SuperFastBusiness Coaching With James Schramko Sat, 20 Oct 2018 01:29:28 +0000 en-US hourly 1 Tune in as James Schramko from Super Fast Business, best selling Author of Work Less, Make More, covers online Business Tips. Team building, business strategy, personal productivity, marketing, sales and more. Guest interviews include experts who can help you perform better in business and life. James Schramko clean James Schramko (James Schramko) 2018 SuperFastBusiness SuperFastBusiness With James Schramko Online Business Coaching SuperFastBusiness Coaching With James Schramko Tune in as James Schramko from Super Fast Business covers online Business Tips. Get ideas for team building, business strategy, personal productivity, marketing and sales. Guest interviews include experts who can help you perform better in business and life. 606 – How To Supercharge Your Ecommerce Business With Austin Brawner Wed, 17 Oct 2018 04:15:49 +0000 How do you succeed in today’s ecommerce field? Brand growth expert Austin Brawner delivers his perspective and know-how on the subject in this episode of SuperFastBusiness. How do you succeed in today’s ecommerce field? Brand growth expert Austin Brawner delivers his perspective and know-how on the subject in this episode of SuperFastBusiness.
In the podcast:

02:21 - Who this episode is for
05:25 - The current trend
06:34 - A delicate situation
09:10 - So you want to go direct to consumer...
12:39 - When something’s not working
16:36 - What type of business are you running?
19:25 - Choosing your approach
20:51 - Getting repeat sales on Amazon
24:10 - Harnessing the holidays
29:08 - Your go-to, must-have, off-the-shelf sequences
33:44 - Lessons from SilverCircle
35:42 - Summing things up

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James: James Schramko here. Welcome back to This is Episode 606, and we are talking about ecommerce. In fact, not just ecommerce, how to supercharge your ecommerce business with Austin Brawner from Welcome, Austin.

Austin: Hey James. Hey man. Happy to be here. Thanks for having me.

James: It's always a pleasure chatting to you, Austin. You're a very interesting fellow. I remember meeting you in San Diego at Ezra Firestone’s ecommerce event. We were both speaking there. I was talking about teams. I think you were talking about emails.

Austin: I was talking about email. Yes, exactly.

James: It was a great presentation. I remember it well, and we’ve stayed in touch since. We've been chatting on a regular basis. I've been helping you behind the scenes a little bit with some stuff with your business. And I've been learning a heck of a lot of stuff just from our conversations, because I would have to say, from the outside, certainly, it looks like you are possibly one of the best experts in the entire world when it comes to things such as ecommerce, growth and scaling, and especially the email marketing things that are happening in the background of ecommerce brands. Would you say that's fair?

Austin: I would say that that's my hope. You know, that's what I've spent a lot of my time over the last couple of years, focused on working with growing fast-growing brands and trying to figure out what is actually helping them scale up, right? So what is the difference between a brand that actually can scale up and one that doesn't scale? And that's been my main focus. So yeah, that has been really pinpoint on what I've been interested in over the last few years.

Who this episode is for

James: Now, who is this episode for? When we talk about ecommerce - and I know we're going to talk about what the big product companies do and what the trends are and what the email systems are - but who is this relevant for, just so that we can make sure we're spending our time here wisely?

Austin: Sure. So this is going to be relevant for anybody who runs an ecommerce business. And when I say ecommerce, what I mean by that is somebody who's selling a product direct to a consumer, even some business-to-business,]]>
James Schramko clean 38:32 James Schramko, Austin Brawner, interview, ecommerce trends, ecommerce tips, ecommerce business, direct-to-consumer, repeat sales, email marketing
605 – How To Recognize And Avoid Burnout, Fatigue, Stress And Overwhelm With Corona Brady Thu, 11 Oct 2018 09:49:08 +0000 Identify and allay the symptoms and causes of burnout with help from Energy For Life Academy’s Corona Brady. Identify and allay the symptoms and causes of burnout with help from Energy For Life Academy’s Corona Brady.
In this episode:

02:00 – The path to an interesting field
06:25 – The impact on relationships
07:33 – Why keep going?
08:39 – Programming and self-worth
10:09 – A challenge for entrepreneurs
12:47 – Does sleep have anything to do with it?
15:18 – The way to the right path
18:45 – Why it’s hard to say no
19:44 – Creating white space
22:06 – On Kundalini Yoga
23:59 – From crisis to coping
25:43 – Changing from the inside out
30:26 – One case of healing
31:48 – Tears and fears
34:01 – The end result
36:14 – The science of stress
39:43 – You’ve got the signs – what to do?
42:49 – The three life transitions

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James: James Schramko here, welcome back to This is Episode 605 and we're going to be talking about burnout and energy and self-worth and mindset and transitions and all that cool stuff with Corona Brady. Welcome to the call.

Corona: Thank you so much. What an honor to be on your show.

James: Well, I've been lining this up for a while. I think we've been chatting on and off for quite some time now. It's weird, whenever I think of a travel destination, whether I was in Fiji or Queensland or wherever, I know we've had conversations. I think your topic is close to my heart, because I’ve put out an entire book on this idea of working a little bit less. Of course, it's OK to still make money, I have no issue with that. I'm not saying go full bohemian and live on someone's couch. But I do see people working too much. And I also see people hanging out on social media too much. I saw an article today actually, a billionaire is calling social media the modern day cancer. And I've been saying that for years.

Corona: Yeah, I am not surprised. Yeah, it’s dangerous.

James: I noticed in today's update of the Apple software version 12, they've got a tool now to let people track how long they spend on their phones, and to also let them block themselves from the phone, which I think is a great feature.

Corona: Right. Absolutely.

The path to an interesting field

James: But anyway, back on track. So your field is a really interesting one, and I've always enjoyed our discussions because you've come at this from a slightly different angle to the normal sort of people I'm speaking to who’ve got traffic agencies or information products.

You've been helping predominantly women at a very high level, where they've got to the point of massive, chronic stress and burnout. And I guess you'd be in that classification as a therapist/coach/yoga teacher. You founded Energy For Life Academy, and you've definitely done a lot of training around transformation and all this sort of things that I guess even 10 years ago might have seemed quite radical and unusual.]]>
James Schramko clean 56:49 Corona Brady, James Schramko, interview, avoiding burnout, signs of stress, signs of burnout, stress management, Kundalini Yoga, life transitions, emotional healing, Energy For Life, self-care
604 – Behind-The-Scenes Maldives Audio Documentary Fri, 05 Oct 2018 09:23:25 +0000 Listen in on James Schramko’s Maldives Week 2018, and discover why it’s the once-in-a lifetime experience that many repeat. Listen in on James Schramko’s Maldives Week 2018, and discover why it’s the once-in-a lifetime experience that many repeat.
Podcast highlights:

01:30 - Pre-Maldives prep
03:24 - Six days to go
04:09 - The night before the adventure
07:28 - Lounging in Singapore
14:35 - On delayed flights
16:26 - Expectations and impressions
16:58 - First night on board
19:24- A dive to remember
21:14 - Second day pre-surf chatting
24:59 - After-lunch reflections
26:08 - Sharing the dream
26:55 - Meeting Modu
27:51 - Some shared work
30:15 - Bonding with John Lint
32:11 - Morning surf talk
36:37 - Saturday night feedback
38:09 - A bit of hilarity
40:27 - Some sharing of ideas
43:01 - Why would you not want to go?
48:29 - Malcolm’s take
51:20 - Another adventure concluded

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James: James Schramko here. Welcome to Episode 604, behind the scenes with the Maldives mastermind. This is an audio documentary and I've been very excited about recording the event and bringing it to you because each year when I go, it's such a magical event.

And this year for something a little bit interesting, I took along my handy zoom recorder and I recorded some snapshots as we went, some comments from the participants, some interviews with the crew, and you'll get a real flavor of what goes on.

Now you'll have to excuse some of the audio quality in this episode because I was out and about. There is sometimes some wind, sometimes some background noise but I think that adds to the special occasion that was you being there in the moment like a fly on the wall. So come with me as we adventure into the Maldives mastermind.

Pre-Maldives prep

So I'm sitting here in my office and I've got out the workbooks from the last few events. And what I'm doing is going through the modules and I'm checking to make sure that the activities we do will be suitable for the participants. I've already sent them a survey and asked them what would have to happen for them to have a success at this event. So the first step is, I pre-fill my workbook with exercises that I think will facilitate the change they need to have happen for this to be a phenomenal event.

Now, I think what's really interesting is usually there are people at this event who have been here before and that is because it's such a great experience. I know we talk about once-in-a-lifetime experience. But seriously, events like this, you know, I like to have my once-in-a-lifetime experience every single year. That's why I put on this event.

"A once-in-a-lifetime experience every single year."CLICK TO TWEET

And typically, the tickets sell out for a year in advance, and that's a good sign, and people are on waiting list. And often when I send the waiting list, an invitation to get a ticket, they order immediately. There's pent-up demand because, I think each year when this event is on, the social media stream is full of exotic pictures. And I can say I've never seen clearer water, I've never met a friendlier crew, and the conversations that happen are magic. So hopefully when we get there, we're going to capture some of that. That's my intention.

James Schramko clean 53:07 Maldives retreat, mastermind retreat, James Schramko, Ocean Divine, audio documentary, business mastermind, trip to Maldives
603 – Everything You Need To Know About High Performing YouTube Ad Campaigns With Tom Breeze From Viewability Thu, 04 Oct 2018 08:56:35 +0000 What are the newest, most exciting developments that can power up your YouTube ad campaign? Tom Breeze returns to SuperFastBusiness to share what he knows. What are the newest, most exciting developments that can power up your YouTube ad campaign? Tom Breeze returns to SuperFastBusiness to share what he knows.
Episode highlights:

02:03 – A book to look forward to
03:20 – Getting paid for results
05:29 – Some crazy podcast numbers
07:50 – The companion course
09:10 – Going down the search routes
10:20 – Some exciting targeting strategies
12:33 – Places and apps
16:57 – Training up your pixel
19:00 – Google’s getting good
21:17 – Good lead gen, poor sales
24:46 – Efforts in the fitness space
26:09 – A certain type of video?
28:09 – What video ads look like for $50 products
30:37 – The right kind of engagement
32:36 – Demographic and intent
34:24 – This isn’t for you
37:39 – How many videos?
39:51 – A 90-second time limit?
41:58 – Different audience, different intro
44:49 – Shapes and sizes
48:01 – Parting advice
50:09 – How long to break even?

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James: James Schramko here. Welcome back to This is Episode 603. I am very excited. I have a repeat guest, someone who I speak to very often. He's not only handsome but he's also very, very clever at what he does. Welcome back, Tom Breeze.

Tom: Thank you so much, James. I think the “handsome” is the most important bit to get out first. Thank you.

James: You're like my James Bond. You know, I've got this Rolodex of clients who I speak with very often, and you're always very polite and capable. First, let's share this accolade. You mentioned to me something about your results with YouTube. They gave you some kind of recognition. What did they say you were?

Tom: Yeah. So, I recently heard from Google that I am the highest spending YouTube ad agency for performance-based campaigns. So, if you're looking to get ROI from campaigns, that's the sort of campaigns I do, and we’re the highest-spending worldwide.

A book to look forward to

James: Wow, well, congratulations. And it's always wonderful talking about YouTube ads with you because you obviously know what you're doing when you get awards like that. You have a website,, and one of the reasons we thought it'd be a great idea to catch up today is you have a book coming out. It'll be out fairly soon. And you're calling the book Viewability.

Tom: Yeah, exactly. We went around the houses to try and figure out what the name of the book should be. But I kind of, it always felt right to call it that. So yeah, we have the book called Viewability. It's all about YouTube ads. It was written in a way where I wanted people to be able to pick up the book, read it and have a really good foundation, but be able to read it on a flight. So, if you're flying somewhere, it's kind of great to just open up the book, start reading it and you'll be done in three hours, maybe. And you’d have a full understanding of the YouTube platform, how to create really good video ads, how to target your customers, how to have the funnel in place to make it work really effectively.

And really,]]>
James Schramko clean 52:41 Tom Breeze, James Shramko, interview, YouTube ads, YouTube advertising, Google advertising, video marketing, YouTube marketing, video ads, targeting strategy, custom audience
602 – Go Broad Then Deep, A Super Wide Ranging Discussion On Everything Important With Matt Wolfe and Joe Fier From EvergreenProfits Thu, 27 Sep 2018 13:26:17 +0000 James Schramko talks with Evergreen Profits’ Joe Fier and Matt Wolfe about what’s important in business and life. James Schramko talks with Evergreen Profits’ Joe Fier and Matt Wolfe about what’s important in business and life.
In the podcast:

01:00 - Stuff in common
07:00 - The podcasting game
13:07 - What you don’t need
17:13 - Another authority builder
20:31 - A big traffic tip
22:32 - An accidental discovery
25:23 - A major lesson learned
27:30 - Doing less and making more
31:17- Instances of getting screwed
32:49 - When you know what works
37:06 - How to get attention
40:45 - James’s email list hygiene
42:38 - Some Instagram tips
45:17 - Different approaches to podcasting
48:41 - Followers don’t equal cash
50:23 - Which segment has the money?
52:39 - James’s typical day-to-day
54:17 - Life before surfing, and now
59:34 - A powerful leverage point
1:01:27 - Effective hourly rate and delegation
1:05:35 - Where the ideas come
1:08:52 - “Hey, that’s a lot of stuff.”
1:10:45 - Random things
1:13:00 - Who project manages you?
1:15:24 - SOPs and checking work
1:20:28 - Rounding things out
1:24:07- Affiliate best practices
1:26:54 - A constraints exercise

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Joe: Alright, I think we're live, guys. How's everyone doing? How you doing? James?

James: Good, thanks. So we're doing this simulcast episode, it's going to be on your podcast and my podcast this time.

Joe: It was kind of like a last minute decision. We’re like, to do a separate podcast, or should we just mash them up and see what happens?

Matt: Yeah. No, I think it'll be fun. I think we can cover a lot of ground and just, less interview, more just a really cool discussion, I think.

Stuff in common

James: Yeah, we've been popping up lately in each other's feeds. And I've seen you inside my own community, and I like what you're doing with your marketing. I was just about to buy one of your courses, actually, because you reminded me of something I used to do a lot of, which was driving traffic to my site and then using emails and reviews, etc. to drive affiliate sales. It seems like you've been doing quite a lot of that lately.

Joe: Yeah. And that was actually, it's cool you mentioned that. That's where the traffic strategy came from, was purely promoting affiliate marketing. And obviously you can use it for any kind of branding or marketing, we do it for the podcast now too, which is really cool. It's kind of different angles, different ways.

Matt: Yeah, yeah, our latest traffic course, I mean, it kind of stemmed from the fact that, you know, for a long time, our model was essentially do this podcast, put content out there, and then based on whatever content they listen to, whatever podcast episodes they listen to, we're then going to retarget them and promote offers to them on our list. But the podcast almost acts, A, it's a traffic tool, but B, it's also a segmenting tool. So anybody who listens to our stuff, we're going to put different affiliate offers in front of them based on what they listen to.

James Schramko clean 1:30:56 podcast tips, Matt Wolf, Joe Fier, James Schramko, Evergreen Profits, email marketing, project management, effective hourly rate, delegating tasks, building authority, writing a book, affiliate marketing, interview
601 – How to Recruit a High-Level Agency Team Tue, 18 Sep 2018 04:46:11 +0000 How can a small business build an effective and cohesive team from Western talent? Get insights in this episode of SuperFastBusiness. How can a small business build an effective and cohesive team from Western talent? Get insights in this episode of SuperFastBusiness.
In this episode:

02:15 - From lawyer to business owner
03:28 - When you don’t want to be the front man
06:38 - What is a customer worth to your client?
08:16 - The key to hiring great talent
10:54 - Systematizing the hire
13:48 - After setting coordinates...
20:48 - When you need to let them go
24:43 - Do people like working for you?
30:46 - Roles with the most leverage
32:08 - The no news update
36:37 - Wrapping does count
41:05 - A team horror story
45:03 - Summing things up

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James: James Schramko here. Welcome back to SuperFastBusiness. We have a special episode today. We'll be talking about team, and we’ll be particularly focusing on the topic of building a team from your Western labor force, not just an offshore team, which we talk a lot about on this show. So, it'll be really fun to have a discussion around this. I've invited a special guest, Raj Jha, welcome to the show.

Raj: Hey, James. Thanks for having me on the show.

James: This is an absolute privilege for us because I've been tracking your success for a number of years now since we first met in Los Angeles at a Strategic Coach workshop. I’ve watched you evolve your business model, because I think you've gone from being a practicing lawyer to building out a successful agency catering to law firms. Is that about the gist of it?

Raj: Yeah, that is, and even within that, some of the changes from a relatively low-end commodity service business to something that commands a significantly higher price point, so we've had to undergo a lot of changes to do that.

"It's healthy to embrace change and to see the opportunities in it."CLICK TO TWEET

James: Yeah. As we all do, we have to navigate the changing fabric of business and adapt. And I think it's healthy to embrace change and to see the opportunities in it.

Today, I think it will be worth covering some of the things that have happened to you over this journey. You run a firm called, which I'm sure would be very appealing to any lawyers listening to this, especially if they're United States-based and they need some help with their marketing. But assuming that not everyone listening to this as a lawyer, a lot of people who listen to this show do have service agencies or are building a business where they need to have team beyond just themselves.

From lawyer to business owner

So, I guess we should start with this first part, and that is, let's talk about the shift that has to happen when you go from Raj the practicing lawyer, to Raj the business owner. I imagine there's a few steps that have transitioned there.

Raj: Yeah, in various ways. I mean, fortunately, when I was an attorney, I did build a firm that had a team. So, I had some exposure to that. Subsequent to that, I also went to a client in-house and was a chief operating officer, so I had a little bit of experience there, but kind of more salient is you jumping into a whole ne...]]>
James Schramko clean 46:39 James Schramko, Raj Jha, agency team, how to recruit, recruitment, hiring tips, team building, Practice Alchemy
600 – Life Behind The Scenes With Dean Jackson And James Schramko – Part 5 Of 25 – The Convenience Trap Wed, 12 Sep 2018 08:55:35 +0000 Dean Jackson is back in Manly, and carrying out his annual podcast tradition with James Schramko. This year they discuss convenience, collaboration, living on the cloud, and much more. Dean Jackson is back in Manly, and carrying out his annual podcast tradition with James Schramko. This year they discuss convenience, collaboration, living on the cloud, and much more.
Episode highlights:

02:39 - Setting the scene
04:59 - Comparing world pictures
08:25 - Government developments
09:46 - Longevity and mastery
13:39 - Applying the 80/20
19:46 - Simpler and simpler
26:28 - Email management methods
29:47 - How do you choose your guests?
35:25 - A place called Cloudlandia
37:33 - The convenience trap
40:31 - A scourge on society?
44:23 - Taking time off the grid
48:44 - How much convenience is a good thing?
52:57 - Someone’s missing out
56:22 - Striking a balance
58:27 - Collaboration on a broader scale
01:01:08 - Remembering Peter Drucker
01:03:03 - Time and changing perspectives
01:09:17 - Thoughts before closing
01:09:45 - The book conversation
01:13:44 - On free plus shipping
01:17:33 - Podcasts and videos

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Part 4 of the series

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James: This is episode five of 25. Welcome to SuperFastBusiness. I'm James Schramko, your host, and today's special guest, of course, is Dean Jackson.

Dean: Wow. Episode five of 25.

James: We're getting there.

Dean: We must be closing in. Has there been a more frequent guest on the SuperFastBusiness podcast than me?

James: There has, I think Clay Collins.

Dean: OK.

James: I came across Clay when he had a video player that would skin YouTube videos. It was called Lead… Oh, gosh. This is a while back. Before he had LeadPages, he had LeadPlayer.

Dean: Oh, really?

James: And it would play a video and you could then pop an opt in. I thought, this guy is clever.

Dean: I vaguely remember something like that.

James: Yeah. He used to record little videos underneath his staircase.

Dean: OK.

James: He had a show, a marketing show.

Dean: Yes.

James: And then it turned into LeadPages.

Dean: OK.

James: And he sort of went off onto this Dean Jackson, James Schramko, interview, changing perspective, Peter Drucker, free plus shipping, more convenient, email management, off the grid
599 – The Remarkable Success Story Of A 30,000-Member Site Wed, 05 Sep 2018 07:30:09 +0000 Hear how Scott Devine leveraged his one skill into a source of profitable recurring income with help from James Schramko. Hear how Scott Devine leveraged his one skill into a source of profitable recurring income with help from James Schramko.
In the podcast:

01:17 – Finding the balance
03:15 – A bit of context
05:47 – Scott’s journey (the short version)
08:12 – Deciding to teach
09:58 – “There’s this thing called the Internet.”
13:09 – The team stuff
18:15 – A changing approach to content
22:01 – Authenticity versus high tech
27:20 – Storytelling plus education
29:53 – Fave traffic source
30:25 – Favorite product
35:22 – Lessons learned from James

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James: James Schramko here. Welcome back to Today, I’m chatting with a super awesome man, Scott Devine, from Welcome!

Scott: Hello! Hello! How are you doing, James?

James: I caught you at home today. You're not in the studio, so there's probably going to be family sounds, and that's the great thing about the kind of job that you've created for yourself. How do you find the balance between working at and going off to a little studio and basically in charge of your own routine?

Finding the balance

Scott: How do I find the balance? Well, it fluctuates. Sometimes I find it really easy, sometimes I find it more challenging. And I think that it depends on what you're like as a person. Some people may need something super structured. I think that I'm in between, so I do like structuring my day, I generally try to work set hours and make sure that I'm maximizing the hours that I've got. And sometimes, yes, sometimes I have crazy kids running into my life. And I've got two kids, three and five in fact. Anybody can hear any sort of clicking sounds, it’s my five-year-old sitting next to me doing Transformers.

James: Isn't it the best thing? My kid’s in another room there playing a game right now, and just being around. Like, I've been around him since he was five, at home. Like, the last decade I’ve worked from home.

I imagine as a musician, that's something that is more common in your industry. But how is it to bring a stable income to your industry as well, where you actually get to do the stuff you love and get paid a consistent income from it, and have that flexibility? It must be quite a unique situation.

Scott: Yeah, yeah. It's mind-blowing, really, in terms of like, this wasn't ever the plan. I didn't ever think that this was the plan. My plan was to just be a bass player for the rest of my life. And you know, one thing led to another and I ended up doing this, that I'm doing now. We can talk about more of what I do, for anybody that hasn't heard of me or anything like that. I'm assuming most of your audience won't have heard of me because they’re probably not bass players.

But in terms of like, the family, yeah, it's awesome. It’s awesome. It’s just like I have to pinch myself all the time and just think, you know, what's going on? This wasn't supposed to happen. I'm glad it did, but, you know.

A bit of context

James: We’re definitely going to talk about how that happened.

So just for context, is a site where you have educated over 30,000 people on how to play the bass guitar, and associated topics around that.]]> James Schramko clean 37:25 bass guitar, content creation, interview, James Schramko, paid membership, Scott Devine, Scott's Bass Lessons 598 – What Has Changed With Content Marketing With Kerry Finch Fri, 31 Aug 2018 07:04:43 +0000 James Schramko asked then temp worker Kerry Finch to write article content for him. Now owner of a content creation agency, Kerry shares tales of their adventures together, as well as a look at the changing face of online content writing. James Schramko asked then temp worker Kerry Finch to write article content for him. Now owner of a content creation agency, Kerry shares tales of their adventures together, as well as a look at the changing face of online content writing.
Episode highlights:

00:55 – How it all started
03:09 – An interesting time
05:35 – Changes in the field of marketing
10:58 – The London adventure
15:44 – An incident in Dubai
17:11 – From organizers to members
19:27 – Giving a result first
21:03 – Since the heyday of the press release
23:24 – Other content Kerry does
24:58 – Content issues to consider
26:04 – The actual crafting
28:02 – The surprise that is LinkedIn
30:05 – Repurposing factors
31:45 – Memories from the past decade
36:42 – Where are things going?
38:26 – The case of the lawyer client
40:18 – The things that work
41:39 – Some words in parting

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James: James Schramko here. Welcome back to Today is a very special episode because we will be taking a trip down memory lane and we'll be uncovering some of the back story to some of the stories you might have heard me mention on this particular podcast. And I've brought along a dear friend of mine, one of my earliest contacts in the industry. Kerry Finch, how are you?

Kerry: Yeah, I'm well. Thanks, James. Lovely to be here.

How it all started

James: Kerry, we go back a long way. I met you when I still had a job. That's how far. And I met you at the job, which is even more interesting. And as I recall, I was the general manager in my last job and I had been building up my online business on the side and I was pretty excited about the idea that I might one day be able to quit my job.

And I feel like I was getting close to that sort of quit point, and at the time, you had come into the dealership and were helping out in a front desk reception role as a temporary assistant. Because you were doing other stuff like travel, tour guiding, and it was just a fill-in thing for you.

But I do recall you did an exceptionally good job, and our receptionist was away and I think we'd found out she wasn't coming back. And I asked you if you could have a look at a job description that I'd written on, and I asked you about, you know, what sort of things are important for that role, having done it for a while, because you had contextual experience. And you took the draft away and then you brought it back straight away with changes and I said, “Well, that was quick,” and you said, “Yep.” And I looked at and it was really good. You'd made some incredible refinements.

And I said, “Why are you doing this job instead of writing articles from home in your tracksuit pants?” And you said, “What's writing articles?” And I said, “Well, let me tell you.” I said, this whole internet thing and you can get $10 per article to write for Americans, and you can go into forums. And you were very interested in how this all works and I said, “You know, I'm into this too, and I'll be doing that.” And you said, “Well, why are you still here?” I said, “Well, watch this space.” And then I think I commissioned you to take over writing my articles, because I really sucked at writing articles back then. And you had an extraordinary talent for it, and that was over 10 years ago now.

Kerry: Yeah, I know. What a lot’s happened in that time. Yeah, I was so frightened about this prospect of writing articles,]]>
James Schramko clean 42:50 content creator, Kerry Finch, article writing, content marketing, interview, James Schramko, press release, content writing
597 – Fine Tuning Your Marketing Funnel With Josh Marsden Fri, 24 Aug 2018 09:12:51 +0000 Funnel and marketing wiz Josh Marsden shares the tools and processes of his trade. Funnel and marketing wiz Josh Marsden shares the tools and processes of his trade. In the podcast:

01:44 - A bit of background
03:11 - Where the analytical bent comes from
05:18 - A certain kind of client
07:37 - Why not off-the-shelf?
08:35 - The tools they use
09:51 - The recommendation process
11:38 - Are messes normal?
13:32 - The four-stage Facebook strategy
16:15 - Selective advertising
18:39 - Best-working lead magnets
20:00 - The biggest mistakes people make
24:01 - The offer is everything
25:01 - Picking the ideal client
26:18 - The tools that track
28:52 - From engagement to conversion
31:25 - What is Josh excited about?
33:33 - A three-item checklist
36:15 - Parting thoughts

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James: James Schramko here. Welcome back to Today we're talking about traffic. We're talking about funnels. I've brought along a friend of mine, Josh Marsden, to talk about such things. Welcome, Josh.

Josh: Hey, James. Thanks for having me.

James: It's really good to have you along sharing some stuff, because I know how generous you are. And you've been in this, I suppose we'll use the word “funnel business” for quite some time. I think you were one of the very early certified people in some of the popular software applications out there.

Josh: Yep, yep, that's correct. Yeah, Infusionsoft. Also Digital Marketer, which, you know, isn't a service, but I was the second Digital Marketer certified partner back in late 2014. And yeah, I've been doing this now for over five years. I'm still loving it. I'm just very fortunate, very blessed to have found essentially my niche, something that really drives me every single day.

A bit of background

James: So just a little bit of history. We met in Austin, I was at Ryan Levesque’s ASK master class, and you were there, learning the craft. I think it's great to go to events like that to educate yourself to see what the best techniques are. Of course, you probably implement those sort of things for clients with your agency, which you have over at Do you find that that sort of continuous education is a big part of what you do?

Josh: Oh, yeah, absolutely. I mean, in this crazy world of online marketing that we both participate in, especially if you sell services that have to do with implementing the latest and greatest strategies and tactics when it comes to digital marketing, I mean, you have to stay up to date on everything that's going on in the industry.

"You have to stay up to date on everything that's going on in the industry."CLICK TO TWEET

That's actually part of the reason why I love what I do, too. Because when I was younger and I was in corporate America, so to speak,]]>
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596 – The 1-Page Marketing Plan With Allan Dib Tue, 07 Aug 2018 09:40:20 +0000 What has gone into The 1-Page Marketing Plan to make it Amazon’s #1 global marketing title? Author Allan Dib tells all. What has gone into The 1-Page Marketing Plan to make it Amazon’s #1 global marketing title? Author Allan Dib tells all.
In the episode:

01:02 – Allan’s marketing bestseller
02:53 – A marketer by necessity
04:25 – Marketing defined
06:05 – Putting it all on one page
07:10 – The plan in three stages
09:40 – Who the plan works for
11:48 – Who are you going to serve?
13:08 – Crafting your message
14:59 – The media that outlives all others
17:38 – If you’re not using email…
20:42 – What automation can do
22:55 – Delivering world-class experience
26:54 – How to increase customer value
28:39 – The four types of revenue
31:30 – Where do referrals come from?
38:19 – A 30-minute marketing plan

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James: James Schramko here. Welcome back to This is Episode 596. Today we're talking about marketing. I've brought along a friend of mine, a client who’s been a member of my SuperFastBusiness community and SilverCircle and somewhat the expert in marketing, especially marketing plans. Welcome, Allan Dib.

Alan: Hey, James. Pleasure to be on the show.

Allan’s marketing bestseller

James: It's such a great opportunity to have you on the show talking about marketing, because currently you have The 1-Page Marketing Plan as a book, is the number one marketing book on, which is a tremendous achievement. It's super inspirational for me, having just published a book, learning from you what things have worked well and seeing your meteoric rise. It would appear that one-page marketing plans are very popular.

Allan: Yeah. So the book’s definitely been doing really, really well. I've been very proud of that. It's probably been fighting between number one and number five or so on the bestseller list for the better part of 18 months. So that's been really, really exciting. I've loved making an impact and I've loved hearing from a lot of readers that they've enjoyed the book and enjoyed the process.

James: Looks like you got an endorsement from Al Ries (I don't know if that’s how you pronounce it) but I remember reading his book, and it's great when you get such a credentialized endorsement on the front cover. And such a prominent book, too. I got a copy here in front of me. When I went to direct response training, they said that the best standout color is a yellow background with black text, and you've got lashings of that on your front cover.

Allan: That's it. That's it. I went to the bookstore and I wanted to see what color would stand out when it's on the shelves and it certainly does. There's a few other yellow books now, but it still stands out among the crowd,]]>
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595 – Nathan Barry Founder Of Discusses His Business Journey – Part 1 Wed, 25 Jul 2018 06:56:28 +0000 Nathan Barry reveals the story behind ’s growth from zero to over $10 million a year in revenue. Nathan Barry reveals the story behind ’s growth from zero to over $10 million a year in revenue.
In the podcast:

01:01 - A change in branding
04:16 - Nathan’s unique combo
07:40 - The power of good marketing
08:44 - Should you share your numbers?
13:00 - Why Seva doesn’t take funding
16:23 - What must change to reach $100 million?
20:18 - Serving the creative market
23:12 - The leap to “actual famous”
25:54 - A lesson in leadership
30:23 - Team and taxes
32:52 - More influencer marketing?
34:22 - The heartbeat moments
37:51 - More to come

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James: James Schramko here. Welcome back to This is Episode 595, and we'll be plotting a journey of growth. And to do that, I thought it would be interesting to bring along a guest who has had significant growth in his time online, going from zero, one can imagine, all the way past the $10 million revenue mark. So there should be some interesting stories in this. I’d like to welcome along Nathan Barry.

Nathan: Hey, thanks for having me on.

A change in branding

James: Now, I could say you were from ConvertKit, but now you're probably going to tell me that it's And I think that's probably a good place to start. Let's start with where you're at now, and then we'll wind back a bit.

Nathan: Yeah, so we just quite recently, July 1st, rebranded from ConvertKit, which I think a lot of people probably listening to this are familiar with, to Seva. And so it's a big change, but it's been a long time coming. Let’s have first some quick context – “seva” is a Sanskrit word that means “selfless service”. And so we made the change, really to try to focus on, well, we wanted a better brand name that was less technical.

But really when we think of Seva, we think of the people who are out there really serving their audience, not just maybe trying to make a quick buck on the internet, but they're the ones who are really trying to deliver value and serve their audience and know that through doing that they're going to build a great business. So it's a big change, but it's been interesting to see everyone respond to it.

"A good brandable short domain name is a winning name."CLICK TO TWEET

James: You know, I see you got some good praise from people who know what the origin means, and depending on which country you're in, it might be pronounced slightly differently, but I always think a good brandable short domain name is a winning name (says the guy with SuperFastBusiness).

Nathan: Yeah.

James: Somewhat long, but I have had brandables and I think they're fantastic.

Nathan: Mm-hmm. And we've got, I mean Seva is the four-letter domain name. It wasn't cheap, but you know, I'm excited about that. Like, every time I type in the domain, or like, URL, like “” to get to our logo assets or something, I'm like, damn, that's a nice, short URL. So it just makes me happy.

James: A huge portion of the traffic to my website, I think about a third of it,]]>
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594 – Play Your Way To Success Thu, 19 Jul 2018 06:00:19 +0000 Play is one of the things you may be giving up when work and other concerns take over your life. Discover why it should actually be a non-negotiable part of your daily living. Play is one of the things you may be giving up when work and other concerns take over your life. Discover why it should actually be a non-negotiable part of your daily living.
Episode highlights:

01:57 - Play for adults
06:14 - Just 20 minutes a day
07:20 - Play is life
09:47 - Pick three things
11:58 - When working the 12-hour grind
15:17 - Has sleep anything to do with it?
16:19 - How it affects business
17:39 - Looking at the options
21:46 - Has it not worked?
23:16 - Surprising results
24:45 - Post-school education

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James: James Schramko here, welcome back to Today is Episode 594, and I'm chatting with Dale Sidebottom from That's actually the name of the website. Welcome, Dale.

Dale: Thanks, James. Thanks for having me, mate. Yeah, that's the name of my brand and the website, correct.

James: Is it possible you have one of the most fun jobs you could ever invent?

Dale: By listening to your podcast, I reckon yours is pretty good, surfing a couple of times a day. But, you know, I'm quite fortunate that my job is basically all play, go around and get people moving and try and bring the fun to every situation.

James: So you got introduced to me from our mutual friend Jarrod Robinson, who has appeared on our show before as a case study, and he's also been talking about automated webinars and applications through And he was a PE teacher, and that's where you met. Is it way back in the PE education system?

Dale: Yeah, so we actually grew up together and I’m a really good friend of Jarrod. We both taught PE together, and Jarrod was actually the one that said to me, “Right mate, you need to…” (I've got a couple other businesses), and he goes, “It's time that you quit teaching and really focus on the two sort of passions you have. And it was a big call and I'm pretty sure that you were the one who sort of told him to do a similar thing back in the day. And yeah, so since then, mate, going on leaps and bounds and very fortunate to love what I'm doing, and be able to sort of provide play opportunities for adults, teachers, students all around the world.

