fail. I mean, it happens to me a lot. My suppliers say that people have ordered an exact copy of my own business. And whilst I'm thrilled that my business is going so well that people want to copy it, and I do publish trainings inside my membership, and then of course there is my membership, people cut and paste me all the time, but I can't help but think they're missing the relevance for their own audience. They're missing the idea behind it. Don't just copy and paste. Be inspired or model from things, but put your own authenticity on it. Be your own person, and then you'll succeed. See our products HERE. It's alright to be inspired. Copycats however, rarely if ever, succeed.
But while I was surfing, I had this sort of thought, and I really want to share it with you.

And that is, if you cut and paste someone else's business, you'll probably fail.

I mean, it happens to me a lot.

My suppliers say that people have ordered an exact copy of my own business. And whilst I'm thrilled that my business is going so well that people want to copy it, and I do publish trainings inside my membership, and then of course there is my membership, people cut and paste me all the time, but I can't help but think they're missing the relevance for their own audience.

They're missing the idea behind it. Don't just copy and paste. Be inspired or model from things, but put your own authenticity on it. Be your own person, and then you'll succeed.

See our products HERE.

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What You Don’t Know About Your Offshore Team https://www.superfastbusiness.com/business/what-you-dont-know-about-your-offshore-team/ Tue, 08 Jan 2019 13:16:22 +0000 https://www.superfastbusiness.com/?p=52079 James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business. You live in a Western society, you're watching this video, you have a business, you're an entrepreneur. That's a pretty typical scenario and a lot of these businesses like yours and mine are hiring people overseas. Now, what I've noticed about some of these cultures is often an employee or a contractor will default to cheap if there's a choice. If there's a choice between an expense or free, they'll usually pick free even if it takes more time, even if it's less effective. So, I encourage you, look into your systems and processes and question, what tools and resources are you using? How did they get to that? And why do we use that? And is there a paid alternative that can get you a faster result? A classic example would be the kind of tools that are available to do transcriptions these days. There are paid accurate services that can really leverage your team rather than the free manual way of having your team member actually transcribe it word for word. That's just one example but there's so many of these. I use little services and external contractors to help my team and tools of course to automate things to fast-track things. That way, my little team can actually get the output of a really big team for just a little bit of extra investment and wise investment. So that's what I suggest you do. Have a look inside your business and see what could you speed up, leverage, or take advantage of if you were to upgrade. Could you help your team members have faster internet? Could you get them better hardware? Could you use a tool to help them do something they're doing manually? I hope this has been helpful. I look forward to speaking with you with the next tip. See our products HERE. James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business. - You live in a Western society, you're watching this video, you have a business,
James Schramko here. Today, I want to share with you an interesting fact about offshore teams that might help you be more effective with your business.



You live in a Western society, you're watching this video, you have a business, you're an entrepreneur. That's a pretty typical scenario and a lot of these businesses like yours and mine are hiring people overseas.



Now, what I've noticed about some of these cultures is often an employee or a contractor will default to cheap if there's a choice. If there's a choice between an expense or free, they'll usually pick free even if it takes more time, even if it's less effective.



So, I encourage you, look into your systems and processes and question, what tools and resources are you using? How did they get to that? And why do we use that? And is there a paid alternative that can get you a faster result?



A classic example would be the kind of tools that are available to do transcriptions these days. There are paid accurate services that can really leverage your team rather than the free manual way of having your team member actually transcribe it word for word.



That's just one example but there's so many of these. I use little services and external contractors to help my team and tools of course to automate things to fast-track things. That way, my little team can actually get the output of a really big team for just a little bit of extra investment and wise investment.



So that's what I suggest you do. Have a look inside your business and see what could you speed up, leverage, or take advantage of if you were to upgrade. Could you help your team members have faster internet? Could you get them better hardware? Could you use a tool to help them do something they're doing manually?



I hope this has been helpful. I look forward to speaking with you with the next tip.



See our products HERE.
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Ikigai Revealed – How To Live Longer! https://www.superfastbusiness.com/self-effectiveness/ikigai-revealed-how-to-live-longer/ Thu, 03 Jan 2019 23:22:40 +0000 https://www.superfastbusiness.com/?p=52367 James Schramko here talking about Ikigai, and in particular, this book. This book is called Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Miralles. I want to read the contents for you because I think this is really seductive. If you've ever heard the Hedgehog Principle and Jim Collins's Good To Great, this is like the kick-ass original version of the Hedgehog Principle. It's a little bit more complex than the simple Venn diagram. Wait till you hear the table of contents. It is Ikigai, the art of staying young while growing old. I really think that's what I'm doing actually. Anti-aging secrets, little things that add up to a long and happy life. How to live longer and better by finding your purpose; and who doesn't want to do that? Finding flow in everything you do. How to turn work and free time into spaces for growth. Masters for longevity. Words of wisdom from the longest living people in the world. Traditions and proverbs for happiness and longevity; and this is from Japan's centenarians. The Ikigai diet; what the world's longest living people eat and drink. Resilience. Sorry, gentle movements, longer life, exercises from the east that promote health and longevity. Resilience and wabi-sabi. How's that for a tongue twister? How to face life's challenges without letting stress and worry age you, and epilogue, Ikigai, the art of living. I love this book. It is a great book. I recommend it to you. But more than that, find your Ikigai. I live my Ikigai. Every year, I go to the Maldives. I surf. I talk business. I eat healthy food. I practice my breathing. I get fit. I love it. I hope you can be that inspired to jump out of bed in the morning as I am for my daily surf. I'm James Schramko. This is SuperFastBusiness TV. Look for SFB TV, #SFBTV. We also have our own iTunes channel now for these one-minute videos. See you there. See our products HERE. Find your Ikigai and you'll live a happy life. Read this book to discover the secrets to life extension, too!
I want to read the contents for you because I think this is really seductive. If you've ever heard the Hedgehog Principle and Jim Collins's Good To Great, this is like the kick-ass original version of the Hedgehog Principle. It's a little bit more complex than the simple Venn diagram.

Wait till you hear the table of contents. It is Ikigai, the art of staying young while growing old. I really think that's what I'm doing actually. Anti-aging secrets, little things that add up to a long and happy life. How to live longer and better by finding your purpose; and who doesn't want to do that?

Finding flow in everything you do. How to turn work and free time into spaces for growth. Masters for longevity. Words of wisdom from the longest living people in the world. Traditions and proverbs for happiness and longevity; and this is from Japan's centenarians.

The Ikigai diet; what the world's longest living people eat and drink. Resilience. Sorry, gentle movements, longer life, exercises from the east that promote health and longevity. Resilience and wabi-sabi. How's that for a tongue twister? How to face life's challenges without letting stress and worry age you, and epilogue, Ikigai, the art of living.

I love this book. It is a great book. I recommend it to you. But more than that, find your Ikigai.

I live my Ikigai. Every year, I go to the Maldives. I surf. I talk business. I eat healthy food. I practice my breathing. I get fit. I love it. I hope you can be that inspired to jump out of bed in the morning as I am for my daily surf.

I'm James Schramko. This is SuperFastBusiness TV. Look for SFB TV, #SFBTV. We also have our own iTunes channel now for these one-minute videos. See you there.

See our products HERE.

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Contra Deals https://www.superfastbusiness.com/business/contra-deals/ Wed, 19 Dec 2018 11:31:21 +0000 https://www.superfastbusiness.com/?p=52233 James Schramko here. Today, I want to talk about contra deals. Now, a contra deal is a bit like a barter deal. It's where you agree to do something and someone agrees to do something, and you exchange an equal value of services or goods. And this is the barter system. One of the things about the barter system is that sometimes, I think your supplier might not treat you just like a regular paid customer. Because in their mind, they haven't really got cash for it. Now, the system really only works well if you really need the thing that you're getting and they really need the thing that you're giving. And sometimes, that's not the case. Now, you could complicate this even more and have a triangulation deal, which is a three-way deal. Now, I've done these, and they can be super successful, and sometimes you don't have money. But here's my tip: if you do have money, then try and just get a regular deal with a normal contract and pay the money. You will probably get looked after better. See our products HERE. The contra deal is an exchange of goods or services instead of cash. When is it a good idea and when should it be avoided? Get some insight in this short vid.
Now, a contra deal is a bit like a barter deal. It's where you agree to do something and someone agrees to do something, and you exchange an equal value of services or goods. And this is the barter system. One of the things about the barter system is that sometimes, I think your supplier might not treat you just like a regular paid customer.

Because in their mind, they haven't really got cash for it. Now, the system really only works well if you really need the thing that you're getting and they really need the thing that you're giving.

And sometimes, that's not the case.

Now, you could complicate this even more and have a triangulation deal, which is a three-way deal. Now, I've done these, and they can be super successful, and sometimes you don't have money. But here's my tip: if you do have money, then try and just get a regular deal with a normal contract and pay the money.

You will probably get looked after better.

See our products HERE.

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Seek Feedback https://www.superfastbusiness.com/business/seek-feedback/ Wed, 19 Dec 2018 10:57:35 +0000 https://www.superfastbusiness.com/?p=52227 James Schramko here. I want to talk about one of the hardest things to do in business. And that is to receive feedback. It's hard to receive feedback without taking it personally. And the thing is, when you get feedback, you need to realize that often the person giving feedback is really only putting it from their perspective. Sometimes you'll get feedback from a customer who may not be a perfect fit, but they will seek to make it your issue. So sometimes people sort of externalize their frustration and you might become the target. So I do encourage you, as a business owner: seek feedback, especially if you have a subscription program. Ask people why they left. And when you get the feedback, ask them more clarification if you need it. But use that feedback to make a better program and dismiss the feedback from people who aren't a good fit, and you'll feel OK and you'll get great results. See our products HERE. Feedback can be hard to take. It's crucial however, to your growth and that of your business.
And that is to receive feedback.