Play for adults

James: Okay, so let's just get the brief version of what it is that you're actually doing with these businesses and students all around the world.

James: Yeah, so what I found was, and as a teacher you see students all day. All they do is play. They don’t have a care in the world, they’re present, they’re so happy, nothing to worry about. And what I found was, I also run a boot camp business as well, and what I found is that adults would come to me and I would start using play games in my boot camps.

"The older we get, things take over life.]]>
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593 – I Quit. Ten Years Ago. Fri, 13 Jul 2018 09:44:22 +0000 What has James Schramko learned in 10 years since leaving his high-salaried, high-pressure job? What has James Schramko learned in 10 years since leaving his high-salaried, high-pressure job?
In the podcast:

01:31 - Why this episode?
03:39 - The situation at time of quitting
05:19 - Post-job nightmares
06:39 - Surprising success in speaking
08:03 - From workshop to forum
10:22 - Globe-spanning experiences
11:39 - Continued developments
13:59 - Shifting perspective
14:47 - A rewarding pursuit
16:31 - A life of choice
17:59 - Is it really important?
20:31 - The good of helping others
21:43 - It's up to you
23:08 - What can happen in a decade

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Download the PDF transcription


James Schramko here. Welcome back to

In today's episode, 593, it’s just me. I want to share with you a journey, a journey of a decade, and an important lesson that I've learned as a result of that journey.

If I think back to Sunday nights when I still had a job, they sucked. I mean, they were better than a few years before that when I was working seven days a week, but on these Sunday nights, I'd had the day off on the Sunday, and now it was time to polish my shoes, hang out my tie and my suit and grab a freshly-pressed shirt that I was getting from the laundromat so that I was ready to go in the morning.

In the morning, I dropped my kids off to school on the way to work. I remember my daughter actually rolling her eyes, saying, “Dad, this sucks.” And I said, “Yes, it does.” And I knew beyond the job there had to be an escape.

Why this episode?

The reason I'm doing this podcast episode is that it's been 10 years since I quit my job.

I remember that pressure cooker of a dealership. It was a Mercedes-Benz dealership. I had all these managers and staff - there were over 70 people in three different sites that I was responsible for. And I still had to report to the owner of the business and to head office, who were pretty picky with their numbers and their standards.

I needed to get out because I was worried I'd become one of those bitter old car people. You've probably met one of them in your time if you've ever been to a car dealership.

I remember driving into work on the last day and handing in my keys and saying, “Thank you very much, but I'm leaving.” And this is pretty much unheard of, to hand in your notice on a $300,000 a year circa package. I was a little bit scared. It was probably one of the most frightening moments of my entire life. And the now me can hardly fathom or comprehend how the then me had the balls to do it. It was crazy. And it was, even in hindsight, a little bit reckless, but I had managed to swing an equivalent income for myself from my own business. So I had some confidence in the ability for me to swing from one vine to another. But gee, it’s been a 10 years of unbelievable journey and growth and challenge and conquests. It's been an amazing ride, and I just want to share some of the things and see what lessons are revealed.

At that time, I had a couple of properties and a share portfolio. Now I had to hand in the company Mercedes-Benz and my wife's company Mercedes-Benz, and I borrowed a car from my mom and dad at the time to drive home, but it actually broke. So I remember walking into the used car manager's office and I put down my credit card and I bought a trade-in. It was a little Saab Griffin Turbo,]]> James Schramko clean 25:22 592 – 0-40,000 Downloads Per Month – A Property Podcast Case Study With Tyrone Shum Wed, 04 Jul 2018 06:48:19 +0000 How did Tyrone Shum’s property investment podcast go from a few downloads to tens of thousands a month in one year? Tune in and find out. How did Tyrone Shum’s property investment podcast go from a few downloads to tens of thousands a month in one year? Tune in and find out.
Episode highlights:

02:53 – The value in others’ mistakes
05:21 – Accessing the big names
07:25 – A lot can happen in a year
08:27 – How long should it be?
11:42 – The devices they use
13:12 – What topics perform best?
15:45 – From 20 downloads to several thousands
19:17 – On-site elements that helped
20:55 – Organic search traffic
21:35 – After the show…
23:54 – What was most surprising?
27:12 – The road ahead
29:09 – What Tyrone would ask himself

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Download the PDF transcription


James: James Schramko here. Welcome back to Today I have a very special guest, Tyrone Shum, from Welcome to the call.

Tyrone: Thank you so much, James. Pleasure to be here.

James: You're a good friend of mine, Tyrone. I've known you for many years in this online journey. And you were super kind one year. You put together the most incredible video for my SuperFastBusiness Live event. And I was struck by the professionalism of your team and the quality of the video. And of course, it generated a bunch of ticket sales for my event. So I'm very grateful for your projects.

So you're somewhat of a video documentary expert.

Tyrone: Yes, I love video. That has been always a passion and a hobby project on the side for me.

James: Whenever I see you at an event, you've usually got a camera in your hand.

Tyrone: That’s true. It's always fun. It's sort of my second attachment.

James: You've also been a really wonderful contributor to the SuperFastBusiness membership community. And recently, you made a post in there about your podcast journey. And we've been following this for a while, you actually started a while back, and it was great to get an update of where you've gone with it.

I'm just going to read out some things from your post here, just so that we can get up to speed. In short, you started your podcast around about 12 months and seven days ago, from the time that you made this particular post, and you've received 120 plus iTunes reviews, around 40,000 monthly downloads, and you've done 150 plus episodes. And you've learnt quite a number of things that have worked, and other things that haven't worked in your particular niche, which is the property niche. You've got this website, What's the podcast called?

Tyrone: Property Investory as well. So it’s the Property Investory podcast. And what we do is, we bring a lot of experts from the Australian property market onto our podcast, and turn it into pretty much a story-based type of podcast. So people actually follow the journey on how all these people become successful in investment property. I've had numerous speakers, from property developers with multi million dollars, even actually billion-dollar property portfolios, and people who are just starting out on their journey who have built up to like, 20 properties, and just living a really amazing life.

The value in others’ mistakes

James: Yeah, so story’s a recurring theme here. John McIntyre from takes time to discuss mastering emotion to get max satisfaction out of life and business. John McIntyre from takes time to discuss mastering emotion to get max satisfaction out of life and business.
In the podcast:

01:06 - A bit empty
03:46 - Inside out versus outside in
07:32 - Happiness as a choice
10:08 - What if you still want a Lamborghini?
12:40 - Where the keys are
16:08 - Is it depression?
18:16 - Mistaking the word for the feeling
22:36 - What does John have that self help doesn’t?
25:55 - Clearing the cache
32:54 - On the topic of surfing...
37:11 - Far-reaching benefits
40:00 - What John’s up to

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James: James Schramko here. Welcome back to This is Episode 591. And we are covering the topic of emotional mastery. And for this topic, I've brought back John McIntyre. Welcome.

John: James, how are you, man?

James: Good. Now, you have been on my podcast before. And last time, we were talking about a different topic altogether. Would you like to join the dots between that topic and this topic?

A bit empty

John: Sure. I'll try and make it a short story. So back in, I think it was 2012 or 13, I think, we did a podcast on email marketing. And, you know, I was building that business, running a business for three or four years. And then 2015, I found myself in Colombia, I’d just come off Richard Branson's island for an invite-only event.

And you know, on the outside, life was great, making money, we had this penthouse apartment overlooking the city, really, really awesome place, but I wasn't happy. You know, I'd sort of gotten to that place where I'd achieved some semblance of success and from the outside, everyone - family, friends, things like that - will look at it and go, wow, like, life is great. But inside, I'm like, not that I was majorly depressed, but I was just feeling a bit empty, I guess. I was like, ‘Is this it?’ Like, I don't just want to feel OK. I want to feel totally in love with every moment, you know - if not every moment, then as many moments as possible of every day rather than just going through the motions.

I tried to solve it logically for a long time, like a lot of us are trying to do. I tried to think my way to an answer. And that didn't work. Basically, it wasn't until I started to go down this emotional path of learning how to, you know, it starts to veer into woo-woo-ish territory, so we can talk about that. But it wasn't till I dove into that, that I actually started to get some, basically to find the happiness, find the meaning, find the energy and the fulfillment that I was actually seeking.

And that was 2015, and fast forward to now and I feel more alive, more happy, more satisfied than I've ever been. Much more calmer, and in a lot of different ways, not just in business or with money or with anything, but, like, with family and friends and the gym, performance has increased just across the board, because I'm not getting in my own way, the way I used to.

And here we are having this conversation.

James: So you're saying,]]>
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590 – The Top Conversion Tips After 1.5 Billion Dollars In Sales And Retention Tips With Scott Desgrosseilliers From Wicked Reports Thu, 21 Jun 2018 09:25:00 +0000 Where do your sales come from? What should you do more of? How do you convert and keep customers? Get answers in this episode of SuperFastBusiness. Where do your sales come from? What should you do more of? How do you convert and keep customers? Get answers in this episode of SuperFastBusiness.
In the episode:

01:57 – What business owners need to know
04:13 – The trouble with multiple channels
09:47 – Implementing Wicked Reports
12:19 – A relentless onboarding scheme
18:17 – Other ways of keeping customers
20:19 – What about content marketing?
21:57 – Who should use the software?
25:14 – The mistakes people make
27:02 – Where the customers come from
31:20 – From prospect to customer
33:40 – The emails that shouldn’t have sold
37:46 – How it all started
39:55 – Parting advice for Wicked users

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Download the PDF transcription


James: James Schramko here. Welcome back to This is Episode 590 and we're going to be talking about actionable reporting today. And for that I’ve brought on a special guest, a new friend of mine actually, only just met, Scott Degrosseilliers from Wicked Reports. Welcome to the call.

Scott: Thanks, James. Happy to be on here and a longtime listener, and it's fun to be on the other side today.

James: Well, I've heard about you from a few different sources, and we can talk about attribution in a little more depth later.

I've heard about you from DigitalMarketer. I think they've been promoting you at some point. A friend of mine and a student has also referenced you as a friend. And then finally, after getting frustrated with not being able to get a clear picture of my own reporting, we brought on, I guess, a consultant. It's a person who specializes in data analysis and bringing, sort of figuring out what's going on behind the scenes. His name's Mike Gelblicht, and I got him to help me solve this problem. And he suggested I get Wicked Reports. And so basically, that was the tipping point.

What business owners need to know

So we got it, we plugged in all the bits and pieces. And finally, after a little bit of mystery, we were able to figure out where the sales come from. And that was a very important thing for me to know as a business owner, and something that I think a lot of business owners are missing out on. Would you agree with that?

"Ideally, you want to do more of what attracts good customers."CLICK TO TWEET

Scott: Yeah, I would, because you know, the tool’s at their disposal to try to reverse engineer where their customers came from, because ideally, you want to do more of what attracts good customers, each spot you go to look has its own biased opinion. I mean, it's based on data and facts that they know, but they're constructed not to answer your question of, Hey, where did I find my sale, but instead just sort of answer from that report, Hey, how have I helped you? And they're trying to answer different questions than what the business owner needs to grow.

So people tend to come to us after they fiddle around Google Analytics, Facebook tracking, AdWords tracking. Then they get frustrated and they come to us, and usually that's a good candidate for us to help out.

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589 – How To Use Challenge Marketing To Grow Your Email List And Make Sales With Zach Spuckler Thu, 14 Jun 2018 08:30:32 +0000 Discover how to get more leads and sell more through challenge marketing in this episode of SuperFastBusiness. Discover how to get more leads and sell more through challenge marketing in this episode of SuperFastBusiness.
Podcast highlights:

02:05 - Challenge defined
02:30 - A mistake to avoid when doing a challenge
04:18 - The place to start
06:14 - The timeframe for a challenge
09:07 - The GAP
13:17 - Shorter or longer?
14:40 - How to come up with a challenge
16:52 - If you don’t have a big email list...
18:36 - How organic marketing helps
19:35 - A ninja strategy to increase signups
20:36 - Your email content
22:26 - What happens when the challenge is finished?
24:27 - Conversion numbers to expect
25:08 - 5 secret triggers
31:15 - The value of retargeting ads

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Download A Quick Guide To Challenge Marketing (and PDF transcription)


James: James Schramko here. Welcome back to On this episode, Episode Number 589, I’ve brought along a special guest to talk about how to use challenge marketing to grow your email list and make sales. Welcome to the call, Zach Spuckler. How are you?

Zach: I'm doing great. Thanks so much for having me.

James: Well, it's the least I could do. Recently, you actually hosted me on, which is your podcast and website. And we were talking about making an offer that converts. So I was quite intrigued with some of the other things you had on your website there. And it seems you've got some experience with running challenges, which we should explain what they are, of course, in a moment, but would you mind just sharing with me how you came about doing challenges in the first place?

Zach: Yeah, absolutely. So I first started doing challenges about two years ago, when I had a friend tell me a little bit about how they had run a five-day challenge to market one of their online courses. And I was really intrigued by the idea of using a five-day challenge as a launch versus something like a webinar or an email-based launch, because It gave me a lot of opportunity to interact and engage with my audience.

And fast forward a few months, we did our first challenge launch. And we started testing and tweaking and changing things. And we ended up with a kind of replicable system in our hands that allowed us to run challenges that are really profitable.

James: Right. So how would you define a challenge?

Challenge defined

Zach: Yeah, so we define a challenge as five days of content followed up by a weekend or several days of sales. So usually, you start on a Monday, you deliver free content Monday through Friday, and then on Friday, through either Sunday, or in some cases, even Friday to the following week, you offer people the opportunity to pay to work with you.

James: Right. And you mentioned in some of your material, there's something you absolutely must focus on when you're creating a challenge. It's a mistake that some people make. Perhaps you could share what that might be.

A mistake to avoid when do...]]>
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588 – Behind The Scenes With Ryan Levesque On The Journey From 7 To 8 Figures Revenue Wed, 06 Jun 2018 04:25:26 +0000 What does the journey from seven figures to eight figures in revenue look like? ASK’s Ryan Levesque shares his story. What does the journey from seven figures to eight figures in revenue look like? ASK’s Ryan Levesque shares his story.
In the episode:

03:30 – Everything is a remix
04:52 – The drive behind the 8-figure revenue
09:10 – When you don’t want to do stuff
13:18 – How far should you segment?
16:42 – The size of a mailing list
19:20 – Is email still important?
21:14 – The impact of live events
24:06 – The danger of being distant
26:23 – What a CEO’s schedule looks like
28:50 – From one to many
31:58 – The rocket fuel model
34:15 – Software versus info and expertise
39:20 – What excites Ryan now

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Download 10 Insights Behind an 8-Figure Revenue (and PDF transcription)


James: James Schramko here, welcome back to And I'm really excited about today's episode because we're going to go on a journey and to go on this journey I have brought back a friend of mine and someone who I've learned plenty from and who has also learnt some things from me. Welcome, Ryan Levesque.

Ryan: James, it's awesome to be back here. Really grateful and happy to be chatting again.

James: I love it when we do catch up, because we always exchange some great ideas. And I've been tracking your journey, well, from I guess around the time you were doing close to a million dollars a year to now. Or even a year ago, you were on track or very close to around the $10-million-per-year mark. So what that's provided for me has been a great insight into some of the changes that happen as a business grows and as a brand develops. And I invited you to come along and talk about that, because I think that's very instructive for other people who listen to this show. And so upfront, I want to say thanks for your impending generosity.

Ryan: Well, you know, listen, I'm really grateful. You have been one of the most instrumental or impactful mentors that I've had in that process. I still remember the first time when you and I had our first call together and we were introduced by a mutual friend. And gosh, I think it was, you know, the program I had signed up for was like a 30-minute welcome call or something like that. And you just kept listening to me for like two hours on that first call. Just me, like, rambling with all the thoughts going on. And that was the start of a really special relationship that you were super, like I said, impactful and instrumental in helping me in this journey. So it's just cool to be able to share it with you and kind of talk a little bit about how things have changed inside.

James: Yeah, well, thank you. And isn't it interesting as part of the process for diagnosing and solving the challenge in the marketplace? It is good to just listen at the beginning and calibrate to your customer. It's pretty much what you teach with the ASK Method, right? Is to find out stuff before you launch in there...]]>
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587 – 7 Ways To Improve Your Membership (Case Study) Fri, 01 Jun 2018 06:17:22 +0000 In just two years, SJ Meeson has reached about 30,000 women with her passion project, Christian Women In Business. Discover how she did it in this SuperFastBusiness case study. In just two years, SJ Meeson has reached about 30,000 women with her passion project, Christian Women In Business. Discover how she did it in this SuperFastBusiness case study.
Podcast highlights:

01:36 - About Christian Women in Business
05:43 - Before and after automation
11:00 - Money and faith
13:49 - The hows of automating things
16:30 - Getting help with stuff
21:07 - The app in the works
25:19 - Handling and preventing churn
30:15 - The face-to-face element
34:15 - About podcasting
39:01 - Support in uncertainty
39:57 - The seven takeaways

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Download 7 Steps To A Better Membership (and PDF transcription)


James: James Schramko here. Welcome back to This is Episode 587, and I'm pleased to share a case study with a member of SuperFastBusiness who is only in the second year of this online marketing journey. So welcome to the call, SJ.

SJ: Thanks for having me.

James: SJ, you have a fantastic website. It's called, and you've been helping people around a specific community, and you've been asking me some questions over the last year or two.

And when you gave me an update recently about what things you've done and where you've gotten to, I was so pleased for you on how you've implemented these things. I asked you if you'd like to come along and talk about this on the podcast, and I'm very excited to do that because you're in a non-internet-marketing market. You're in a passion market or a side sort of portal to the rest of the world. And there’s topics that they say we should never talk about, politics and religion. Now let's just get this part out of the way. You can tell us about your website and who you're serving, just to give us some context as to what you've been doing.

About Christian Women in Business

SJ: Sure can. So yes, you're right. Everyone always says never talk about politics, and I think it's sex and money, I'm not sure. But basically, we talk about all of that. I’m sorry, I broke rule number one straight away, but we're a community and directory for Christian women in business. We launched in February 2017, and thanks to yourself, for your support. And thank you for the opportunity to come on here as well. I'm really grateful.

We've now managed to unite women from all over the world. So we are in a kind of niche sect to being Christian. The community is all about God, all about Jesus. Because what I personally found was, as I was, I didn't start off in this. I started off doing investing with property. And what I found was within the church, so to speak, I thought, I guess there wasn't like a, yes, there was lack of support. People didn't really understand what it was that I wanted to do. And they didn't grasp the vision.

And I kind of thought, ‘Well, if I'm one person, and one woman even, who thinks like that, how many more other women in the world must there be who have a business, have a dream, and who want to see it come to life, but maybe feel like they can't really talk about it, because, you know, they go to church?’ And there's a lot of old school sayings that money is the root of all evil and stuff like that, where that is the case in some instances,]]>
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586 – How To Engage Your Community – Part 2 Thu, 10 May 2018 09:15:57 +0000 Community strategist Diana Tower is our repeat guest, delivering more tried and tested tips for running a successful paid community. Community strategist Diana Tower is our repeat guest, delivering more tried and tested tips for running a successful paid community.
In the episode:

02:43 - Why bother with a community?
08:21 - More of the benefits
12:49 - How healthy is your community?
17:35 - Other KPIs for community managers
18:48 - Community lag metrics
22:38 - You know the emotions - now what?
28:27 - Achieving authenticity
29:50 - The importance of empathy
32:34 - Manipulation and onboarding
36:16 - Onboarding insights and tips
39:49 - Avoid doing THIS
42:21 - Onboarding tips from SuperFastBusiness
44:31 - What NOT to do on Facebook

Part 1 of the series

Build and run your own successful paid community with James’s help. Click HERE

Download the PDF transcription


James: James Schramko here. Welcome back to This is Episode 586, How To Engage Your Community, and this is Part Two of a two-part series that I'm holding with Diana Tower. So, welcome back to the call, Diana.

Diana: Hey, James. Thanks so much for having me.

James: Well, you’re back. So that's pretty good. And yeah, we had a great discussion on Part One of this. So if you haven't listened to Part One, please go back and find Episode 585 about How To Engage Your Community, where we talked back and forth, we covered a few of the different types of platforms you might consider if you have a community; we talked about the difference between a signature program with a community on the side versus a community as a product; we talked about community managers, and then we finished up talking about how emotion is important in community.

And we got some really good reactions, lots of shares, a few comments around that show. And thought we'd just continue delving into this topic, because a topic like this affects a broad catchment of people who are listening to SuperFastBusiness, because there's so many community owners in our midst, course creators and forum owners. So, Diana, it's just wonderful to have you back here sharing again.

Diana: Thank you so much. I mean, it's really great to be able to share what I know about community and really add some value to your listeners.

James: Yes. So you've got some experience in this. You mentioned how you were an active member in someone else's community and they took notice of that and they invited you to continue to share your expertise and knowledge. And you've built up somewhat of a reputation around this, and I've had some of my customers actually say, “Hey, maybe I should be speaking to Diana.” So that's a nice outcome from the first podcast.

Today, we're going to get a little bit deeper into how we can sort of detect what sort of a community we have in terms of if it's healthy or not, and how we might help people get the best results from their community with onboarding and what other things we can do to basically increase the health of a community.]]>
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585 – How To Engage Your Community – Part 1 Fri, 04 May 2018 09:50:14 +0000 Community strategist Diana Tower shares her expertise on running a highly-engaged, effective community. Community strategist Diana Tower shares her expertise on running a highly-engaged, effective community. Podcast highlights:

02:08 – The Facebook group misconception
03:20 – Stages of running a community
04:30 – The ever-absent owner
05:29 – How do you step away?
08:31 – When your membership is the product
10:24 – What is engagement and how do you measure it?
13:14 – Can you succeed with Slack?
14:53 - Different types of communities
17:20 – The downsides of Facebook
20:30 – Common practice
22:44 – Community managers – how does it work?
25:41 – The community that works together
27:15 – Why emotion is important
31:39 – One of the fails and its takeaways
34:52 – Wrapping things up

Part 2 of the series

Build, grow and optimize your own community with the experience of James and his coaching. Click HERE

Download the PDF transcription


James: James Schramko here. Welcome back to This is Episode 585 and we are talking about community strategy and by we, I have brought a special guest along, Diana Tower from, who is a community strategist. Welcome to the call.

Diana: Thanks so much for having me.

James: So you're a Canadian in Spain.

Diana: That is correct. Well, actually I would say I was from Calgary, Alberta, but I was born in Moose Jaw, Saskatchewan. And my father was in the military, so we moved around quite a fair bit. But I have settled down in the south of Spain.

James: That would be one hell of an address to put on an envelope.

Diana: I know, right?

James: Moose Jaw, Sasquatch.

Diana: Yeah, Moose Jaw and then Saskatchewan. It’s one of those. I don't even think I could spell it. Like, if you tested me right now, I probably could not spell it without having to look it up. It's a weird spelling.

James: So you're in Spain and you are helping people with their communities, which is highly interesting to me, having been running a couple of communities for near on a decade. Not quite. But a lot of my customers have communities and people who listen to this particular show are super savvy when it comes to communities. It's almost certain we have a high density of people with Facebook groups, private memberships.

And I think we could probably cover some interesting ground for someone who's maybe not even got a membership yet or a Facebook group, which is something you sound like you specialize in. So it'd be good to cover a few of those topics today. What do you think?

The Facebook group misconception

Diana: That sounds fantastic. And I think, like a couple things to even start with, like, if we're starting with people that maybe don't have a community yet or they're not really sure how to get their feet wet, the first thing I want to kind of knock out there is that this idea of having a free Facebook group to kind of kick-start your business. It's actually something I kind of disagree with. Just because the sort of the backend of community, the management and all of the strategy that goes into it,]]>
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584 – How To Enhance Your Podcast Interviews Wed, 25 Apr 2018 10:12:23 +0000 Discover questions and techniques that will help you get the most out of your next podcast interview. Discover questions and techniques that will help you get the most out of your next podcast interview.
In the episode:

01:21 - When you don’t like your own voice
03:41 - More of what works
07:06 - That’s a really good question
14:13 - Easy interview format
16:44 - Read the book!
19:09 - The handkerchief technique
19:54 - When you’re the guest...

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Grab 17 Suggested Interview Questions, the Podcast Interview Worksheet, and the PDF transcription


James Schramko here, and welcome back to Today's episode 584 is called How To Enhance Your Podcast Interviews. And in this particular training, this is an extract from the live monthly training from the SuperFastBusiness membership community. And I share this information with you because I want you to get a window into the sort of training that we provide inside the membership. Now of course, the thing that's different about the membership to the podcast is that you can ask for my help, and I will coach you around the challenges you're having in your business. I'll customize it just for you in the private coaching discussion area.

So in this training, which is 584, you should go and download the resources. Look for the Podcast Interview Worksheet and the 17 Suggested Interview Questions, which are available as a PDF download right near this episode.

When you don’t like your own voice

So this episode came about because I recognized early on in my online career that I needed to provide audio as a rich medium to reach my customers. The challenge I had was that I didn't like the sound of my own voice. And I thought I would just start. So I started making some audios and I bumped into a friend of mine in Las Vegas, who'd been listening to some of my audio. And he said ‘James, your voice is boring.’ So not only did I think my voice sucked, a potential prospect or customer also thought it sucked. But I didn't let that deter me.

And as we're at this stage, there's around about 3 million downloads of my podcast. So if you are shy or you're thinking a podcast is not for you, I would challenge you and say, you know what? It doesn't even matter. Someone out there will find your information useful if you structure it correctly and if you create a good podcast.

Now, I know there's people out there with podcasts numbering in the tens of millions, fifty million downloads, and that is great. I certainly haven't reached those levels. And the good news is, you don't have to to make good money from your podcast. It's still pretty much my prime traffic source since I've been doing this in 2009, Episode Number One, right through to now.

In that time, I've had multiple podcast shows. It was even called something different back then, it was Internet Marketing Speed.]]>
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583 – How Artificial Intelligence Can Be Used By Marketers To Increase Performance Tue, 10 Apr 2018 10:07:45 +0000 Could artificial intelligence be the next powerful addition to your online business toolkit? Could artificial intelligence be the next powerful addition to your online business toolkit?
Podcast highlights:

01:45 - From music manager to keynote speaker
07:06 - The world’s greatest chess player vs. IBM
08:56 - Your job could be in danger
11:34 - An algorithm that thinks?
13:04 - Conversational AIs
15:55 - How far off is Skynet?
20:23 - AI-assisted keynote speaking
27:01 - Half human, half machine
29:59 - What AI did for a horror movie
32:23 - What can you feed Watson?
35:43 - The importance of mentors
37:15 - AI, the Iron Man model, and heart
42:58 - The best rock band marketer
46:02 - Wrapping up

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Download the PDF transcription


James S.: James Schramko here, welcome back to Today I have a special guest, mostly because his name is the same as mine, which makes it easy to remember. Welcome, James Taylor.

James T.: It is my pleasure being here. Nice to speak to another James today.

James S.: You've had me on your show before, and you're a prolific marketer and you're doing great things in a few different areas, especially for creative people. And some of the work we've been doing together, I've been watching you craft fantastic solutions for people who want to develop their business and maybe had an artistic angle.

But the thing that really caught my attention is just a casual remark you made inside the SuperFastBusiness membership, and that was that you were using artificial intelligence to help you create your keynote presentations. And I was like, ‘What? Would you come and talk to my audience about this topic?’ Because I think that was really interesting, and you know, today's episode is, How AI Can Be Used By Marketers To Increase Performance.

So, just before we dive right into that, I just think it'd be worth you giving a little bit of preface to where does James Taylor find out about A.I. and why should we be listening to you about this subject?

From music manager to keynote speaker

James T.: Yes, I've come at marketing from a slightly circuitous route. I started off my career managing rock stars and pop artists. So, when I left school, I got into artist management pretty early on, managing big club nights, a little dance music. And so, I had a great option, I got a chance to manage, you know, some great platinum-selling artists, Grammy-award winners. I got a chance to work with members of the Rolling Stones, Jeff Beck. And then I kind of went through that as a career, and I was always very interested in the marketing element, because essentially when you're building up an artist's career, you're building a brand and marketing is a key component of that.

And then in 2010, I was asked to move to California, to the San Francisco Bay area, to take my skills from really understanding the music industry and entertainment and applying it into the online education world. And so, I moved there. One of the original guys who'd been at AOL had started a business and it was involved in creating online membership sites around teaching music online. So, stuff that you know, many of your listeners will be kind of familiar with.

And so, over the course of about three years, we created about 30 online membership-based sites. My role was really to go out and find this great talent, these Grammy-award-winning music artists, and then we essentially created an online membership-based site around thei...]]>
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582 – How To Use Your Flaws To Attract The Best Buyers With Laura Belgray Tue, 03 Apr 2018 10:37:43 +0000 Copywriting is not what it was about five years ago. Talking Shrimp’s Laura Belgray talks about the changes and what works in today’s content marketing environment. Copywriting is not what it was about five years ago. Talking Shrimp’s Laura Belgray talks about the changes and what works in today’s content marketing environment. In the episode:

01:53 - A shift in approach
05:26 - From suits to hoodies
07:08 - Are emails still important?
08:04 - The rule that gets broken
09:51 - Long or short?
11:42 - What about PSs?
13:04 - From matter-of-fact to story mode
18:00 - The audience you attract
20:12 - Fresh versus automated
22:50 - Conversing with your audience
24:38 - Connecting with big players
28:41 - Go to events and speak
31:11 - Flaunt your flaws
35:52 - When your audience sends stuff
38:41 - What’s with the name?

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Download the PDF transcription


James: James Schramko here, welcome back to SuperFastBusiness. This is Episode 582 and I'm speaking with Laura Belgray. Welcome to the call.

Laura: Thank you. Thanks for having me.

James: So we got introduced through a mutual friend over there in New York, who I met in Texas of all places, and she said you're doing some interesting things with some of the celebrities we would know online and in the business marketing space. I think you co-created a copywriting course with Marie Forleo, is that right?

Laura: That is correct. That's funny, when you said celebrities, I wondered who you were going to say, because I forget that about her. Yes. We have a course called The Copy Cure, and we created it in 2015 and it's evergreen, so it's there, ready for the taking.

James: So with the way that you operate now, I believe you're doing copywriting work with people, but that's a pretty boring way to refer to that topic. I think you've mentioned a different way you'd say that you help people find words that work, and you're helping people put more personality into their brand.

A shift in approach

Do you think there's been a shift in the last five years in the way that people are approaching copywriting and emotional storytelling?

Laura: Yeah, actually I do. For better or for worse. Because when you know, when I got in the business, that is of helping entrepreneurs, (I've been in copywriting for years and years since the 90s) but when I started getting into this weird little world, there was almost nobody who was writing with personality, who had any kind of attitude in their copy. Everything was very businesslike. And I don't know if you know IttyBiz, Naomi Dunford?

James: Oh I've heard her name.

Laura: Yeah, she's one of the like, kind of old school from back then. She was the only one - somebody, I think Marie, said, you should look at IttyBiz, because she is writing fun stuff but for business. And that was the only person that she could come up with who was writing in a really personable way and had any kind of attitude to her brand.

And now, I've found that the pendulum has really swung all the way, like too far in a way. And so now there is a ton of like, super sassy, hey gorgeous, kind of copy out there, at least in my circle.

James: Yeah. Your circle, is that, I imagine it's closely related to that, what I would call the female market that Marie Forleo's really fostered. And when I said celebrity, I'm really sort of saying in our world, in the online space, she really has made a name for herself with big launches of her products; her training schools have generated lots and lots of students. And I imagine they would be great customers for your collaborative course.

Laura: Yes, they are a perfect audience for it.]]>
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581 – Online Business Industry Update With Special Guest Ezra Firestone Tue, 27 Mar 2018 09:15:44 +0000 Listen in as former podcast partners James Schramko and Ezra Firestone talk about business and online marketing - what’s new, what’s working, and what’s relevant in the industry today. Listen in as former podcast partners James Schramko and Ezra Firestone talk about business and online marketing - what’s new, what’s working, and what’s relevant in the industry today.
Podcast highlights:

01:30 - The next generation of online marketers
02:33 - Coming from Australia for a US event
03:42 - A big event
07:59 - The return on investment
09:36 - Done for the year
10:27 - No longer in that phase
12:34 - Where the ideas come from
13:43 - Do you need a lot of notes?
14:34 - Automation and computer games
15:30 - What could have been better
16:19 - Still a niche community
18:20 - The advantages of going broad
20:07 - E-commerce vs. software as a service
21:48 - Business opportunity or business education?
23:48 - From gen pop content to business ed
25:18 - Pros and cons of information publishing
29:48 - James’s debt to Ezra
30:41 - Growth for the sake of growth?
32:45 - No need for a watch
34:06 - The marketing around the event
37:09 - Some interesting themes hit on
38:42 - Wrapping things up

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Download the PDF transcription


James: James Schramko here. Welcome back to This is episode 581, which is a lot more episodes than we managed to put out on Think Act Get. Welcome Ezra Firestone, my buddy, it's so good to have you back on a show of any kind.

Ezra: Whoo-ey. Five-hundred and eighty-one. Boy!

James: My favorite quote of yours, Ezra, was just a few weeks back, we were chatting. We got on to Skype and you said to me, "Hey, we should do more Think Act Get episodes." You crack me up, bro.

Ezra: You know, the occasional episode. I think it's important that you bring it back.

The next generation of online marketers

James, I want to paint a picture for you, okay? So, just see this in your mind's eye. There is a legion of, I want to say 14 to 19-year-olds, alright? They're running through the conference halls, they got their iWatches strapped on, their noise-canceling headphones blaring tech music in their ear. They're banging down two liters of Pepsi and they're just devouring online marketing content. I cannot tell you, you and I just came back from a series of different events and I was at three or four different events in that tour. And I am just so over - I don't think "overwhelmed" is the right word, but impressed by this next generation and the fervor that they have for the subject matter.

And just like, they all are kind of wearing hoodies, and they all have like a similar look in their eye and they're just like, it's interesting to see another wave of folks coming up through the online marketing world, because, you know, we were those guys 10 years ago.

When you come from Australia to attend a US event

James: I was reflecting on that. The most recent big event that I went to was Traffic and Conversion in San Diego. And it actually sort of came to my frontal sort of focus that this is my 10th year campaigning to the US. Now, it's not quite the same as hopping on a plane even from the East Coast of America. It's a big deal to come from Australia, we have to go....

Ezra: Twenty hours, man.

James: Well it's not just that, you've got to go from your home to the airport. You have to be there three hours before the flight. It's a 14-hour flight.

Ezra: Wow.

James: Then you have transit, if you go from Los Angeles to San Diego, another stay. Now,]]>
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580 – How To Transform Your Extraordinary Mind With Vishen Lakhiani Thu, 22 Mar 2018 06:03:23 +0000 Mindvalley’s Vishen Lakhiani talks community, self-improvement, real entrepreneurship, happiness and more. Mindvalley’s Vishen Lakhiani talks community, self-improvement, real entrepreneurship, happiness and more.
In the interview:

03:08 - More than a publisher
03:58 - A drive for community
10:18 - Where Mindvalley is headed
14:43 - When it started
16:10 - Questioning the rules
19:24 - A monk and a poem
21:40 - The problem with business training
24:59 - The poem that shifted things
27:23 - A quality of great entrepreneurs
29:23 - Richard Branson’s success secret
31:10 - Outside of Mindvalley
32:53 - The constant surprise
36:23 - Before you achieve your goal...
40:01 - Paying to play
42:36 - Action for listeners

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Download the PDF transcription


James: James Schramko here, welcome back to This is Episode 580, and I've brought along a special guest, Vishen Lakhiani. Welcome to the show.

Vishen: Hi James. It's such a privilege to be here, because I've been following your podcast now for several years.

James: Well it's a super privilege for me to have you here, because I've been aware of you for probably almost a decade, when you were featured in a newsletter that Yanik Silver published in a private group. And I was really intrigued with your strategy of blogging and email marketing. Back then, you were doing a pretty impressive job of building an audience, and that model, I think, is still the core of what I do now.

And I have a huge debt of gratitude to you because I remember when I was in the Dominican Republic at your event, you generously gifted me your speaking spot for a morning session and I was able to share my own blogging technique with your audience. So it's like the karma balanced back out for the show.

Vishen: Well, that's a testament to your brilliance, right, James?

James: Not really. Maybe my persistence the night before, I'm not sure.

Vishen: Well, 10 years ago, I was teaching meditation in New York and London. And you know, when you teach meditation, it's one of the surest paths to going broke unless you know how to get an audience. So I had to rapidly teach myself everything, from blogging to working with email newsletters, just so I could start filling my meditation classes. And now, of course, things have changed a lot.

Now Mindvalley is more of an edutech company. We don't really do a lot of the internet marketing stuff anymore. We focus more on building really great technology, really great apps. And I'm primarily focused on curriculum design. So I work with many great teachers and I work to integrate the learnings and the teachings from masters around the world and bring them to our two-million-strong audience through

More than a publisher

James: So would you say that you are a publisher as well?

Vishen: I'm a lot more than a publisher. See, publishers might publish a book. They might publish a podcast. They might publish some form of content. We do something a little bit more. What we are really building is a massive global tribe dedicated to self-improvement. And this tribe has its values, it has its protocols, it has its unique beliefs. And the tribe is based on a platform called Mindvalley. And the platform is both online, through our Quest Learning methodology, our Quest Learning app, but it's also offline through our festivals, like A-Fest, through our universities like Mindvalley U, which moves campuses to a different city every...]]>
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579 – Should You Build A Business Around Yourself With Chris Ducker Wed, 28 Feb 2018 06:32:52 +0000 Youpreneur’s Chris Ducker calls on his experience to discuss whether you should build a business around yourself. Youpreneur’s Chris Ducker calls on his experience to discuss whether you should build a business around yourself.
Interview highlights:

1:00 - A bit of catch-up
03:16 - Defining “future-proof”
07:33 - Stay in the background or build on your personality?
12:57 - Why bother with Youpreneur?
16:42 - Staying relevant to one’s audience
20:40 - Chris’s less-talked about business
21:55 - A huge responsibility
26:31 - Building on rented land
29:36 - The challenges of recurring community
33:33 - THIS is the enemy
40:14 - On serving entry-level clients
43:09 - Putting together bloody great events
49:54 - First book versus second book
1:00:13 - Great book cover

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James: James Schramko here, welcome back to Today, I have a guest who's been on before and is still coming back. Welcome back, Chris Ducker.

Chris: It's good to be back mate. I'm just happy that you'll have me back. This is great. I think this is my - is it my third time on the show? I think it is.

James: Well, you've been on the show plenty of times. One of the reasons I think, you had a book called Virtual Freedom, which was something we spoke about. You also spoke at one of my events.

Chris: Yup.

James: So, we had you talking about that, which is probably along the same sort of lines, Episode 335 was called Chase It Down, I think that's one of your sayings, with Chris Ducker.

Chris: Yes, it is.

James: We had Outsourcing Like an Expert in Episode 392. We had Episode 292, was Virtual Freedom with Chris Ducker. You've had mentions in other episodes, but you're basically taking up a fair bit of media on my site.

Chris: So this is the fourth. That's good. I'm proud.

James: Yeah, you're doing well and we have to a large extent a symbiotic sort of audience. Your tribe and my tribe have a big sort of concentric circle in the middle there where they cross over.

Chris: They do, they do.

James: I was happy to speak at your event in Cebu there. And from that event sort of spawned my book, Work Less Make More, was sort of derived from the presentation that I gave that really got one of the audience members, Kelly Exeter, excited about helping me to write that book, which is astounding. It's not a task you take on lightly, as you well know, because you're just at the stage now where you have your next book coming out.

So, I spoke at your event, you spoke at my event. We've been on each other's podcasts. We share lots of customers. I think it's fair to say that in any sort of expertise, someone is going to be subscribing to multiple solutions to round out their education and to get different exposure.

And I wanted to cover a few different topics today with you,]]>
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578 – How A Former School Principal Learned to Dominate Any Niche He Wants Fri, 23 Feb 2018 04:32:09 +0000 Former school principal Harlan Kilstein shares the methods he uses to dominate two vastly different online publishing niches. Former school principal Harlan Kilstein shares the methods he uses to dominate two vastly different online publishing niches.
In the podcast:

00:53 - Because, why not?
04:29 - A couple of mistakes
06:40 - The story that went viral
09:32 - Is there money in it?
10:33 - In a completely different market…
12:02 - The website-FB group relationship
14:29 - The monetization process
16:14 - Does Facebook like this stuff?
19:10 - Where the stories come from
20:48 - Team size and targets
22:02 - Why a website AND a group?
25:29 - Some of the surprises
26:32 - What Google wants
30:02 - You need THIS for presence
32:55 - In a possible future episode...
35:47 - A piece of parting advice

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James: James Schramko here, welcome back to

Today we are talking about tribes and communities and power and groups and dogs. Welcome, Harlan Kilstein.

Harlan: Woof woof woof woof.

Because, why not?

James: Now the dog reference, you built up this phenomenal beast of a marketing property called Dogington Post. I imagine it was inspired by The Huffington Post but relates to dogs.

Harlan: Well, actually, it was inspired by my own... If someone says that you can't do something, that really sets me off. And basically when I got involved, the idea was niche-fy, get into a niche. And so people would go after French poodles with three feet; Great Danes who like to sing in a higher key. They would really get into a niche and get a small group. And someone said, "You can't go after an entire group like dogs." And I went, "Well, why not? Why can't I?”

We started the Dogington Post, it was actually inspired by The Washington Post, because when I grew up The Washington Post was investigating Watergate. And so I really liked the Washington Post because they broke all of the news, and I wanted to break all the news in the dog market. And we've been doing this now for probably about six, maybe seven years or so. And we have gone from nobody to the authority in the niche.

I was in my vet's office taking my dog in for a visit, and I'm sitting in the waiting room where you sit with your dog until they come in, I guess the treatment room. And there's a sign on the wall and it says, "Do not feed your dogs jerky products from China." And I recognized it. It was a meme that we had published on the Dogington post, and it says down at the bottom, "Dogington Post.

So my vet comes in and I said, "Oh, I see this meme here about China." He goes, "Yeah, yeah, don't feed your dog that chicken jerky." I said, "Where'd that come from?" He goes, "Well, we got it from this site on the internet. I said, "Which site?" He goes, “It's the Dogington Post.” I say, "Wow. You like that site?" "Yeah, we read it every day in the back. I said, "That's my site. And he goes, "Yeah, yeah, we read it every day. You like it too?" And I said, "No, no, no - it's my website." He goes, "No, no, it's the really biggest, it's the best dog website in the world." And I'm saying, "It's my website. I own it." He's like looking at me like, “yeah right.”

And I said, "Go into your back office, go bring up the website, look on the bottom left and see who the publisher is." He goes, "I'll do that." He comes back a minute later, he goes, "That's your website.”

And I remember, when I started, I would go to dog shows and people,]]>
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577 – How To Use Algorithms In Your Marketing With Justin Brooke Tue, 20 Feb 2018 09:55:18 +0000 Does the idea of using algorithms in marketing seem daunting? AdSkills’ Justin Brooke clarifies algorithms and how they are applied in business. Does the idea of using algorithms in marketing seem daunting? AdSkills’ Justin Brooke clarifies algorithms and how they are applied in business.
In the episode:

03:22 - Just a set of rules
05:15 - Algorithms applied in business
08:32 - Automated versus manual
11:30 - The effect on conversions
12:49 - How complicated is it?
14:00 - The stage we’re at
15:48 - New technology, old marketing
17:45 - Lessons from a tropical mastermind
24:32 - The most circled item
26:01 - Biggest webinar ever
27:55 - Where Justin’s arrived
30:22 - How was James’s book?

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Download the PDF transcription


James: James Schramko here, welcome back to Today I have one of my longer-term online buddies on the call. Welcome, Justin Brooke.

Justin: Hey man, thanks for having me.

James: I love catching up with you, Justin, you're an enigmatic entrepreneur. And right now, I think you probably have one of the best newsletters in the entire online marketing space. So, congratulations!

Justin: Thank you, I'll take that coming from you. That's a high compliment.

James: I don't let much into my inbox, but I do appreciate your newsletter.

Justin: I know. I appreciate that.

James: What I like about it is that it's punchy. It always gets to the point. It's raw and honest. And there's also one you do that sends a summary of resources. It's kind of like a clipping service of things that are important to know. And even though I'm not a hands-on practitioner of the types of marketing campaigns that you're educating people about, I like to just keep a finger on the pulse in that industry.

And I also like to watch you as you've had this stratospheric growth from taking an internship in someone else's business to being a market leader. So I just wanted to publicly congratulate you and say, it's just awesome to see that journey from the sidelines over many years. We've been connected for a long time, even since we were both doing very similar things in the SEO Space, and now we've sort of found our own paths. But I always love connecting up and seeing what's fresh with you.

Justin: Absolutely. You as well, you used to have, I think it was called Launch Jacking? Was that what it was called?

James: I think I had a similar thing called Affiliate Pounce.

Justin: Yes!

James: Yeah, this whole concept of getting good affiliate commission checks whenever there was a new product launch, and sort of owning the space. There was actually another one of our friends, Peter Parks, was always competing with me as well. So a lot of my long-term friends, we sort of became aware of each other because we were taking up, hogging the whole front page for most of these product launches. The most successful one I did, I think I sold 86 $2000 products, and that actually started my very first online coaching community, because I gave that as the bonus. I gave a 60-day free bonus coaching, and then let people stay if they wanted to stay on. And this was back in 2009, and my community has been going ever since.

Justin: We were much younger, more aggressive men back then.

James: It's funny, where I'm really not as competitive as I used to be and I've let ego aside and I just want to support and champion my previous competitors these days and acknowledge people who are doing a great job. And when I see good resources,]]>
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576 – Who Is Andrew Fox? Fri, 16 Feb 2018 03:39:29 +0000 Successful entrepreneur, brilliant marketer, and race car aficionado - Andrew Fox is this and more. Successful entrepreneur, brilliant marketer, and race car aficionado - Andrew Fox is this and more.
In the podcast:

01:56 – Decade-long influence
03:19 – An affection for cars
06:10 – Lessons learned in the field of SaaS
08:42 – Prototypes and product validation
13:22 – Aligning with the right people
17:16 – Where Andrew learned copywriting
19:12 – When things don’t go as planned
20:28 – On being a risk-taker
22:29 – You can do anything you want
25:42 – Mindset and motivation
33:39 – A Formula One comparison
35:51 – Go, Foxy

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Download 7 Smart Pointers For Business And Life (and PDF Transcription)


James: James Schramko here, welcome back to This is episode 576. And today, we ask the question, Who is Andrew Fox? And to answer that question, I brought along a special guest whose name, coincidentally or not, is Andrew Fox. Welcome!

Andrew: Thank you, James. It's great to be here.

James: It's such a privilege for me to talk to you, Andrew, because when I first went online, you were a name that stood out for me. There were guys like you and Andre Chaperon were early influences. There was Perry Marshall, there was Jonathan Mizel, there was Yanik Silver. But you were, I think, just emerging in my world as an affiliate marketer. You had very convincing campaigns and such a great accent to listen to.

I learnt a fair bit about email marketing from you and you probably don't even know that. How far back I'm talking about, I still had a job. This is probably 10 years ago. So first off, I want to say thank you, and it's just so great to be able to catch up like this and to have a casual conversation, talk about a few topics that I think will interest our listeners and we get to share some ideas. So thank you for coming along.

Ten-year longevity

Andrew: James, thank you for those kind words. You know what's incredible about that, though, is one of the guides you referred to was called the Guru Slayer. That guide is now maybe nine or ten years old and I still get people coming up to me every single event they attend, saying, "Hey, I got your guide, it really helped change e-mail marketing." I mean, Alex Jeffreys is one of the people who said I was the person who helped them shape email marketing from that one guide. And Peter Parks as well said that that was a very influential guide on learning how to segment an email. So it's great when you put out value in the world and 10 years on people are still talking about it. I mean, that's awesome.

James: Yeah, it was amazing and I remember that product clearly. I was promoting that product as an affiliate. And I remember doing my website, I was owning some real estate on Google for it - this is what I use to do. I was actually a nemesis of Peter Parks. Him and I were always competing for the top spots in any affiliate launch. I remember I was still in my suit and I woke up the morning that the launch was on and I hopped in my car, went off to work and I came home to see how much money I'd made and I'd hardly sold anything. It was like, really early days for me,]]>
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575 – How to Convert, Retain and Grow More Customers (with Matt from Bonjoro) Mon, 12 Feb 2018 10:53:24 +0000 Bonjoro’s Matt Barnett knows a thing or several about converting, retaining and growing customers - knowledge that he shares freely in this interview. Bonjoro’s Matt Barnett knows a thing or several about converting, retaining and growing customers - knowledge that he shares freely in this interview.
Episode highlights:

02:43 - Just what is Bonjoro?
07:29 - How to convert more people
09:37 - Creating the one-to-one experience
12:34 - The keys to retention
16:07 - Retention in a car dealership
19:36 - Bear suits and hoodies
21:30 - Growing your customer’s lifetime value
24:28 - The most powerful way to grow a business
27:26 - The story behind Bonjoro
30:02 - Simplifying stuff
32:00 - What’s been talked about

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Get A Customer Conversion, Retention and Growth Checklist (and PDF Transcription)


James: James Schramko here, welcome back to Today, this is a great episode. It's actually an essential episode if you have a business, and I hope you do, listening to this or you're planning to have one. This is episode 575, How to Convert, Retain and Grow More Customers.

And for this one, I've invited a new friend of mine. His name is Matt from Bonjoro. Welcome!

Matt: Hey, James. Thanks for having me on the show.

James: Or should I have said Bonjour?

Matt: Bonjour, Bonjoro, Buongiorno. It's all the same.

James: So I was in the city speaking at my friend Dale Beaumont's event and just as I arrived, one of my other friends, Ilana Wechsler, who is a previous guest of this show, said "Oh, Matt from Bonjoro is here." And I said. "That's strange. What would he be doing in Sydney?" And there you were. And I was quite surprised that you were here in Australia, because I'd been doing business with you already and I had no idea that this business was local to me. You must have an international audience base, I'm sure.

Matt: Yeah, we do. So we are born and bred in Sydney. I'm actually English originally, but I, like many of the smart ones, left that place. But we have a team here, a few guys in the UK and the States. Most of my customers are now US-based. But I was sending out some bear suits today to certain customers and we're shipping them to Canada, the US, Queensland, Sydney, Germany and Poland. So we're starting to get quite an international base already. But likewise I was surprised to see you, because I also thought you were US-based or somewhere else. So it's great to see some great businesses here in Sydney.

James: Well it's quite interesting. I was in a regional part of the Philippines in December, and I was surfing up the coast in a reasonably remote place, it's still relatively undiscovered. And there was an older Australian there, he was probably in his, I think he said he was 67 and he goes, "Where are you from, mate?" And I said, "Sydney." He goes, "You don't sound like it." Maybe because I travel a lot or something. But born and bred in Australia.

Now, I'm sure our listener doesn't really care about that but what they are interested in is converting and retaining and growing customers, so I want to talk about that. But just before we do that,]]>
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574 – New Ideas From Old Marketing With John Dwyer Wed, 07 Feb 2018 09:54:55 +0000 Old marketing injects new life into businesses in the hands of a master marketeer like John Dwyer. Old marketing injects new life into businesses in the hands of a master marketeer like John Dwyer.
In the podcast:

01:18 - Say what you do
02:00 - Is direct response still relevant?
03:30 - Versus Dan Kennedy
05:29 - Protecting the brand
07:51 - Working with Jerry Seinfeld
10:21 - Determine your audience clearly
11:47 - The ugliest back fence in Australia
13:21 - The key word is “avalanche”
15:15 - Why contest marketing works
17:51 - James and Mercedes-Benz
19:45 - “But people might not win…”
22:24 - Business owners’ biggest problem
26:14 - What is direct response marketing?
31:36 - An absolute, gigantic fail
36:28 - John’s five-step direct response formula

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Get John Dwyer's 5-Step Direct Response Formula Cheat Sheet (and PDF Transcription)


James: James Schramko here, welcome back to Today, we are going into the land of the conventional, but with a twist. And I've brought back a new friend of mine, John Dwyer. And I say new friend because we got introduced through a mutual contact, Greg Cassar, who's been on this show plenty of times, and John and Greg are in cahoots in a business venture and I got to appear on their podcast. But when we spoke, it was like we'd been friends for a long time and I thought we must have a chat on this podcast to talk about conventional marketing and how it relates to your business, even if you have an online business. There's probably a few lessons we can learn from the more experienced out there, so welcome John.

John: Thanks James. Glad to be here, mate.

Say what you do

James: Now you've got a website called, represented intergalactically and all over the world as well. It kind of says what it is on the tin, doesn't it?

John: It sort of does, mate. I must say that when I'm holding events like you do, and you get the odd question from the audience, I get the question from time to time when people are starting a business, what will they call their business? And I said, not Smith and Jones. Call your business Toys R Us, because then people know what the hell you do. And so in my instance, I guess I'm practicing what I preach. The Institute of Wow, you know that it's not an accountancy practice.

James: Right. If it was an accountancy practice, it would definitely be taking a unique angle on the market.

John: Yes, I think so.

Is traditional marketing still relevant?

James: So we might as well dive into that topic. But before I do, I want to just ask you, in your world, which I guess I would call direct response, you're in that traditional marketing field that existed before the Internet. Is it still relevant to people who have an online business?

John: Yeah, absolutely. In fact, more than ever, James, because I'm probably going to defriend any Gen Y listeners to this presentation because what I'm about to say is a bit of a sledge, but most of the social media people out there that big businesses are even employing are still using Proactiv skin care cream. And so therefore what is happening is that a lot of these businesses are putting their social media communi...]]>
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573 – How To Get A Content Publishing System Mon, 05 Feb 2018 06:03:16 +0000 Hosting, maintenance, tech support and content publishing help all from one source? Evergreen Profit’s Justin Meadows shares how his company provides it all. Hosting, maintenance, tech support and content publishing help all from one source? Evergreen Profit’s Justin Meadows shares how his company provides it all.
Podcast highlights:

01:36 - Some backstory on Evergreen Profit
05:27 - A solution for a real need
07:53 - How much is it?
10:51 - Making it work
12:11 - What’s involved in hosting
15:58 - The whys and hows of maintenance
18:15 - WordPress pros and cons
20:54 - Are you doing these things?
23:55 - The way support works
26:36 - What about marketing?
29:10 - Some train wrecks encountered

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Download the PDF transcription


James: James Schramko here, welcome back to SuperFastBusiness. Today, this is Episode 573. We will be talking about how to get a hassle-free content publishing system. And my special guest for today is Justin Meadows. Welcome, Justin.

Justin: Good day, how are you?

James: I'm very good. That sounds very Australian. You must be in Australia.

Justin: Yeah. Absolutely.

James: I imagine you're not wearing shoes right now.

Justin: No, I avoid that as much as possible.

James: Well, I'm not wearing a shirt, but this is an audio so it won't matter. I just came back from my daily surf, and I'm in the mood to find out how to make my life easier. I think this is going to be important for our audience because most of the stuff that I do revolves around content marketing in terms of the way that my business works. So it's natural that my audience, who are listening to hundreds and hundreds of podcasts, are curious to know how this works and if they could do it for themselves.

So what I want to talk about is a little bit of an overview. As you know, on this show, we don't dredge through your backstory from the time you were in kindergarten and the teacher called your name wrong and all that stuff. We get straight into it.

The background on Justin and Evergreen Profit

But just for a little bit of a base, I'll just put this out there and then you can fill in the gaps. Justin, you've been in my community for years and years and years. You've come to the live events. I've seen you go into a few different ventures, but find your feet when it comes to the website development and supporting websites side of things. And you have a business called Evergreen Profit, and you are now helping people out with WordPress support, including hosting. But importantly, and this is the bravest part of all, you've taken on marketing support, which is helping people with all sorts of things from emails to split testing to getting content published on their site. How am I doing so far?

Justin: Yeah that's pretty good.

So we started out doing SEO consulting and that sort of thing, and that evolved into WordPress development. I live in a small country town and so I can't get in front of new clients and that sort of thing for website projects, so I went to the wholesale model and we still do that at Evergreen Profit where we help people resell websites and that sort of thing, so they don't need to actually have their own in-house team.

And as part of that, we also cover the website support, hosting, maintenance, all that sort of thing, looking after the website once it's built. And so, just recently though, I've realized that we actually, there is no reason why we can't offer that part of the business out to the general public. So yeah, we're now taking on retail clients directly and helping them out with looking afte...]]>
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572 – How To Win In Content Marketing With Derek Halpern Wed, 31 Jan 2018 07:03:39 +0000 Social Triggers’ Derek Halpern talks about his online marketing transformations and how to win in content marketing. Social Triggers’ Derek Halpern talks about his online marketing transformations and how to win in content marketing.
In this episode:

03:07 - The celebrity gossip guy
04:35 - How to deal with haters
07:37 - Are you aimed at the right audience?
09:58 - Three ways to sell yoga (or anything)
13:04 - More on becoming relevant
15:57 - What is selling, really?
18:52 - Courses, coffee shops and YouTube
24:35 - A return to video
27:23 - Doing good work you love
30:30 - The power of entertainment
32:20 - When life gets weird
35:05 - Psychology and books
37:45 - Derek’s parting advice

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Download the PDF transcription


James: James Schramko here, welcome back to This is Episode 572, and I have no idea where this episode is going to go because I've invited a zany, crazy, wacky guest who is pretty famous for just speaking his mind. Welcome to the call, Derek Halpern!

Derek: Hey, what's up, dude? Zany, wacky? I haven't heard any of these words before. Is this an Australian thing?

James: It must be. But dude, do you gladly wear those labels?

Derek: Yeah, you know what, you could call me whatever you want at the end of the day, as long as you're smiling when you do it.

James: I've got an ear-to-ear grin.

Now, we're doing this on an audio format, but lately you've been on a video rampage, and I do want to talk about that today. There's a couple of things that I'm interested in, and firstly, how this discussion came about.

We're kind of Facebook friends, aren't we? We've backed and forth a little bit. I've engaged with some of your conversations, which typically revolve around a coffee shop and something that someone has done in your nearby presence that you feel obliged to report on. Always very interesting. I wonder, how can one person get tangled up into so many side avenues of life? But then I realize, you're probably spending a large amount of time in the coffee shop. And humans are fascinating, right?

Derek: Well, I'll tell you exactly what it is. First, I'm in the coffee shop a lot. I work from my home office. I've had offices before, I just don't like to have a real office. Right? It's just not for me. And working from home drives me crazy sometimes, so I go to the coffee shop. So I'm there a lot. Now not only do I go to the coffee shop, the problem with me and why this always happens to me, is because I'm a little loud, you know? I kind of put myself into situations that I shouldn't necessarily put myself into. And when I see someone do something stupid, I feel like I need to say something. You know what I mean?

James: I do, and it's like, you almost typify for me that notion of a brash American. You've got a loud voice, you are opinionated, you've got a very strong accent, that New York thing, and it's great. It like, burns a hole in your brain and from the time that I first encountered you online, you've always had a strong presence in whatever you did. So I've known you from, and I think probably that's where you got your most traction originally, is it?

The celebrity gossip guy

Derek: Well, most traction with my own name. Most people know this through storytelling or whatever - me telling my, sharing my story. But I started my first ever business was actually a celebrity gossip blog under a pen name. And that did almost a hundred million visitors. That was actually bigger than Social Triggers,]]>
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571 – How To Create Money Making Deals From Your Knowledge With Matt Wolfe And Joe Fier Fri, 26 Jan 2018 09:08:37 +0000 You don’t need money to have a business. All you need is the right knowledge. Find out how Evergreen Profits’ Matt Wolfe and Joe Fier negotiate good deals to apply what they know. You don’t need money to have a business. All you need is the right knowledge. Find out how Evergreen Profits’ Matt Wolfe and Joe Fier negotiate good deals to apply what they know.
Episode highlights:

00:57 - What’s in a name?
03:45 - First impressions
04:58 - Bloggers turned podcasters
07:48 - Splitting the work
11:01 - A growing trend
14:24 - Blogging the journey
15:49 - A recommendable angle?
19:30 - What Matt and Joe do recommend
21:48 - Stakes and rewards
27:19 - After selling out...
30:19 - Are there points of conflict?
35:14 - The system behind the podcast
38:00 - Episodes that got cut
42:44 - Who names the episodes?
45:29 - Most interesting podcasts?
49:11 - Creative approaches to dealmaking
52:25 - Do metrics count?
55:46 - Serving the public and your members

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Download the PDF transcription


James: James Schramko here, welcome back to This is Episode 571. And I've invited two guests to this episode. Hopefully that makes it twice as good. Welcome, Matt and Joe.

Matt: Hey, hey.

Joe: Thank you.

What’s in a name?

James: Now Matt, your last name is Wolfe.

Matt: Yes.

James: And I remember having a neighbor, this Italian neighbor. Once, I moved into a new house and he leaned over the fence and he said, "Hello, my name is Lupo. It means ‘wolf’". I was a little bit frightened.

Matt: That's funny. My dad's nickname at the company that he used to work with was Lobo. Everybody at the company just called him Lobo.

James: Well, it does have an "e". I guess that differentiates you from all the other Wolfs.

Matt: Yeah. Yeah. So it's Lobo-e.

Joe: Lobo-e. Wolf-e.

James: And what about Joe? Your name's a bit unusual.

Joe: It's different, yeah. It's pronounced "feer" but I like to, if I'm feeling fancy, it's "fi-er". Fierrrr.

You know, it's a little intimidating. My wife's like, "Do I really want your name?" You know? She was a Hemingway. Well, she still is. She's like, "I don't know. I had kind of a cool name too."

James: Wow. So you could have stuck with the Hemingway if you wanted to go down the mother's...

Joe: I was thinking about taking her name. Yeah.

James: I've ended up with a very difficult name to go through life with. It's hard to spell, hard to pronounce. But it does stand out. That's a positive.

Joe: What's your favorite nickname? Like, involving your last name?

James: Probably the most interesting one is the one that John Carlton gave me. He just calls me Shrak. He dropped the "c", he just went S-h-r-a-k. He said that's much simpler. It's easier to spell, it sounds good.

Matt: One syllable.

James: He actually wrote me a full-length sales page on all the reasons why I should change my surname to Shrak. He thinks it's his biggest failure to date in the copyrighting, ever. But it's kind of cool.

Joe: Sounds like someone with too much time on their hands.

James: Well, it started out because I did some piece of content for his members in his action coaching group and someone misspelt it on the URL. I pointed out to him and he said, "No, I think it'd be better if you just change your name." And then I got this long letter.

So that's probably the most story-based one.

Matt: Nice.]]>
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570 – How To Start And Grow An Online Membership From Scratch Tue, 23 Jan 2018 09:35:12 +0000 Can you create and nurture a successful online membership from scratch? James Schramko’s guest James Eager tells how he did it. Can you create and nurture a successful online membership from scratch? James Schramko’s guest James Eager tells how he did it.
Podcast Highlights:

02:12 - The difference a five-figure income can make
05:25 - Why a membership?
08:17 - How SuperFastBusiness ought to be used
10:52 - The early bird pricing strategy
13:21 - How much content do you really need?
15:27 - How active does a founder have to be?
18:08 - Getting a team together
19:40 - Content marketing tips for memberships
22:59 - Price point best practices
25:16 - The power of goodwill
28:13 - Just how bulletproof is a membership?
31:41 - Leadership and sharing
34:07 - Let’s talk attitude

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Get the free Helpful Online Membership Checklist (and PDF Transcription)


James S.: James Schramko here, welcome back to This is Episode 570, and we will be talking about how to start and grow a membership site from scratch. And for this episode I would like to introduce our special guest James Eager. Welcome, James.

James E.: How are you doing, James?

James S.: Doing well, thank you. You're in the UK. I'm in Sydney. That means we're at polar opposites of the day - my day's ending and yours is starting, which must be fun having a new baby on board.

James E.: Yeah, certainly it's been a bit of an early morning. And I've had to learn to become an early riser from being a professional musician in my past and kind of being up all night. And now, yeah, I see a totally different side of the day.

James S.: So, we'll do the very abridged version of how we got to this point. I'll give it a shot and see if you can fill in any gaps.

You're a professional musician, got quite the talent, aside from charming looks. And you came to SuperFastBusiness as a member of SuperFastBusiness membership when you had an event company. And that was a difficult business model, and at some point, you decided to flick the switch and you wanted to capture your music knowledge but in a more leveraged way, so you decided to start a membership. And that was about a year or so ago, just over a year ago, and I've been able to watch this from zero to now.

Some of the perks

And in terms of income, let's just say that you have a five-figure annual income from this business at this point, at just past year one. But I will ask you this - has it made a difference in your life having this five-figure income?

James E.: Yes, made an absolutely massive difference. As I said earlier, I became a dad about five months ago and because of the knowledge that I've learnt from SuperFastBusiness, working with you, building a team which was something you encouraged me to do right from the off, actually. When Oliver was born I took the best part of three weeks off and did kind of next to no work. It was the moment I deleted the support app off the phone, because I didn't want that sort of being a distraction and it's kind of never gone on back since.

James S.: Wow. So OK, this is like the first major point, is that a membership has allowed you to take three weeks off with the birth of your son. Congratulations, by the way.

James E.: Yeah, totally. Thank you, mate.

James S.: When my first son came along, well in fact when all my kids came along, I still had a real job.]]>
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569 – Life Behind The Scenes With Dean Jackson And James Schramko – Part 4 Of 25 Fri, 19 Jan 2018 09:40:27 +0000 James Schramko and Dean Jackson make up for lost time in their latest catch-up. Tune in to hear about Netflix, content creation, 60 Minutes and more. James Schramko and Dean Jackson make up for lost time in their latest catch-up. Tune in to hear about Netflix, content creation, 60 Minutes and more.
Podcast highlights:

00:37 - Back in the rotation
01:46 - A question of frequency
02:26 - 60 Minutes versus Netflix
05:52 - Timeliness and production value
08:26 - Dean’s current podcast flow
13:20 - The More Cheese Less Whiskers story
16:13 - A misconception about podcasting
17:43 - What happens after recording
21:30 - Super signatures and content upgrades
23:18 - A greed-inducing opportunity
26:47 - How much free info is too much?
30:35 - The Zuck Slap
32:25 - Getting around Google
37:16 - The MOO method
40:01 - Tipping the content floodgates

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Part 3 of the series
Part 5 of the series

Download the PDF transcription


Dean: Mr. Schramko.

James: Mr. Jackson, how are you?

Dean: I'm fantastic. It's so good to hear from you.

James: It's great to hear from you. It's been such a long time since we spoke yesterday. [Laughs]

Dean: [Laughs] We're back in the rotation.

James: We are back in the rotation, and with that I should do an official introduction.

This is James Schramko here. Welcome to You're listening to part four of a 25-part series called Life Behind the Scenes with Dean Jackson and James Schramko. This is episode 569.

Dean, it's been around about 71 episodes since we last caught up and it was about 74 episodes before that for part two, and then way back, like a 115 or so before that. So it seems like we catch up every 70 episodes.

Dean: Why, you've been very busy.

James: I have been busy, but I will say this, it's about all I do.

Dean: Yeah.

James: Put out an episode each week.

Dean: Well, that's awesome! And that's just one a week?

James: One to two a week.

Dean: I was going to say, you have to do one to two.

What’s a good content frequency?

James: The first topic I think we might cover is this idea of frequency and in being a metronome in the market, because with my podcast I tend to work with the energy level that I'm feeling. So there's times when I'm at home, or I have good internet, where I want to just create stuff and I feel like I've got something to say and I have the energy and I have the infrastructure.

And then there's other times, especially when I'm traveling, say around Europe to eight different countries, it may not be as ideal for me to be scheduling podcast or I might feel like I want to just immerse myself in the experience and I don't feel li...]]>
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568 – Just Sell The Damn Thing With Doberman Dan Thu, 11 Jan 2018 12:17:46 +0000 Doberman Dan joins James Schramko to chat about copywriting and Dan’s book, Just Sell The Damn Thing. Doberman Dan joins James Schramko to chat about copywriting and Dan’s book, Just Sell The Damn Thing.
In the episode:

01:25 - Is Doberman his real name?
03:47 - Storytelling and influence
09:35 - Market before product
12:55 - A copywriter’s heresy
15:18 - Just what is sales?
16:54 - Ambitiously lazy
21:05 - Nothing beats face-to-face
23:44 - Learning from Gary Halbert
28:55 - From making arrests to writing copy
31:29 - A book as a lead-in
35:19 - Two and a half years ago…
38:58 - Old school timelessness
42:48 - What to love about Dan’s book
46:42 - You don’t need a huge list

James’s book Work Less Make More is in Amazon - Grab a copy today

Want personal, one-on-one business coaching? Get it inside SuperFastBusiness membership

Download the PDF transcription


James: James Schramko here, welcome back to And to get us very productive in 2018, I've brought along a dear friend, actually someone I've been aware of at least a decade who trained under the greats of the greats, was actually mentored by the late, great, amazing Gary Halbert. It's a name you may have heard before and we'll talk about why that is the case. Also a very good relationship with Dan Kennedy, who is another marketing powerhouse you've probably heard of. And my friend here is an expert in selling and we'll actually cover a few broad topics today around that and then we'll zoom in on a couple. But I would love to welcome to the call, Dan Dobermann.

Dan: Hey, James. Thanks for having me on. I've been looking forward to this, so thanks a bunch.

Where the “Doberman” comes from

James: Is it true Dan Doberman's your real name?

Dan: So I'll tell you how this came about. My real last name, I would prefer that like, nobody ever knows that or uses it cause it's some bastardized French name that I think one of the US immigration people thought it would be really funny to spell it the way he spelled it. So it's supposed to be Galipau or Galipaux, which is a fairly common French Canadian last name. But when my great grandfather emigrated to the US they just put it on as paperwork as Gallapoo. And I think, you know, that poo on the end, I've been the butt of many jokes because of that.

But I didn't come up with this Doberman nom de plume on purpose, it was on accident. I used to have a business in the bodybuilding niche and I wrote an article about my Doberman being all lean and muscular and how I'd gotten you know, fat and bulky and out of shape and I was starting on a plan to become like my Doberman and I signed that article Doberman Dan and it stuck in that niche and everybody started calling me that and I thought, that's great. Finally after decades of being teased about my last name, I can drop it. I'll go with this one. So that's the story behind that.