It's hard to receive feedback without taking it personally. And the thing is, when you get feedback, you need to realize that often the person giving feedback is really only putting it from their perspective. Sometimes you'll get feedback from a customer who may not be a perfect fit, but they will seek to make it your issue.

So sometimes people sort of externalize their frustration and you might become the target. So I do encourage you, as a business owner: seek feedback, especially if you have a subscription program. Ask people why they left. And when you get the feedback, ask them more clarification if you need it.

But use that feedback to make a better program and dismiss the feedback from people who aren't a good fit, and you'll feel OK and you'll get great results.

See our products HERE.

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Are You Romantic Or Realistic? https://www.superfastbusiness.com/business/are-you-romantic-or-realistic/ Wed, 19 Dec 2018 10:25:30 +0000 https://www.superfastbusiness.com/?p=52214 James Schramko, and today's video is about, are you a romantic? Are you realistic? So in my line of business, I do a fair bit of coaching. And it's quite common I'll see people getting a lot of ideas. And they get so excited about something, and then they start doing a lot of things. But they don't get traction, they don't get a result. And often the reason is, they're so caught up in this romantic idea of being an entrepreneur, they never execute or implement. And here's the harsh reality: if you want to be realistic, you need to first filter your ideas into the best ideas. And then you decide: are you going to be responsible and do what it takes to get the idea done, or are you going to hire someone like a chief marketing officer or build a team around you to be able to execute? So that's the bottom line: are you a romantic, or are you realistic? If you're realistic, then you will get stuff done. But it requires responsibility. See our products HERE. If you've ever fallen in love with a business idea, it's not a bad thing. However, it takes solid grounding in reality to take an idea from inspiration to execution.
So in my line of business, I do a fair bit of coaching. And it's quite common I'll see people getting a lot of ideas. And they get so excited about something, and then they start doing a lot of things. But they don't get traction, they don't get a result.

And often the reason is, they're so caught up in this romantic idea of being an entrepreneur, they never execute or implement. And here's the harsh reality: if you want to be realistic, you need to first filter your ideas into the best ideas.

And then you decide: are you going to be responsible and do what it takes to get the idea done, or are you going to hire someone like a chief marketing officer or build a team around you to be able to execute?

So that's the bottom line: are you a romantic, or are you realistic? If you're realistic, then you will get stuff
done. But it requires responsibility.

See our products HERE.


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Getting What You Want https://www.superfastbusiness.com/business/getting-what-you-want/ Tue, 18 Dec 2018 11:08:26 +0000 https://www.superfastbusiness.com/?p=52153 James Schramko here, and today I'm sharing with you four steps to getting what you want. Step one: you imagine or vision what it is that you want. Step two: you specify; you plan. Step three is you build. And step four: enjoy. I'm going to give you an example.Step one, I imagined a fantastic surfboard. Step two, I specified and planned this with my friends down at the surf shop. And step three, it got built by four-times World Champion Mark Richards. And then finally, I'm going to implement this. I'm going to actually enjoy this board. So that's how you get what you want. I'm James Schramko, I hope you've enjoyed this training. See our products HERE. How do you go about getting what you want? This video outlines the process in four simple steps.
Step one: you imagine or vision what it is that you want.

Step two: you specify; you plan.

Step three is you build.

And step four: enjoy.

I'm going to give you an example.Step one, I imagined a fantastic surfboard.

Step two, I specified and planned this with my friends down at the surf shop.

And step three, it got built by four-times World Champion Mark Richards. And then finally, I'm going to implement this. I'm going to actually enjoy this board.

So that's how you get what you want.

I'm James Schramko, I hope you've enjoyed this training.

See our products HERE.]]>
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Get Better Customers https://www.superfastbusiness.com/business/get-better-customers/ Tue, 18 Dec 2018 09:44:05 +0000 https://www.superfastbusiness.com/?p=52135 James Schramko here, and today I'm going to talk about how you can make sure you get a really good fit customer. So, I don't mean they're well-exercised, I mean they're a great fit for your product or service, or they're relevant. Now here's two things you can do. A simple one is to put a notice on your offer page that says "Who this is not for...." And you eliminate or exclude people who are a bad fit. And this is going to make your life easier. And the second thing that you can do is you can make sure that only qualified prospects see your offer. So only the right fit customer sees the right offer for them. I do this on my home page by having two questions - one, around their biggest challenge, and the other about where they're at in their business, so that I can present the right offer. That way, I get the right offer for the right customer, and life is more enjoyable. So try these tips to get the best type of customer for your business. See our products HERE. The right customers give you more profit with less stress. You can use these filters to find clients who are the right match for your business.
So, I don't mean they're well-exercised, I mean they're a great fit for your product or service, or they're relevant.

Now here's two things you can do.

A simple one is to put a notice on your offer page that says "Who this is not for...." And you eliminate or exclude people who are a bad fit. And this is going to make your life easier.

And the second thing that you can do is you can make sure that only qualified prospects see your offer.

So only the right fit customer sees the right offer for them. I do this on my home page by having two questions - one, around their biggest challenge, and the other about where they're at in their business, so that I can present the right offer. That way, I get the right offer for the right customer, and life is more enjoyable.

So try these tips to get the best type of customer for your business.

See our products HERE.]]>
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Start With What You Have https://www.superfastbusiness.com/business/start-with-what-you-have/ Tue, 18 Dec 2018 08:42:18 +0000 https://www.superfastbusiness.com/?p=52118 James Schramko here, and one thing that people ask about when you're  making videos or audios: What equipment do you use? What do you need? Well, if you want to go advanced, of course you can have DSLR cameras and boom pole mics and lights and backdrops and all of that. And I've used all of that equipment. But there's something to be said for  low-friction equipment, and the reality is, you're probably carrying around enough equipment in your pocket to make content on an ongoing basis. If you want to get really fancy, you could add some things like a Lav mic, which plugs into your phone. And you could use a tripod with a clamp foryour phone. If you have scripts to do, you could use a Post-it note and stick it on the phone so I could read this and you can't see it. And I recorded this video on an iPhone. And that's it. IPhone, no edit. I hope you enjoyed this. Be inspired. Go make a video. See our products HERE. Useful, engaging video content doesn’t require a huge budget. James reveals the tools he uses for his Quick Tips series. James Schramko here, and one thing that people ask about when you're  making videos or audios:



What equipment do you use? What do you need? Well, if you want to go advanced, of course you can have DSLR cameras and boom pole mics and lights and backdrops and all of that.



And I've used all of that equipment. But there's something to be said for  low-friction equipment, and the reality is, you're probably carrying around enough equipment in your pocket to make content on an ongoing basis.



If you want to get really fancy, you could add some things like a Lav mic, which plugs into your phone. And you could use a tripod with a clamp for
your phone. If you have scripts to do, you could use a Post-it note and stick it on the phone so I could read this and you can't see it.



And I recorded this video on an iPhone. And that's it. IPhone, no edit. I hope you enjoyed this.



Be inspired. Go make a video.



See our products HERE.
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Which Business Division To Focus On https://www.superfastbusiness.com/business/which-business-division-to-focus-on/ Tue, 18 Dec 2018 08:03:22 +0000 https://www.superfastbusiness.com/?p=52110 James Schramko here from SuperFastBusiness. Now, you've got a few different business divisions, and you're not sure which ones to focus on. Well, I talk about effective hourly rate in Work Less Make More, my book, which is your revenue minus costs divided by the number of hours that you work on this division. That's a great filter, but beyond that there's six more. I'm going to share them with you now. One: Does this produce cash flow early in the product cycle? Two: Are you interested in it? Do you even like this? Three: Can you automate it or build a system around it? Four: Do you have a competitive advantage? And five: Does it build an asset that you could actually sell, it's something useful. And six: Does it feed something else? Is there a by-product from this that you can also make money from? So if you take into account your effective hourly rate and those six items, you've got a great filtering system to decide which project to work on. I'm James Schramko, I hope you've enjoyed this training. See our products HERE. When you've got multiple business divisions, which do you focus on? The six filters in this video will make the decision simple.
Now, you've got a few different business divisions, and you're not sure which ones to focus on. Well, I talk about effective hourly rate in Work Less Make More, my book, which is your revenue minus costs divided by the number of hours that you work on this division.

That's a great filter, but beyond that there's six more. I'm going to share them with you now.

One: Does this produce cash flow early in the product cycle?
Two: Are you interested in it? Do you even like this?
Three: Can you automate it or build a system around it?
Four: Do you have a competitive advantage?
And five: Does it build an asset that you could actually sell, it's something useful.
And six: Does it feed something else?

Is there a by-product from this that you can also make money from? So if you take into account your effective hourly rate and those six items, you've got a great filtering system to decide which project to work on.

I'm James Schramko, I hope you've enjoyed this training.