James: Isn't that interesting? Some people crave having a nickname. With a name like mine, Schramko, you get some weird nicknames. Some of the strangest ones have been, like, John Carlton for example calls me Shrakmo or Shrak, just short. He just prefers the spelling of that and he tried hard to convince me to change my name officially to match up to the improved version of what it could be. Then those kids at school would do some crazy stuff like shcrambled-eggs-ko or whatever. No one seems to be able to pronounce it even though it's pronounced exactly ...]]>
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567 – Top 10 Most-Downloaded SuperFastBusiness Episodes of 2017 Tue, 09 Jan 2018 06:43:24 +0000 The start of the year is a good time to recall the year before. Join us as we look back at the 10 most-downloaded SuperFastBusiness episodes of 2017. The start of the year is a good time to recall the year before. Join us as we look back at the 10 most-downloaded SuperFastBusiness episodes of 2017.

James Schramko here and welcome back to SuperFastBusiness. Today, I will share with you the top 10 most downloaded SuperFastBusiness podcast episodes of 2017.

It’s 2018 at time of recording this. We’re right at the beginning of the year and looking forward to a productive and enjoyable 12 months of business and good living, I might add.

By the way, if you haven’t already got it, make sure you get a copy of Work Less Make More, my brand new book that’s on Amazon. Your local Amazon will have it in paperback or Kindle. There’s an Audible version coming soon.

So, hindsight helps us identify the 80:20 or what I like to say, the 64:4 of what we did that worked. I find it very interesting to go back over the last year and see, of all the podcasts that I published, which was around about 50, which ones were the most popular by downloads. So, let’s look back at the topics that piqued your interest and kept you absorbed whilst driving, flying, walking the dog, working out at the gym, or doing whatever you do as those earbuds deliver the latest SuperFastBusiness content.

Here are the most downloaded podcast episodes from SuperFastBusiness in 2017, including the episode number so that you can look them up easily, if you haven’t already caught up with them.

10. 524 - How ChatBots, Voice Powered Search and Artificial Intelligence will Disrupt Your Market

So the 10th most popular: Episode 524 - How ChatBots, Voice Powered Search and Artificial Intelligence will Disrupt Your Market. What if technology could give every business owner the chance to have a business adviser? That was the proposition on which Dale Beaumont founded his project, In a conversation verging at times on sci-fi, Dale describes the latest advancements in chatbot and voice-powered technology, and what they could mean for business owners in the very near future.
And I found this episode interesting, and it’s just now that I’m wading into the ManyChat feature suite for Facebook.

9. 531 - How To Meet People At Events

The ninth most popular episode was 531, How To Meet People At Events. One of the greatest advantages of attending live events is the chance to widen the network of people who will energize both your business and your personal life. How do you make those connections? Episode 531 provides a checklist of tips (also available as a download) for making the most of your encounters with speakers and fellow attendees.

8. 521 - How To Build A Deeper Connection With Your Audience

Episode number 521 was the eighth most popular, How To Build A Deeper Connection With Your Audience. As a talented copywriter and comedian, CopyChief’s Kevin Rogers knows all about connecting with an audience. In Episode 521, he shared his best practices for achieving and building the immed...]]>
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566 – Shrak and Carlton Rant On Life Thu, 04 Jan 2018 06:55:22 +0000 SuperFastBusiness welcomes again the guest whose appearance kicked off the show in its first episode. John Carlton is back with “Shrak” to dish about books, business, and life in general. SuperFastBusiness welcomes again the guest whose appearance kicked off the show in its first episode. John Carlton is back with “Shrak” to dish about books, business, and life in general.
In this episode:

01:54 - Some background on John
03:34 - I’ll show them!
05:46 - The Schramko roots
06:46 - From suit to surfboard
08:51 - The power of choice
09:51 - John’s introduction to goals
11:13 - The resource you can’t replace
13:49 - Right brain versus left brain
16:04 - What’s your excuse?
18:58 - How much is enough?
20:56 - Planning and future vision
23:57 - The customer that started it
27:59 - A practical approach to future-gazing
28:53 - Lessons from the aging
30:44 - Waiting for that better wave
33:10 - Remember when...?

James’s book Work Less Make More is on Amazon - grab your copy today!
Get your business game on with John Carlton’s book, The Entrepreneur's Guide to Getting Your Sh*t Together, Volume 1

Download the PDF transcription


James: James Schramko here, welcome back to and today is a very special episode, just a regular episode, number 566, but today's special because I've brought back my guest from episode number one, from 2009, which actually seems like some time ago. Welcome John Carlton.

John: Shrak, how are ya?

James: Good. We should explain that you may occasionally refer to me by my AKA, which is Shrak. I remember you famously produced an interview of ours, at one point you took a variation of the spelling of my name on your website and when I pointed said error out, you said, "No, no mistake there," and you sent me a long sales letter style email explaining to me why I really should change my name to Shrakmo. It would be easier to spell, I'd be doing future generations a massive favor, that I might as well confront the reality of it now and it was hilarious. I remember getting a lot of entertainment.

John: It didn’t work. It was one of my biggest failures in sales, I have to say.

James: I'm still thinking about it, so maybe I need to be just pushed over the fence.

John Carlton’s origins

John: I don't know the genesis of your family name, and so I suppose it's some runt English name, you know. I had my DNA tested. Have you done that? With 23andMe.

James: Oh, yeah. I have done a few variations of it.

John: Yeah. I am exactly what we always thought I was. I'm mostly English, a little bit of French and some Scandinavian and that's pretty much it. So a mongrel European. And it's just fine because I'm sure that although my name Carlton sometimes appears in hotels, the Ritz Carlton and Carlton cigarettes and things like this, my family is strictly working class and I'm built to be slave labor. So I'm sure we were, my original grandfather, great, great, great grandfather was brought over to America in chains as an indentured servant. And you know, my history, my family only goes back to my grandfathers on both sides, so it's like this empty vast wasteland after that.

So I don't know, I find where we come from to be very interesting because both you and I deal with a lot of people who were born with silver spoons in their mouths and some of them do quite well. The ones who do well, who were raised wealthy,]]>
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565 – How To Market And Automate Your Online Course Fri, 29 Dec 2017 05:46:04 +0000 Discover how you can put together an automated launch and marketing campaign for your online course. Discover how you can put together an automated launch and marketing campaign for your online course.
In the interview:

02:50 - Automating the launch strategy
04:58 - The $200 clarinet course
06:17 - Four main campaigns
08:08 - Start by preframing
08:51 - Value in three videos
11:30 - Limited time only
12:54 - Wait, there’s more
14:03 - The four-day sale summarized
16:57 - How to avoid tech overwhelm
20:32 - Four keys to success
27:35 - A Swiss army knife of a product
32:23 - Support and affiliates
36:32 - For the hardcore marketer
43:10 - In summary

Get your course into the market with John Lint's M10 Pro software

Let James help you build your business inside SuperFastBusiness membership

James’s book Work Less Make More is on Amazon – get your copy today

Get John Lint's Guide to Successfully Launching Your Online Course (and PDF transcription)


James: James Schramko here, welcome back to Today we're talking about online courses, because that's a hot topic. And for this subject I've brought along a friend of mine, John Lint. How are you, John?

John: Good. How are you, James?

James: Very good. Now you have an unusual accent. What don't you tell us where you're from?

John: Yeah. I'm originally from Belgium but I never actually lived there. My parents obviously are Belgian and we traveled a bit. My father used to work for the government and I ended up in Australia. I married an Australian, so I am also Australian. And now I'm living either in Canada or in Thailand and I spend my time as well as in Australia. So that's me. [Laughs]

James: That's pretty straightforward. So you're a Belgian Australian Canadian Thailand resident.

John: That's right.

James: Well, we've become great friends through our Maldives trip. You and I have spent a lot of time talking about business and floating around the Indian Ocean, catching waves.

John: That was amazing. I loved it and I'm looking forward to next year.

James: Yeah, we had a great time, didn't we, on that trip?

John: I mean we are booked up, the boards are coming so we’re ready to go.

James: Booked up, sold out, yeah. It's all happening. And one of the great things about that is, you know, we get to exchange ideas and you're a member of SuperFastBusiness where I've been doing my coaching, and I've watched the development of your progression through the various fields.

But what I’ve came to realize is that you are somewhat of an expert when it comes to launches and online products and software. You really have a great brain for this stuff, and I thought it'd be good if you could come along and perhaps share some of the key insights and lessons that you've learnt over the years, being behind the scenes, seeing what actually goes on with online courses and learning from the mistakes of others so that we don't have to go down that path. So would that be okay?

John: Yeah. Sure. Let's talk about that.

James: So in a previous lifetime, I think you came through a software platform phase of your career and now you've been helping people with launches in the b...]]>
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564 – A Simple 3-Step Action Plan To Work Less And Make More Fri, 22 Dec 2017 10:31:09 +0000 Get more done with less work by following James Schramko’s three-point plan. Get more done with less work by following James Schramko’s three-point plan.
00:12 - Feeling technology overwhelm?
01:08 - Finding out where you spend your time
01:26 - Determining what an activity’s worth
01:43 - Doing the high-level stuff
01:57 - It’s all in one place

James’s book Work Less Make More is on Amazon - get your copy today

James can help grow your online business. Join SuperFastBusiness membership for targeted, personal coaching

Download the Work Less Make More Three-Point Action Plan (and PDF transcription)


Do you find that you're constantly busy and feeling just a little bit overwhelmed with all this technology? You've got social media happening, emails coming into your inbox.

"Technology was supposed to make things easy for us."CLICK TO TWEET

Technology was supposed to make things easy for us. We're always glued to our computer or our device, and I know exactly what this was like because for many years, I was spending a lot of time on my computer trying to build myself a business so that I could escape from the nine-to-five job.

Luckily, I was able to build and sell a fantastic online business or two, and I've built some that have generated more than a million dollars a year. I'm James Schramko, and I now help hundreds of students and some of the world's leading online experts with my information. Some of them have paid up to $20,000 per year for my consultation help.

I want to share with you a simple three-point action plan that you can use to start getting technology to work for you.

"Time is measurable."CLICK TO TWEET

Step One - Measure your time

So action plan number one is start measuring the time that you're spending on certain activities. Luckily, we can already do this because time is measurable. There are tools you can install onto your computer such as RescueTime that will show you exactly where you spend your time.

Step Two - Score your activities

Step two is to score the activities and determine which ones of those activities are more useful than the other activities. If you're spending a lot of time on Facebook every day, you'd have to wonder, is that helping your business move forward or is it hindering your business?

Step Three - Do more high-level activities

Step three is to do more of the high-value activities and do less of the low-value activities. Now you’re starting to get some leverage because you're spending more and more time on the high-impact activities.

Now, I've put together some of my very best ideas into one place - into a book, Work Less Make More,]]>
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563 – How To Promote Your Book On YouTube Thu, 21 Dec 2017 08:01:45 +0000 How do you go about promoting your newly-published book on YouTube? YT expert Tom Breeze shares best practices. How do you go about promoting your newly-published book on YouTube? YT expert Tom Breeze shares best practices.
Podcast Highlights:

01:20 - Let’s say you published a book…
05:06 - The two mindsets in play
08:11 - An important YouTube development
09:26 - How to build a following quickly
11:32 - You’ve got subscribers - now what?
13:17 - YouTube versus Facebook
19:02 - A 90-second ad formula
19:50 - Identifying your aim
22:30 - Personify the problem
26:01 - I feel you
27:21 - Yes, you’re the expert
29:28 - What’s the plan?
32:50 - Unpacking the formula
40:24 - Making a good exit
44:45 - Testing and tweaking
50:07 - How long should it be?
51:45 - Carrying out your campaign

James’s new book, Work Less Make More is on Amazon - grab your copy now

Get targeted, personal business coaching inside SuperFastBusiness membership

Download ADUCATE – Tom Breeze’s 90-Second Ad Formula (and PDF transcription)


James: James Schramko here, welcome back to This is episode 563, How to Promote Your Book on YouTube. And for this episode I need a YouTube expert, so this is where we cue the amazing, the incredibly handsome and talented, Tom Breeze. Welcome.

Tom: Thank you, James. It's very kind of you to introduce me like that.

James: Well, you are not a stranger to this show. You were here in episode 483, 484 and 485 where we really went into YouTube advertising stuff. I'll just say stuff, because it was good. We had case studies, we talked about the message and why YouTube and all of that.

A hypothetical question

Today, I want to run a hypothetical, Tom. Are you up for the challenge?

Tom: I am up for the challenge. Just go for it.

James: OK. Let's say someone listening to this podcast or even recording this podcast has published a book. How would you promote your book on YouTube? That was the question that was put to me by a very motivated listener slash publishing author, podcaster. I thought it would be good to have an episode covering this topic because coincidentally, this is exactly where I am up to right now, having just published my book called Work Less Make More on an Amazon store near you.

But I thought maybe it would be good to put a video up there on YouTube. I've occasionally been to YouTube, watching surfing videos of course, and sometimes I'm targeted by marketing material before I get to watch the good stuff. I see people talking about their online business or their business model or how many cars they have in the garage and lots of books and all sorts of knowledge and stuff. So I'm just wondering, is this a good medium for someone like me to consider to let people know about my book?

Tom: We've done a lot of book promotions on YouTube and they've always worked really well.]]>
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562 – Can The Subscription Model Work For You? Mon, 18 Dec 2017 11:25:24 +0000 Discover how a typical employee in a typical job adopted the subscription business model, with stunning results. Discover how a typical employee in a typical job adopted the subscription business model, with stunning results.
Podcast Highlights:

02:14 - What Russell does
03:23 - The online challenges
04:39 - These ideas are genius!
07:08 - Overcoming the doubts
09:15 - When you question your assumptions…
12:52 - Making the big switch
15:32 - The personal effectiveness factor
18:49 - When it’s time to get help
19:15 - Other things to look at
19:44 - Three essential things to have in place
22:13 - Where Russell’s at now

Worldclass business coaching awaits you inside SuperFastBusiness membership

Download A Subscription Model Checklist (and PDF transcription)


James: James Schramko here. Welcome back to This is episode 562, Can the Subscription Model Work for You? And this is a case study and I've brought back a long-time friend, Russell Kempster. Welcome to the call.

Russell: Hi James. Thanks for having me. Looking forward to chatting.

A bit of background

James: I've really enjoyed catching up with you, Russ, because many years ago, you attended an event that I ran at my house, which at that time was for SilverCircle members only. And you were a business partner with another lovely fellow, and you came along to my house in a very small group setting and we talked about your business at the time and it was the first time I'd ever heard of the beep test, which is a test they use for emergency services and policemen, I think. It was really interesting to learn about that.

And then recently, you purchased my book and got into contact with me, basically expressing gratitude. And when I asked why, you were telling me this amazing transformation that you've had in your business. And I just wanted to share this because I think, firstly, you're in a market that is not the online money market, it's not the crypto currency market.

So that makes it actually interesting to a bunch of listeners, especially if someone's in a market that is not the online-make-money type market or the coaching space or the crypto space and this is going to have some really relevant points. And also, I think that it's just a great example of some of the challenges that you can go through.

What Russ does

So firstly, I'd like to welcome you to the call, Russ, and say, if you want to check out Russ's site, he's got a site called But could you just tell us what you actually do at that website, Russell?

Russell: Yeah. Sure. When we came to see you for that training, we were focusing very much on just one small element of what I'm actually doing now and that was focusing on helping people improve their beep test score, which is just a fitness test.

But what I really do is actually help people who want to become police officers. I mentor them through the application process, help them get a competitive score so that at the end of their application they can score well enough to get to the front of the queue and then actually be offered a position in the police force that they're applying for, because there are far more applicants applying for positions that are available. So it's really competitive and certainly in Victoria where I'm based, if an applicant manages to get through the entire application process and pass everything,]]>
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561 – Work Less, Make More Overview Mon, 11 Dec 2017 10:58:16 +0000 What’s inside James’s new Book Work Less Make More? This chapter overview will tell you! What’s inside James’s new Book Work Less Make More? This chapter overview will tell you!
01:33 - Setting you up for success
02:09 - How to get things done
02:25 - The 80/20 squared
02:49 - An essential chapter
03:27 - The closest you can get to the holy grail
03:51 - Simple and powerful
04:24 - If you don’t know THIS, you have a problem
04:42 - You need to get THIS right
05:05 - Is your life going where you want it to?
06:03 - At the end of each chapter…

Start working less and making more. Click HERE

Download the PDF transcription


Hey, James here. Today, I want to talk to you about my new book, which is called Work Less, Make More - The counter-intuitive approach to building a profitable business, and a life you actually love. Now, this book has been a fair bit of work in the making. I have recorded a podcast. If you go back to a previous episode, you will be able to listen to Kelly Exeter and I talking about how to write a book - the whole process that was involved in making this book. I also read the introduction chapter to this book. So, you can listen to that and read the transcript.

Today, I just want to go through the Table of Contents, and I would like to give you a brief overview of what is inside the book and why you should go and order it on Amazon in your relevant country. a

Chapter One: Personal Effectiveness

So, after the introduction is a chapter on personal effectiveness. This is where I really help set you up for success because a lot of the people who I've worked with are usually stuck in their inbox, and they're a bit out of control, so they're never going to get a successful business because they're really being consumed by other people who put things in their inbox, which is essentially the to-do list that other people get to add things to. So, the personal effectiveness chapter really helps you work out where your energy levels are, how you can get the right amount of sleep and how you can be the most productive possible.

Chapter Two: Planning and Goal Setting

Then we go to chapter two - planning and goal setting. I talk about the way that you might think about getting things done. Maybe it's different to what you've already learnt before. There's probably a few counter-intuitive things, and one of the keys there is to keep it on a pretty short time frame.

Chapter Three: Focus and the Power of 64:4

Then we go to chapter three - focus and the power of 64:4, and as Perry Marshall said in his review, "This book is like the 80/20 squared. It really gets to the point of how much of the things that you're probably doing in your business now don't matter whatsoever." I also talk about things that do matter and how to find out what they are and focus on them more.

Chapter Four: Building a Team

Then chapter four - building a team. This is my world-famous presentation on building a team crunched down into one chapter.]]>
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560 – Behind The Scenes How To Write A Book Fri, 01 Dec 2017 12:56:17 +0000 James Schramko and Kelly Exeter offer a behind-the-scenes look at the making of James’s book, Work Less Make More. James Schramko and Kelly Exeter offer a behind-the-scenes look at the making of James’s book, Work Less Make More.
In the podcast:

02:18 – The Mafia plan
04:30 – A previous attempt
06:25 – The talk that got attention
14:08 – Three steps that are often done wrong
18:35 – One of the hardest projects ever
21:34 – What James has that no one else does
25:53 – The things that held James back
27:40 – How did Kelly do it?
30:52 – Who the book can appeal to
32:00 – Giving weekends back
36:03 – The refining process
37:08 – People tend to normalize
40:25 – A solid first draft
44:31 – The story behind the cover
51:08 – Editing revelations
1:00:46– At the end of the day, it’s legacy

Work Less, Make More is now available on Amazon Kindle. Click HERE

Download the PDF transcription


James: James Schramko here. Welcome back to Today, we go behind the scenes and we're going to find out a little bit more about what goes on when you decide to write a book. And for this episode, I've brought along someone who's very special in my life these days, Kelly Exeter. Welcome.

Kelly: Hello, James. Thanks for having me.

James: Kelly, it's no under estimation when I say you've changed my life because of your profound input into helping me catalyze this book that I've been trying to get out of me for a few years now. Actually, probably half a decade. So, a big thank you upfront.

I guess we're going to find out what it is that you've actually done that's helped this happen. And you're really paving the way for me to get a few books out of me down the track. But also, you're helping a lot of people who might read the book and get great results. One of the first people to read a copy of this new book that I just sent off last week is one of my children, who I dedicated the book to. So, we're already making impact. And I just wanted to express my gratitude upfront.

Kelly: Yeah. That's exactly what I saw when I was listening to you on podcast. I heard you present and I thought, how have you not written a book yet? Because the things that you say and preach and the knowledge and experience that you have is so practical and applicable and so helpful to people. So, I just know how fantastic a book is for getting those thoughts and ideas into people's hands. So yeah, it's been exciting and fun working on it with you.

James: If we look to the past, we would see some of the early iterations of my online business plan, which I called at the time a mafia plan. It was a plan that was so irresistible and powerful that you couldn't refuse it.

The Mafia Plan

It actually had book on there, and I'm going back a long time now; actually, probably about eight or nine years and some of our listeners will remember the story, but I'll just share it again; is that I had studied and studied and researched and mapped out what I thought would be an ideal plan for my online business. And I was setting about putting all the pieces in place.

It had things like a blog where you put content. You attract people to it. You get their email address. You keep in touch with them and then you make offers of things such as coaching membership, affiliate offers for products and services that they find they would need that would also be a reward for me. There were classes. So, workshops, live workshops. There were high-end workshops. There was licensing where you license your information and get paid a royalty.]]>
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559 – Work Less Make More Book Preview Wed, 29 Nov 2017 04:28:41 +0000 Want to work less and make more? James Schramko’s book will give you the knowledge to do just that. Want to work less and make more? James Schramko’s book will give you the knowledge to do just that.
Episode highlights:

02:04 - On stage, about to present…
04:02 - The start of a 14-year career
07:31 - Single-source dependency
09:46 - A job versus a business
11:24 - An introduction to online marketing
13:51 - Hanging out with high achievers
16:35 - The price of the dream
17:41 - Fast forward to today
19:13 - A guess about you
20:24 - The metric that matters
22:14 - Suppose you do THIS...

Grab a copy of James’s book! Click HERE

Download the Introductory Chapter of Work Less Make More


James Schramko here, welcome to episode 559 of

Today, I'm actually going to be sharing the introduction for my new book, which is called, “Work Less, Make More: The Counter-intuitive Approach to Building a Profitable Business, and a Life You Actually Love.”

I've been working on this book for quite some time, so I'm pretty excited that it's about to be launched. So I hope you enjoy the introduction. I thought it would be a great way to get a feel for what's coming.

In the following episode after this, I'm going behind the scenes with a lady who really helped me a lot putting the book together, her name's Kelly Exeter, and you'll be discovering the process we went through to get to this stage and some of the challenges and some of the ideas. So hopefully, the introduction again will give you enough context to add some value to that conversation.

So let's get on with it.

By the way, if you want to know when the book's out, please go to Or if you're listening to this introduction some time after it was recorded and the book sounds like something you're interested in, please go to and you'll get the details of how you can access Work Less, Make More.

Are You Leaving Life On the Table?

I’m on stage, about to present at a very exclusive conference. There are 50 people sitting in front of me, and they all share a few traits.

They’re smart and highly driven.

They’ve paid thousands of dollars to be here (and so understand the value of investing in themselves and their businesses).

And … they’re tired.

Some of them are making decent money, but they’re working really hard for it.

As I start to speak, I can see them looking at me thinking I’m going to be yet another guy telling them all the things they can do to make more money. Things that will involve them working even harder than they are now.

Then I share with them what my average working day looks like:

I wake up, drink a glass of water, check the surf conditions, have some breakfast, make a coffee, go for a surf, come back home and only then do I sit down at my computer for a few hours and do my highest-level activity. I then have a leisurely lunch, go for another surf, do another focused block of activity, shift my attention to dinner and entertainment, and then it’s off to bed.

Yes, that’s right. I work just a few hours a day.

At this point I have the room’s undivided attention. I’m not the first guy to talk about working less. But I am the first guy they’ve come across who’s actually doing it while making six figures a month. (Yep, a month.)

No hustle.
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558 – Social Media Warning Wed, 15 Nov 2017 02:56:10 +0000 Is there a danger in the overconsumption of social media? Is there a danger in the overconsumption of social media?
Podcast highlights:

00:57 - Some numbers in an epidemic
01:36 - Social media dangers
07:22 - Are you a narcissist?
09:15 - Yes, there are positives
10:41 - What you can do now

Become more effective in your business and life with help from James. Click HERE

Download the PDF transcription


James Schramko here. Welcome to episode 558 of Today's topic, social media warning. As I'm recording this, it's a Sunday, and a typical Sunday for many people will be to get onto Facebook and spend a lot of time there. I just want to point out why this is an epidemic. I'm also predicting that in the future, we'll look back at this time and realize how damaging it has been for society to spend so much time on social media.

Some stats

So firstly, a couple of statistics. From, I was able to get some pretty good data. Facebook is the number one social media network for popularity. It's also growing very fast, and it's still the most engaging social media platform by a long shot. And if you combine Messenger and Instagram - all properties that come under the Facebook umbrella - they've got number one, number three and number seven. It's taking a lot of time, and most of the users on the platform are using Instagram or Facebook every day. That's more than half a substantial portion.

What to watch out for

So what are the sort of things that I think you should be considering as a warning? Number one, it can be extremely depressing because bad news spreads fast. Every time there's a mass shooting in America, which is far too frequently, gun debates pop up there and people start to tap into their dark sides; a lot of concerned people expressing their angst and their fear and frustration, and then there's some educated and some uneducated opinions flying past, which all end up just being meaningless noise and not progressing your life forward in any way.

So think about your effective hourly rate. I like to talk about this. This is how much you're earning per hour of what it is that you're doing. And if you are trying to work at the same time as being on social media, your productivity is going to dwindle every time there's some major news.

"There's only so much you can do around politics."CLICK TO TWEET

People like Trump with politics, take an enormous amount of bandwidth on social media platforms. People love to talk about politics. Clearly, Trump's strategy is to be a disrupter. He's a genius at grabbing attention, diverting attention. And because he's so unconventional, it's interesting and different. So people do pay attention. So politics is another huge time suck on social media. And I'd have to question if it's making so much of a difference to your life. I mean there's only so much you can do around politics.

The other thing, and really this is somewhat disturbing, is bad advice. I've seen just today on the very brief time that I logged in, I saw, one was an internet marketer talking about a session they’re watching at an event, and the information that was on the slide was clearly bad advice. Now, it may have been taken out of context, it may not. This marketer has a tribe, and he's educating the tribe incorrectly. And then it's being disseminated. Getting something done can be as easy as two steps. Getting something done can be as easy as two steps.
In this episode:

01:40 - A two-step formula
02:05 - The trouble with the Nike slogan
02:53 - Eating beans
03:51 - Can something so simple work?
04:42 - Fueling the fire
06:58 - This is interesting because…

Get more done towards growing your business with James’s help. Click

Download the Get Anything Done Checklist (and PDF transcription)


James Schramko here. Welcome back to This is episode 557 - How to Get Anything Done. I'm going to keep this episode short because I'm sure the last thing you need is another system, or process, or to-do list, or action planner, or app or tool where you can collect a huge list of tasks and things that need to get done that are going to overwhelm you. And as a coach helping people in business, one of the four areas that I do focus on a lot is on the self-optimization phase. I think if the founder can get sorted with things like getting good sleep, having a good routine, being healthy and productive and having fun, all of these good things, which I'm sure many workaholics are missing out on, they're going to be in a way better position to be effective with their business than without. And that's why it's one of the four areas that I focus on so strongly when I'm helping people.

"A lot of people are not getting all the things done that they would like to."CLICK TO TWEET

Not getting things done?

I've discovered that a lot of people are not getting all the things done that they would like to. There are post-it notes everywhere. There are to-do lists, which are filled up easily but crossed off very slowly if at all. Have you ever looked at a to-do list and thought, 'I'm just not getting anywhere'? Well today, I want to unlock the formula for how to get anything done. It's very simple. It's actually only two steps. And whilst this might sound simple, it is deep.

I've realized this about myself and from observing my children when they get things done and also my students. Here are the two steps to get anything done:

The two steps to follow

Step one, get interested in it. Step two, do it. Now I know that's one more step than the Nike slogan. Just do it. The problem with the Nike slogan is it assumes that you're actually interested in it. Now I know there's a phase when you start out that you will have to do things that you don't love that are not your ikigai, if you refer to our famously popular ikigai episode, which is actually the number one most popular post on the whole of SuperFastBusiness. It's really hit a tone. That was episode 442. I strongly recommend you listen to that. That's all about finding your perfect sweet spot of all the things you like to do where you can provide value, where you can get paid for it, etc. Like the Hedgehog Principle in Jim Collins.

Eating beans

Now until you're at that point, you may need to go through the phase of what one of my mentors called eating beans. He was referring to like, that student mode where they eat noodles because they're so...]]>
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556 – How To Instantly Double Your Business Thu, 09 Nov 2017 03:22:56 +0000 If you think doubling your business is difficult, think again. If you think doubling your business is difficult, think again.
Episode highlights:

00:57 - It all starts with pen and paper
01:13 - Where do you get the best prospects?
01:27 - What converts best?
01:58 - THIS generates the best profit
02:15 - How can you double THIS?
02:36 - How to improve conversions
02:56 - Variations and bundles
03:34 - Now comes the fun part
04:18 - Some examples

Boost your business income with personal one-on-one coaching with James. Click HERE

Download the Business Doubler Check Sheet (and PDF Transcription)


James Schramko here. Welcome back to Today's special episode is called How to Instantly Double Your Business. This is episode 556. Be sure to get the Business Doubler check sheet that comes along with this particular episode.

This is a short episode, and short can be good. Because in this episode, we're going to go through a simple exercise that will help you immediately see opportunity in your current business. So please download the Business Doubler check sheet and work with me.

Step one is to get the Business Doubler check sheet, and you'll see that it has got a line down the middle of the sheet. You grab a pen. Now if you don't have the check sheet, and you want to do this at home, just grab a blank piece of paper and rule a line down the middle.

Where do you get the best prospects?

Step two, on the left hand column, write down your single, best traffic source for prospects. Where do you get the best prospects? What traffic source is that? That's the first item on your left hand column. Underneath that in the lefthand column is, what is the single best conversion technique to turn prospects into customers? Where do you convert that prospect into a customer? What is the offer that you're making? Where is it in your funnel? What is the best conversion technique? Is it a webinar? Is it a waiting list? Is it from stage? Is it an email sequence? Is it just a sales letter sitting there open to the public?

What generates the best profit?

The third thing on your left hand column is your single best product. Which product or service of yours generates the absolute, best profit? The one you like selling the most. The one you think has got the best scaling potential. Write that down.

"What do you like selling most?"CLICK TO TWEET

How can I double my traffic?

Now step three of this process, of the business doubling process, is on the right hand column. Beside your traffic source, write this down: How can I double my traffic from this source? And you want to write down as many answers as come to mind. Put a few there. Brainstorm it. Let it out.

How can I improve the conversions?

Underneath that, on the right hand side of your best conversion technique, write this down: How can I improve the conversions on this conversion device? Maybe, you can do some testing. Maybe, you can adjust some of the elements of the offer. There'll be things that you could do to improve the conversions.

What variations could I create?

And finally, on the right hand side of your single, best product or service, what variations, bundles,]]>
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554 – 7 Ways To Boost Your Membership Fri, 03 Nov 2017 07:38:18 +0000 Tune in as two paid membership experts reveal tried strategies to boost your own membership business. Tune in as two paid membership experts reveal tried strategies to boost your own membership business.
Episode highlights:

01:36 - Jarrod’s history on SuperFastBusiness
03:34 - Bonus: A personal greetings tool tip
04:13 - Why every membership needs an app
07:46 - One solution, one place to put your stuff
15:35 - A lot of people overlook THIS
20:27 - Should you make your prospects wait?
28:25 - What an online summit can do
40:37 - The right kind of bonus
45:22 - Should you ditch the monthly payment option?
49:42 - Get on THIS wagon
53:26 - What to do with your event recordings
55:24 - A quick recap

Make your paid membership thrive with personal help from James. Click HERE

Download the Membership Booster Checklist (and PDF Transcription)


James: James Schramko here. Welcome back to And as you heard in the previous episode, episode 553, I'm now bringing very rich content to this show since I consolidated my podcasts, and I am very pleased to get into this new mode with a repeat guest. Jarrod Robinson, welcome back.

Jarrod: Thanks for having me, James.

James: Jarrod, you've been prolific on my podcast in the past and for good reason, because you are a man of many talents and you constantly innovate and push things forward. And today, we are going to be sharing seven ways to boost your membership, which I'm very excited about because you are an active case study of many of the things that I have taught and that I do in my own business. And you are pioneering new ways to do these things. And everyone who listens to this episode is going to learn something. And if you happen to have a membership and you're listening to this episode, grab a pen and paper and a beverage because you're going to get some top tips, as you have done before.

Jarrod’s history on SuperFastBusiness

And I'll just mention that Jarrod has been on episode 414 - Get Paid to Travel the World. Now back then, we were talking about what happened to Jarrod between 2008 and 2015. Since then, he came along on episode 509, and what were we talking about in 509, Jarrod?

Jarrod: We did an automated webinar series. A three-part series.

James: Well that was 458 - How to Use Automated Webinars and 459 and 460. They were the automated webinar series, where you learn how to run webinars without having to turn up, which was fascinating. And I've actually had many people comment inside SuperFastBusiness how that has profoundly impacted the way they do business. They literally listen to that as a step-by-step guide on how to boost their own membership.

Then you came back on episode 509 and talked about How to Match an App to Your Business because you had so ...]]>
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553 – Important Announcement Tue, 31 Oct 2017 06:24:29 +0000 If you’ve enjoyed James Schramko’s various podcasts, you’ll be interested in this announcement. If you’ve enjoyed James Schramko’s various podcasts, you’ll be interested in this announcement.
In the podcast:

00:33 - The show that launched James’s podcast career
01:56 - What you think is what you get
05:11 - A show about nothing
06:39 - Number one everywhere
10:03 - What you can expect

Is there a particular topic you’d like to have discussed on the show? Comment below

Download the PDF transcription


James Schramko here with an important announcement about my podcasts.

Now, you’re listening to right now, and this is episode 553. You’ll notice that’s a high number. I’ve done quite a few podcasts here, and I’ve also done hundreds of other podcasts on other people’s shows, and I had my own other podcasts.

James’s start in podcasting

One of them you may have been familiar with is called FreedomOcean. And that was actually the first podcast that I published on iTunes, and it’s a very sentimental website for me. My good friend Timbo and I recorded a whole bunch of podcasts there, and in the end, Tim got busy with stuff and the episodes started slowing down a bit and we pulled that one up at episode 84 in April. So that podcast closed. It was a very popular podcast. It’s still up there if you want to listen to it. If you are starting out, it’s going to be a handy podcast for you. Go and listen to the first episode in 2011, it is a classic.

So what I plan to do with that one is I’m going to go back and have a look at what the most popular episodes were, and I’m going to address what’s changed or where it is up to now. Because that really did start some time ago, it’s about six and a half years ago that it started, so a lot has changed. But it was a lot of fun. Tim was such a friendly, amazing co-host and we had some great experiences. So it was a ride. But that one’s stopped, and we got all the way to 84 episodes and we recorded the last one in April.

Thoughts determine what you get

The other episodes that I’ve been recording up until recently in a podcast was called ThinkActGet. And my co-host on that one was Ezra Firestone. Now that podcast made it to 74 episodes, and we did our last episode in October, this month, 2017. We started that one way back in 2013.

When I first met Ezra, he was doing OK but not too well. And these days, if you look at where he’s gone in five years, he’s doing decamillions per year, and he really needs to put his attention into his ecommerce business. So again, he was finding it a little bit hard to get behind the podcast because it was sort of taking him off direction. And we agreed just this week that it’d be a good idea for us to stop that podcast. So he can get on with that, and I can get on with writing my book, which is called Work Less, Make More. And I’m going to be publishing that later this year, 2017, it’s very close. It’s written, I’m just tuning it, and I’m excited about that.