See our products HERE.]]>
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Are You Constantly Running On Empty? https://www.superfastbusiness.com/self-effectiveness/are-you-constantly-running-on-empty/ Tue, 11 Dec 2018 22:17:47 +0000 https://www.superfastbusiness.com/?p=51933 James Schramko here, and I want to talk about being empty. I went to the shops today, and my car had a full tank of fuel. And my car can travel a long way on a full tank of fuel, and I was feeling relaxed and comforted knowing that I can just drive around; it's stress-free. In the same way that if you pay your tax on time, you've got a little bit of money in your account. You can hand over your credit card to buy something and not wonder if it's going to clear or not. These are ways that you've got a little bit of reserve and it sort of made me reflect that a lot of business owners are coming from a place of the empty tank; the fuel warning light is on, down to the last drop. It's stressful. It puts you in a position of compromise and you don't make great decisions. It means you have to accept bad customers. It means you're constantly under stress; your adrenal gland is going to fatigue you. It's not a good way to live. So, a couple of tips here; one is try and build up a bit of reserve, a little bit of extra fuel in the tank. Pay your tax bills on time. Put a little bit of money in your account. And one way to achieve that might be to spend less than you earn. And a simple way to do that is earn more, and certainly my book, Work Less Make More can help you with that. The other thing is spend less. Don't buy things until you can actually afford them. Don't worry about having things to impress other people. Just focus on your offer that converts. Build a little surplus so that you don't have to compromise. You can come from a place of calm and confidence and you'll see that life is much easier when you've got some fuel in the tank. I'm James Schramko. Hope you've enjoyed this training. See our products HERE. Watch this if you are struggling with reserve cash funds in your business!
I went to the shops today, and my car had a full tank of fuel. And my car can travel a long way on a full tank of fuel, and I was feeling relaxed and comforted knowing that I can just drive around; it's stress-free. In the same way that if you pay your tax on time, you've got a little bit of money in your account.

You can hand over your credit card to buy something and not wonder if it's going to clear or not. These are ways that you've got a little bit of reserve and it sort of made me reflect that a lot of business owners are coming from a place of the empty tank; the fuel warning light is on, down to the last drop.

It's stressful. It puts you in a position of compromise and you don't make great decisions. It means you have to accept bad customers. It means you're constantly under stress; your adrenal gland is going to fatigue you. It's not a good way to live.

So, a couple of tips here; one is try and build up a bit of reserve, a little bit of extra fuel in the tank. Pay your tax bills on time. Put a little bit of money in your account. And one way to achieve that might be to spend less than you earn. And a simple way to do that is earn more, and certainly my book, Work Less Make More can help you with that.

The other thing is spend less. Don't buy things until you can actually afford them. Don't worry about having things to impress other people. Just focus on your offer that converts. Build a little surplus so that you don't have to compromise. You can come from a place of calm and confidence and you'll see that life is much easier when you've got some fuel in the tank.

I'm James Schramko. Hope you've enjoyed this training.

See our products HERE.
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Real Coaches Show Up https://www.superfastbusiness.com/conversions-selling/real-coaches-show-up/ Tue, 11 Dec 2018 21:12:44 +0000 https://www.superfastbusiness.com/?p=51916 James Schramko here. Today, I want to share with you what I think about coaching programs. A lot of programs are using automation. They're using auto delivered lessons each week. And then they have a live Q and A, which is great. But something I've been doing for a long time, about nine years, is actually being hands on involved with my students. Yes, there's some frameworks and training, but also the ability for a student to ask a question on a daily basis is what really sets my program apart. So, if you're a coach, if you're putting together an information program, think about this - the strongest, unique selling position that you can take is you can actually show up. If you can turn up then you will have a coaching program that defeats the army of automation that's out there. The number one problem that people have with a coaching program is the person, the head honcho, the big coach doesn't show up. So, if you show up, you'll have an advantage. See our products HERE. With so many online coaches and coaching programs online, do this to stand out amongst the rest!
A lot of programs are using automation. They're using auto delivered lessons each week. And then they have a live Q and A, which is great. But something I've been doing for a long time, about nine years, is actually being hands on involved with my students.

Yes, there's some frameworks and training, but also the ability for a student to ask a question on a daily basis is what really sets my program apart. So, if you're a coach, if you're putting together an information program, think about this - the strongest, unique selling position that you can take is you can actually show up.

If you can turn up then you will have a coaching program that defeats the army of automation that's out there. The number one problem that people have with a coaching program is the person, the head honcho, the big coach doesn't show up.

So, if you show up, you'll have an advantage.

See our products HERE.]]>
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How to Flood Your Marketing Funnel with Fresh Leads https://www.superfastbusiness.com/conversions-selling/how-to-flood-your-marketing-funnel-with-fresh-leads/ Wed, 21 Nov 2018 23:10:11 +0000 https://www.superfastbusiness.com/?p=51690 James Schramko here, and today I am going to a trade show. And if you ever want to get more business, go to a trade show, collect all the information of the exhibitors, and then later you can cold approach them with a case study marketing approach through their contact details. This is the easiest way to jumpstart business. Go to an industry-specific trade show, and you have all of the exhibitors who are there because they want customers. So if you sell anything to do with getting customers, this is the place to get them all in one go. And sometimes the trade show is even free to attend. See our products HERE. Discover this amazing lead source, offline!
This is the easiest way to jumpstart business. Go to an industry-specific trade show, and you have all of the exhibitors who are there because they want customers. So if you sell anything to do with getting customers, this is the place to get them all in one go. And sometimes the trade show is even free to attend.

See our products HERE.]]>
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What Do You Want to Be When You Grow Up? https://www.superfastbusiness.com/business/what-do-you-want-to-be-when-you-grow-up/ Wed, 21 Nov 2018 21:38:59 +0000 https://www.superfastbusiness.com/?p=51676 James Schramko here. Today, I want to talk to you about what do you want to be when you grow up. Quite often when I'm doing a coaching call, this is a subject that we have deep discussion about, and I quite often find entrepreneurs haven't really sat down to think about what do they actually want. It's easy to end up in a business that you don't love and that can go on for many, many years in some cases. So, I encourage you today, in today's tip, is sit down and think about what do you want to be when you grow up and how can you move closer to that now and not someday or in a few years or next year but now. What are the first steps you can do to put in place to move towards what you want to be when you grow up? See our products HERE. Are you getting any closer to achieving your life goals?
Quite often when I'm doing a coaching call, this is a subject that we have deep discussion about, and I quite often find entrepreneurs haven't really sat down to think about what do they actually want. It's easy to end up in a business that you don't love and that can go on for many, many years in some cases.

So, I encourage you today, in today's tip, is sit down and think about what do you want to be when you grow up and how can you move closer to that now and not someday or in a few years or next year but now. What are the first steps you can do to put in place to move towards what you want to be when you grow up?

See our products HERE.]]>
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How to Stop Sliding Backwards https://www.superfastbusiness.com/self-effectiveness/how-to-stop-sliding-backwards/ Wed, 21 Nov 2018 04:30:35 +0000 https://www.superfastbusiness.com/?p=51682 James Schramko here. Today I want to help you avoid taking one step forward and then one step backwards in your business. When I was a general manager running a large business, we used to run an advertisement for salespeople. And I would get over a hundred applicants. I would interview 21 applicants, seven people a day for three days. Then we'd have a day off and call back people for finals after we've done reference checks, and then we would hire two to four salespeople. And then I would train them for two weeks, and by that time they were quite competent, even if they'd never sold before. So we had a fantastic recruitment system, so good that Mercedes-Benz asked me to share it with the other people in our dealership network. Now what I see happen a lot with small businesses is, you go and hire one person, and this is great - you can hand off the tasks that have been bogging you down and they start off on the tasks. And then you know what happens after a little bit? That person leaves or they get sick or they want to travel the world or it's not the job they want to do anymore or they got an inheritance or they go into business with someone else, etc. And now it's back to you. So if you want to avoid ever have to go back to the work that you delegated, please, hire two people. Two steps forward means you only go one step back if someone leaves, but you're still one step forward of where you are right now. So that's my advice, hire two or more if you can, once you know this role is needed, and that way you can grow. In my little business, we have five full-time contractors, and that is a team that is protecting me from having to ever do the things that I really shouldn't be doing, like editing this video and posting it to social media and my website. Thank you, team, I love you. See our products HERE. Follow this simple tip so that you'll never have to go back to doing tasks you've delegated to a staff member.
When I was a general manager running a large business, we used to run an advertisement for salespeople. And I would get over a hundred applicants. I would interview 21 applicants, seven people a day for three days. Then we'd have a day off and call back people for finals after we've done reference checks, and then we would hire two to four salespeople.

And then I would train them for two weeks, and by that time they were quite competent, even if they'd never sold before. So we had a fantastic recruitment system, so good that Mercedes-Benz asked me to share it with the other people in our dealership network.

Now what I see happen a lot with small businesses is, you go and hire one person, and this is great - you can hand off the tasks that have been bogging you down and they start off on the tasks. And then you know what happens after a little bit? That person leaves or they get sick or they want to travel the world or it's not the job they want to do anymore or they got an inheritance or they go into business with someone else, etc.

And now it's back to you. So if you want to avoid ever have to go back to the work that you delegated, please, hire two people. Two steps forward means you only go one step back if someone leaves, but you're still one step forward of where you are right now.

So that's my advice, hire two or more if you can, once you know this role is needed, and that way you can grow. In my little business, we have five full-time contractors, and that is a team that is protecting me from having to ever do the things that I really shouldn't be doing, like editing this video and posting it to social media and my website.

Thank you, team, I love you.

See our products HERE.]]>
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Attention: Employee https://www.superfastbusiness.com/business/attention-employee/ Wed, 21 Nov 2018 00:43:34 +0000 https://www.superfastbusiness.com/?p=51679 James Schramko here and I don't normally make videos for you but this one is for you if you're an employee, or if you like this video and you're not an employee but you think someone should watch it send them to it please. Dear employee, turn up for your meetings on time. Deliver on the promises you made at the interview and communicate clearly with the business owner or the person employing you so that there's no miscommunication. If you could do these fundamentals that would be great because I've seen quite a lot of carnage happen in businesses where employees don't show up, where they miss out on calls, where they make excuses, they have a lot of sick days. All this stuff I hear about it all the time. Thankfully, that's not something that happens in my business at all, ever. And it hasn't happened for a long, long time, probably not since I was in employment myself. But the thing is it's really going to kill your chances of getting further up the line. In fact, it doesn't even help you keep your job. If you want to get promoted, if you want more responsibility then show up and deliver and be the best. It's not that hard to be that much better than everyone else by just showing up and delivering on your promises. So there you go. If you're an employee just step up. Act like you're the owner and they will soon take notice. See our products HERE. If you're working for a small business, this tip can help you get promoted faster!
Dear employee, turn up for your meetings on time. Deliver on the promises you made at the interview and communicate clearly with the business owner or the person employing you so that there's no miscommunication. If you could do these fundamentals that would be great because I've seen quite a lot of carnage happen in businesses where employees don't show up, where they miss out on calls, where they make excuses, they have a lot of sick days.

All this stuff I hear about it all the time. Thankfully, that's not something that happens in my business at all, ever. And it hasn't happened for a long, long time, probably not since I was in employment myself. But the thing is it's really going to kill your chances of getting further up the line. In fact, it doesn't even help you keep your job.

If you want to get promoted, if you want more responsibility then show up and deliver and be the best. It's not that hard to be that much better than everyone else by just showing up and delivering on your promises. So there you go. If you're an employee just step up. Act like you're the owner and they will soon take notice.

See our products HERE.]]>
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Why Aren’t There Cheap FB Agencies? https://www.superfastbusiness.com/business/why-arent-there-cheap-fb-agencies/ Tue, 20 Nov 2018 23:32:16 +0000 https://www.superfastbusiness.com/?p=51672 James Schramko here. Today, I want to explain why there aren't cheap service providers for Facebook Advertising. A member of my community was asking recently why aren't there people providing Facebook Ad services for just a few hundred dollars a month, they'd have so many customers. And my answer was because they're probably not very good at it. If they're very good at Facebook Ads, it is a hot commodity, I don't know someone who is really good at Facebook Ads who isn't able to charge thousands of dollars per month for their services. So, it's a really good skill to have because the evolution of a Facebook advertising agency is, in the beginning, they have an interest in it, they start dabbling with it, and they go well then people find out about it and then they start getting referrals, and before you know it, they're busy; which means they either build their team or they stop taking new clients and increase their rates, or they just use their newfound magic skill on their own business. And that's why it's unrealistic to find very low-cost service providers for things like Facebook Ads. I hope this helps out, and I look forward to sharing some more tips with you soon. See our products HERE. Discover why Facebook ad agencies are pricey
A member of my community was asking recently why aren't there people providing Facebook Ad services for just a few hundred dollars a month, they'd have so many customers. And my answer was because they're probably not very good at it. If they're very good at Facebook Ads, it is a hot commodity, I don't know someone who is really good at Facebook Ads who isn't able to charge thousands of dollars per month for their services.

So, it's a really good skill to have because the evolution of a Facebook advertising agency is, in the beginning, they have an interest in it, they start dabbling with it, and they go well then people find out about it and then they start getting referrals, and before you know it, they're busy; which means they either build their team or they stop taking new clients and increase their rates, or they just use their newfound magic skill on their own business.

And that's why it's unrealistic to find very low-cost service providers for things like Facebook Ads. I hope this helps out, and I look forward to sharing some more tips with you soon.

See our products HERE.]]>
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What If Something Happens to You? https://www.superfastbusiness.com/self-effectiveness/what-if-something-happens-to-you/ Thu, 15 Nov 2018 05:39:50 +0000 https://www.superfastbusiness.com/?p=51636 James Schramko here. Today, I'm going to cover the topic, what if I die? I actually had this email. Someone sent me an email and said, "What happens if you die? You know, you've built your brand around your name." Now that's not exactly correct in my situation where I have a business called SuperFastBusiness and SilverCircle. And I would argue that SuperFastBusiness with 500 members is probably worth something to somebody else, if that database was sold, if the membership and all the content was sold, it'd be worth something. But I still use my name for sure. But you can also build up an income stream of royalties such as from books, audibles, and you could do business revenue share deals, which I do. And some of these can actually pass on even if you're not around. The other thing to do is you can build assets to sell them. So, I've built up an SEO business and sold it. I built up a website development business and sold it. I'm building up two businesses now that work without me, to sell. That is the plan. And of course, you can still get insurance for loss of income, death or trauma. So, if something would happen to you, you can still provide for your family. And one of the most responsible things you can do is actually be successful. Pay down your debts, own your assets, invest your profits and get an income stream coming; whatever that's from, whether it's property or shares or some other venture. You can still provide well for your family even if you're not there, if you do some planning. And make sure you have a will. That's very important. So, today is a bit of a gruesome topic but it is worth considering. Make sure you have a plan in place in case something happens to you. See our products HERE. Nobody wants to think about it, but as a business owner, it is better to have a contingency plan.
I actually had this email. Someone sent me an email and said, "What happens if you die? You know, you've built your brand around your name." Now that's not exactly correct in my situation where I have a business called SuperFastBusiness and SilverCircle. And I would argue that SuperFastBusiness with 500 members is probably worth something to somebody else, if that database was sold, if the membership and all the content was sold, it'd be worth something.

But I still use my name for sure. But you can also build up an income stream of royalties such as from books, audibles, and you could do business revenue share deals, which I do. And some of these can actually pass on even if you're not around. The other thing to do is you can build assets to sell them.

So, I've built up an SEO business and sold it. I built up a website development business and sold it. I'm building up two businesses now that work without me, to sell. That is the plan. And of course, you can still get insurance for loss of income, death or trauma. So, if something would happen to you, you can still provide for your family.

And one of the most responsible things you can do is actually be successful. Pay down your debts, own your assets, invest your profits and get an income stream coming; whatever that's from, whether it's property or shares or some other venture.

You can still provide well for your family even if you're not there, if you do some planning. And make sure you have a will. That's very important. So, today is a bit of a gruesome topic but it is worth considering. Make sure you have a plan in place in case something happens to you.

See our products HERE.]]>
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Continue to Serve Your Existing Customers https://www.superfastbusiness.com/business/continue-to-serve-your-existing-customers/ Thu, 15 Nov 2018 01:21:45 +0000 https://www.superfastbusiness.com/?p=51614 James Schramko here. Today, I want to share with you some ideas around owning the racecourse. You're probably familiar with this concept I have where you publish great information on your website and you share it on social media, or email out about it. And I talk about the three main groups you want to do this for. You want to certainly do it for prospects, for people to find out about you and to get a feel for what you can help them with. You also want to attract people who maybe used to deal with you, who are staying in the loop and they may re-engage with you. And then the other group are people who are actually your customers. Someone asked me today, is it okay to send this out to existing customers? And I say, yes, it is. It is best practice to stay in touch with people who have purchased from you and keep them informed. If you buy a car, for example, it's okay for the car dealer to keep sending the information of the new models when they come out. Keep people up-to-date, keep them informed. People like news. So Own The Racecourse works really well for existing customers. One exception I would say is if you're going to publish information that is part of a premium or paid product solution that you're putting out there in the public domain as a demonstration. Maybe it's a recording from a live event that's normally inside a paid community, for example an extract. It's probably good to suppress or exclude your members from that communication, because they've already got it. But that's about the only example I can think of. The rest of the time, it's totally cool to stay in touch with your existing customers using that Own The Racecourse philosophy. And the great thing about this model is, it's just so simple. Keep publishing great information and serve those three separate groups with the one communication, and your business will be very solid. See our products HERE. Why your existing customers should be your target audience in your content marketing.
And I talk about the three main groups you want to do this for. You want to certainly do it for prospects, for people to find out about you and to get a feel for what you can help them with. You also want to attract people who maybe used to deal with you, who are staying in the loop and they may re-engage with you.

And then the other group are people who are actually your customers. Someone asked me today, is it okay to send this out to existing customers? And I say, yes, it is. It is best practice to stay in touch with people who have purchased from you and keep them informed.

If you buy a car, for example, it's okay for the car dealer to keep sending the information of the new models when they come out. Keep people up-to-date, keep them informed. People like news. So Own The Racecourse works really well for existing customers.

One exception I would say is if you're going to publish information that is part of a premium or paid product solution that you're putting out there in the public domain as a demonstration. Maybe it's a recording from a live event that's normally inside a paid community, for example an extract. It's probably good to suppress or exclude your members from that communication, because they've already got it. But that's about the only example I can think of.

The rest of the time, it's totally cool to stay in touch with your existing customers using that Own The Racecourse philosophy. And the great thing about this model is, it's just so simple. Keep publishing great information and serve those three separate groups with the one communication, and your business will be very solid.

See our products HERE.]]>
James Schramko clean 1:53
Pay This or Else You Are Finished https://www.superfastbusiness.com/business/pay-this-or-else-you-are-finished/ Thu, 15 Nov 2018 01:19:04 +0000 https://www.superfastbusiness.com/?p=51618 James Schramko here. Today's tip could save you from hardship in the future. I do recommend as a business owner that you stay on top of your taxes. I went to visit my accountant today. We regularly have reviews. We talked about changes in our revenue, our costs, what we're projecting, so that we can accurately pay installments as we go during the year and not have a tax bill at the end of the year. In fact, sometimes the tax department owes me a little bit, and I'd rather have it that way. You need runway in your business. Please don't let it go for years until you see your accountant, because if you have a big tax bill that can devastate your cash flow, it puts your business under strain, you may not be able to pay your employees, and you can't grow your business. So get in touch with a good accountant, stay on top of the numbers, pay your tax installments as you go, and set up your business in the right entity and the right structure so that you're keeping some of the hard-earned profits that you earn. So there's my tip for today, go and see a good accountant, get on top of your numbers and pay your tax up to date, and you'll be in a good strong position while others get hammered with bad planning. See our products HERE. Always remember to pay this fee!
I went to visit my accountant today. We regularly have reviews. We talked about changes in our revenue, our costs, what we're projecting, so that we can accurately pay installments as we go during the year and not have a tax bill at the end of the year. In fact, sometimes the tax department owes me a little bit, and I'd rather have it that way.