So that podcast ended. Now this podcast, ThinkActGet, would be really cool to listen to if you want to touch on some of the side areas of...]]>
James Schramko clean 12:15
552 – 7 Tips to Make Sure You Are Being Productive and Never Feeling Guilty About Taking Time Off Thu, 19 Oct 2017 05:48:59 +0000 Discover how you can be more productive while taking more time off. Discover how you can be more productive while taking more time off.
In the episode:

01:27 - Do what energizes
02:19 - Are you really a morning person?
05:43 - Break workaholism by knowing THIS
07:02 - Take things off your plate
08:14 - The most-ignored, easiest thing to do
09:15 - Releasing the overwhelm
11:05 - Spend a lot less time HERE

Let James show you how to achieve much more by working a lot less. Click HERE

Download A Smart Productivity Worksheet (and PDF Transcription)


James Schramko here. Welcome back to Today's episode, 552, I'm sharing with you seven tips to make sure you are being productive and never feeling guilty about taking time off. As I've been writing my book, which is coming out later this year, 2017, or early 2018, I’m just putting the finishing touches to some chapters. And recently, I had a podcast, episode 550, called Perhaps You're Measuring Success Wrong, which really resonated with people around me. I got a lot of emails, and shares, and comments, and people said, "Yes, you're speaking to me."

So I wanted to just continue on this theme and help you reduce some of this overload and overwhelm and guilt that comes around from the idea of being a workaholic. The hustle, grind, pushing the limits. So I want to give you seven useful tips to make sure that you're being productive but not feeling guilty. So let's get straight into this.

1 - Choose projects that energize you

Tip number one is choose projects that energize you, and be realistic about how much can be achieved by you in a month. Remember, you've got about 160 productive hours and when those hours are gone, you get blunt. Choosing shorter, easier projects can definitely boost your sense of momentum. You should expect and really want whatever result you're doing all this work for.

So whatever goals you've set, whatever your mission is, should mean something to you. If you don't want it or you're not prepared to pay the price for it, you're just a dreamer heading for disappointment. So choose these projects well. I've also done an episode on Which Project You Should Work On. So you could look up that episode as well. That episode was 545 - Which Product or Service Should You Focus On? I think that will help you.

2 - Work at the prime productivity parts of the day

Tip number two, work at the prime productivity parts of the day. Often this will be the first thing in the day or you hear plenty of people talking about doing things very early in the morning. I used to think I was a PM person, like a nighttime person. I did most of my business building between 9:30 and 3:00 in the morning, 9:30 p.m. and 3:00 in the morning, because I had to. I had a job during the day.

The funny thing is when I quit my job about nine years ago, the first thing I did was sleep in because I was just so exhausted. And I did a little bit of work during the mid-morning or mid-a...]]>
James Schramko clean 12:50
551 – Your Offer That Converts Tue, 17 Oct 2017 01:40:10 +0000 Before you can even have a business, you need an offer that converts. Before you can even have a business, you need an offer that converts.
In the podcast:

00:25 - Are you planting seeds?
03:24 - Follow these two simple steps
04:19 - What is an offer that converts?
05:49 - Being mentally prepared for success
07:28 - Bypassing the complexity
09:14 - The one filter to look for
09:37 - Consider these things
13:17 - Would you like to buy something else?
14:48 - 10 percent 10 X

Let James help you formulate your offer that converts. Join SuperFastBusiness membership

Download An Offer That Converts Worksheet (and PDF Transcription)


James Schramko here, and welcome to In today's episode, I want to cover a topic that is perhaps the single, most important thing for you to have if you would like to have a successful business. Without this, you will not have a successful business. It would be like a farmer expecting to harvest a crop but never planting seeds. What am I talking about? I'm talking about having an offer that converts.

I recently ran a training inside SuperFastBusiness membership, which is a private members-only access, where I personally coach businesses, and it was called Your Offer that Converts. I ran this training in October 2017. It has had incredible feedback, and it resonates with members. This is because without this offer that converts, you just don't get anywhere.

So I've had people say to me, "This is fantastic training." "Simple and brilliant." "Excellent training." "Especially direct." "Keep it simple." There's some great takeaways from members that they're going to stop underselling themselves. They're going to convert customers when they're not even online and that they're also going to focus on things that they might have forgotten about, which is great. Some people have just realized that after 15 years, they haven't got this right. But the training connected some dots.

So I just want to give a highlight of the training. Of course it's not the comprehensive training that went for a substantial amount of time inside the community, like 80 minutes or so. But this is just a little overview because I think it's an important enough topic that I'd like to direct people here if they've ever asked me about it.

Your offer

So let's talk about your offer that converts. Certainly for me, it was the keystone that unlocked my entire online business because when I started my online business, I still had a job, as I imagine many people listening to this podcast would. I was trying to do this online business between 9:30 at night and three in the morning while I still had a normal job. But it was very frustrating. I didn't really have a budget for it. I didn't even know what I wanted to do. I just knew that I needed my own business and I figured that building a website would be a pathway to that.

But until I was selling anything, then, I had a problem because there was no cash flow coming into this business. It was just really running on whatever time I could put towards it, which is slow. So we're talking about back in 2005 and 2006. It was slow going.

As you probably heard before, I stumbled across some software that helped me learn how to build websites and then build this website and publish it, and eventually I became an affiliate for that and over several years,]]>
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550 – Perhaps You’re Measuring Success Wrong? Tue, 10 Oct 2017 10:29:01 +0000 Prepare to redefine your concept of success. Prepare to redefine your concept of success.
Podcast highlights:

00:36 - The eight-figure goal
03:29 - Just what is growth?
06:33 - Are you having enough of THIS?
08:24 - Look at these three areas
11:59 - What’s your Ikigai?
15:27 - Stop competing, start cooperating

Let James help you achieve real success. Click HERE

Download A Simple Guide to True Success (and the PDF Transcription)


Hey, James Schramko here, and welcome back to I really appreciate you listening to this podcast. And I'm going to get straight into today's topic, which is perhaps you're measuring success wrong.

What is the goal?

So I was on a coaching call with a new client recently and this is a high level group for businesses who are already doing well. I call this SilverCircle. And as I always do for the first call, I ask, what is the goal? What are we aiming for? I'm really seeking to identify what this is because I want to know how we're going to measure success. If I can achieve that goal for a client, then we all agree that this was a success. But the answer that I got was depressingly predictable. To date, I've had no less than 17 clients state their goal as being a 10-million-dollar revenue. So why is this 10-million-dollar revenue the goal? I mean really? Is that really the goal?

Where do we get these ideas from, it made me think. I'm just wondering, is this really the number that we need in order to feel accomplished? Because in theory, I could actually answer that question. After all, when I quit my job to pursue my online business full time, 10 million dollars in revenue was my goal too. But that was a decade ago. And in the end, I had to change my goal. But why did I change my goal? I changed it because it's the wrong goal. It was the wrong goal for me. And it's probably the wrong goal for you.

Now you might be the exception, and that's OK if it is. But let's take a moment to deconstruct this idea of what success is and see if success really is 10 million dollars in revenue. By the way, that's called an eight-figure business. So when people talk about six, seven, eight-figure business, six-figure business means $100,000 or more. Usually, it's not a mid six-figure business. That would be a four, five, six-hundred-thousand-dollar business. A seven-figure business is usually somewhere around a million dollars. If it's a mid seven-figure business then you might be talking about five or six million. And if it's an eight-figure business then you're probably talking about 10 million dollars. OK. So is that really the goal?

Now, if you're already reasonably successful in your business and eight figures is your ultimate next goal, then you need to ask yourself this perhaps, would having a lot more money in your bank account make you significantly better off than you are right now? You see, the chances are the answer is no. When I apply this to myself, I don't think having a few extra million dollars in my bank account would change my life much at all. I already live where I want to live. I already surf every day. I do business with people I like. I enjoy my business model, and I'm travelling enough, I'm healthy and I've got good relationships. So having that extra money could actually even create complications. The OwnTheRacecourse (OTR) strategy works for any business model, as proven by the success of Clint Paddison’s Paddison Program membership. The OwnTheRacecourse (OTR) strategy works for any business model, as proven by the success of Clint Paddison’s Paddison Program membership.
Episode highlights:

03:15 - The meeting that started everything
06:25 - A caution about affiliates
10:30 - Delivering the message and helping people
14:05 - The steps that built the Paddison Program
18:23 - DO THIS
26:28 - From overwhelm to enjoyment
32:07 - A look at the payoffs
37:27 - If you’d like to magnify what you have…
39:09 - Members helping the community
42:06 - A couple of key points

Do you know someone who needs help with Rheumatoid Arthritis? Clint can help at the
Paddison Program

Let James guide your own OwnTheRacecourse journey inside SuperFastBusiness membership

Free Download - Grab the Checklist (and Transcription)


James: James Schramko here. Welcome back to Today, I have a very special guest. Actually I do say that on every episode but I do mean it even more so in this case. Super special guest, I'm going to upgrade that with this episode. We're doing a case study with a friend of mine. He's become a friend first and then a business person second in my life. And welcome to this call, Clint Paddison. Good to have you here, mate.

Clint: Good day. How are you, James?

James: We first met through a mutual friend. And you came along and visited us at one of our live events, I think, might have been sort of an intro into the world and at the time, you were transitioning from a former career into this new passion of yours, which is a super admirable passion and that is, you had through a journey of self-discovery managed to fix some of the health issues that you had been experiencing and you wanted to share these solutions with the broader community. Is that right?

Clint: Yeah, and that's true. When I was going through terrible, crippling rheumatoid arthritis, which was affecting what felt like about 80 percent of the joints of my body, at that time all I cared about was getting myself well and being able to still perform standup comedy, which has been my day job, in inverted commas, for 17 years. And you mentioned our mutual friend, Joel Ozborn, he saw me at the worst of times, had to help me sometimes to get along the street, and all I cared about was getting well.

But then once my wife and I worked out what worked for me, she said, "We really need to be sharing this to the world and coming up with a way of sort of helping other people, because if we can just help one person with the information that we've put together then it'll be worth it." So we just started out with an e-book because I didn't want to go through the publishing process because what if it doesn't work for other people? But sure enough, the first ebook we put online, I think it sold that same day and I forget how that happened because obviously Google doesn't act that quick. But I think I'd put up a little bit of a sort of an awareness page first and then lo and behold, when we put the book up, someone bought it straight away. And that person to this day I still know and has done well and that was about five years ago when we first started with a simple e-book online.

James: So I think we've met quite a few years ago now. It seems like a while back, where you were at that sort of early stages of having this information that had helped you, and you were publishing it and other people were buying it and it was helping them. But you had all these questions for me,]]>
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548 – How to Deliver Powerful Presentations Thu, 07 Sep 2017 06:56:23 +0000 Speaking and branding expert Dustin Matthews is this episode’s guest, with pointers that will put power into your next presentation. Speaking and branding expert Dustin Matthews is this episode’s guest, with pointers that will put power into your next presentation.
Interview highlights:

02:28 - When you co-author with big names...
03:59 - How necessary are credentials?
05:40 - Just how credible are speakers?
08:19 - Choreography versus playing by ear
11:45 - THIS is mission critical
13:30 - Why people like transformation
16:19 - Introducing Dustin Matthews
19:41 - Taking the pulse of your audience
24:18 - The five key components of communication
25:46 - Come out of the gates swinging
28:39 - Make sure you discover something
33:26 - Let people know what their pain is
40:55 - Where you deliver the meat
52:01 - Why wait till the end for a yes?
56:43 - The big takeaway

Access a wealth of business resources and James’s personal coaching inside SuperFastBusiness membership

Free Download - Grab the Framework (and Transcription)


James: James Schramko here. Welcome back to Today, we are discussing powerful presentations and I've brought along Dustin Matthews to help us out. Welcome, Dustin.

Dustin: James, I am thrilled to be here. Thanks for having me on.

James: So Dustin, you have a new book out., which I note is co-authored with Dan Kennedy and it will be joining my no BS library, which is taking up a fair bit of shelf space right now.

Dustin: Me too.

James: Obviously, to be in a position of co-publishing with Dan Kennedy, you have built your career to a position where you've not only got his attention but have entered into a business deal. So that must be very exciting for you.

Dustin: Yeah, absolutely. I've been asked, how did you do it? How did you pull it off? And I always say money because if you know Dan, you know that he accepts money and what I mean by that is 13 years ago, I read one of his books and it dramatically set me on a different course in life and it got me really fired up about marketing and business. And so now, 13 years later, to co-write a book with him, I've given him lots of money and seminars and I've been the great student and been able to bring some value by showing the speaking side or presentation side and so definitely thrilled and excited. It's been great to be on interviews and podcasts and such. But enough about me. I want to deliver some value here today, deliver the goods.

James: Well, I really do think that is a story. Just about everyone listening to this will have heard of Dan Kennedy and some people may have heard of you. But some people won't. How much power do you think there is in co-branding with someone who is further up the food chain?

The power of co-branding

Dustin: Oh, big time. And I've done this not just in books like with Dan but with events. And so I've done this as a business growth strategy meaning teaming up with people that already have a list or already have influence or already have an audience. And I think a lot of business owners can, whether you consider yourself an A-list, B-list, C-list, you're just getting started, there's always a way to team up and partner. And so obviously being attached to Dan for those of you that know in the business world, it's a big thing. And you know, business will come from it. And so I saw this as an opportunity to ride on his coattails quite frankly but also bring value that might not get out to the world because like you said,]]>
James Schramko clean 1:00:48
547 – OTR Case Study – How To Transition From Freelancer To Business Owner Featuring Kevin Rogers From CopyChief Tue, 05 Sep 2017 07:39:59 +0000 Kevin Rogers went from being a stressed-out freelancer to owning a paid copywriting community with a life he loves. Find out how in this Own The Racecourse case study. Kevin Rogers went from being a stressed-out freelancer to owning a paid copywriting community with a life he loves. Find out how in this Own The Racecourse case study.
In the interview:

03:25 - Four years before CopyChief
07:13 - When the student is ready…
09:19 - “You’ve got to go get that domain name.”
12:53 - What the copywriting industry really needed
22:53 - Some necessary changes in thinking
23:56 - James and a bucketful of keys
25:18 - Like having a child
28:23 - Launches versus memberships
32:47 - Kevin’s first event
34:46 - Will you draw your own crowd?
36:09 - The before and after
38:23 - How long can you sit on that couch?
44:02 - A little more comfort
46:37 - From self-interest to a higher purpose

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Download the PDF transcription


James: James Schramko here, and welcome back to Today, I have a really close friend of mine and a special man indeed, mainly because of his multiple talents and he has been on the show so many times before. Welcome back, Kevin Rogers.

Kevin: James, it's always a pleasure.

James: Kevin Rogers, you are known as the Copy Chief and for good reason, because you have crafted your own space in the busy, hectic, manic world of copywriting. You have got this castle sitting there gleaming in the sunlight that draws people from all around. You've created your own village, if you like.

Kevin: Yeah, it's pretty exciting. Started as a humble little village and it just keeps growing incrementally. That's one thing I love about it is this was not something we built behind the scenes and had to come out with a big splash, right? We built it. I built it under your guidance. It's very much modeled on what you've been able to achieve with SuperFastBusiness, your forum, and it's just really cool.

It's hard to believe it's only been four years almost to the day, four years since I opened and how it's just grown. It seems like wicked fast but really at a very manageable pace.

James: Yeah. And having worked with you for four years certainly feels like eight or 10 maybe.

Kevin: Yeah. I'm good like that. I take twice the coaching as the average student.

James: I've really enjoyed our catch ups, which have been pretty much every week and I've watched this grow from the beginning. I remember the first time we met on the virtual world was on the Warrior Forum and then in the face-to-face world was at John Carlton's Action Seminar in San Diego and you've basically taken a trajectory from artist as a comedian to being a writer and very good at it, mind you.

This is an interesting story because it actually parallels mine to some extent, where you weren't doing too bad before you built the thing you've got now. In my case, I was on a pretty high salary of a mid six-figure salary running Mercedes dealerships and at a young age as well, and for most people that was considered successful. And you had already created great success as a freelance copywriter and you'd even started assembling a little team and you were doing contracts. Maybe you can just tell us where were you at at this four years ago mark before CopyChief.

Before CopyChief

Kevin: Yeah sure. Yeah you know, it was. It was an interesting thing and I'd seen other people go through this now. It's like you come up humble especially in freelancing. In the beginning, you just want to prove the model that somebody will pay you...]]>
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546 – OTR – Own The Racecourse 2017 The Most Powerful Marketing Strategy Ever Wed, 30 Aug 2017 08:30:54 +0000 OTR (Own The Racecourse) has been updated for 2017. See what’s changed and what’s continued to work since the game-changing course was introduced five years ago. OTR (Own The Racecourse) has been updated for 2017. See what’s changed and what’s continued to work since the game-changing course was introduced five years ago.
00:29 - Just what IS OwnTheRacecourse?
05:24 - You want to serve these three groups
06:18 - A chocolate wheel and an octopus
11:32 - Why make a podcast?
12:53 - The sexy part of marketing
15:41 - Two alarming mistakes to avoid
20:04 - Ideas and where to get them
22:24 - Why should someone consume your content?
22:45 - Five ways you can map it out
23:51 - THIS is the whole point of your post
25:44 - An absolutely critical element
31:47 - Creating your content
34:47 - Putting it out there
35:51 - Now what?
37:57 - For more leverage
40:04 - Finding out what worked
40:52 - Do it all over again
42:31 - Summing it all up

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Free Download - Grab the OTR Checklist (and Transcription)


Hey, James Schramko here, and welcome to this very special video/podcast. This one is on the topic of OwnTheRacecourse, and in particular, what's changed in the last five years and how it is still relevant for your business especially when it relates to how to market your business.

A quick recap

I want to start off by just a quick recap. What is OwnTheRacecourse and a little bit of history. It was five years ago that I published OwnTheRacecourse to the public. It was a course. It was very successful, and I'm really well known for OwnTheRacecourse or as many of the aficionados call it, OTR. So in the last five years, I've consistently been using more or less the same course strategy to maintain authority and control of my marketing and to have a position in the market that is strong and highly leveraged. And the most important thing to consider is this: it still works. It's the main strategy that I have.

I've taught it to many others. It's a chapter in my upcoming book. I've got case studies from significant marketers. People who you may have heard of. Kevin Rogers from CopyChief. Ezra Firestone from SmartMarketer. Ryan Levesque from the ASK method. And Greg Merrilees from Studio1Design. Jarrod Robinson, The PE Geek and now And the list goes on. I've got many, many case studies. And that's because it works.

I've seen people taking the original idea and running with it and experimenting. I recently caught up with a friend of mine, Taki Moore, who you may know teaches black belt. He got the idea from me, the way that he saw me organize it, and he's been trying to fit things. So I wanted to share the core concepts with you because I think the message is as relevant as ever. So let's get into this.

One of the main things that caused OTR to be successful is the transfer of this idea from real business world to the online business world. You see, back when I was in the real business world, which was about 10 years ago, I was running Mercedes-Benz dealerships as the general manager. I was also getting some great information from mentors. I was reading books from people who are no longer with us, or studying courses. And of course, I had some bosses.]]>
James Schramko clean 44:46
545 – Which Product Or Service Should You Focus On? Mon, 21 Aug 2017 07:09:54 +0000 Are you focusing on the right products or services in your business? Get smart filters in this episode of SuperFastBusiness. Are you focusing on the right products or services in your business? Get smart filters in this episode of SuperFastBusiness.
00:20 - Why so many projects?
02:29 - To diversify or not to diversify
05:01 - This should be your number one filter
06:31 - An obvious choice
07:32 - Passion is where it’s at
08:30 - Can you do THIS with your business?
09:05 - Is your market on the up?
10:29 - Consider scalability
11:23 - Leverage with by-products
12:11 - Are there easy wins?
13:09 - Can you get to your customers?
13:46 - Score your opportunities
14:28 - Your next course of action

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FREE Download - Grab the Worksheet (and Transcription)


James Schramko here from Today, I want to discuss with you which product or service should you be focusing on. Chances are you have a number of projects that you’re working on. And the very first thing that we should do is question, why have you got so many projects that you’re working on?

Are you a starter who likes to read an email, start a new challenge or a course, get into the first intro module or so and then stop? And then you go into the next one? Or are you just trying things because you have an idea and then you’re trying to monetize it, which is effectively putting the cart before the horse and you’re never making success with it so you start the next thing? Or maybe you’ve just got 15 things on the go because you have entrepreneurial ADD and you’re getting stuck.

Now over the years, I’ve tried a few different things. I went from having one job to having one job and then side jobs. And the main side job that worked for me was my online business. And when I went into my online business, I wasn’t exactly sure what I should do.

Now at this point, if you haven’t already seen it, I would refer you to my very popular post on, which is all about Ikigai. Ikigai is finding your perfect sweet spot in life where you’re balancing out things that you’re good at, things that you can get paid for, things that you enjoy, etc. And that’s a deeper topic. So go and check that out if you haven’t already found that, if you’re still drifting around.

So when I started out online, I tried a few different things and eventually after trying a few different things, I found the thing that was going to be my first hundred thousand dollars’ worth of income as an affiliate and that was selling software. And it worked out for me. And then from there, I started all these different business models, and at one point, I had 12 different income streams. But as you know, you can get spread too thin.

Should you diversify?

Now I did it to diversify because I never wanted to run out of cash again, which I did the very first Christmas after I quit my job just because I effectively sent a company broke. I actually sold so much of their product they couldn’t deliver and they had to do refunds and then they didn’t pay me. So I started diversifying. But you can diversify too much.

"You can diversify too much."CLICK TO TWEET

Now a big clue to how far you’re diversified is this. Are you in entirely different markets where yo...]]>
James Schramko clean 16:59
544 – 3 Things You Can Do Right Now in Your Business to Take a Faster Path to Money Tue, 15 Aug 2017 08:35:33 +0000 Making more money can be simple. Making more money can be simple.
00:20 - A phenomenon you should look at
01:29 - Increase THIS and your conversions will skyrocket
02:44 - Most people get this wrong, shift your focus
03:49 - Helping people get a result

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Download the Profit Work Sheet and PDF Transcription


James: James Schramko here with a short video, and I want to share three things today that are the fastest path to adding some more money to your business. So let's go.

10 percent 10X

The first thing you can do is to have a look at this 10 percent 10 X phenomenon. And that is that 10 percent of your audience would happily pay 10 times more for your product or service. So the simple outcome here is add a product or service on top of the highest product or service that you have. How does this look in real life?

Well, I have a product called SuperFastBusiness membership, and it's around about a thousand dollars per year right now. There's around 500 or so members in that program. Now if I take 10 percent of that and add a 10 times more offer, we end up with something similar to SilverCircle. Well the reality is, it's 18 times more expensive, and I have six percent of the same number in there, near about 30 people. So it really does work out.

"What could you add on top of your highest level product or service?"CLICK TO TWEET

So the question for you is what could you add on top of your highest level product or service and then offer to 10 percent of your market? So you could go out to your market and you would expect around 10 percent of your audience would be interested in that. I'd love to know how you go with that.

Be more relevant

OK. Tip number two. The second thing you can do is to be more relevant to your audience. And the simplest way to do that is to figure out the top three to five types of customers you have coming to your website. And I would start with your home page and see if you can come up with a simple segmentation. So we want to segment our audience.

"Segment and prosper."CLICK TO TWEET

We've been doing this forever in the offline world, and it's time for us to do this online. If you go to the homepage of, you'll see I have a simple segmentation. There's a two-step segmentation. Step one is by type of challenge.

And step two is by profit level of my audience.

Why would I do that? Well I need to segment out people who are not a perfect fit for my program. And if they are a perfect fit, I want to have the exact right words and language for them.

So when the perfect fit customer comes through that segmentation, the words start to change and transform to be very relevant. So the main things you want to segment will be your homepage, your sales page,]]>
James Schramko clean 5:30
543 – High Velocity Hiring With Scott Wintrip Thu, 03 Aug 2017 08:36:15 +0000 Prepare to change the way you go about hiring and managing your team. Prepare to change the way you go about hiring and managing your team.
Podcast highlights:

01:18 - From music to recruiting
03:27 - Stuck in old ways
06:06 - Enriching, harnessing and sustaining
10:13 - The Swiss army knife
13:06 - An unconventional system
18:25 - Reporting and rewards systems
20:23 - How do I keep my job?
24:48 - A quick recap
26:34 - When it's time to let go
32:49 - In closing

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Discover what a week in the Maldives can do for your business. Details HERE

Download the PDF transcription


James: James Schramko here. Welcome to Today, we're talking about hiring and to do that, I've brought along a special guest, Scott Wintrip from Welcome Scott.

Scott: Hello James. Glad to be with you.

James: So I got a hold of your book, High Velocity Hiring, and it’s kind of like the title is a giveaway really to the key message there. What do you think is the big discovery that will shock my listeners when it comes to hiring?

Big discovery

Scott: So there's been a mindset in hiring, even a mantra that goes with it. And the way it goes is you should be slow to hire and quick to fire. I certainly kind of agree with moving on, letting somebody go when it's clear they're not a fit. It's the 'slow to hire' part that I have a problem with. Lots of leaders equate spending time and effort on hiring, and the more time and effort you spend, the better the hire they think will be. That's increased the rounds of interviews from two to three to four, I've heard five and even six rounds of interviews before they’ll offer somebody a job.


"The longer the process, the worse the hire."CLICK TO TWEET

What I've discovered in my work is the longer the process takes, the worse the hire usually turns out. And the opposite is true. The faster you hire, if you have a process that allows you to fill jobs after just one interview, those end up being the best hires with the very best people.

James: So what sort of process did you use to discover this? How do you do that kind of research?

Scott: Well, the research was my own beating my head against the wall early in my career. I started up my career as a recruiter and I didn't know much about recruiting. I was a music major in college. Of course you see the immediate connection there, James, I'm sure, between music and recruiting, there is none. So I had to learn how to do it from scratch.

"Businesses always need somebody today."CLICK TO TWEET

When I started out, what I found was, the businesses always needed somebody today. Every time they had a need, it was today or yesterday. So because I had so little knowledge, I had to rely on common sense. My common sense idea is, if they always need people today, I better cultivate people before they need them. So I did that, and it made me very successful very quickly as I learned how to be a recruiter.

What I've discovered over the years was this was a very novel approach.]]>
James Schramko clean 38:59
542 – The Travel Test – How To Know If You Have A Solid Business Or Really Just A Job Wed, 26 Jul 2017 10:39:34 +0000 A real business can function with minimum input from you. Do you dare to take the travel test? A real business can function with minimum input from you. Do you dare to take the travel test?
Podcast highlights:

02:44 - Differentiating a job from a business
03:48 - The laptop dependency test
11:30 - What is your business model?
13:13 - From Brent’s studio to the present
19:27 - What could happen while you’re away?
28:45 - When to take action
30:45 - The relationships you form
36:27 - Re-calibrating along the way
43:08 - The main point of the episode

Build your business better - join James’s mastermind/getaway in the Maldives. Details HERE

Download the PDF transcription


James: James Schramko here. Welcome back to Today, a very, very special episode, because it's been a little while between episodes and part of the reason is, for the last month or so I've been travelling and the team have been putting up some information on the website while I've been away. But that's really the subject of today's podcast. Today's podcast is called The Travel Test - How To Know If You Have A Solid Business Or Really Just A Job. And I've got a special guest here with me, Brent Mail. Welcome to the call.

Brent: Thanks for having me, James.

James: You pretty much invited yourself on the show. I'm just kidding. When I was away in Europe, you sent me a message and you said, “Hey, would you like to go to Fiji and surf for a week?” And I said, “Sure.” And that's basically how that happened.

So you and I have just spent the last week in tropical paradise Fiji, surfing the aqua blue waves over shallow coral, improving our surfing ability. And during that week we had some wonderful experiences, and we thought it would be a great idea to share some of the nuances to this.

And we should also step back a little bit and let our audience know a bit about who you are, Brent, and also how we met a few times in the past. So first off, you are a photographer and you have a website called Is that right?

A little background on Brent

Brent: Yes, that's right. And that's kind of my values. I used to have my name on it, but then I just wanted to get away from my name, because it’s not about me, it's about the people that I can help.

James: Well, here at, we can relate to that.

Brent: Cool.

James: Creating something bigger than our own name. It is kind of tied into our topic, though, which is starting to look at the differences between a job and a business.

Job vs Business

When you have a job, for example, the person who would take us in a maxi taxi with our surfboard bag to the airport, that person generally has a job, because they're driving in a taxi. Now maybe they own the taxi, and maybe they own a few taxis, and they lease them out to other drivers. And if that were the case, they start to look more like a business owner. Because if they're not going to drive the next shift, the taxis will still circulate, the money will still come in from the lease rental, and the business will continue.

So this is a really interesting topic and something I've been through personally researching for the last few years. And a big turning point for me was when I went to the Maldives the first time. And I've been there several times now, maybe four. I’m coming up the fifth time soon. And the first time that I went away, my big sort of goal was to be able to take that week away without a laptop. The SCAMPER method can completely change the way you approach idea creation in your business. The SCAMPER method can completely change the way you approach idea creation in your business.
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In the podcast:

02:20 - What can you replace?
03:46 - Consider combinations
05:04 - Learning to adapt
05:46 - When change is good and bigger is better
06:29 - What else is it good for?
07:21 - Is there something you can remove?
08:04 - Upside-down and inside-out

A week in the tropics can change the way you live and do business. Find out how HERE
Let James coach you to business success when you join SuperFastBusiness membership

Download the PDF transcription


James Schramko here, and welcome back to And today, I would like to share with you the concept of the SCAMPER technique. Using SCAMPER, you can come up with fantastic business ideas with a very simple process. I used the SCAMPER technique early on in my online career to come up with an incredibly creative bonus that helped me sell website software, and it gave me an advantage. I was able to come to the market and fairly quickly dominate using the SCAMPER technique.

So what is the SCAMPER technique? It's actually an acronym, representing seven ways that you can consider an existing object in order to come up with something new. In other words, it's a creativity technique.

S stands for substitute, C for combine, A for adapt, M for modify or magnify, P to put to another use, E to eliminate, and R to reverse. We're going to explore each one of these in more detail.

As an entrepreneur, you'll often find the requirement to come up with ideas, whether it's for an existing product that gets stale, whether you want to add a new service to your business, or if you're just looking for innovation. And innovation is one of the two things that you need for business success, according to Peter Drucker. He was very keen on innovation and marketing. So in such cases, it's really good to have a framework to go by to make your brainstorming so much more productive, and overcome some of the sticking points that would hinder you getting ahead.

To apply SCAMPER, you simply take your product or service or process that already exists and you use that as a starting point. And by yourself or with the collaboration of others, you ask questions about your starting object based on the seven areas indicated in the acronym.

So let's break these down into more detail.

S - Substitute

S for substitute - what can you take away from the o...]]>
James Schramko clean 10:40
540 – How To Sell With Matthew Kimberley Fri, 30 Jun 2017 10:29:38 +0000 Discover how you can build your business while escaping the numbers game that many think sales is. Discover how you can build your business while escaping the numbers game that many think sales is.
02:07 - The hemorrhoid guy
07:15 - When the student is ready...
11:51 - A love story in disguise
12:37 - Who are you meant to serve?
14:27 - This does not get you clients
18:52 - Be credible and likeable
19:49 - The first thing you need to implement
24:35 - Why do they buy?
29:14 - Your personal brand identity in 3 parts
35:01 - You'll be judged on this
36:53 - The opposite of a sales funnel
38:50 - They want to hear from you
39:42 - What infoproducts do for you
41:23 - When you can close the business

This is just one of the talks usually available only inside SuperFastBusiness membership - Click here to access the entire collection
A tropical adventure that will change the way you run your business? Details HERE

Download the PDF transcription


James: Please welcome up to the stage, Matthew Kimberley. Come on mate. Do you want me to stay up here and support you?

Matthew: Stay a second James. Hold my hand. I don't think it would be inappropriate if we all took a second to give James...

James: You're trembling like a leaf.

Matthew: [laughs] Thank you darling. I don't think it would be inappropriate if we all took a moment to give James the standing ovation that he absolutely deserves. So could you please just join me in doing that.

James: Oh wow. Thank you. Thank you very much. (Here you go mate) That's nice to have one that I didn't orchestrate in the morning with my own introduction.

Matthew: I hear from a colleague of a mine who's a great public speaker, he says, "If you want to get a standing ovation every time, get them standing up before you finish your presentation.” And then get them to clap at the end. Standing ovation!

Speaking of standing up, would you please do me a favor of standing up. I'll tell you exactly why I'm asking you to stand up in a second. Can you stand up and shake out your arms like so. Just shake them out. I'd like to see everybody standing up, unless there's a very good reason why you shouldn't be. Thank you so much!

Now center yourself, put your arms in front of you like this. That's great. That's great. And then slowly stop the shaking and put your fingers out, like you're doing the diving I'm OK sign. And you're actually clutching a pair of imaginary sunglasses. And as you put those sunglasses on, you can slowly sit down. And the reason you're all wearing sunglasses is because you are about to be dazzled. Kaboom! Thank you! (pointing to audience) One person eh?

[Audience laughing]

Matthew: Love that you laughed.

A little background on Matthew

That's me. That is the face of a man with terrible hemorrhoids. Sparing you any medical details, the year was 2009, and I was hustling and grinding like the best of them. I was the CEO of Target Recruitment. Target Recruitment did 1.1 million in its first year, did 2.6 in its second year, and its third year, my ass was falling out. I was feeling like death. My relationship with my business partner was terrible. He hated me, I hated him. I left with my tail between my legs, and I changed my life. And that was my road to Damascus moment, which every speaker apparently has to have in their presentation.

But it took me a while to get there.]]>
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539 – Facebook Advertising Essentials With Ilana Wechsler Mon, 19 Jun 2017 06:12:34 +0000 What are the must-haves for an effective Facebook advertising campaign? What are the must-haves for an effective Facebook advertising campaign?
00:45 - Can Facebook ads work for you?
02:09 - Navigating the Facebook ads maze
03:11 - Why Facebook ads are good
05:19 - The biggest mistakes you can make
07:48 - Where best to start with Facebook ads
12:19 - A tried and tested method to growing your audience
16:20 - Three Ws you need to think about
18:22 - The power of video
19:22 - How to quickly accumulate social proof
20:49 - What are the elements of a good ad?
24:24 - Rules of scaling
28:40 - Two ways to use Messenger ads

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A better business may be just a boat trip away - Details HERE

Download the PDF transcription


James: Next up, we're going to continue our traffic journey. Does anyone here use Facebook? Do your customers use it? Because I think that's going to be a really important session for you. So we're going to bring back Ilana. Come on, Ilana. Big round of applause for Ilana Wechsler. Take it away.

Ilana: Good morning, everyone. Welcome back. We've got dusty heads. I know I do.

Alright, so by far and away, the biggest question people ask me when it comes to Facebook ads is, I'm in B2B - Facebook ads can’t work for me. Unanimously, everyone asks me. I talk to business owners all the time and I usually respond one way, I usually say, “Are you aware that there are, according to Facebook, almost two billion people active users on Facebook? Two billion. And of those two billion people, they spend one hour on Facebook or Instagram.”