You need runway in your business. Please don't let it go for years until you see your accountant, because if you have a big tax bill that can devastate your cash flow, it puts your business under strain, you may not be able to pay your employees, and you can't grow your business.

So get in touch with a good accountant, stay on top of the numbers, pay your tax installments as you go, and set up your business in the right entity and the right structure so that you're keeping some of the hard-earned profits that you earn.

So there's my tip for today, go and see a good accountant, get on top of your numbers and pay your tax up to date, and you'll be in a good strong position while others get hammered with bad planning.

See our products HERE.]]>
James Schramko clean 1:18
When You Should Not Have a Waiting List https://www.superfastbusiness.com/conversions-selling/when-you-should-not-have-a-waiting-list/ Thu, 15 Nov 2018 01:15:39 +0000 https://www.superfastbusiness.com/?p=51624 James Schramko here. Today, I want to share with you something that may not be obvious when it comes to a fantastic technique to build up your sales conversions. So, I've been using a waiting list in my business and it's a really good tool to build up demand and to give you an opportunity to help a customer get to know your company before they're ready to purchase. You could call it a velvet rope policy. But there is a situation where it's not a good idea to have a waiting list and that is if your business supplies an emergency service. If you fix things that are broken and your customers always come to you when they have a problem, kind of like an ambulance, then you need to have a way that people can buy straight away. And I will also say, even if you're running a waiting list, it's a good idea to have a fast track for your customers. Even on my waiting list funnel, when people apply for the waiting list, the first email says, "If you would like to join now, hit reply and let me know." And a good percentage of my clients come straight through because they're ready to go. Just like at Disneyland that fast track is allowing them to get through to the head of the queue. But it's still valuable. So, if you have an emergency business, probably a waiting list is not going to help your business. And if you don't then it probably will. See our products HERE. Learn when not to use a waiting list strategy in your marketing.
So, I've been using a waiting list in my business and it's a really good tool to build up demand and to give you an opportunity to help a customer get to know your company before they're ready to purchase. You could call it a velvet rope policy. But there is a situation where it's not a good idea to have a waiting list and that is if your business supplies an emergency service.

If you fix things that are broken and your customers always come to you when they have a problem, kind of like an ambulance, then you need to have a way that people can buy straight away. And I will also say, even if you're running a waiting list, it's a good idea to have a fast track for your customers.

Even on my waiting list funnel, when people apply for the waiting list, the first email says, "If you would like to join now, hit reply and let me know."

And a good percentage of my clients come straight through because they're ready to go. Just like at Disneyland that fast track is allowing them to get through to the head of the queue. But it's still valuable. So, if you have an emergency business, probably a waiting list is not going to help your business. And if you don't then it probably will.

See our products HERE.]]>
James Schramko clean 1:28
Improve Your Written Communication with This Free Tool https://www.superfastbusiness.com/self-effectiveness/improve-your-written-communication-with-this-free-tool/ Thu, 15 Nov 2018 01:12:17 +0000 https://www.superfastbusiness.com/?p=51628 James Schramko here. Today, I want to share with you a tool that I use and I know some members of my team use to have better communication. Maybe you're not a great typist, maybe you can't spell very well, but the good news is there are tools and one is called Grammarly, and it sits in your computer browser. I use a Chrome extension and it will help correct or make suggestions as I type. And you can use the free version and it's just fine. As you type, if the word's not quite right, it will suggest the correct version and you can just click on it and it will replace it. This is a great tool to use if you're posting in forums or on social media or sending emails because even if it's not your first skill, spelling, at least you'll come across as reasonably professional even though that people who obsess too much about spelling usually are very flawed in some other area but it doesn't hurt to have a good minimum standard. I've been using Grammarly this year after seeing one of my team members use it, and it really is an easy tool to use, and it will get you great results. See our products HERE Get your spelling and grammar checked with this free tool!
I use a Chrome extension and it will help correct or make suggestions as I type. And you can use the free version and it's just fine. As you type, if the word's not quite right, it will suggest the correct version and you can just click on it and it will replace it.

This is a great tool to use if you're posting in forums or on social media or sending emails because even if it's not your first skill, spelling, at least you'll come across as reasonably professional even though that people who obsess too much about spelling usually are very flawed in some other area but it doesn't hurt to have a good minimum standard.

I've been using Grammarly this year after seeing one of my team members use it, and it really is an easy tool to use, and it will get you great results.

See our products HERE]]>
James Schramko clean 1:10
Try This for Your Next Mastermind https://www.superfastbusiness.com/business/try-this-for-your-next-mastermind/ Wed, 07 Nov 2018 23:00:23 +0000 https://www.superfastbusiness.com/?p=51556 James Schramko here with an idea for your next mastermind. Something I did recently was hold a liveaboard mastermind on a boat in the Maldives. I had 10 guests plus me, and over a week we were able to really get into the group dynamics of things. Of course, when people come together, that's the forming of the group, and then there's a little bit of sorting out who's who and getting to know each other. And then we get into performance mode, where we were able to really get a lot of cross-pollination of ideas. A boat was good, a big boat over a hundred feet, because you can still hide away in a corner if you want and go up to a higher deck or go down to your cabin or stay in the lounge or put on some headphones, or you can just sit and casually chat to someone. So the good idea around a mastermind like this is that you get the right people in the environment, and then you basically cross-pollinate ideas. And what you'll find is by the end of a week, you have pretty much got everything that you can from each of the members according to their specialties. So consider that for your next mastermind, hold it in a smallish environment but get the right people, that's absolutely critical. See our products HERE Discover a better place to hold mastermind group sessions! Maldives. I had 10 guests plus me, and over a week we were able to really get into the group dynamics of things.

Of course, when people come together, that's the forming of the group, and then there's a little bit of sorting out who's who and getting to know each other. And then we get into performance mode, where we were able to really get a lot of cross-pollination of ideas.

A boat was good, a big boat over a hundred feet, because you can still hide away in a corner if you want and go up to a higher deck or go down to your cabin or stay in the lounge or put on some headphones, or you can just sit and casually chat to someone. So the good idea around a mastermind like this is that you get the right people in the environment, and then you basically cross-pollinate ideas.

And what you'll find is by the end of a week, you have pretty much got everything that you can from each of the members according to their specialties. So consider that for your next mastermind, hold it in a smallish environment but get the right people, that's absolutely critical.

See our products HERE]]>
James Schramko clean 1:19
Go Personal https://www.superfastbusiness.com/conversions-selling/go-personal/ Wed, 07 Nov 2018 22:28:10 +0000 https://www.superfastbusiness.com/?p=51549 James Schramko here, and my tip today is something that I recommend online businesses take particular attention with, and that is to go personal. One concern I have with all these messenger bots and automations is that we can start to feel processed. And people don't like being processed. So the way to combat that is to take time to do something personal. I'm using Bonjoro videos to send out personal messages to members of my community. I still send out mail with things in it, in the actual post, with a stamp, and that's very effective. And also, sometimes I reach out and I actually get on telephone to someone. But also we run local meetups in SuperFastBusiness, so I'm catching up with members usually once a month. And I certainly travel around and I meet members when I'm visiting them. And then every year I run a live event like SuperFastBusiness Live. The next one is in April 2019. And I run masterminds. And when I get face-to-face with my clients, I find out so much about their needs, I'm able to solve them, document notes, use that information into my products and my training, and also keep retention, which is very important if you have a subscription business. So today's message is go personal. See our products HERE In the age of artificial intelligence and automations, discover why personalization becomes more and more important.
I'm using Bonjoro videos to send out personal messages to members of my community. I still send out mail with things in it, in the actual post, with a stamp, and that's very effective. And also, sometimes I reach out and I actually get on telephone to someone. But also we run local meetups in SuperFastBusiness, so I'm catching up with members usually once a month.

And I certainly travel around and I meet members when I'm visiting them. And then every year I run a live event like SuperFastBusiness Live. The next one is in April 2019. And I run masterminds. And when I get face-to-face with my clients, I find out so much about their needs, I'm able to solve them, document notes, use that information into my products and my training, and also keep retention, which is very important if you have a subscription business.

So today's message is go personal.

See our products HERE]]>
James Schramko clean 1:20
The Power of Demonstration https://www.superfastbusiness.com/conversions-selling/the-power-of-demonstration/ Wed, 07 Nov 2018 21:48:14 +0000 https://www.superfastbusiness.com/?p=51544 James Schramko here. I want to talk about the power of demonstration. When I was at Mercedes-Benz, people would want to test drive a car before they buy it. And the same can be true of your online business, whether you have a service or you have information. I'd ask you this: what can you let someone see or experience before they buy? In my case, I do a lot of podcasts and I make plenty of videos just like this. It lets people see who I am, hear my voice, and decide if the information that I share with them is useful, to help them make a decision to go forward with my solutions. Now what this does, it actually dramatically lowers refunds or charge backs or any kind of mismatch of expectations, because people have already tried before they buy. In fact, I often get correspondence from listeners who say that they've been able to get results just from my free podcast. And that's fantastic. If you can help someone get a result before they even give you the money, which is one thing that my friend Dean Jackson suggests you do, then you will make it much easier for someone to decide to place an order. So going back to the old car days, what kind of demonstration can you put in your process? What kind of free trial or content or giveaway can you have that helps someone get ahead, whether it's a challenge, whether it's to test drive something virtually, then that will be great and it will really endear you to your customers and let people decide to go ahead without much risk. And they've already experienced what you've got to offer without transferring the money, and now that purchase becomes a little bit easier for them. I hope you've enjoyed this tip. See our products HERE. Why you should make product demos and the best kind of demo to get people to buy from you.
I'd ask you this: what can you let someone see or experience before they buy? In my case, I do a lot of podcasts and I make plenty of videos just like this. It lets people see who I am, hear my voice, and decide if the information that I share with them is useful, to help them make a decision to go forward with my solutions.

Now what this does, it actually dramatically lowers refunds or charge backs or any kind of mismatch of expectations, because people have already tried before they buy. In fact, I often get correspondence from listeners who say that they've been able to get results just from my free podcast. And that's fantastic. If you can help someone get a result before they even give you the money, which is one thing that my friend Dean Jackson suggests you do, then you will make it much easier for someone to decide to place an order.

So going back to the old car days, what kind of demonstration can you put in your process? What kind of free trial or content or giveaway can you have that helps someone get ahead, whether it's a challenge, whether it's to test drive something virtually, then that will be great and it will really endear you to your customers and let people
decide to go ahead without much risk.

And they've already experienced what you've got to offer without transferring the money, and now that purchase becomes a little bit easier for them. I hope you've enjoyed this tip.

See our products HERE.]]>
James Schramko clean 1:46
Avoid These Comparisons https://www.superfastbusiness.com/self-effectiveness/avoid-these-comparisons/ Tue, 30 Oct 2018 05:16:39 +0000 https://www.superfastbusiness.com/?p=51398 James Schramko here, and today, my surf was tough. It was really hard, actually. The waves were big, I mean like the size of a one-story house. And at that sort of level, it gets pretty difficult for me. I've been doing this for four years, I go pretty much every day. And there's guys out there who are very comfortable, and they're surfing the waves well. And then there's guys walking down to the beach with foam boards, who are probably brand new, and they're going to get absolutely smashed. In fact, they won't even be able to paddle out. But they know so little about it, they don't even know that they won't be able to paddle out. And it's a great business metaphor. So this is a great reminder. Wherever you're at in business, don't compare yourself to the very, very experienced people if you're just starting out. And if you're just starting out, have a lot of respect for the amount of time and effort and process that the people who are very experienced have put into it. And then you'll be in a better frame. Compete with yourself, and be realistic, and enjoy and be safe. See our products HERE Each business owner has their own journey to success. That means there are certain comparisons you shouldn't make.
In fact, they won't even be able to paddle out. But they know so little about it, they don't even know that they won't be able to paddle out. And it's a great business metaphor.

So this is a great reminder.

Wherever you're at in business, don't compare yourself to the very, very experienced people if you're just starting out. And if you're just starting out, have a lot of respect for the amount of time and effort and process that the people who are very experienced have put into it.

And then you'll be in a better frame. Compete with yourself, and be realistic, and enjoy and be safe.

See our products HERE]]>
James Schramko clean 1:03
What Would Richard Branson Do? https://www.superfastbusiness.com/self-effectiveness/what-would-richard-branson-do/ Tue, 30 Oct 2018 02:07:52 +0000 https://www.superfastbusiness.com/?p=51379 In the early days of my online business, about 10 years ago, I used to fall asleep at the keyboard at 3:00 in the morning. And then I came to this realization that I'm doing everything and it has to stop. By day, I was a general manager. By night, I was the janitor. I was doing everything including writing articles for Ezine Articles, manning my help desk, writing sales copy, building my website, all the rest of it. That was slow progress. So then I put out this post-it note on my computer and this post-it note changed everything. And it simply said, 'Would Richard Branson be doing this?' And I didn't think he'd be writing articles for Ezine Articles. It just gave me that mental lever to start giving tasks to someone else. So, it's a filter. It's a rule. It's a motto. It's a saying, whatever you want to call it. It's just a device that helps you get out of being the person doing all the tasks. So, maybe that post-it note would look good on your computer if you feel you're doing too many of the little jobs. Would Richard Branson be doing this? In fact, I'm proud to say you could even write, "Would James Schramko be doing this?" And for a lot of the things you're doing now, probably the answer is "No". See our products HERE Check out this simple 'Richard Branson' filter that will help you decide what tasks you should or shouldn't be doing yourself. morning. And then I came to this realization that I'm doing everything and it has to stop. By day, I was a general manager. By night, I was the janitor.

I was doing everything including writing articles for Ezine Articles, manning my help desk, writing sales copy, building my website, all the rest of it. That was slow progress. So then I put out this post-it note on my computer and this post-it note changed everything.

And it simply said, 'Would Richard Branson be doing this?' And I didn't think he'd be writing articles for Ezine Articles. It just gave me that mental lever to start giving tasks to someone else. So, it's a filter. It's a rule.
It's a motto. It's a saying, whatever you want to call it. It's just a device that helps you get out of being the person doing all the tasks.

So, maybe that post-it note would look good on your computer if you feel you're doing too many of the little jobs. Would Richard Branson be doing this? In fact, I'm proud to say you could even write, "Would James Schramko be doing this?" And for a lot of the things you're doing now, probably the answer is "No".

See our products HERE]]>
James Schramko clean 1:19
The Counter-Intuitive Lessons You Gain From Travel https://www.superfastbusiness.com/business/the-counter-intuitive-lessons-you-gain-from-travel/ Tue, 30 Oct 2018 00:22:41 +0000 https://www.superfastbusiness.com/?p=51372 James Schramko here, and something really interesting about when you travel is what happens to your business. What I found is when you travel, that's when you learn about your business. You find out what breaks, you find out what works well, who steps up, who's doing the job, who knows what's happening. And of course, it's a good opportunity to grow. After you get back, review things and see what you learned, good or bad, about your business. I was just on a trip with 10 other entrepreneurs, and two of them didn't connect to the internet for a week, and they really have their business running well without them. And they were able to make an assessment when they joined back on. I think one or two of them found some things that could be tuned for next time. But this is how you help build a business that works a little bit without you. It also shows you who you have in your team and how well your systems are operating. So I encourage you as a business owner to do the thing that probably every fiber of your inner body is screaming not to, and have some time away from your business. That's when you'll truly learn what kind of business you actually have, and you'll be provided an opportunity to grow your business stronger. See our products HERE Everybody needs to take a vacation some time, and here is an unexpected benefit of traveling.
After you get back, review things and see what you learned, good or bad, about your business. I was just on a trip with 10 other entrepreneurs, and two of them didn't connect to the internet for a week, and they really have their business running well without them. And they were able to make an assessment when they joined back on.

I think one or two of them found some things that could be tuned for next time. But this is how you help build a business that works a little bit without you. It also shows you who you have in your team and how well your systems are operating. So I encourage you as a business owner to do the thing that probably every fiber of your inner body is screaming not to, and have some time away from your business.

That's when you'll truly learn what kind of business you actually have, and you'll be provided an opportunity to grow your business stronger.

See our products HERE]]>
James Schramko clean 1:13
What To Say To Move Someone Forward On A Decision https://www.superfastbusiness.com/self-effectiveness/what-to-say-to-move-someone-forward-on-a-decision/ Mon, 29 Oct 2018 23:33:57 +0000 https://www.superfastbusiness.com/?p=51281 James Schramko here. Today, I want to share a tip with you what you can say to someone if you are waiting on them to take action on something. So, maybe you're a coach or a service provider and you have people in a thinking mode. Something that I found helpful to present them is this idea - if not now, when? It's a really good filter for deciding if something is actually important or not. And I think we know when something is important and sometimes that could be enough of a prompt to help people arrive at that decision that really this is important, and now is the time. So, hopefully, this is helpful for you. Try it out when you find someone stalling and see if that can help them move through the indecisiveness. See our products HERE Here's a quick tip on how to help someone who is stalling on a decision.
It's a really good filter for deciding if something is actually important or not. And I think we know when something is important and sometimes that could be enough of a prompt to help people arrive at that decision that really this is important, and now is the time.

So, hopefully, this is helpful for you. Try it out when you find someone stalling and see if that can help them move through the indecisiveness.

See our products HERE]]>
James Schramko clean 52
Annual Pay Reviews Suck https://www.superfastbusiness.com/team-scaling/annual-pay-reviews-suck/ Thu, 25 Oct 2018 07:31:29 +0000 https://www.superfastbusiness.com/?p=51271 James Schramko here, and today's tip is around pay reviews. Annual pay reviews can be a real problem in your business, and that's because your team might build up anticipation and anxiety and even entitlement around this annual review. Instead, how about, if you have a great performer, reward them early. If you got a bad performer, then tune them up and weed them out, certainly well before you get to a year. So we don't have annual reviews in our business. We pay based on merit, not how long they've been there. And especially if someone nominates somebody for a bonus, then that really helps. And you don't have to adjust the base pay. Sometimes, just a really well-placed gift that's relevant to that person will get you a better result than if you just adjust the base salary. So that's why annual reviews are probably a bad idea. Go with an ad hoc, set a diary calendar alert to check your pay every month or two, and see if you can tune your team that way. See our products HERE Are annual pay reviews the best way to assess and reward your staff?
Annual pay reviews can be a real problem in your business, and that's because your team might build up anticipation and anxiety and even entitlement around this annual review. Instead, how about, if you have a great performer, reward them early. If you got a bad performer, then tune them up and weed them out, certainly well before you get to a year.

So we don't have annual reviews in our business. We pay based on merit, not how long they've been there. And especially if someone nominates somebody for a bonus, then that really helps. And you don't have to adjust the base pay. Sometimes, just a really well-placed gift that's relevant to that person will get you a better result than if you just adjust the base salary.

So that's why annual reviews are probably a bad idea. Go with an ad hoc, set a diary calendar alert to check your pay every month or two, and see if you can tune your team that way.