So, they're there, and they spend a long time on there. So yeah, I would agree with you. I wouldn't go to Facebook to buy new brake pads for my car. No, that's not the first place I'm going to go. I'm going to go to Google for that, right? But, would I be interested in reading an article about the warning signs that I might need new brake pads. Because that's going to impact my family. Yeah, I'd be interested in reading that and then I’m going to do a Google search to buy new ones. But, it's that brand awareness, that market awareness that you can really grow your audience on there.

So, you’ve got to think differently. If you're in a non-traditional business, then you've got to think differently when you advertise on Facebook. So, Ben did an awesome presentation talking about e-commerce but what if you're not in e-commerce?, which I would say a lot of you in the room aren’t. So then, what do you do? You’ve got to think creatively. You got to think out of the box.

Navigating the Facebook Ads maze

OK. So, most people are a bit lost in where they go with their Facebook ads, if they're in the non-traditional kind of business. They know the treasure is there but they can't quite get there.

How do they get there? I can't navigate the maze. And the answer is there’s probably not really one correct maze. There's a real grey area when it comes to Facebook and that it doesn't follow a formula but use that to your advantage. Because it's quite a forgiving ad platform because of the social nature of it. Get best practices and insights from video marketer Brian G. Johnson for lifting your YouTube channel subscriptions to the 10,000 mark. Get best practices and insights from video marketer Brian G. Johnson for lifting your YouTube channel subscriptions to the 10,000 mark.
Podcast highlights:

03:06 - What do subscribers do for your business?
06:07 - YouTube channel versus Facebook vids
08:40 - Can anyone do it?
10:31 - Dialling back the crazy
12:17 - Why YouTube is great for longevity
17:41 - Things learned on the way to 10,000 subs
21:02 - What camera do you use?
29:04 - Triggering your rewards
30:16 - Pre-success declarations
33:23 - From SEO to YouTube
37:29 - The skinny on Brian’s latest book

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Part 1 of the series
Part 2 of the series


James: James Schramko here welcome back to And today is, of course, Video Tips Part Three. This is a three part series, believe it or not, and we're talking about the evolution of growing a 10,000-subscriber YouTube channel in under a year. And of course, to talk about that, I've brought back my good buddy Brian Johnson.

Brian: James, it's great to be here. Thank you so much for having me. I'm excited to share. We're going have some good times today.

James: I hope we get a special guest appearance from your poodles today.

Brian: Well, you never know what could happen. One can hope, though.

James: Now just a quick recap. We first got together not quite a year ago but quite some time ago. We were talking about how using video in Part One of our series, which was Episode 492 on the blog.

And we talked about how to have a brand and strategy and things in Part Two, which was Episode 499. And here we are at Part Three. So it's taken us a little while to put together this three-part series, but the great thing about that is it's given us an opportunity to see what you've been up to and especially what you've learnt since you started the series to now. Because I think you've been continuing that journey. I'm pretty sure when we started this series you didn't have 10,000 subscribers yet, is that right?

Brian: Oh when we when we did our first podcast, James, I had maybe 4,000, 5,000 subscribers, so I've increased by three times which is pretty neat, to see that kind of a growth in a year. It's been tremendous. Today, I'm close to 16,000. So it's going pretty fast now.

James: Maybe by Part 5 you'll be up to 100,000.

Brian: Did you see Zoolander? No, I'm sorry. Oh, what's the Michael Meyer’s, Doctor Evil? One million subscribers.

How subscribers translate into business

James: I do actually work with some clients who have hundreds of thousands of subscribers, and it's really interesting seeing how powerful it is to have a strong subscription presence on YouTube. Obviously, to build up an audience even of 16,000 you must be doing something that people are interested in watching. But how does having subscribers translate into business for yo...]]>
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537 – How To Create A Profitable Video Podcast Mon, 05 Jun 2017 08:38:10 +0000 If you don’t already have your own web TV show, our chat with video podcaster Andrew Lock might just give you the nudge you need. If you don’t already have your own web TV show, our chat with video podcaster Andrew Lock might just give you the nudge you need.
In the podcast:

02:27 - Why have a show in the first place?
05:56 - Traditional TV versus the Internet
12:07 - How easy is it these days?
14:10 - An audience for everybody
17:19 - Hope for introverts
28:46 - Tactics you can use
30:58 - Some of the catches
35:12 - Other stuff from Andrew
39:07 - A piece of parting advice

Want your own show? Check out Andrew's course

Take the trip of a lifetime to the Maldives with James. Details HERE

Download the PDF transcription


James: James Schramko here. Welcome back to And today we are talking about how to create a profitable video podcast show, so to speak. And I've brought back serial entertainer Andrew Lock to talk about this. Good day, mate.

Andrew: Wow. I've never been called that before. Serial entrepreneur, yes. What a privilege it is to be on SuperFastBusiness as you dominate the world.

James: Well, we'll have to find a picture of you with an unusual attire or something from the recent event.

Andrew: Well, that shouldn’t be too hard.

James: You've been known to entertain. And I invited you over to SuperFastBusiness Live again this year of the back of the year before, where you were voted most popular speaker for your discussion around memberships.

Andrew: Yeah, that was fun.

James: You know, you seemed to be aligned with a lot of the same topics that I'm talking about on this show. We're always talking about memberships and subscriptions and this obviously being a podcast, I'm a huge fan of publishing content and bringing in an audience and finding people who are a good fit to help in moving them through to other solutions.

Andrew: I was just going to say, we both do those things because they work.

James: They do work. And it's always good to just cross collateralize some ideas.

Why have an online show?

I remember when I bumped into you in the loft apartment many, many years ago. You had a top video on the iTunes platform, I think it was the number one business show. And you've obviously made huge headway in the video side of things, and I've primarily stuck to my audio format. And it's really good to just talk about some of those subtle differences. Why is this important at all? I suppose we should start with the simple stuff. Why would we even think about having a video or audio show of any kind?

"Online videos are shared over a thousand percent more than articles. "CLICK TO TWEET

Andrew: Well, ultimately it's about getting people's attention. You know, especially the younger generation these days, they're just not reading as much as they used to. In fact I came across some interesting stats recently that well, for one thing, millennials spend more time watching videos on their mobiles than they watch traditional TV. Like, way more! Online videos are shared over a thousand percent more than articles. I think the actual figure is 1200 percent more. And it's just really getting in front of people in a way that is very easy for them to cons...]]>
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536 – How To Generate And Handle Extreme Business Growth Fri, 02 Jun 2017 04:36:58 +0000 Discover how one ecommerce store doubled its $5 million a year revenue in less than a year’s time. Discover how one ecommerce store doubled its $5 million a year revenue in less than a year’s time.
Interview highlights:

01:47 - Did growth just happen?
05:01 - When you hit 20 million…
07:32 - Why not spend more?
08:59 - Knowing how big your business is
11:16 - Triggers and reporting
14:42 - Does segmentation come into play?
17:26 - The impact of current events
21:46 - A CEO’s routine
24:53 - Growing pains to look out for
28:34 - Tool/technique recommendations
30:45 - Sources of business ideas
33:45 - An effect of success

Plan the future of your business while relaxing in the Maldives. Click HERE

Download the PDF transcription


James: James Schramko here. Welcome back to I've got a guest back for the second time. The last time I interviewed this guest, his business was doing around $5 million a year. We were talking about the comparison between direct response and ecommerce styles of marketing and how you can actually blend the two in what he does with his successful business called Survival Frog, and that was episode 491 in August of 2016. Now, here we are, at the time of recording at the end of May 2017, and our guest has almost doubled the business. So today, I'm going to be speaking with Byron Walker about business growth. Welcome to the call, Byron.

Byron: Great. Thanks, James. Glad to be here.

James: Now, I'm interested in the story of how you've doubled your store in less than a year. Especially because business growth is a hot topic with both SuperFastBusiness and especially SilverCircle. A lot of the things that I focus on are to achieve business growth. And I think the first thing that we should probably address is, was the growth something that you had planned or has it just happened?

Can you plan growth?

Byron: Yeah. It was definitely planned. In fact, I think a lot of the reason why we're not only growing but growing in a fairly smooth manner; I mean yes, there's growing pains and there's craziness, but overall for the type of growth we're seeing is fairly well leveled and feels good. And I think the reason behind that is we had already gotten a lot of our basics down, our procedures, documentation, the right people in the right seats. A lot of the things were in place that allowed us to grow. Because I mean growth is great, but sometimes it can cause a lot of damage too. And so we're growing but we're also growing where we're increasing margins. Don't get me wrong, it is so crazy but it's pretty well-controlled in our growth. So it was planned and I felt we had a really good strong base before we really started popping the lid off the top.

James: So when you sit down and think about where you want the business to go, who's involved in that process and what is the process that determines what you're going to plan and what is the plan for Survival Frog?

The plan

Byron: Again, I've got the right people in the right seats. Myself, I'm the CEO, and although I'm out of the day-to-day operations, I'm very heavy into the strategic planning of the company. And so who's behind that? Certainly, I would take the lead role as the CEO of the company in charting the path to the future and where we're going. But my executive team as well. So we've got some great managers and no decision’s ever made in a vacuum.]]>
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535 – How To Completely Reset Your Business And Your Life Thu, 18 May 2017 03:08:18 +0000 The tropics are a great place for surfing, snorkeling, and most especially reevaluating how you live and do business. The tropics are a great place for surfing, snorkeling, and most especially reevaluating how you live and do business.
01:26 - When a group comes together
02:46 - A hyper brainstorm
03:46 - What’s working best for you?
04:17 - Where the money is in the business
06:08 - Delivering sustained value
07:52 - What’s on your action list?

The best way to rethink your business is to get away from it. Escape with James this September - Details HERE

Download the PDF transcription and Business Improvement Worksheet


It's James here. I want to share with you today some highlights that I got from my Maldives mastermind trip in September 2016 because as I'm preparing for the Maldives Mastermind coming up in 2017, which is in September, I'm just going through and reliving some of the experience.

It's really quite phenomenal. You get off the airplane at the airport in Mali, and you step onto the tender that takes you out to the big boat. And that first night, they have a welcome drink, the air is warm, you find your cabin, you sleep, you wake up the next morning in paradise, like aqua-colored water. There's this shift that goes over you.

Then what I did is I took guests through some facilitated business mastermind exercises. In addition to sitting down with each one of them individually over that week. So I just want to share some of the things we talked about. Maybe it's time for you to do a reset on your business. So you can do this by yourself at home. You could do it next time you're away. I really recommend you do these things when you're away from your business because it gives you more perspective. Of course, you could do it with me in the Maldives in September as well if you'd like to do that.

Group dynamics

So, when we got together, of course there's this group dynamics. It's people coming together. It's a new group. You've got to find out who does what and where they're at and learn more about them. So I do an introduction exercise where I take people through a mindset exercise, opening them up for the experience and helping them be ready to make change, because that's what I would like to have happen over that week. I want them to come out of the end. So when you're sitting down doing your planning, think about what result do you want, what does success look like, and where do you want to move to. So that's what we do there. We share something each so that we can start to feel for who's there.

"What does success look like?"CLICK TO TWEET

The next thing that we do is we go deeper into people's specialties, not only what they're really good at but what they really want help with. So I start joining people up naturally. And you'll find that over the breaks, over the snorkelling sessions or the breathing exercises or the lunch on the deck, or the dinner or the breakfast and the casual couch conversations that happen, people gravitate towards the people who are like them, people who have a strength they're interested in, but also if people can solve someone else's challenge, they're going to gravitate there and help them out, which is just wonderful to see.

The PEQ technique

Then the next exercise we do is called a PEQ, and I learned this technique from Ed Dale, but it's like a hyper brainstorm. It's not just a blind one where the strongest people in the room get...]]>
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534 – How To Succeed In Content Marketing Without Spending All Day Writing – Part 2 Wed, 17 May 2017 04:10:56 +0000 Discover how you can put out valuable, effective content online - without losing your sanity in the process. Discover how you can put out valuable, effective content online - without losing your sanity in the process.
In the interview:

03:14 - Setting yourself apart
06:39 - Why pick a fight?
10:24 - There’s got to be other stories
16:05 - More than a glorified testimonial
18:21 - The power of origins
20:13 - You MUST create value
22:07 - Straddling two worlds
26:31 - How to build authority
30:40 - The roundup post strategy
34:02 - Co-authoring content
35:51 - Can you skip content marketing?
39:52 - The hardest part
41:31 - Some wild ideas for retooling content
50:14 - Going back to the core problem

Part 1 of the series

Enjoy a trip on a boat in the Maldives (and grow your business while you’re at it) - Early bird tickets HERE

Download the PDF transcription and Tips For Leveling Up Your Blog Content


James: James Schramko here from Welcome back. This is part two of a special series with my friend Kyle Gray who is an entrepreneur who helps startups and small businesses grow especially around content marketing. In our part one, which is the episode prior to this, we talked about how you go about making content creation a little less challenging, a little less intimidating, and we covered some really epic points. I encourage you, please go back and listen to episode one if you've just arrived at this post because this episode is going to continue to build on what we talked about before.

In the last episode, just for a quick highlight, we talked about content strategy, we talked about style guides, we talked about key relationships and influencers, building a keyword bank, leveraging your own story. We had a bit of banter about two perspectives. How we've leveraged our content flow a little bit. We talked about stories and some things that you must do and a couple of content marketing mistakes that you shouldn't do. So I encourage you, please go back and listen to that.

We also published a guide called 9 Tips for Easier, Better Content Marketing, which you can go and download from part one. So go and grab that. In that guide, we talk about some of the tips that are going to help you make way better content and build more empathy with your audience and get right into the zone of where your customer wants you to be. So with that mention, I'd love to welcome back Kyle Gray to the episode.

Kyle: Thanks so much for having me again, James. I'm excited to be back.

James: Well, you're pretty much back because we had plenty of things to talk about in part one, and we didn't finish our list of ideal topics to cover. So today, we're going to cover some extra topics. We're going to talk about the blog's purpose and how we can stand out from every other blog. We're going to use some examples in that section. We'll also talk about beyond just getting traffic for your content and how we can use it to build relationships.

We'll also continue on that journey of how we can make our content load a bit easier because one frustration that comes up from content marketers is they just sit t...]]>
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533 – How To Succeed In Content Marketing Without Spending All Day Writing – Part 1 Mon, 15 May 2017 02:24:00 +0000 How do you take the stress and needless effort out of content marketing? How do you take the stress and needless effort out of content marketing?
Podcast highlights:

02:51 - Two perspectives collide
06:47 - Stories waiting to be told
09:24 - When you can't spend all day writing
11:16 - Writing by talking
13:06 - Content you can repurpose
16:48 - Have THIS written down
18:34 - What should your content look like?
21:47 - Telling your whole story
24:07 - An opportunity to collaborate
29:59 - How tuned in are marketers to empathy?
32:57 - Avoid this content marketing mistake
35:27 - Maybe they haven't purchased, but...
37:30 - The value comes back to you
39:14 - How do you stay on topic?

Part 2 of the series

Learn high-level business concepts while relaxing on a boat in the Maldives. Click HERE

Download the PDF Transcription and 9 Tips For Easier, Better Content Marketing


James: James Schramko here, welcome back to Today, I have a special guest back for his third visit.

In the previous iterations, we talked about, in Episode 451, How to Find and Train Your New Content Manager. And in that episode, we talked about finding a medium that suits you and we talked about simple processes you can use to get content out on your website so that people find you. And in Episode 457, we talked about leveraging guest content. We revealed the fact that you can't be a master of everything, and you need to get some external resource and pair that up with your content and really power up your campaign.

So today, we're actually talking about how to succeed in content marketing without spending all day writing. We're going to continue developing this topic, and I would love to welcome back my special guest, Kyle Gray.

Kyle: Thanks so much for having me, James. It's a pleasure to be here.

James: Kyle, you are an entrepreneur, you've been helping startups and small businesses grow with their content marketing especially. And you've been creating scalable content marketing strategies. I think that's important, because when we initially hear about blogging or content marketing, I'm sure we have this vision that we're going to be sitting there with a blank screen, thinking about what can we write. I'm sure most people's campaigns stop right about there, before they dive back into their email, grab another course or hop onto Facebook, and it's all finished.

What I love about what you've been doing is you're good at creating these step-by-step processes and templates that have been helping people automate and delegate what they're doing with their content. And you've even been teaching entrepreneurs and startups in places like the University of Utah, where I think you're currently located. But you do tend to travel around. Right now, though, you've parked yourself for more than five minutes so that you can do this podcast.

Differing content writing philosophies

Kyle: Definitely. Yeah, it's interesting to see how many different perspectives all kind of collide when people are thinking about content marketing.

One thing,]]>
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532 – How to Buy an Online Business Fri, 07 Apr 2017 09:24:44 +0000 Got your eye on an existing online business? This episode offers helpful tips for making that purchase. Got your eye on an existing online business? This episode offers helpful tips for making that purchase.
In this episode:

03:20 - The background on AppBusinessBrokers
05:14 - A forecast for mobile apps
06:22 - Why many people sell
09:54 - The arrangements buyers look at
12:33 - Can businesses do without capital injection?
14:34 - A red flag for buyers
17:00 - The multiples involved
19:10 - Can transactions go sour?
21:53 - New trends for buyers
24:55 - What buyers must validate
30:27 - When you don't have the cash...
33:31 - Prepping and payment for legal agreements
36:01 - Avoid this mistake

The complete presentations of SuperFastBusiness Live 2017 are inside the community. One of them is "How to Grow your Business Strong to Sell It."

Download the PDF Transcription and Things To Consider When Buying An Internet Business PDF Resource


James: James Schramko here. Welcome back to Today, we're covering the topic of buying a business. We've got plenty of episodes on SuperFastBusiness about selling. And for every one who sells a business, someone has to be buying that business, so I've brought on a specialist in this field. Eric Owens from Eric has been selling businesses and facilitating transactions for people with internet, e-com, SaaS solutions, mobile apps and has built up a fairly good reputation. I actually originally got referred to Eric from Ezra Firestone, another great friend of our SuperFastBusiness community. Welcome to the show, Eric.

Eric: Yeah, thanks, James. Appreciate you having me on. Yeah definitely, Ezra's a cool person. I'm glad he connected us up way back when.

James:  You know, Ezra has, I think, started and sold quite a few e-commerce stores. And originally, when I was looking to enter into selling my businesses, I asked Ezra who's good at this. And he sent me your details, and we had a conversation, and you sent me over a checklist. It turns out I was able to just sell the business myself. But I think that was through probably a fortunate scenario of both the business units that I sold, I ended up selling to customers of mine. So I already knew the buyers, which took away a huge part of the equation from the point of view of a broker. And also, I'm pretty comfortable with buying and selling from my previous experience, so that I wasn't worried at all about the negotiation phase or the pressure of making offers or the scrutiny. I've seen it all before in high-pressure sales environments.

So, two of the factors that I imagine are very appealing about a broking service were not present for me. However, if I didn't know the customer or if I was uncomfortable buying or selling, I think a broker is going to become a really great asset for someone in that situation. Is that correct?

Eric: Yeah, definitely. I mean like you said, if you have, with your experience with negotiating and selling to someone you know that definitely helps with a couple of those factors where most business owners don't have that negotiating experience or being able to value their business and know what's a good deal and what's not. And the buyers they may work with, you know, they don’t know who they are, really, so...

James: So just a very short contextual backdrop for, what sort of transactions have you been working with over the last few yea...]]>
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531 – How To Meet People At Events Thu, 30 Mar 2017 12:53:56 +0000 Leverage live events by meeting and connecting with the right people. Leverage live events by meeting and connecting with the right people.
00:38 - It’s not about you
01:25 - Finding common ground
02:18 - How to treat big shots
03:22 - Beware of THIS
04:24 - When to approach a speaker
05:05 - Are you the person people want to be around?
05:59 - When invited to dinner...
06:53 - A big no-no
07:46 - What you can offer
08:39 - How to be recognized
09:17 - A way to bridge conversation

Access the complete presentations from SuperFastBusiness Live 2017 inside SuperFastBusiness membership

Download the PDF transcription and A Checklist For Meeting People At Live Events


James Schramko here. Welcome back to Today, I'm going to be talking about live events.

I just ran my live event, SuperFastBusiness Live. All of the presenters there were fantastic. A lot of them I've met in person at other events, and quite often, in other countries. So today, I'm going to share with you some top tips on how to network better when you go to a live event.

"How to network better at a live event"CLICK TO TWEET

Be interested

The first tip is be interested rather than trying to be interesting. So a lot of the people at events generally gravitate towards a bar. Wherever there's food or refreshments served, that's where people go because they're away from home. So you'll find people congregate there. And rather than trying to be very interesting and have everyone notice you, instead, be interested. Be curious. Ask questions.

"Rather than trying to be interesting…"CLICK TO TWEET

But just be low key as well. You don't need to be over the top. You don't need to stand out and be the class clown. What you want to think about is this is a very long-term relationship. And first impressions are important. But you'll have more than a few bites at the cherry, and I'll explain why in just a minute.

Find things in common

One thing that I do when I'm meeting someone is I find things that we have in common because that makes it comfortable to have a continued discussion. Where did they go to school? Where do they live? What things are they interested in? What type of careers have they had? What are their passions or sports? What sort of family situation have they grown up with? So there's all sorts of common ground you can find. Fairly quickly, you'll find friends who you have in common.

These days, it's even easier with things like Facebook will actually tell you who you have in common. So if you know the person, and you're trying to establish contact, have a look and see who you have as mutual friends because they will be common grounds for you. In fact even better is to get an introduction from one of those friends if they happen to be there at the event. It's way better to get introduced by somebody than for you to have to go up cold.

"It’s better to be introduced."CLICK TO TWEET

Have empathy

Remember to have empathy even if someone's a big shot. I've experienced this with billionaires and A-li...]]>
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530 – Which Group Of Customers Should You Pay The Most Attention To In Your Business? Tue, 28 Mar 2017 03:14:38 +0000 Discover which of your customers you should look after the best. Discover which of your customers you should look after the best.
00:20 - Your three customer groups
00:40 - Where banks and telcos get it wrong
01:57 - The 100% example
03:05 - Your second important customer group

Boost your business growth with help from the SuperFastBusiness community

Download the PDF transcription


James Schramko here, and today I want to share with you which group of customers you should pay the most attention to in your business. And it may not be who you think.

Let's say there's three groups of customers, for simplicity. There are first-time customers, then there's the regular customers who you see fairly often, maybe they've been there a while. And then there's the super customers, the VIPs, the ones who buy the most, they've been there forever.

Your priority customers

So of those three, let's hope that you can serve all of them really well. But if you had a choice, there's one group that you want to pay particular attention to. First and foremost of course, that is the VIPs, because they've proven that they're loyal, they spend the money, and like banks and telecommunication companies and finance companies always get this wrong, they're always looking for new customers and they burn their existing customers. So I always give the best prices to my existing customers. I give the early bird notification to my best customers, and I suggest you do the same.

"Banks and telecommunication companies always get this wrong."CLICK TO TWEET

Knowing the best

How do you know who your best customers are? Look into your shopping cart or your email system, do some lead scoring where you assign points for your best customers so you can pull up a list of your top customers.

You should at least know your top 10 customers, and your team should know your top 10 customers. In our team, we used to use a little tilde sign to distinguish who is a VIP customer. So we'd always make sure we look after them extra specially.

OK, who's the second group that you should look after? If you can't look after all of them, let's say you have thin resources, I'll tell you. The very, very most important group to look after, as long as you've looked after your VIPs, is wait. I want to tell you about something I did earlier.

The coffee shop experience

I actually went and bought a coffee today, from a coffee shop nearby. Now I used to go to this coffee shop, it was a different brand, and I go to a couple of coffee shops around Manly fairly often. So over a year, I could buy quite a lot of coffee. Over four years, which is about how long I've been here, I've bought a lot of coffees even though I have a coffee machine at home. I like to go and leave the house.

"The experience that counts for a lot..."CLICK TO TWEET

I went to this brand new place today, and it was my first experience with them. So just to put that in perspective, 100 percent of my experience with this shop is happening when I make that first purchase. If they don't get it right, I probably won't go back. But if I go to a coffee shop where I've been buying coffee ...]]>
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529 – Whatever Happens, Use It – Mindset Training With Nam Baldwin Thu, 16 Mar 2017 02:09:09 +0000 Discover how the right thinking powers stellar performances in sports and in business. Discover how the right thinking powers stellar performances in sports and in business.
In the podcast:

03:13 - Our biggest driver
05:35 - Can you be guided?
10:01 - The role of experience
12:33 - The mental side of physical sport
17:37 - That thing called flow
20:30 - Some effective anchors
28:52 - Protecting our emotional horsepower
30:35 - If others can do it…
32:56 - Do you want to be in, or out?
36:45 - Picking your board of directors
41:24 - A quick summary

Get strategy and mindset tips to grow your business inside SuperFastBusiness membership

Download the PDF Transcription and 12 Insights and Tips for Achieving Better Performance Through Mindset


James: James Schramko here. Welcome back to Today, I'm speaking with an expert in mindset. His name is Nam Baldwin from Welcome to the call.

Nam: Thanks, James. Great to be here.

James: Now, we have a mutual friend. Someone who's been on a previous episode or two on SuperFastBusiness, Brenton Ford. He's a swim coach, and he introduced us.

Nam: Yeah, great guy. I've been doing a session with him not so long ago.

James: I've been working with Brenton for many years. It's been fun for me to get an insight into his world because as we get to develop products and look at how we package his business and sell training workshops, it's been interesting just to develop an understanding of things like paddling technique, breathing technique, and as someone who's taken up surfing in the last few years, I've been more and more interested in that. I've often wondered how some large, old dude can just paddle straight around me on a tiny, little shortboard when I'm struggling to make it out to the back, especially a year or two ago when I was on those Mini Mals as my training.

It seems that there can be quite different results gotten from just changing the way that you do things and especially the way that you think about things. Would you say that's true?

Nam: Oh absolutely. Thoughts create feelings and feelings create the way in which we perform. The better the state, the better the feeling that we have within us, the better we allow ourselves to tap into the potential that we have.

James: So let's talk about the things that you've been focusing on. From what I've read, you are an emotional and stress-control management specialist. You especially help people with breathing techniques. I noticed you help some big-wave riders and some Olympic kayak gold medalists, some footballers and even a world-surfing champion, Mick Fanning. That piqued my interest tremendously because of course he's so popular in Australia that even regular people would know who he is. They would have seen him on TV, especially yesterday because he announced he’s going back on tour, and he's ready to take on another world title campaign. Have you been working with Mick?

Working with Mick Fanning

Nam: Yeah, we have. We started many, many years ago.]]>
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528 – Be The Guide, Not The Hero – How To Explain Your Story Better Fri, 10 Mar 2017 06:00:38 +0000 Get five tips to level up the storytelling in your internet marketing. Get five tips to level up the storytelling in your internet marketing.
Podcast highlights:

00:36 - A bold move
03:03 - Picking only a good fit for your audience
05:13 - The curse of knowledge
09:22 - What complexity does to your brain
10:43 - Why explainer videos work
14:17 - What you need to be
17:44 - The importance of surveys
23:30 - It’s not about you
24:46 - Bridging to better understanding
29:40 - Why let others make your video?
31:57 - Is YouTube the strategy?
35:28 - Measuring explainer video success
40:40 - Face-to-face or virtual client encounter?
41:42 - An action step for listeners

More high-level business training awaits you inside SuperFastBusiness membership

Download the PDF transcription and 5 Keys To A Simple Brand Story


James: James Schramko here. Welcome back to SuperFastBusiness. Today, we're going to be talking about story. To do that, I brought in a story expert by the name of Eric Hinson from Welcome.

Eric: Thanks so much for having me, James.

James: You actually reached out to me, Eric. That was somewhat bold. But I appreciated your straightup-ness.

Eric: Yeah, absolutely. I've never been really afraid to reach out to anybody. Kind of a quick story, I reached out to Rand Fishkin of SEO Moz a few years ago, and he reached out to me. What he did was tweeted us and put us on Quora and really kind of just threw us on the map. That day that he tweeted, we had a good 200 or 300 leads for business. I've just kind of like moved on with that mentality of 'let's just keep doing this and keep talking to people.' Honestly, most times, people reply. I think a lot of people are afraid to email people. I'm not. I think it actually works.

James: I think what you did is quite rare. Most people do something once that works well and then they forget to do it again. So that's a great technique. It's one that I always look for when I'm coaching someone. What sort of profits have you been making and what caused that? We're looking for the root cause. And if it turns out they're on a podcast, I ask them, "So how many podcasts have you been on this week?"

I like a direct approach. The fact is, people who come on this show end up with lots of exposure. I don't run this podcast purely for commercial gain off these podcasts. I'm interested in connecting with my market and continuing on this developing body of work. We're over 500 episodes now, and we've covered everything, from copywriting through to getting your DNA sample done.

But I tell you what, story is a recurring theme. We've talked to Andre Chaperon about it - how to use it in emails. We've covered video marketing on YouTube with Tom Breeze. We've had numerous copywriting experts from John Carlton through to Kevin Rogers.

But something that keeps comin...]]>
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527 – Advanced Event Planning Tips Mon, 06 Mar 2017 09:18:47 +0000 Get answers to the questions you always wanted to ask about running your own live event. Get answers to the questions you always wanted to ask about running your own live event.
00:10 - How do you organize your schedule?
00:45 - How do you deal with speakers who go over time?
01:48 - Never say THIS (It is a sure sign of an unprofessional)
02:28 - Getting your audience into the room on time
03:55 - Should you film an event for content?
05:45 - Is a five-day event overkill?
06:55 - The live exercise portion
08:26 - How big a crew should you have?
09:37 - Why the food costs so much

See James’s live event tips in action at SuperFastBusiness Live 2017

Download the PDF transcription and Live Event FAQ


James here, and today, I've got some follow-up questions from the last video I did, which was about running a live event.

Organizing sessions

The first question is: You do short sessions. Do you have a session and then a break? Or do you stack sessions together?

Well, I like to start the event around nine o'clock. We do a maximum of 90-minute session, then we go into morning tea. And then after morning tea, we do two blocks of 50, and then we have lunch. Then we do another two blocks of 50. We have afternoon tea. And then we have a shorter session at the end of the day and finish around about five. I don't want to have people starting at eight. I don't want to have people finishing at seven. At least, there's plenty of time to do other things to catch up with each other and socialize. But keep the blocks fairly short.

When speakers go over time

So, what do you do if a speaker runs over time?

Well, unfortunately, you have an unprofessional speaker. Make sure you're very clear with your speakers that your times are set. You need to give them some things that will help them - like put the time on a countdown in front of them. Have someone in the front row with an iPad. Have some time cards saying, 30 minutes, 15 minutes, 10 minutes, 5 minutes. And ask them to acknowledge. Just a little yes or a thumbs up so that they know that they're on time.

Now, if they happen to be still talking at the time that you're supposed to be finishing, just go up and help them off the stage because you need to be strict with your times. I'll cover this more in the next little tip.

The other thing to do is if they finish early, throw it open to Q&A. Just get ready to rescue them. Get up there with your microphone and throw open the questions. And then a final strategy is if they do finish a little bit early, then break early. Give people more time to talk to each other. What a bonus - you got through the material in time.

"Advanced Event Tips"CLICK TO TWEET

A speaking tip

By the way, here's a speaking tip - never say, “I don't have much time. So I'm going to go really fast.” The audience will just groan like, 'Oh, gosh, they're not professional enough to structure their presentation. All that time they had to prepare and to get it right, and now they're making me have to be overloaded?' Don't shift it across to the audience.

The audience will never know what you didn't tell the...]]>
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526 – How To Scale Your Business Whilst Living Remotely Thu, 02 Mar 2017 05:14:22 +0000 Can you grow a successful jewelry business working away from an office? Ben Katzaman shows it can be done. Can you grow a successful jewelry business working away from an office? Ben Katzaman shows it can be done.
In the episode:

00:50 - Accidental discovery
03:25 - How Wanderer Bracelets came about
04:57 - Fitting the product to a market
06:55 - The SCAMPER method
09:21 - The mindset that makes it work
10:59 - Building the team
13:07 - How important are live events?
16:23 - A couple of essential tools
19:13 - Working the system
21:55 - Some challenges of working remotely
25:35 - The layout of day-to-day
28:32 - A brief call recap
29:19 - Knowing who to hire next
32:19 - SuperFastBusiness Live from Ben’s viewpoint

Ben and other world-class business experts will be sharing insights live on stage at SuperFastBusiness Live 2017 - Join  them

Download the PDF transcription


James: James Schramko here. Welcome back to It's my absolute pleasure to introduce our guest today, Ben Katzaman from Welcome to the call.

Ben: Thanks, James. Excited to be here.

James: The reason for our call is in just a few weeks from the time of recording this, you're heading over to Australia to talk about how to scale an e-commerce business at my SuperFastBusiness Live event, which we'll also record, in case someone listening to this wants to catch up with that session.

The real story behind your introduction to me is that we were sitting beside each other at a dinner in San Diego at Ezra Firestone's conference afterwards, and you were just sharing with me this incredible journey you've been on with your own business. I said to you, "Please come and share this story with our audience."

There are a couple of things there. Firstly, a lot of people are, I think, trying to find out what they should do with their life or what they want to sell is a big, common question. In your case, it just was there. It was surrounding you, and you recognized it. So that was one part of it. The second part is, you're quite a young man, and you've scaled a significant business producing hundreds of thousands of units, selling e-commerce, and you've got a large team. You have 40 people in your western team, the United States, and then you've got 150 people in your Bali team. So that's a significant impact that you're having on the universe in terms of creating stuff. So that's how this came about.

Today, we're going to talk about what's involved in growing a business quickly and at scale, but also, and most importantly, remotely. Because you're not sitting in an office every day, are you Ben?

Why work remote?

Ben: No, I'm not. I've got an office in Florida now as we've grown. We just opened a full office a couple of weeks ago. But over the last two years since I started the business, I've spent a lot of time in Bali, Florida, Hawaii, Seattle, Oregon, San Diego, San Francisco, LA, Austin, New York, Australia, Bangkok, the Gili Islands.

So I've spent more time remote than I have been in one place or with one team or the other. And that allows me to spend a lot of time with people I care about and meet people that I would never be able to meet otherwise, tap into new communities and nurture relationships. You meet somebody at a conference and a couple of weeks later, you happen to be in their city. That's where the real magic happens and the exchange of ideas tak...]]>
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525 – A Brief Insight Into Running Your Own Live Event (Plus A Downloadable Checklist) Mon, 27 Feb 2017 07:11:20 +0000 Some things to consider to run a successful event minus the stress. Includes handy live event checklist. Some things to consider to run a successful event minus the stress. Includes handy live event checklist.
02:55 - Should you deliver a live workshop alone?
04:58 - THIS is what you might focus on
05:30 - The whole point of having an event is…
07:16 - How do you take care of your best customers?
07:56 - A streamlined event checklist
08:45 - Avoid THESE mistakes
10:30 - Is there an ideal number of attendees?
15:39 - When working with suppliers and crew
16:50 - What makes an event good?
17:17 - Leveraging before and after the event

Claim your FREE Live Event PDF Checklist HERE

Download the PDF Transcription and Live Event Checklist


Hey, James Schramko here. Today, I'm just making a quick little episode about events. I've got this on my mind at the moment because I'm coaching a few people in SilverCircle, and they run events.

They run high-level events. I've been doing debriefs. A friend of mine, Kyle Gray, called me up and he wanted to talk to me about events and what's involved with those. It sort of brought out a few memories. I wanted to share those because I think the story around that might be interesting as I'm in the lead up to my own event, SuperFastBusiness Live. That's actually the 12th event, the big event that I've run over a decade.

There are probably some ideas that I could share with you that might help you if you're thinking about running an event, that's why this might be interesting. I'll cover some specific differences that I think are different about the events that I run and how I advise my students that maybe if you're running events, you could see if there's something there for you. If you've never run an event, then this might save you a whole bunch of stress.

Running events then

So in terms of what we teach in SuperFastBusiness Live is very different to the old days. Before, we used to encourage people to bring a laptop. My very first event was pretty much a nightmare to organize. I thought that I would sell maybe 10 or 20 people a ticket to this event from stage at World Internet Summit. But it turns out, there were 550 people in the room at this event, and I had over a hundred people come along to my event. There were about 130 something people. They were bringing along their laptop. I had to organize WiFi.

I was going to show them how to research a niche, find a product to promote as an affiliate, get an affiliate link, and then write the sales copy, find an image, put all of that onto a website, and make it go live on day two. I was told it was impossible. 'This is not going to happen.' But with the help of my clever friends like Dave Wooding, who is a genius technology guy, and Sean who helps me out with my events, we managed to bundle together some software that helped people build a website online. I was able to get a server from Liquid Web, and I was able to hook up WiFi somehow. All of the students were able to build a website.

My guarantee, by the way, just in case you're wondering how I made the offer so compelling, was that if you can't build your own website, I will build it for you. I didn't want to build 130 something websites. Even though I could have,]]>
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524 – How ChatBots, Voice-Powered Search and Artificial Intelligence will Disrupt Your Market Mon, 20 Feb 2017 08:33:48 +0000 Are you on top of the technology that’s changing internet marketing? Are you on top of the technology that’s changing internet marketing?
Podcast highlights:

01:15 - James’s eye view of Dale’s background
02:35 - Business advice and artificial intelligence
03:38 - What AI is doing to the internet marketing landscape
06:22 - The technology you should pay attention to
10:53 - What do the changes mean for business owners?
15:54 - Entering the messenger space
18:57 - E-commerce via messenger
19:50 - Is world domination next for Facebook?
22:06 - Earpieces and implants
24:15 - Some of the tools you can use today
26:15 - What’s going on with BRiN
28:52 - Possible first steps after hearing this podcast
33:09 - Last thoughts for the listener

Stay up-to-date on online marketing developments when you join SuperFastBusiness membership

Download the PDF Transcription


James: James Schramko here, welcome back to Today I have a special guest, a friend of mine I've known for many, many years. In fact, I've known my guest today for probably over 20 years, which is a long time, actually. Welcome, Dale Beaumont.

Dale: Thanks so much, James.

James: In the early days, I remember you were this little kid on the news publishing books. That's how I first heard about you. What a journey it's been.

Dale: It has. It's been quite incredible. That publishing journey was over 10 years ago now, but I've been doing lots of other things since and looking forward to having a chat and to seeing how I can add some value to the audience.

James: So just a quick overview from my lens. I've known you first as this little kid publishing books. Then I actually went and had a chat to you at some point in your office up on the Northern Beaches, when I was asking you about how I might go about structuring a book, and you were quite an expert in publishing and you had a subscription model back then where you were helping people with business education.

Then you developed a big platform called Business Blueprint, which is I guess a live event/membership hybrid program that's been very successful. And I've seen you in different places all around the world now. Whenever I go to a conference or an event, you're often there. And you're one of the big players in Australia, at least for CRM software sales, and I've known you through that community.

And here we are. Watching you now, I'd have to say you're a bit of a trendspotter, and your newest venture is into this new area of technology. And the bullet points I've made about our chat were, "chatbots, voice-powered search, and artificial intelligence." And you've got this new project called Why don't you tell me what brought you to this point and what is BRiN?

What BRiN is

Dale: Yeah, OK great. So for the last 10 years after publishing all those books, I've been working in the space of business education, and we've built Business Blueprint into one of the largest and most successful business education companies, and it's been a wonderful journey. However, in terms of their worldwide audience, we did some research and found out that there are 500 million small business owners around the world, and only one percent of those business owners have access to a business adviser. And we looked at the reasons why, and a lot of the reasons are kind of proximity, also the cost as well, and the fact that it's simply not sort of scalable. Get better results in your business by applying these five simple tips on how to pay people. Get better results in your business by applying these five simple tips on how to pay people.
00:14 - When there’s ambiguity...
00:29 - Don’t obsess on THIS
01:01 - Where to tie the impact of the pay
01:38 - How to remove conflict
01:54 - To have stability

Need help in formulating a better pay plan? James can help you. Get coaching

Download the PDF transcription and 5 Rules for Formulating a Pay Plan


James Schramko here, and today's tip is around how you pay people in your business. Now, I've got five rules that will make things easier for you when you're coming out with a pay plan.

Simplicity is key
The first rule is it must be simple. It's got to be simple to understand because if there is any ambiguity, this can cause you, or your employee or contractor a massive heartache and loss of energy.

"Ambiguity causes massive heartache."CLICK TO TWEET

Reward what you want
Two, you've got to reward the results you want. There's no point paying for something that you don't want. A lot of people obsess about paying an hourly rate, but what you're buying is one hour. It doesn't necessarily stipulate a particular result that you'd like to get for that hour.

"Why pay for something you don't want?"CLICK TO TWEET

So have a look at other ways you might be able to pay people. Maybe you can pay per project. That way, they can complete the project in whatever time they like. But you get a specific result. Always reward what you want, and this is especially important if you have sales people.

Pay for ability
The third rule is that the result you want has to be able to be impacted by the person who is impacted by the pay plan. There's no point having a team budget percentage payment that the team members can't actually impact. It's not their fault if something happens to the business outside of their control. So when you actually pay them on that, that can be very disenchanting and they can lose motivation. Again, the more directly you can tie the impact of the pay to the ability to the employee to impact that pay, then that is better.

Have a fair pay plan
Fourth, it really should be fair. Anything that is out of alignment for too long won't continue. If you don't pay the right amount, or if you pay too much, one party is going to be upset and it's going to lead to conflict. So to remove conflict, have a fair pay plan.

Sustain rewards
And number five is ideally, you can sustain this reward mechanism for some time. That way, you have stability, you build up loyalty, you have consistency, and a lot of people who are contracting to you or they're basically employed to you are going to look for that stability. It's going to provide a nice bedrock to have that employee-contractor relationship.

So hopefully, you've enjoyed these five tips on how to pay better and get a better result in your business. If you do this, you will find it's a pleasure working with the people around you. That people know exactly what they will get paid, and they know how it works. And the system,]]>
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522 – How OLB Scales Your Business Faster Mon, 13 Feb 2017 12:49:58 +0000 Grow your business more effectively using the smart, simple principle of One Layer Back. Grow your business more effectively using the smart, simple principle of One Layer Back.
00:16 - Is this where you’re at?
00:55 - What OLB is
01:30 - The payoff of OLB

Learn more about OLB when you join SuperFastBusiness membership

Download the PDF Transcription and A Guide to Scaling Your Business Faster


Hey, James here. I promised to make some videos this year. So today, I want to talk to you about the OLB strategy, which is going to help you a lot this year. So what does OLB stand for? I'll get to that in just a minute.

What's your current situation?
So the current situation that you may be in this is that you're handling stuff like your emails, and your email broadcasts and stuff directly. Maybe you're also editing and creating your content and then syndicating your content directly, maybe even running Facebook ads. Maybe you're mucking around building your own website and leadpages. Maybe you're handing customer support via inbox.

What is OLB?
If you're doing all of these things, then you're very, very direct. You're going to find it hard to scale. These things don't really scale. What I suggest you do is you go the OLB, which stands for One Layer Back. So now, you transfer all these things to somewhere else.

"Transfer the things that don’t scale."CLICK TO TWEET

So for example, emails and support and looking after customers should be done through a support desk. So that's one layer back from you. You should also be dealing with a team. Your team should be building your website or an outsourced supplier. And your team should be sending email broadcasts, and your team should be editing and syndicating content. So I deal with them in Slack and in GoToMeeting. So I am one layer back. OLB - One Layer Back.

"Focus on what you really want to do."CLICK TO TWEET

The benefits
So now, I can focus on the stuff that I really want to do, which is make the occasional video, do the occasional podcast, and then I give it to the team and let them do it. What does this mean? It means I can run my business from a mobile phone. I don't need to have editing software, I don't need to know how to use my CRM, I don't need to know how to build a website, because the team is doing all of that stuff. I can outsource the help of a Facebook expert. I don't need to know that either.

I need to actually get rid of all of these tasks. I need to be one layer back from the action so that I can focus on the high-level stuff.

So I hope you have more OLB for your year.

If you enjoyed this video, let me know, so I might make you a few more.

Grow your business faster and smarter with expert help from our community

Enjoyed this episode? Be sure to comment on iTunes.]]>
James Schramko clean 2:32
521 – How To Build A Deeper Connection With Your Audience Fri, 10 Feb 2017 04:22:40 +0000 Copy Chief’s Kevin Rogers talks about audience connection - how to make it, what can break it, and some examples of deep connections he’s made. Copy Chief’s Kevin Rogers talks about audience connection - how to make it, what can break it, and some examples of deep connections he’s made.
In the interview:

00:57 - Some background on Kevin
02:47 - What it means to go deeper
05:51 - The highest level of achievement for an email
09:33 - In other words, get real
11:35 - A couple of useful tactics
13:07 - Building performance material
14:49 - Do videos help you connect?
19:41 - How Kevin’s Uber video came about
23:31- Do you have to be a performer?
24:44 - When content is shallow
28:12 - One out of ten videos...
29:33 - Behind Kevin’s driving videos
34:16 - A quick recap
35:46 - James’s podcast record
37:47 - How to avoid being douchey

See Kevin's SuperFastBusiness Live presentation inside SuperFastBusiness membership

Download the PDF transcription


James Schramko here, welcome back to And today I have my very good friend, Kevin Rogers from on the line. Kevin?

Kevin: James, it's exciting to be back with you.

James: It is. You've been on this podcast before, so we will link to the previous episodes. And you also spoke at SuperFastBusiness Live, and your presentation was a stellar success, because in that presentation, you delivered a card system, a framework that one might use to develop a good sales copy approach. If you're starting from scratch, or you've got to come up with an offer, you could go through that card system and step-by-step map out a compelling sales offer, which was really well received. It's available as a recording in

One of the things that made that training so good, it was hilarious. You delivered it so well because you're quite funny, and there was one line in there that I particularly loved that I'll save for listeners to discover when they go through that training.

But lately, you've been developing your communications to a whole new level. That's why today, we're talking about how to go deeper with your customer base.

Kevin: Yeah. It's great topic. I think, it's one of those things that when you kind of crack the nut on it, and you start to get the level of feedback that we appreciate, those of us who have worked really hard to crack this nut, it's invigorating. And suddenly, you never have to struggle for what to say. When we've got too much in our heads and we have these inhibitions about reaching out and communicating, all that goes away, and it just becomes like a great conversation at a bar or a coffee shop or something, right?

James: So let's just get a little clear on this. When we say going deeper with our customer base, what does that mean to you?

What it means to go deeper
Kevin: Well, for me it means that I can feel it when I write something. So I'm a copywriter. So oftentimes, it's me sitting and writing that these moments happen. Although I'm working more and more with live video and posting spontaneous video, which we can talk about, but for me, here's what I realize - I had this revelation recently that I'm all about performance. That is what fuels me.

So for instance, you mentioned me speaking at your event. That was very exciting for me to travel to Australia, to be with you and your members, and when I have something on the books like that, I'm excited for a month. From the minute I book it, and especially,]]>
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520 – A Business Improvement Case Study With Jarrod Robinson Mon, 06 Feb 2017 03:25:19 +0000 Hear the real-life story of the principles that turned one PE teacher’s business and life around. Hear the real-life story of the principles that turned one PE teacher’s business and life around.
01:32 - How focused are you?
03:12 - A 4560 percent growth story
05:58 - Is more really more?
09:29 - Rocking the 100-hour work week
10:39 - The wake-up call
12:41 - Toppling some big assumptions
15:10 - What can be dumped?
20:12 - Thinking bigger
21:11 - Using proven frameworks
23:10 - Improving on the webinar model
25:51 - What apps can do
28:26 - Where Jarrod’s at now
29:22 - The four steps that did it

Grab your ticket to the SuperFastBusiness Live event and see what Jarrod is doing in 2017. Also hear from other inspiring speakers

Download the PDF transcription


James: Our next guest is one of those really interesting individuals. Do you ever bump into someone who’s got so much more talent and ability than they even realize? You ever find that? I speak to a lot of people, I’ve coached people for many years, I travel a lot. Occasionally, I trip over someone who has got spectacular, super power abilities, and they don’t even realize it, kind of like a Cinderella story.

So what I'd like to do, instead of me sharing the sort of tips that I could share with you for you to go and work on your business, I want to show you what happens when you take some of the concepts and ideas from my way of looking at things, and you apply it. Just a regular school teacher, who's a bit geeky. I'd like to introduce Jarrod Robinson, the world's only and greatest PE Geek.

Jarrod: Thanks, James.

How focused are you?
Alright, really appreciate the opportunity to speak today, but I need some help first, and that's going to come from all of you in the audience. So if the answer to the question that you're about to get asked is "Yes", you simple just need to stand up in the spot where you are. Understand that? Pretty simple.

OK, the question is, stand up if you've actually had a moment in your business or your life where you've lost focus, where things seem a little bit out of control. (Audience laughter) Stand up.

(Audience stands)
OK, good. Probably got the desired effect that I hoped for. This is absolutely what my business struggles with, and I think we all sort of definitely struggle with it. And my contention is, the reason we lose focus is because we're doing too many things. And to emphasize that point, what I want you to do is to grab your right hand and put it on your left ear, so you got to work out what that one is first, and then make a point with your left hand and tap your nose. So just like that, really simple. And literally, all you need to do is uncross your hands and do the opposite. And try and do it as fast as you possibly can. (Audience laughter) Take a seat.

So as I look around the room, I mean Ezra poked his eye. It's a really simple task, but when you add more layers to it, it becomes really quite hard. And I think it's exactly the same with our business. You know, we add more things, and we don't necessarily see an improvement. And this is what I'm going to share with you today. More specifically though, it's how I've been able to grow my business by over 4,560 percent, bit of a weird figure.

But it's all come back to this idea of doing less and focusing in on what actually really matters.

And it's the story of then... Counterintuitive productivity tips that will change your life. Counterintuitive productivity tips that will change your life.
01:51 - The concept of flow
03:04 - The most profitable business model
05:40 - The idea of The X Journal
12:13 - Buried jewels
14:10 - When you’re over-ambitious
17:26 - The wrong type of work
20:41 - THIS is critical
25:15 - 4 amazing interview questions
28:50 - When your cup is full
36:05 - Focus on one task
37:34 - 21 tactics

Catch other world-class business experts in person at this year’s
SuperFastBusiness Live

Download the PDF Transcription


James: Our next guest is a contrarian. He's a movie buff. He is a highly intelligent person. He's memorized every single person at this event's name. Seriously, he can do that. He's one of the smartest people in Australia according to the IQ test. His whole job was helping students pass exams. But today, he's going to help you be more productive with some counterintuitive productivity tips. Please welcome Dan Dobos.

[Audience applause]

James: Thank you.

Dan: Thanks, James. I don't know anyone's names.

Alright. So, the biggest wave surfed prior to 1996 was seven and a half metres.

But around 1996, something interesting happens, and from then on, people started surfing much bigger waves. So today, the biggest wave is around 30 metres.

The biggest gap, which was jumped prior to 1990 was around 12 metres.

And then at around after 1990, something interesting happened.

People started jumping a lot bigger gaps.

And today, the biggest gap is about 70 metres.

The interesting thing that happened was that this concept of flow was discovered.

Basically, it allowed elite athletes to really get into the zone and to take things to a much, much higher level. The interesting thing is that it's not just something that athletes can use. It's something that you can use when you are working in your business. So what caused this difference? It's all about flow.

What is flow?

So what does flow really mean? Some characteristics of flow is that you're only doing one thing.

You're totally absorbed in it.

It's effortless.

You forget yourself doing it.

Time distorts. So you might be working for 3 hours and it only feels like 15 minutes. Or we've had cases of mountain climbers who are falling and time just slowed down. They manage to quickly catch a rope. So time totally distorts. Advanced strategies you need to apply for a successful subscription membership business. Advanced strategies you need to apply for a successful subscription membership business.
05:27 - What were these businesses thinking?
08:38 - Retain rather than detain
11:03 - What is a membership site?
12:20 - 12 reasons to love membership sites
13:06 - 8 more reasons membership sites rock
14:56 - Here’s a BIG secret
16:45 - Let’s talk Maths
19:50 - What % of attrition should you be aiming for?
20:10 - Strategies to wow new members
37:55 - How to keep your existing members
46:28 - 4 Lock’s Laws of Membership Retention

See other inspiring experts on stage at the
SuperFastBusiness Live event

Download the PDF Transcription


James: The next guest I also coincidentally met when I traveled overseas. First saw him at the first event that I went to in California. He was delivering a presentation at the time on tips, tricks, and tools and I knew a lot of the ones he talked about, I didn’t know some of them, but I knew that he was obviously very good with his knowledge.

I then noticed he had a TV show, or a podcast or a video podcast, and he blew that up and the next time I bumped into him was at a very private mastermind in a loft department in Las Vegas with Jay Abraham and John Carlton and Perry Marshall. Like a super exclusive event Rich Schefren and Spike was there as well (one of Jay's partners), like it was a super exclusive event.

And then I kept bumping into him here and there after I saw him at Traffic and Conversions again. Turns out he's been doing really well with subscription memberships and I know you are interested in that because I'm interested in that so surely you’ll all be interested in that. Otherwise, you wouldn't stick around. I do think that it's such a key to predictable, scalable revenue. I really want to educate you about subscription memberships so I looked for someone to talk about that specific topic. That's why I've invited our next special guest. Big round of applause for Andrew Lock.

Andrew: Thanks, James.

James: Good day, mate.

Andrew: Thanks a lot. It's been a fantastic day. I've been blending in with the locals wherever I go and they've been smiling at me and they’ve been shouting like "Dag!" which I think is a compliment. And it's, I've been having a great time around Sydney. So, that's my advice, if you go to a country where you have never visited before, just try and blend in with the locals and they'll treat you well.

My name is Andrew Lock and as you can tell from the accent (these mini koalas are great by the way). As you could tell from the accent, I am from Salt Lake City. I do actually live in Salt Lake City but originally from England. After or before Salt Lake I should say, I was in California.

Anybody heard of it? Under the watchful eye of the Governator Arnie, which always struck me as so odd that, this celebrity Arnold Schwarzenegger was Governor of California. That was the craziest thing to me. You know that would be like, I don't know like, in England if Elton John was queen, I said “Maybe that isn't so odd… after all” (I’m getting hot in this stuff).

Just like to tell you a little bit about myself. As we get started, I am quite a private and secretive person. That's about it really. People ask me, "Andrew, how did you get to where you are today?" And the answer is quite simple really. I took Delta flight 17 from Los Angeles and here I am. That's about it really. I now come to understand that Delta stands for Don't Expect Luggage To Arrive. You may know that there are two types of luggage: Carry On and Lost.

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517 – Top 20 SuperFastBusiness Posts of 2016 Thu, 29 Dec 2016 08:15:25 +0000 As 2016 comes to an end, we take a look at the most popular posts on the blog. What content resonated most with the viewers? Find out in this post. As 2016 comes to an end, we take a look at the most popular posts on the blog. What content resonated most with the viewers? Find out in this post.
Hypergrowth - From 4M To 25M In Just 12 Months With Ezra Firestone

Ezra Firestone appeared on the show talking about the success of his e-commerce company, Boom. You can learn a lot from a business that catapults by over ten million dollars in a single year. James has a unique window into the business of Ezra since he is a member of SilverCircle and also a podcast partner at ThinkActGet.

Gary Halbert Copywriting Tribute With Ed Dale

Years ago, Ed Dale (on of Australia's most prolific Internet marketing experts) decided to study copywriting with the best in the business. He exclusively hired copywriting legend Gary Halbert, and for 6 months absorbed all he could about probably the most important skill a marketer can have. He shares his key insights in this presentation from SuperFastBusiness Live 2016. In this presentation, you learn how to write better copy so you can sell more.

Who Are You? - Unlocking Your DNA

How can knowing your DNA sequence help you improve your quality of living? James talked to Anita Chaperon about some of the insights you can gain about yourself when you do the genetic testing in this episode. If we do so much work on our mindset (our software) it makes perfect sense to understand what hardware we are running.

YouTube Advertising Tips

If you’re not marketing on YouTube, you could be missing out. World authority on YouTube advertising Tom Breeze joined James Schramko in this 3-part series on YouTube advertising. Tom is the guy behind the scenes running some of the most popular YouTube ads on the web. You have certainly seen them. Get into the mind of a fascinating marketing genius.

10 Classic AdWords Mistakes (And How To Fix Them)

How do you get the most out of your Google AdWords campaign? We invited AdWords specialist Ilana Wechsler to offer her expertise on the topic by highlighting 10 commonly made AdWords mistakes and how to go about fixing them. This series has helped a vast amount of our audience reduce their “Google Tax’ and increase sales.

How To Find And Train Your New Content Manager

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516 – Free Range Chicken Farmer Breaks The Internet Wed, 14 Dec 2016 11:56:01 +0000 Find out how SuperFastBusiness membership internet marketing coaching has grown one chicken farmer’s business into a seven-figure company. Find out how SuperFastBusiness membership internet marketing coaching has grown one chicken farmer’s business into a seven-figure company.
Episode highlights:

01:29 - What is Chicken Caravan?
02:36 – Where the caravan was earlier this year
05:11 – Changes for the better
07:20 – The power of segmentation
08:55 – A foray into Facebook Live
12:15 – Daniel’s current working setup
13:41 – The value of attending meetups
15:38 – 450K in a single month
17:39 – An expansion in the works
19:49 – Caravan’s new product
22:31 – The importance of play
24:03 – An online community of chicken farmers
26:00 – How the podcast route is going
27:45 – A forecast for the coming year
30:33 – What the real story is

Want James to help you like he did Daniel? Click HERE

Download the PDF transcription


James: James Schramko here. Welcome back to Today, I have a very special guest. You may not have heard of my guest, unless you're in a specific market. I'd love to welcome to this call Daniel OBrien.

Daniel: Thank you, James.

James: Daniel, you have come from absolutely nowhere in our environment to the forefront of the success thread inside SuperFastBusiness membership. You just posted recently in December 2016 some of the things you'd done over the last year, and you called it Daniel's SuperFastBusiness year. The reaction was outstanding. You had so many people liking it, and commenting, and asking you questions. And I thought, wouldn't it be great to get you onto this call?

Let's break down a SuperFastBusiness membership case study with Daniel O'Brien from the incredible website

Daniel: Yes, let's do this.

James: What does Chicken Caravan actually mean?

What is Chicken Caravan?

Daniel: OK. Good question. I do get asked that a bit definitely outside of my normal circles. Chicken Caravan is a mobile, free-range egg shed. So for farmers, they've got a paddock full of grass, they might already have some cows or other livestock, they can add a free-range egg farm to their current farm because it's all movable infrastructure and keep the hens out on beautiful green grass and move them around.

The chicken caravan is the actual movable shed, the housing that has the nesting boxes and all the cool technology and features that is the next generation, next level of farming.

James: Right. Well that gives us great context. So we're not in the make-money-online space, we're not a biz opp, you're not MLM, you're not any of the typical marketing-related type businesses. However, the stuff we've been doing inside SuperFastBusiness membership has really been applicable to your business, and that's what I want to talk about on this particular call.

So what I want to do to start with is let's just wind back to the beginning of this year. What did Chicken Caravan look like at the beginning of the year and what sort of challenges were you having with your online business especially?

What the caravan looked like in the beginning

Daniel: OK. Back at the beginning of the year, I'll probably just think back of what we didn't have that we do have now. So we didn't have a podcast, and that was something that I wanted to do. I was doing a few webinars, but that was sort of some here, some there. They weren't sort of scheduled in. We didn't have a published book. We had a membership site, but it wasn't a forum, and the difference with that,]]>
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515 – The Number One Team Mistake Business Owners Make (Special: Marlon Sanders Interviews Me) Mon, 12 Dec 2016 10:12:01 +0000 Are you guilty of this team creation shortcoming? Are you guilty of this team creation shortcoming?
Interview highlights:

02:43 - Are you playing a small game?
05:03 - How one team came about
09:03 - What that team looks like today
10:03 - To those who need to make the leap
14:46 - If you want to know more…
16:18 - An easy first step
19:02 - Creating roles in your business
22:02 - How do you use your time?

See James present in detail on teambuilding at SuperFastBusiness Live

Download the PDF transcription


James: James Schramko here, and welcome back to I was on Facebook recently, and I was having a chat to a friend of mine Marlon Sanders, who was someone I paid attention to when I first came online over a decade ago. He thought it would be a great idea to fire up some audio equipment and record a little interview about teams and the number one mistake that people make when it comes to teams. So he recorded this interview and shared it on his Facebook page, and I thought it would be a great idea to share it with you as well. So join me as we tune into Marlon's interview of me about the number one mistake that people make when it comes to teams. I hope you enjoy this.

Marlon: My guest today is James Schramko, who I know from actually a long, long time ago, because you've been on the game almost as long as I have, I believe. James today, today is a thought leader concerning how do you build a business that doesn't depend on you? How do you surround yourself with talent and people that can support your purpose and your vision? James today is going to talk about the number one mistake that people make in team building. So James, welcome.

James: Hey, it's so great to talk to you, Marlon. You know, the first time we met was actually in Los Angeles at Underground 4 in a line for coffee, which was a scarce resource at that time.

Marlon: Yeah, yeah, yeah. Right, right.

James: I recognized you from your hat. I'd already been listening to you. You were well and truly famous by the time I got myself to that event. I was just starting out. I think you're understating your industry.

Marlon: Those were good times. Those were great times. A lot has changed since then. Your business has certainly exploded, and matured, and grown, and done all of these things. You're helping some really major players with their team building. So let's talk about it. What is the number one mistake? Where are people screwing up on their team building?

The number one mistake

James: I think the number one issue is they're just slow to hire, and they're hanging on to every task. There was this fabulous org chart that Rich Schefren put out many, many years ago. When I started out actually, it was like a manifesto. The org chart had every single job in the business had you written on it. That's not a business. That's just a job. Unfortunately, you can only sort of reach a certain level because you have about 180 hours per month to spend on activities. Beyond that, you might do 200, 300, 400, 500. You could be a hustler or a grinder. But you'll eventually wear out.

The secret, of course, is to take on more responsibility and build up a little army to help you out - some soldiers and specialists to go out there, and you want to be more of a general and then have other people out there on the ground, and in the air, and in the water, wherever, helping you out in the business.

So you've got more of an impact, which is good for a few reasons. One, it means you can spend more time focusing on the things that you're actually good a...]]>
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514 – Get More Done In Less Time Using This Technique Fri, 09 Dec 2016 04:40:45 +0000 What you need to do to get more things done while investing less of your precious time. What you need to do to get more things done while investing less of your precious time.
00:38 - Are you keeping track?
01:34 - Why you should have a project system
01:57 - Make your next year a great one
02:15 - Two programs to look at

See the BONUS I have created for Training programs on offer: HERE

Download the PDF transcription


Hey, James Schramko here, and we are filming at Manly where I live, and I wanted to show you this. This is my surfboard. This is a tractor, and it's the brand of JS. It's not my name, it's just coincidental.

Track your progress

In front of the tractor, you'll see these little bars. This relates to progress. Every time I surf this board, I put a notch on the board. I'm actually creating this progress bar. My goal is to get to the end of this board. Why is that important? It's important because I need to surf this board a lot to get good on it. I tend to switch boards around a fair bit, and my coach said he'd rather I stay on one board for a while.

So as I learn and develop, I'm single-tasking or single-boarding. That progress bar is showing me where I've been. So if I'm getting frustrated, I just look at the bar and I think, well I've surfed in big waves, I've surfed in small waves, I've surfed at different beaches, and I can see where I've been. So I'm getting a sense of gratitude for all the work I've put in, and I also feel more confident, because the more notches I get on this board, like a Westerner in a gunfight, I'm actually going to get really confident on this board.

"Be grateful for all the work you’ve put in."CLICK TO TWEET

When I go to big waves or hollow waves over reefs, I want to be confident on this board, and I want to surf well. So if we were to take this as a business metaphor, I do the exact same thing in my business. I actually create a project system. I archive things that I've achieved, so I can look back at them and see where I've come. I know where I want to be and how far it is. So I've got a specific point that I'm measuring to, and then I focus on that task. That's been really effective for me.

"Look back at things that you’ve achieved."CLICK TO TWEET

Two programs to look at

Now I've been doing some hard work for you lately and reviewing some goal setting and action-oriented type programs because we're at that time of the year in December where people start releasing these programs so that next year can be great. I just did a webinar about this in my own community.

If you want to check out the links, I've put two links. There are two programs that are available right now. I've looked through the material, and they're both good. One I would say is high performance and the other one is good for the general sort of introduction to the topic.

So enjoy the content. Some of the trainings are really valuable, and they're free. So if you'll like that, then you'll know enough to know if you want to get a course on this.

So for me, I'll be back putting notches on my JS board and hoping to master this very difficult business ...]]>
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513 – How To Buy A Premium Domain Name Thu, 08 Dec 2016 09:25:24 +0000 How do you buy that great domain someone snapped up before you? How do you buy that great domain someone snapped up before you?
00:47 - Is .com still the best?
01:29 - Steer clear of THESE
02:00 - Making a serious offer
03:41 - Stay mindful of your manners
05:15 - When it’s time to buy
05:51 - What you can expect to pay

Ready to grow your business? Let James give you a hand. Click HERE

Download the PDF transcription


James Schramko here, and today I'm talking about how to buy a valuable domain.

I've had lots of really good .coms in the past, a lot of two-word domains like SEOPartner, TrafficGrab, and - some great domains that were already taken when I wanted to use them, so I bought them secondhand.

"Be cool when you’re bidding."CLICK TO TWEET

Sometimes you're lucky, you can pick them up at auction, and that's great. You just got to remember to be cool when you're bidding. Also, sometimes people have them for sale, and you'll see a lot of these sites sitting on a broker's site, where someone's hoping to make a big profit. So this video's just to help you to basically buy a domain at a better price.

Should you aim for the .com?

A few things here. Firstly, is .com still good? I think it is. I think it really is the king of domains, and it's great to have the .com. If you can't get the .com, sure there are other options. But you're probably still going to be driving traffic to the .com version. There's a few examples: Basecamp, LeadPages, ProBlogger - all of these sites didn't have the .com at some point, and one of them still doesn't, and it can be a real problem.

If you want to get some basic information on how to value a domain, I recommend You can go and have a look at the criteria for what makes a domain valuable. Sometimes it's how old it is. It could be how brandable it is.

Avoid the trademarks

And just on that, please don't buy domain names that have trademarks applicable to them. Do a trademark search when you've got a great domain that you think you want to use, because if you buy someone's domain that's trademarked, for example if you bought, then you're going to be told to stop using that domain, so it's not worth buying that. Quite often, those domains are sitting, available for purchase, for an unsuspecting buyer.

On making the right offer

If you are dealing with a broker, then there's a way to go about that. I'll get to that in just a sec. If you've got a private seller or someone's got the domain redirected somewhere, or they don't seem to be using it, look up the Whois information and then contact them, and make a reasonable offer. Like a serious offer, not $50. Quite often, a two-word domain is going to cost you thousands of dollars or tens of thousands of dollars. So a good offer, like a thousand dollars, is a nice "Hey, I'm serious and I'm not wasting your time" type offer. You don't want to go in too low and be cheeky, or they'll just not take you seriously.

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512 – Triple Your Sales Using Software Fri, 02 Dec 2016 10:09:29 +0000 Discover technology that will change the way you use deadlines in your marketing. Discover technology that will change the way you use deadlines in your marketing.
In this episode:

01:41 - Leaving corporate America
03:47 - The power of a deadline
05:12 - Sale events and launches
08:54 - Why people hate to lose
11:57 - Motivated by deadlines
14:33 - How many emails to send on the last day
16:59 - The origin of Deadline Funnel
17:56 - Creating the authentic evergreen deadline
20:23 - When the deal is over
21:27 - Filling a manual function with Deadline Funnel
25:51 - Some significant numbers
31:18 - The importance of intervals
32:42 - What a waiting list does for a membership
37:07 - The advantages of automation
41:10 - Segmenting the sales funnel
44:14 - Selling an event with scarcity and urgency
47:33 - Wrapping things up

Access more smart ways of growing your business. Click HERE
See the standout features of Deadline Funnel in our review

Download the PDF transcription and Do You Use Deadlines In Your Marketing?


James: James Schramko here, welcome back to Today, we're talking about marketing tactics, and for that, I've brought on a special friend of mine, Jack Born. Welcome, Jack.

Jack: Great to be here, James.

James: Jack Born is from, and is somewhat of an expert in the two main tactics of urgency and scarcity, which you will have heard a fair bit about if you've been in the online community for any length of time. Lots of people refer back to the work of Cialdini, we've heard about it in every product launch formula for the last decade, and what we really want to do is talk about these two things in more depth and see how you can get a few tips that you might implement into your own marketing from now. And I'll also share some results that we got using Jack's Deadline Funnel software because it was certainly interesting to me, and there's a few little tips that I learned along the way that you might be able to implement into your marketing as well.

So Jack, where should we start?

Discovering the power of deadlines

Jack: Well, I was thinking one place that we could start would be where I first left corporate America and started my online business. And for that, we have to roll back the clock quite aways to about 2002. And I'll keep the story short, but it really was my first introduction into deadlines. Now, this was before Jeff Walker had codified the Product Launch Formula, this was before everyone was doing product launches. I really didn't know what I was doing, and frankly, I made a lot of mistakes.

So I got into an argument with my boss, he and I both came to the conclusion that it was time for me to leave, and I decided, you know what, maybe I'm not suited for this employee thing. With that, I started to build a healthcare staffing website. And I spent a year putting that together and doing odd jobs that were bringing in the money (we didn't have children at the time; I was married, still am.)

And so I was building this up, but I wasn't charging anyone. I just thought, you know, I had a chicken and egg problem because we were sort of like a marketplace, putting together the health care recruiters and the people that they were recruiting. I didn't want to charge anyone while I was building it up. After about 11 months, my wife came to me and said, "Look,]]>
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511 – Project Management And Task Management Tool Discussion Thu, 17 Nov 2016 08:46:21 +0000 What makes for a great task and project management tool? What makes for a great task and project management tool?
In the post:

01:35 - Some names in management software
05:04 - The considerations behind dapulse
06:42 - How it works with teams
10:52 - When used for task management…
13:22 - dapulse in the coaching field
16:05 - Go simple or complex?
16:55 - Value for e-commerce companies
20:03 - Coming very soon…
21:24 - What should you focus on?
24:29 - The post-travel inbox nightmare
28:50 - How the software came about
32:39 - Common mistakes to avoid
38:33 - Summing things up

Get more tips for running your business better and easier. Click HERE

Download the PDF transcription


James: James Schramko here, welcome back to Today, I'm speaking with Matthew Burns from, and we're talking about project management, and task management, and some of the tools involved in that. So I'd like to welcome to the call Matthew.