See our products HERE]]>
James Schramko clean 1:01
Small Changes Can Equal Big Results https://www.superfastbusiness.com/conversions-selling/small-changes-can-equal-big-results/ Wed, 24 Oct 2018 17:20:23 +0000 https://www.superfastbusiness.com/?p=51264 James Schramko here and today I want to talk about a very small change that can have a very big impact. I love this expression that small hinges swing big doors. I'm not sure who to credit with that, but I'm sure someone very clever came up with it. And I use this a lot in my own business. I remember following Eli Goldratt, who published some fantastic books, one's called The Choice and the other is The Goal. And he had this idea that the more complex a system is, the simpler it is to change the entire system. So that really relates to the hinges on a door. A door is a big item, it's heavy, but with a small hinge it can go from open to closed over and over again. So think about this in your business. What are the small hinges that could swing the big doors? Maybe you shift from one-time to recurring. Maybe you add an upsell somewhere in your process. Maybe you improve the follow-up system that you have. There will be small changes you can make, even if it's just changing a team member, that can make a profound impact on your business. Hopefully you can find that. And remember, it's the small changes sometimes that can have the biggest impact. See our products HERE Find out why you don't always need drastic changes to get significant results. expression that small hinges swing big doors. I'm not sure who to credit with that, but I'm sure someone very clever came up with it. And I use this a lot in my own business. I remember following Eli Goldratt, who published some fantastic books, one's called The Choice and the other is The Goal.

And he had this idea that the more complex a system is, the simpler it is to change the entire system. So that really relates to the hinges on a door. A door is a big item, it's heavy, but with a small hinge it can go from open to closed over and over again. So think about this in your business.

What are the small hinges that could swing the big doors? Maybe you shift from one-time to recurring. Maybe you add an upsell somewhere in your process. Maybe you improve the follow-up system that you have. There will be small changes you can make, even if it's just changing a team member, that can make a profound impact on your business.
Hopefully you can find that. And remember, it's the small changes sometimes that can have the biggest impact.

See our products HERE]]>
James Schramko clean 1:13
How To Massively Increase Your Open Rates https://www.superfastbusiness.com/conversions-selling/how-to-massively-increase-your-open-rates/ Wed, 24 Oct 2018 15:43:43 +0000 https://www.superfastbusiness.com/?p=51248 Ok, so I'm down here at the shops, and I'm here because I'm got some posting to do. Actually, a bunch of envelopes. And really my tip for today is, even though you have an online business, remember to use offline marketing strategies. When someone gets this in the post, it's guaranteed they're going to open it. It's going to go straight to their house. There's virtually nothing in their post box these days, so it's rare, it's a physical package, it's fun to open, there's something nice inside it. So use that. I just keep a stack of envelopes right next to my desk, something to write on. It's good if you have things to send. In my case, a book is a great thing to send to someone to get a really high impact cut-through. So use offline marketing techniques for your online business. Hope you've enjoyed this. See you tomorrow. See our products HERE. If much of your business is online, there's a marketing medium you likely overlook.
When someone gets this in the post, it's guaranteed they're going to open it. It's going to go straight to their house. There's virtually nothing in their post box these days, so it's rare, it's a physical package, it's fun to open, there's something nice inside it. So use that.

I just keep a stack of envelopes right next to my desk, something to write on. It's good if you have things to send. In my case, a book is a great thing to send to someone to get a really high impact cut-through. So use offline marketing techniques for your online business.

Hope you've enjoyed this. See you tomorrow.

See our products HERE.]]>
James Schramko clean 56
Reduce Your Mental Load https://www.superfastbusiness.com/self-effectiveness/reduce-your-mental-load/ Tue, 23 Oct 2018 10:50:02 +0000 https://www.superfastbusiness.com/?p=51233 James Schramko here, and if you actually still wear shoes, this will be interesting. As I sit here in bare feet, I can't help but think maybe my metaphor today is not super appropriate for my target audience, but we'll roll with it. Let's say you do wear shoes and you have shoelaces. When you put them on, you probably do your shoelaces up the same way every day, and that's because at some point in the past, you learnt that and now it becomes automatic. In fact, when you were taught how to tie your shoelaces, whoever taught you probably had a way of doing it. Well, the good news is there's a way of doing all sorts of things in business. And if you want to structure that, the first instance while you're still learning, it can actually be really helpful to have a framework or a template or a guide to help you. Just like the teacher uses when they mark a test, or they certainly did back when I went to school, they had the answer sheet with all the answers that had little holes and they could just tick, tick, tick or cross. And they could score a test very quickly using the template or the answer sheet. There are answer sheets for just about everything, from how to make a sale to how to do a video like this. I taught a formula for little videos like this in my own community. And these frameworks and templates, if you can get a hold of them, will mean that you don't have to invent this stuff. You don't have to think about it from scratch. Someone has already discovered it. So, get access to templates, frameworks and checklists. Learn about selling templates. Learn about content templates. Learn about team templates. They're available to you. I certainly provide them for my own members. But they're out there. Get them. Use them. Take a load of so that you don't have to worry about it. And soon enough, they will become automatic for you; you won't even have to think about them. See our products HERE How to spend less time planning and get things done faster.
Let's say you do wear shoes and you have shoelaces. When you put them on, you probably do your shoelaces up the same way every day, and that's because at some point in the past, you learnt that and now it becomes automatic. In fact, when you were taught how to tie your shoelaces, whoever taught you probably had a way of doing it. Well, the good news is there's a way of doing all sorts of things in business.

And if you want to structure that, the first instance while you're still learning, it can actually be really helpful to have a framework or a template or a guide to help you. Just like the teacher uses when they mark a test, or they certainly did back when I went to school, they had the answer sheet with all the answers that had little holes and they could just tick, tick, tick or cross.

And they could score a test very quickly using the template or the answer sheet. There are answer sheets for just about everything, from how to make a sale to how to do a video like this. I taught a formula for little videos like this in my own community. And these frameworks and templates, if you can get a hold of them, will mean that you don't have to invent this stuff.

You don't have to think about it from scratch. Someone has already discovered it. So, get access to templates, frameworks and checklists. Learn about selling templates. Learn about content templates. Learn about team templates. They're available to you.

I certainly provide them for my own members. But they're out there. Get them. Use them. Take a load of so that you don't have to worry about it. And soon enough, they will become automatic for you; you won't even have to think about them.

See our products HERE]]>
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How to Test New Things in Your Business Safely https://www.superfastbusiness.com/business/how-to-test-new-things-in-your-business-safely/ Mon, 22 Oct 2018 08:18:13 +0000 https://www.superfastbusiness.com/?p=51195 Find out how to execute innovation testing with minimal risks. Do you have an idea that you want to roll out in your business, but you're not sure if it's going to have a positive outcome? Try this simple testing method that minimizes the risks involved.
Jeff Bezos wrote about this in his members' newsletter for the once-a-year update, and he said a lot of the decisions he makes are reversible. There's very few decisions that if you make it, you can't go back. So consider when you're trying something new, call it a pilot program. Roll it out, test small, and then roll out big. So test small.

If you have, for example, five sales people and you want to try a new sales script, just give it to one sales person to use on a percentage of their customers. If you're running paid traffic, just send some of your new traffic to the new offer, so you can put it in a little silo. You can do it in a small environment, and if it works, then roll it out.

If you try a new thing and it doesn't work out the way you expected, because you should always, have a hypothesis, then unwind it and get back to what you knew. Go back to the last setting that actually worked. Hope you've enjoyed this tip today.

See our products HERE]]>
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How To Help Your Customers To Help Themselves https://www.superfastbusiness.com/business-model-pricing-packaging/how-to-help-your-customers-to-help-themselves/ Fri, 19 Oct 2018 11:58:30 +0000 https://www.superfastbusiness.com/?p=51179 James Schramko here, and today I want to share with you how you can deal with helping your customers if you happen to have a membership solution. That is what we would call an all-you-can-eat situation - that is, your customers can get access to everything all at once like they can in SuperFastBusiness. A few things here. One is, I like the supermarket analogy. It is a lot like a supermarket. It has everything, but you don't need everything, and in fact you couldn't buy everything in the supermarket in one go. We take in our bag or our trolley, and we just get the items we need today or for the next few days. And that's how it works in a supermarket. So help your customers do that with your all-you-can-eat membership. Help them with tracks or suggested menus or specific training threads. And in my case, when someone joins my membership, I'm sending them an onboarding document that only shows them the portion of the membership that is in line with what they suggested to me on the way into the membership as their biggest challenge. So from one of four challenges they'll get one of four PDF welcome documents linking to the areas of my community that are relevant for them, and it ignores the three quarters that is not relevant at this point. Now, you can certainly follow up later and show them what else is there. So there you go. Give your customer a shopping list when they enter the supermarket, and they'll be able to reduce overwhelm and get a far better experience from the membership. Now, from the point of view of the creator, it's obviously much simpler for you to put everything in one place than to drip everything out. A lot like Netflix, and if you look at the stats, Netflix users love to binge watch. They want to watch what they want to watch now, and they'll watch it all at once. So if you are drip-feeding or holding back parts of your solution to people, just be mindful that this may not be the way that they prefer to consume it. So there you go, some useful tips around providing all of the content in your membership at once, but helping your customer get the best use from it. See our products HERE Are you offering your customers a lot of products or information inside your membership? Here's a simple way to help your customers avoid information overload and to make the most of your membership's resources.
A few things here. One is, I like the supermarket analogy. It is a lot like a supermarket. It has everything, but you don't need everything, and in fact you couldn't buy everything in the supermarket in one go. We take in our bag or our trolley, and we just get the items we need today or for the next few days. And that's how it works in a supermarket. So help your customers do that with your all-you-can-eat membership.

Help them with tracks or suggested menus or specific training threads. And in my case, when someone joins my membership, I'm sending them an onboarding document that only shows them the portion of the membership that is in line with what they suggested to me on the way into the membership as their biggest challenge.

So from one of four challenges they'll get one of four PDF welcome documents linking to the areas of my community that are relevant for them, and it ignores the three quarters that is not relevant at this point. Now, you can certainly follow up later and show them what else is there. So there you go.

Give your customer a shopping list when they enter the supermarket, and they'll be able to reduce overwhelm and get a far better experience from the membership.

Now, from the point of view of the creator, it's obviously much simpler for you to put everything in one place than to drip everything out. A lot like Netflix, and if you look at the stats, Netflix users love to binge watch. They want to watch what they want to watch now, and they'll watch it all at once. So if you are drip-feeding or holding back parts of your solution to people, just be mindful that this may not be the way that they prefer to consume it.

So there you go, some useful tips around providing all of the content in your membership at once, but helping your customer get the best use from it.

See our products HERE]]>
James Schramko clean 2:05
This Slight Shift in Focus Might Get You Even Better Results https://www.superfastbusiness.com/business/this-slight-shift-in-focus-might-get-you-even-better-results/ Fri, 19 Oct 2018 07:20:09 +0000 https://www.superfastbusiness.com/?p=51170 James Schramko here and today I want to share with you just how one little, tiny shift of focus can get you really good results. So a lot of marketers are very focused on how they can get a win. A lot of their marketing is biased around them getting a great outcome, and this slight shift in focus, is shift your focus to helping your customer or your client get a great result, get a great outcome. I know that there was that famous saying that to get what you want in life, help other people get what they want, and that is so true. So, if you become obsessive about your customers getting them great results in the same way that Steve Jobs was obsessive about his customer being able to have a great design experience with his products then you will find that your outcomes will be a byproduct of that. So, hopefully, this helps today. Think about how you can shift your focus on helping your customer get great results, and you watch you'll become the beneficiary as well. See our products HERE Being focused is important, but focusing on the right things is more important. Here is one simple marketing strategy that can help get you better results for your business. So a lot of marketers are very focused on how they can get a win. A lot of their marketing is biased around them getting a great outcome, and this slight shift in focus, is shift your focus to helping your customer or your client get a great result, get a great outcome.

I know that there was that famous saying that to get what you want in life, help other people get what they want, and that is so true. So, if you become obsessive about your customers getting them great results in the same way that Steve Jobs was obsessive about his customer being able to have a great design experience with his products then you will find that your outcomes will be a byproduct of that.

So, hopefully, this helps today. Think about how you can shift your focus on helping your customer get great results, and you watch you'll become the beneficiary as well.

See our products HERE]]>
James Schramko clean 1:08
Are You Living Yet? https://www.superfastbusiness.com/self-effectiveness/are-you-living-yet/ Thu, 18 Oct 2018 08:27:06 +0000 https://www.superfastbusiness.com/?p=51136 James Schramko here with my raw and unedited video. Today is something really important and actually something quite simple, but not many people are doing this. It's just a life-changer, really. If I go back to when I was in my twenties and thirties, I spent a lot of time in a showroom. It was unexciting, and I can say that the biggest thing to have changed my life in the last five years is having something fun to look forward to everyday, preferably that you can do outside, and that's healthy and good for you. You don't get any prizes for guessing what it is for me. It's obviously, surfing. Surfing changed my life. But it doesn't have to be surfing for you. It could be mountain biking, rollerblading, 10-pin bowling, whatever it is, I encourage you: have something that is so fun that you just want to dive out of bed in the morning and go and do your activity and that will set your day beautifully. If you can build your life around it, then you've reached perfection. Hopefully this is something you can do, let me know: what are you doing for fun, and have you built it into your routine? See our products HERE Are you living, really living? This simple tip can set the tone for your days and boost the overall quality of your life.
You don't get any prizes for guessing what it is for me. It's obviously, surfing. Surfing changed my life. But it doesn't have to be surfing for you. It could be mountain biking, rollerblading, 10-pin bowling, whatever it is, I encourage you: have something that is so fun that you just want to dive out of bed in the morning and go and do your activity and that will set your day beautifully.

If you can build your life around it, then you've reached perfection. Hopefully this is something you can do, let me know: what are you doing for fun, and have you built it into your routine?

See our products HERE]]>
James Schramko clean 1:13
Have You Completely Lost Control Of Your Business? https://www.superfastbusiness.com/business/have-you-completely-lost-control-of-your-business/ Thu, 18 Oct 2018 01:48:43 +0000 https://www.superfastbusiness.com/?p=51114 James Schramko here, and I'm going to be making some very simple, unedited videos (there's no ads). I want to make a few points. Hopefully, it's helpful for you, so thanks for watching! Today's topic is: who owns your business? This is particularly aimed at you if you're building too much of your business on someone else's platform. You've heard me talk about Own The Racecourse. It's free training you can get from SuperFastBusiness. I've been talking about this for over a decade now, and it's how I run my business. The simple concept is: build your own asset. Build your own asset that you control and you could sell if you want, or get people to work on with you. The thing that inspired this video is some marketer complaining about Facebook's big changes. We've seen this all before: Facebook, Youtube, Adwords, etc. Here's the big surprise: if you're on someone else's platform, expect it to change. You're essentially partaking in their zone, they control it, not you, you have no rights, so let's lose this sense of entitlement. Let's not reveal publicly, how ridiculously naive you are, and complain to Facebook about what they're doing. They can do whatever they want. The public is outraged at how much privacy and control they've got access to, but is there really any surprise in this? If you think for a second that Facebook, Google, Apple... don't know pretty much everything about you, then you're living under some kind of a rock. If you really want privacy, you'd have to disconnect from all of these services, and not carry a phone around with you. If you want to use their platform to partake in business, then just know that it's going to change. That is the thing: it WILL change. There's no question about it. If you want to protect yourself, then get a domain name or a website that you own. Build an email list. Get people on multiple subscriptions. Build your YouTube channel, build your Facebook page, build your Twitter following, build your Instagram followers and build your email list. That way, when you push out an episode over iTunes, or a video, or you put your content on someone else's platform, then that's bringing people back to where you can control it. You can put your remarketing cookie on your website. You can run ads to people. I like the idea that I could send an email to all of my customers right now and communicate with them, whether Facebook is there or not. If you have some kind of an app that relies on Facebook, or even a chatbot, a lot of these don't work right now. Facebook has just turned it off. Will it affect my business? Not at all. Should it affect yours? No, it shouldn't. It should be a minor inconvenience, if anything. There will be change! Just BANK on change. That's really my message. If you don't own Facebook and unless you're Mark Zuckerberg or a shareholder, you don't. You can't complain if they change the game. That's what they do, they're surviving, and you are such a small player in their game. You're the product. So, Own the Racecourse! If you want to brush up on the technique, check out my Own The Racecourse training, absolutely free. I did a new update in 2017, and from now on, don't put yourself out of control. Take back control and you will not be at the whims and at the mercy of the big players out there. You'll just be participating. Get your book on Amazon, get your podcast on Apple, get your fanpage cranking, get your Instagram happening. It's all good, but don't make that ALL you do. I'm James Schramko. By the way, if you like this video and you're interested in more, I've got some more to share with you. I can make ones on everything from "How to do pay reviews with your team" through to "How to not feel guilty when you go into a movie during the day" or "Good questions to ask on a podcast". I've got all these things I could cover and I want to share some of this, raw, unedited, nice and simple. I look forward to your comments below this video. See our products HERE Dependence on the platforms of YouTube, Facebook, Apple and the like can put you in a precarious position. Find out why James's Own The Racecourse strategy is key to long-term business success.
Today's topic is: who owns your business?

This is particularly aimed at you if you're building too much of your business on someone else's platform. You've heard me talk about Own The Racecourse. It's free training you can get from SuperFastBusiness. I've been talking about this for over a decade now, and it's how I run my business.

The simple concept is: build your own asset.

Build your own asset that you control and you could sell if you want, or get people to work on with you. The thing that inspired this video is some marketer complaining about Facebook's big changes. We've seen this all before: Facebook, Youtube, Adwords, etc. Here's the big surprise: if you're on someone else's platform, expect it to change. You're essentially partaking in their zone, they control it, not you, you have no rights, so let's lose this sense of entitlement.

Let's not reveal publicly, how ridiculously naive you are, and complain to Facebook about what they're doing. They can do whatever they want. The public is outraged at how much privacy and control they've got access to, but is there really any surprise in this? If you think for a second that Facebook, Google, Apple... don't know pretty much everything about you, then you're living under some kind of a rock.

If you really want privacy, you'd have to disconnect from all of these services, and not carry a phone around with you.

If you want to use their platform to partake in business, then just know that it's going to change. That is the thing: it WILL change. There's no question about it. If you want to protect yourself, then get a domain name or a website that you own. Build an email list. Get people on multiple subscriptions. Build your YouTube channel, build your Facebook page, build your Twitter following, build your Instagram followers and build your email list. That way, when you push out an episode over iTunes, or a video, or you put your content on someone else's platform, then that's bringing people back to where you can control it.

You can put your remarketing cookie on your website. You can run ads to people. I like the idea that I could send an email to all of my customers right now and communicate with them, whether Facebook is there or not. If you have some kind of an app that relies on Facebook, or even a chatbot, a lot of these don't work right now. Facebook has just turned it off. Will it affect my business? Not at all. Should it affect yours? No, it shouldn't. It should be a minor inconvenience, if anything.

There will be change! Just BANK on change. That's really my message. If you don't own Facebook and unless you're Mark Zuckerberg or a shareholder, you don't. You can't complain if they change the game. That's what they do, they're surviving, and you are such a small player in their game. You're the product.

So, Own the Racecourse! If you want to brush up on the technique, check out my Own The Racecourse training, absolutely free. I did a new update in 2017, and from now on, don't put yourself out of control. Take back control and you will not be at the whims and at the mercy of the big players out there. You'll just be participating.

Get your book on Amazon, get your podcast on Apple, get your fanpage cranking, get your Instagram happening. It's all good, but don't make that ALL you do. I'm James Schramko.]]>
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