Matthew: Thank you so much, James, very happy to be here.

James: Well, it's great to have you here, and it's a topic that is often discussed in our community. Most people listening to this podcast have their own business, or are still running their own business and working for someone else, somewhere in one of those two buckets. And one of the things that happens as they grow their own business is firstly, they find they need to manage themselves better, so that whole self effectiveness is a topic that comes up a lot for us. And the second thing is inevitably, you just get to a certain point where you can't go much further unless you hire a team, and you start having people coordinate with you, with your business.

Some names in project and task management

So they're two of the major areas where I see this tools topic pop up. And we hear a lot of names coming up all the time, and no doubt you'd be familiar with most of them. Then you're with dapulse, which is another tool that's in the mix there. So some examples, in our business over the last 10 years, we would have tried a lot of different systems. We've used everything from Basecamp, which is a pretty popular tool, and Teamwork, Trello, which seems by far and away the most popular one we hear about. And we haven't tried, but we're familiar with Podio, and we've tried Wrike, and of course Google Docs is a mainstay in the back of our system there.

And then as a task management, and these things are sort of slightly separate, project management and task management, I've tried lots of different tools there, from the Reminders app in the Apple, to just notes, to Google Docs, to pieces of paper, Post-it notes, whiteboards. And it really fascinates me how there's so many different tools, but I've never really found many that seem to naturally gel with the way that humans work. Almost all of them tend to be a place where stuff gets dumped, and then we're still doing what we're going to do anyway, and then we go and retrospectively look at the tool to see what we did and then move the blocks around.

And in some cases, one of the most incredible discoveries I made with our team, in the early days, we were using Basecamp, the team would go and update Basecamp, and then simultaneously, they were running a Google document in the background, where they were actually coordinating things. And then I asked them, "Why are you updating Basecamp if you're using Google?" They said, "Oh, that's for you, boss.]]>
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510 – Numbers And Systems You Need To Grow Your Business Mon, 07 Nov 2016 09:05:44 +0000 Does your business have the systems it needs to stay on top of its numbers? Does your business have the systems it needs to stay on top of its numbers?
In the episode:

01:32 - From paper receipts to leveraging the cloud
05:44 - You need THIS to make good decisions
06:28 - Some business nightmares
08:38 - The problem of fraud
12:07 - The ease of using Xero
14:23 - Better systems for greater transparency
17:07 - From the bad to the good
22:24 - Where to limit access
24:42 - Auditing your accountant
27:22 - If you find a good accountant…
29:47 - What numbers should you pay attention to?
32:22 - When customers don’t pay
35:00 - The power of the subscription model
36:32 - Automate when you can
39:07 - Reducing churn and increasing revenue
40:05 - Summary and takeaways

Need help reaching your business goals? Get it HERE

Download the PDF transcription and guide to Leveraging Financial Systems For Your Business


James: James Schramko here, welcome back to Today, I have a special guest, we’re talking about business-y stuff. Welcome Scott Orn.

Scott: Thank you James, great to be on the podcast.

James: You're a listener of the podcast, and you've reached out and said you'd love to share some ideas around systems and financial processes, and after my eyes glazed over, I said, "Yeah, sure, that sounds fantastic."

Scott: [Laughs] Well, what we're trying to do here is, you know, at Kruze Consulting we work with about 140 startups, and we have learned all the best processes, best softwares for new businesses to establish themselves on, and so I was hoping just to give your audience some tips, and get them going in the right direction with the best processes and best software services, and save them a lot of grief down the road and do it right the first time.

The shoebox of receipts

James: Perfect. So you've been working with And in that process, you've seen a lot of different approaches. I imagine when you first take on a customer, you would find some pretty shocking and horrific accounting practices and systems. So I'm sure that's true, right?

Scott: Oh, absolutely. We literally have CEOs come into our office with a shoebox full of receipts. Like, that happens.

James: Well, you know, I've met CEOs who wouldn't even know where the shoebox is. [Laughs] I'm often surprised at the lack of understanding around numbers by business owners, and it's certainly something that we've pushed to the front of our awareness. In the high-level coaching that I'm doing, we have to know our numbers. We got to understand all sorts of numbers, so we'll come back to what sort of numbers are important in a sec.

But over the years, I went through that process as well, where I'm keeping paper receipts for everything and doing printouts and then a once-a-year tax return, which I used to just dread, putting all that stuff out onto the huge table. I had a large table, it was 1500 cms, which is one half meters, which is pretty big. It's like, probably five feet or something, I'm not sure exactly, but five by five. And it was full of papers. And I would write everything down in a journal, and then I'd go and visit my accountant, and then they'd do the tax return.

A process upgrade

And then of course through that we sort of upscaled to the process where he would send a bookkeeper out to my house once each quarter,]]>
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509 – How To Match An App To Your Business Wed, 02 Nov 2016 01:47:33 +0000 Have you considered creating an app for your business? Have you considered creating an app for your business?
In the podcast:

01:33 - James’s brief history with apps
03:34 - A look at some stats
05:27 - Jarrod’s app experience
08:27 - Pokemon Go for Phys Ed
10:20 - The value of having an app
16:50 - Where do you start?
20:35 - What app makers need to consider
24:53 - Why hire a developer?
27:42 - Before going down the app path...
29:08 - Summing things up

Access exclusive business-building resources HERE

Download the PDF transcription and What An App Can Do For Your Business


James: James Schramko here. Welcome back to Today, I have a special guest who's been here before. But we're talking about a different topic. Welcome back Jarrod Robinson from

Jarrod: Thanks for having me James. It's always a pleasure to have a chance to chat.

James: Now we've spoken many times. You've brought a lot of value to our community. You've shared with them some of the things you've been doing with automated webinars in our previous series, we had a multi-part series, you spoke at SuperFastBusiness Live this year, and we're recording this in 2016. You spoke about some of the things you changed to really improve your business. I get the pleasure of working with you behind the scenes, talking to you about business stuff, helping you grow your business. I know you just came back from a big live event that you ran, which was very successful. Congratulations.

Jarrod: Thank you.

James: What we're talking about today of course is apps. We're specifically talking about matching an app for your existing audience. We'll have to sort of break this down a bit, but people who are following SuperFastBusiness will know that I recently launched an app for SuperFastBusiness. I got to say Jarrod, I was a little bit skeptical about it because it wasn't my first app. When you were helping me with this, you would have seen there were a couple of other apps in my account. I've been down the path before.

The last time, it was kind of difficult. I had an idea for an app that I was using with coaching clients. One was called Leverage, the other was called Wealthification. It was a bit of a trial to get people to develop it for me. They were already my second and third app. There was actually one before. My first blog, Internet Marketing Speed, had an app. Back then, some company created an app that was really just pulling in my blog and a few media things. It was OK, but it sort of invariably went out of date, and then I changed my domain. So it sort of dropped off the face of the planet.

But with the Wealthification and Leverage one, I hired someone to do it inhouse. They were kind of a flighty programmer and they ended up leaving. I don't know where the source code is, and they're getting out of date too. So I wasn't that excited about my fourth app. I've seen other people do apps. But we've been talking about your app experience, and I've seen how prolific you are with apps. How many apps have you made so far?

Jarrod: Well, I mean it would be around 100-plus mark for both Android and iOs. I'm sitting here saying that I have no idea how to program any of the languages bu...]]>
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508 – The Optimum Strategy To Health And Fitness Series With Jonny Deacon Part 3 – Lifetime Habits Fri, 28 Oct 2016 05:28:29 +0000 How can you achieve lasting health and fitness rewards? How can you achieve lasting health and fitness rewards?
Podcast highlights:

02:27 - The bride’s diet phenomenon
06:28 - What’s really driving you?
09:50 - The way people take in info
12:56 - Leveraging pain from a coaching perspective
15:51 - Do public goal declarations always work?
20:46 - Achieving long-term change
25:19 - Cue, routine, reward
27:08 - An example of negative habit formation
31:23 - A framework for habit change
34:38 - The power of community
38:26 - Exercise’s effect on other areas of life
42:07 - If you’re looking for a coach...
46:00 - Summary and takeaways

James will help you grow your business FAST - Click HERE

Download the PDF transcription and A Guide To Long-Term Health And Fitness

Part 1 of the series
Part 2 of the series


James: James Schramko here. Welcome back to our incredible series. You know really, it's quite exciting and revolutionary. Certainly for a lot of people listening to this, it's a first exposure or second exposure to this whole idea of DNA. This Optimum Strategy to Health and Fitness Series with my good friend Jonny Deacon has been mindblowing for me. Welcome back Jonny.

Jonny: Hi James. We're nearly at the end of the marathon.

James: It's amazing! It's like a massive workout. It's been certainly a long series. If you just arrived at this episode, you need to go back and listen to episode one, which is where we just covered DNA and Jonny introduced why we might be interested in it, what it is, we did DNA 101, how you can get out of that one-size-fits-all scenario and go to a more personalized training program. And we even covered my own fitness report, which was eye-opening.

Then we moved to the podcast two, where we talked about the foods that I should and shouldn't eat, and how my body processes everything, from caffeine through to vitamins and toxins. That was really interesting. We also covered the psychology, how we actually approach our training.

Then we're here right now in podcast number three of this series. In this one, we're going to be talking about the three pillars. Why discovery, leveraging pain, and the power of habit. So I'm going to hand over to you Jonny to take us home.

Jonny: Thanks James. I'd really like to kick this off by asking the question, what makes people give up and go from the impossible to possible? I believe it's centered around people really moving from shoulds into musts. Now for me, musts are about creating things which allow us to be pulled towards our desired results. In this case, with our health and fitness, these are actually getting up and running with three critical elements in and around these musts.

Discovering your purpose

Now the first one of these is quite punchy.]]>
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507 – The Optimum Strategy To Health And Fitness Series With Jonny Deacon Part 2 – Food And Psychology Tue, 25 Oct 2016 10:48:33 +0000 What can DNA testing contribute to your nutrition plan? What can DNA testing contribute to your nutrition plan?
Podcast highlights:

03:43 - Should you bother getting fit?
06:52 - Is it the best diet for you?
12:37 - Genetically-matched vs. standard weight loss
16:13 - The macronutrients that make up diet
17:27 - How sensitive are you to carbs?
20:02 - Carbohydrate sensitivity result
30:13 - Let’s talk about fats
43:38 - The internal story of saturated fats
49:18 - On the subject of protein
54:24 - The role of biomarkers
57:39 - Letting your body adjust
1:00:56 - Next marker: detoxification
1:07:27 - Antioxidants and recovery
1:09:47 - The Omega-3 requirement
1:13:27 - How much vitamin B do you need?
1:25:56 - Vitamin D: not just for bones
1:30:07 - Salt, alcohol and caffeine
1:41:28 - Lactose tolerance
1:46:49 - What determines gluten tolerance?
1:56:49 - A look at Kolbe in relation to fitness
02:08:07- Episode wrap-up

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Part 1 of the series
Part 3 of the series

Download the PDF Transcription and guide to How Genetics Can Impact Your Nutrition


James: James Schramko here. Welcome back to We are knee-deep in a journey into DNA fitness. We're in The Optimum Strategy to Health and Fitness Series with Jonny Deacon, and this is part two. To do part two, I need Jonny Deacon. Are you there mate?

Jonny: How are you James?

James: I'm actually, really good. Thanks in large part to my little, small army of health supporters who seem to be band together to work on me, the person, the body, to get me more flexible, to get me stronger, and fitter, and healthier. You've been a big part of that lately, Jonny. In our first episode, which if you haven't listened to, go back and listen to. Our part one was about why are we looking at this whole DNA thing. What is the connection to understanding ourselves with our fitness and what we eat? Why is that so important? So go back and listen to that episode if you haven't listened to it.

This episode, we're going to be revealing my diet report. So if you've been following along, in the previous episode, we were talking about my fitness report and what the DNA of my core structure is. We also talked about why a lot of health and fitness programs don't work and where DNA is going and how useful that is. We're also going to get into the mindset, the psychology of how we incorporate this fitness stuff. We're going to talk about Kolbe in this episode. So we're buckling in for an interesting ride.

In fact, in episode three of this series, we're going to be having a look at the three pillars of how you can have a great lifetime habit. I'm very excited about everything that's coming. There's been some developments too, Jonny, even since we last spoke.

Jonny: Yes James. I'm really excited to hear all the feedback. Certainly from my end,]]>
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506 – Are You Legal? Part 3 of 3: Legally Preparing Your Business To Sell Wed, 19 Oct 2016 04:05:29 +0000 What legal considerations can affect the sale of your business? What legal considerations can affect the sale of your business?
Podcast highlights:

02:12 - Why the legal side of a sale is important
04:42 - What are you actually selling?
05:55 - Shares or assets?
08:13 - Taking a look from afar
09:36 - The challenge of staff transfer
12:28 - Can it run without you?
13:33 - The question of confidentiality
16:31 - Who prepares the sale document?
20:02 - Getting the right advice
22:16 - Dealing with the emotions of a sale
22:49 - In cases of agreement changes
23:23 - Cover these bases
25:57 - The importance of a well-planned sale
28:51 - Communication is crucial
31:32 - Closing summary

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Part 1 of the series
Part 2 of the series


James: James Schramko here, welcome back to, and this is the third part of a three-part series, for the Are You Legal? series. If you've just arrived at this episode and you haven't heard episode one and two, please go back at or in iTunes and have a look for Are You Legal?

Part one, we were talking about setting the foundations, having the right structure. We talked about intellectual property and what to do with staffing agreements, onshore and offshore.

In episode two, we talked about the key agreements that you need to have in your business, and we prepared a fantastic guide, and my co-host on this series, Joanna, gave us some resource as well, things that you need to look for in your business, and we also talked about how to get your cash flow ticking along nicely. So it's a very important episode to listen to.

Today, we're at part three, which is about building your business to sell. So we're going to be talking specifically about the legal aspects involving a business sale, what you should be aware of, why this is important, and I'm going to introduce my co-host in the series, Joanna Oakey from Welcome.

Joanna: Thanks James, thanks for having me back.

James: My pleasure. We've had some great comments in the previous episodes, some people have mentioned that they've gone and made some changes to their business as a result of some of the things we talked about in the earlier episodes.

Joanna: Right.

James: Business up for sale, we hear about that. A lot of my students are buying businesses, and some of them are selling businesses, so it's something that's always going on. And of course one of the greatest investments we might ever make is in building our own business, and one day we might sell it for a profit, or multiples of its annual profit. So there's a lot of issues that come around, and I've been through this process a few times this year already.

Why look at the legal side?

So I would love to know,]]>
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505 – The Optimum Strategy To Health And Fitness Series With Jonny Deacon Part 1 – Why DNA? Mon, 17 Oct 2016 10:32:23 +0000 Can a DNA test help you get fit and healthy? Can a DNA test help you get fit and healthy? In the episode:

03:28 - An introduction to the series
8:00 - The health and fitness struggle
11:00 - Where DNA comes in
13:06 - The interior difference
18:20 - Does one size really fit all?
23:15 - Things you should look for in a DNA test
27:22 - How legit is the data?
32:47 - Why you should get a sample report
35:59 - Challenges of the training process
38:55 - Matching your workout to your genes
43:48 - James's power and endurance scores
46:40 - Genes versus environment
48:16 - The tortoise and the hare
51:23 - What James's genes mean for him
58:28 - What's your risk of injury?
01:03:37 - Once you know your injury profile...
01:07:24 - Why you shouldn't overtrain
1:10:20 - Recovery and oxidative stress
1:14:42 - Can we change our DNA?
1:17:56 - The price tag on genetic testing

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Part 2 of the series
Part 3 of the series

Download the PDF transcription and guide to DNA Testing And Your Fitness Plan


James: James Schramko here. Welcome back to Today, we're talking the optimum strategy to health and fitness. It's a series, and I'm doing it with my friend Jonny Deacon from the UK. Welcome to the call.

Jonny: Hi James! How are you?

James: I'm doing well, thanks Jonny. Part of it is thanks to you. You've been helping me out with some fitness and some ideas, some stretching videos. Today, you're going to be revealing my special plan. But first, I just want to let our listeners know why we're at this situation and give some backstory. Firstly, you can be contacted at I'm speaking with Jonny Deacon. He's an expert at health and fitness, but also, he's taking it into this new phase where you're combining an understanding of DNA, which is our genetic makeup and a few other things, which we'll get into in the show. If you haven't listened to the first episode series that I did with Anita Chaperon, go back and listen to that first before the show, where I talk about my discovery of how DNA can really change the way we think about ourselves.

From my own perspective, I'd built up my business to a successful level after a long career, I quit that, started my own business, built that up, created some income resource for myself, I created some time resource for myself and focused more on things like relationships and passions. Of course anyone listening to this podcast knows I like to surf. But what I found was my body was in a lot of pain, and it got to the point where I eventually had to go off and get an MRI scan. You know I'd tried massages, I'd tried chiropractors, I tried lots of things and everyone was telling me to eat green juices, and do this, and do that, and get a foam roller, and it was all very helpful. People in my community have been super helpful.

There's been a few key players.]]>
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504 – How To Scale Your Recurring Business Creatively Wed, 12 Oct 2016 09:23:27 +0000 Discover innovative ways to level up your recurring subscription business. Discover innovative ways to level up your recurring subscription business.
Podcast highlights:

03:28 - Fun versus authenticity
04:57 - The story behind Design Pickle
08:33 - What you can build when you solve your own needs
11:10 - Defining “agency”
13:39 - Focus on these customers
15:36 - A smart business model
16:15 - Who do you target?
18:35 - The retention numbers
21:19 - For those who “aren’t creative”
25:08 - Touched on so far
27:12 - Some smart advice
29:39 - Russ’s number one funnel filler
32:26 - Where the traffic goes

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James: James Schramko here. Welcome back to Today, I'm speaking with Russ from Design Pickle about creativity, and also I think we're going to go a bit deeper and talk about business strategies, because there's a real story behind this. So welcome to the call, Russ.

Russ: Hey, thank you so much.

James: Russ, it's strange talking to you when I'm used to seeing you in a pickle costume.

Russ: [laughs] I'm actually a retired pickle now. I've since hired folks. That's sort of the initiation here at Design Pickle as you must become the pickle.

James: That sounds tremendously motivating. So we're doing this interview. You know those guys in the side of the road dressed up as a hotdog. You're going to be able to do that.

Russ: It is, it is. It really tests the culture really fast to see what they respond.

James: I think one thing from a creativity aspect is that I do see little snippets of you on the social media. I don't think I've actually met you, but I have seen you online with Ezra's feed, and that's one of the reasons we're talking. I'm interested in finding out how can someone who's got their own business step away from the computer and actually get known to their audience. I mean it's a big question, and I'm going to guess that a lot of my audience are not going to strap on a pickle suit or whatever variation of a pickle that they might have for their business, you know, slightly different, perhaps a gherkin. They could be design gherkin, design onion. Do you think once that spot is taken that it's harder for someone else to come and do their own thing?

Russ: Well you know, the pickle is really a reflection of me. Not only do I love pickles, I basically wanted to do something with a brand with my next business that was just simply fun and light-hearted because that's sort of my personality. I'm a fairly, easy-going person. So that's where I would always direct people to look. Like what is your vegetable or pickled item of choice? Maybe it's not a cucumber, maybe it's a mushroom or something, but being able to find that and extrapolate that, that has been why we've been successful, not because we're super creative. It's just because it's really authentic to who I am and then the team around me who all sort of share this fun personality.

James: Does it have to be fun? I think that's a great articulation by the way, how you ended up with a pickle. It's a representation of you, your character. I'm guessing it's a way in my brand, it's a representation of me and my character. Silv...]]>
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503 – Are You Legal? Part 2 Of 3: Key Agreements For Your Business Fri, 07 Oct 2016 02:09:09 +0000 What key agreements support the relationships in your business? What key agreements support the relationships in your business?
Episode topics:

01:49 - The need for key agreements
03:20 - Agreements you should have
05:19 - If your business is online
07:29 - Why you shouldn’t just cut and paste
10:26 - When it comes to affiliate marketing…
13:52 - READ those clauses
16:40 - The subject of partnership agreements
22:01 - A quick review
24:35 - In matters of disputes
27:18 - Choosing your lawyer
32:13 - When emotions get in the way
36:26 - Improving your cash flow
40:43 - Look out for these things
42:21 - You need to communicate
45:33 - Being the first to get paid

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Part 1 of the series


James: James Schramko here, welcome back to This is actually Part 2 of a three-part series called Are You Legal?, where I have my special guest Joanna Oakey from Welcome back.

Joanna: Thanks, James.

James: Now if you haven't listened to the first part of this series, you want to go back and listen to Are You Legal Part 1, which is where we were talking about having the right structure, setting the foundations, protecting your intellectual property, staffing, and how to protect yourself from potential risks there.

And that leads us into Part 2. In this episode, we're going to be talking about the key agreements that you need to have in place for your business. We'll talk about disputes and contracts. We'll also talk about having some systems for cash flow. Also, you might look at that as a debt collection idea.

When we get into Part 3, we're going to be talking about building your business to sell. But we're not there yet.

So let's start off with key agreements. Let's talk about why we need to have key agreements in a business. We can't just make stuff up as we go, Joanna.

The importance of key agreements

Joanna: Yeah, absolutely. So I see good quality key agreements as something that's imperative to a business to help set the relationship between each of the key stakeholders in your business. So that might be your staff, your contractors, your suppliers, and importantly your clients as well. And business partners as well. So good quality key agreements give you the foundation to set up the relationship right from the beginning, and to help set the expectation between the parties so everyone knows what to expect, which then reduces the likelihood of arguments down the track.

James: How often do agreements need to be called upon?

Joanna: Yeah, well it depends how you view agreements. So I think I mentioned in the last episode that my driving belief is that agreements are not about just creating something boring on a piece of paper that is signed an...]]> James Schramko clean 50:35 502 – The Halbert Copywriting Method Part III – Reviewed Tue, 04 Oct 2016 08:16:18 +0000 Get people to read your ads from start to finish with Bond Halbert’s easy editing formula. Get people to read your ads from start to finish with Bond Halbert’s easy editing formula.
In the episode:

01:09 - An overview of the book
03:31 - Why Bond is an expert
05:02 - Gary Halbert’s way
07:50 - Where father and son differ
11:44 - How to keep people reading
15:23 - Never-before-covered topics
16:25 - Helping them decide to read
20:33 - The hunt for “that”
22:10 - Letting the formula seep in
24:42 - A simple beginning trick
26:30 - Some smart editing tips
29:18 - Apply these words with caution
30:15 - Should you use templates?
33:59 - Two kinds of writers
37:10 - Are you doing this with your copy?
41:54 - When picking a copywriter...

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James: James Schramko here, welcome back to Today, we are talking with pretty much a legend. Got my friend Bond Halbert on the call. Welcome.

Bond: Thank you, thank you very much.

James: Bond Halbert, son of Gary Halbert, brother of Kevin Halbert, son of Nancy. I mean, there's a good positioning in life, really.

Bond: I couldn't agree more.

James: And you got some nice kids as well, passing on the Halbert generation. Now, what we want to talk about specifically today is The Halbert Copywriting Method Part III, which is The Simple, Fast and Easy Editing Formula that Forces Buyers to Read Every Word of Your Ads. Bond, tell me about the title of this book.

What’s in the book

Bond: OK. First there's two parts. One, we kind of called the title The Halbert Copywriting Method Part III: The Star Wars Launch, because I always say that the power in your copywriting is research. It's knowing your prospect so well that you can trigger their impulse to buy that will, because you know what to offer them, you know how they speak, so you know what to say. You know when to say it to them. So you know all of that information.

"The first draft is the shortest part."CLICK TO TWEET

And then eventually, the second part of the copywriting process is where you've developed that unique hook, offer or solution, which usually comes out of the research. And then you put down in words, in a first draft. And usually, that is the shortest part of the entire copywriting process.

People think that copywriting is sitting down at a screen and piecing together little elements of copy and stuff like that. It's not. It's doing the research, doing whatever it takes for you to get into the creative mindset to come up with that first draft, and then the professionalism comes from editing. And you will hear other great copywriters tell you that, but you will never find anybody telling you how to do the editing, until now. And so I am working right now. I am actually writing Part I, and Part II as well, and Part III was ready first, and it was so needed and it was so new and everything that I went ahead and released that first.

And the second part, where I explain the simple, fast and easy editing formula that forces buyers to read every word of your ads, a lot of copywriters and marketers make the mistake assuming that people will read all of their ads. What they'll do is they'll write up some great copy, and they'll hand it to a friend, say "Read this and check it out, tell me what you think." Well, that person can't just say,"Well, you know, I'm kind of bored and I don't like this,]]>
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501 – 10 Classic Facebook Advertising Mistakes (And How To Fix Them) Fri, 30 Sep 2016 08:47:47 +0000 Are you guilty of these Facebook advertising slipups? Are you guilty of these Facebook advertising slipups?
In the episode:

02:07 - Are you tracking conversions?
03:18 - You NEED this pixel
06:18 - Target with dedicated audiences
08:52 - What’s a Lookalike Audience?
10:23 - Not all interests belong together
11:42 - Why you have to exclude
12:59 - Do you really need all those placements?
15:32 - Too broad or too large
17:16 - You have to have a strategy
19:28 - What you need to test
22:27 - Social proof defined
23:08 - The role that images play
24:53 - How to carry over social proof

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Download the PDF transcription


James: James Schramko here, welcome back to Today, we are continuing on a series that was very successful the first time around, and I brought back my special guest, Ilana Wechsler. Welcome.

Ilana: Thank you James, thanks for having me back.

James: That's because you did really well with the first episode, we were talking about 10 classic AdWords mistakes, and we were very kind and we told people how to fix them as well.

Ilana: Yes.

James: On that episode, which was 487 at, we provided a nice little infographic with the 10 mistakes, so you could use that as a checklist to see how you're going with AdWords. But this time, we're going to be talking about Facebook, because over at, you have been providing a service where you help people with their Google AdWords and Facebook advertising, just because you like a challenge, I imagine. And you've seen some of the common mistakes, and it's probably a good time to discuss them on this episode, which is 10 Classic Facebook Advertising Mistakes (And How To Fix Them).

Ilana: Yeah, sounds good.

James: Alright, so you've broken this into three sections for us, which is very nice. We're going to cover the setup, we're going to go into targeting, and then we're going to talk about the ads themselves. And I believe there's a rumor that you might have actually chucked in an 11th tip, a very special tip that will be the tip of all tips, but we need to cover the first 10 before we get there, right?

Ilana: That sounds right.

Mistake #1 - No conversion tracking

James: Well, let's start with the number one. What is the number one classic Facebook advertising mistake that you see when you go and set up someone's account for the first time and they hand over the agency and say, "Here you go, Ilana, help us out." What's the problem?

Ilana: Alright. So we audit a lot of accounts, and I've just sort of summarized all the really, the 10 mistakes that we see most people make. The first one is part of the setup, is they haven't set up conversion tracking. So that was one of our AdWords ones, but people do the same mistake on Facebook.

How to fix it
And you have to set up conversion tracking so you know what's working and what's not working. They're both equally important.

James: So just in a really basic sense, what does conversion tracking mean, like how does it actually work?

Ilana: Basically, it enables you to determine which ads are working for whatever goal you're trying to track, basically. If you're trying to make sales,]]>
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500 – Are You Legal? Part 1 Of 3: Setting The Foundations Mon, 26 Sep 2016 07:37:10 +0000 Set up the foundations of your business the right way by learning the fundamental steps and legalities of running a business. Set up the foundations of your business the right way by learning the fundamental steps and legalities of running a business.
Podcast highlights:

01:15 - Why you need to set up the right structure
03:02 - Typical business structures
05:40 - Risks to expect
08:49 - Taxes and expenses
13:06 - Protecting your trademark
14:44 - Easiest and cheapest way to protect your business
16:10 - What you can protect
18:34 - Things to consider when choosing a brand
19:31 - The best trademark right you can get
20:36 - If someone is using your brand name…
23:56 - Should you get help?
27:24 - Legal aspects of having a local staff
33:25 - Fundamental things to check
39:51 - Managing your overseas staff
44:46 - If you’re ever considering selling your business...

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Part 2 of the series


James: James Schramko here. Welcome back to Today, we're getting legal. Actually, I found a really nice lawyer. I'd like to welcome to this episode Joanna Oakey.

Joanna: Thanks James.

James: It's good to have you on the show. I love talking to you about legal stuff because you explain things so clearly, and you've got very, very good information. So when you said, "Hey, I'd love to come and explain some of the common questions that I get asked on the show," I thought that would be a terrific thing to do.

So this is episode one of a three-part series. We've got the Are You Legal three-part series. Part one is all about setting up the foundations for your business. So let's talk first, Joanna, about the structure of your business, because I think this is something that is like the fundamental step. If you're just starting in business or even if you've been in business for a while, there's a chance that you haven't got the right structure, and that could be very, very important at some point down the track.

Joanna: Absolutely. Structure is one of these things that can be a bit of a moving goal post. So often, when people set up a business, they start in a particular structure, something that's really simple for them. But then, they forget that they need to move the structure of their business as it grows. And indeed, quite often, people start off with a structure that leaves them so exposed. Their personal assets exposed. But they just have no real understanding of the implications of the structure that they've chosen.

James: OK. So now, we've got an international audience. Is this where we issue some kind of a disclaimer about the information you're giving?

Joanna: Ha-ha. That's right. Well, I'm an Australian lawyer, so I deal mostly with Australian businesses. I do deal with a few international-based businesses as well. We're talking specifically about Australia. But the things that we're talking about here today are really pretty universal. So the concept of choosing the right structure is different depending on the jurisdiction you're in, depending on what size your business is, and depending on what phase of business your business is in at the time. So this is one of the things where it's more important just to be aware of what the risks are and then to make sure you get the right ad...]]>
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499 – Video Marketing Tips Part 2 – Preparing For YouTube Success: Branding & Making A Statement & Creating A Channel Experience Wed, 14 Sep 2016 10:47:39 +0000 Discover how to build a brand and make a statement for YouTube success. Discover how to build a brand and make a statement for YouTube success.
Podcast highlights:

01:36 - What makes a successful YouTube channel?
04:16 - What is value proposition?
05:38 - Defining YouTube success
07:55 - Leveraging the power of search engines
12:46 - A quick recap
13:30 - Why branding?
17:20 - How congruency helps
21:37 - Poof! Pixie Dust! Dig it!
22:24 - Deep channel branding
31:25 - Powerful apps to use
34:47 - Music and rituals
37:46 - How to jumpstart success

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Part 1 of the series

Download the PDF Transcription and Guide To YouTube Success And A Great Channel Experience


James: James Schramko here, and I am back with poodle-loving, hair-dryer wielding, Brian Johnson. How are you, mate?

Brian: Hey, it's great to be here. Excited to talk about some more video.

James: Yeah, we're into Video Marketing Tips Part Two. This is a three-part series. You can go and catch Video Marketing Tips Part One on SuperFastBusiness blog or in the iTunes store where we see that and catch up with where we're at because we had a lot of fun with that particular series where we were talking old manner of video marketing. It was about basically how you can get started and then amplify and inspire using video.

Today, we are moving on though. In this series, we're going to be talking about preparing for YouTube success. I mean that's got a lot of 'start with the end in mind.' In particular, we're going to delve into branding and making a statement, and in fact, how you can actually create a channel and provide that experience for your customers to build your audience.

So, maybe we just get started, Brian. What would be the number one thing that successful YouTube channels need to do?

To have a successful YouTube channel

Brian: You know the thing that I see is that channels that are doing well upon discovery, even oftentimes, before someone starts watching, the channel makes a statement, the channel stands out, and it causes the viewer to want to know more, to want to explore more.

And that's something that we can all do with the great channeler, and thumbnail images, and more, and in the branding that you mention really plays a part in that. That's the thing that I noticed about the really successful video marketers is that they make a statement right from the go.

James: Right. So can you give me some examples or a couple of channels that we might look at to see this in action? And feel free to mention your own.

Brian: Yeah, absolutely. The real successful channels, let me just pull some up. Video Creators is a great example. You land on Tim Schmoyer's channel. He's in the same niche as I am, and those are the ones I'm most familiar with. It's kind of my playground. And when you land there, you see his icon is like a camera kind of thing.]]>
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498 – Life Behind The Scenes With Dean Jackson And James Schramko – Part 3 Of 25 Thu, 08 Sep 2016 11:33:07 +0000 Two friends do a year’s worth of catching up in one of Manly’s nooks. Two friends do a year’s worth of catching up in one of Manly’s nooks.
Episode highlights:

01:03 - As if no time has passed
06:38 - The attraction of longevity
09:47 - The bedrock that is email
14:31 - A long-term view of things
19:28 - What Dean actually does
21:12 - An algorithm lesson from a 10-year-old
24:14 - The cow that milks itself
38:26 - Delaying gratification
40:32 - When you’ve gotten the low-hanging fruit
46:15 - Saving people from the gutter
47:26 - Starting with the single-target market
50:06 - Are you aligned with your client?
52:50 - The secret to scaling
57:25 - Conducting the orchestra
01:00:53 - Would Richard Branson do this?
01:05:20 - Getting rid of steps
01:11:11- A big challenge for people

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Part 2 of the series
Part 4 of the series

Download the PDF transcription and 7 Inspirational Tips for Internet Marketers PDF Guide


James: Dean, our last episode was published the very beginning of September last year, and the one prior was almost the same day one year before that.

Dean: Imagine that. Works perfectly with my annual journey to Australia.

James: It does.

Dean: At this same time each year.

James: So, welcome back to Manly.

Dean: Thank you.

James: We're in a nook.

Layering experiences

Dean: We are in a nook. This is part of the nice thing about coming back to Manly again and again, is I'm discovering layering on top of each experience, insider knowledge that gives me a more enjoyable experience each time I come.

James: I was speaking to Noah Kagan on a previous episode, and he goes and orders the exact same taco every time, because he knows what he's getting. You come back to the same place, however, you are willing to explore.

Dean: I like to explore.

James: Right.

Dean: I have my favorites, that's why I call it layering.

James: For example, you could go to a different state or territory over five years, get five completely different experiences. But you have commonality with one core, but you're sort of fleshing it out.

Dean: That's true.

James: Yeah.

Dean: That is true.

James: We had an amazing discovery this morning as well.

What doesn’t change

Dean: Yes, finally. We found the breakfast place. I mean, you know, that's part of it, is when you come back...That's part of being an insider, I think. That's the feeling. I come to Manly now, and this is the fourth year,]]>
James Schramko clean 1:14:06
497 – Advanced Subscription Membership Techniques With Stu McLaren Fri, 26 Aug 2016 11:26:14 +0000 Get advanced tips for running a successful subscription membership forum from two experts in the business model. Get advanced tips for running a successful subscription membership forum from two experts in the business model.
Podcast highlights: 

02:35 - Where to begin
04:15 - Handling resistance when charging
07:00 - How to generate leads
09:03 - Free vs. paid membership
14:14 - If you don’t have an area of expertise...
17:52 - No product, what to sell?
23:05 - Avoid THIS mistake
26:18 - Segmentation is key
27:44 - How often should you turn up?
32:09 - The challenge of being open 24/7
38:59 - BIG takeaways
46:12 - A quick summary
46:40 - Where to put your focus on
47:46 - Selling memberships directly on the front end

Want to build a recurring business? James can help you HERE

Download the PDF Transcription


James: James Schramko here. Welcome back to Today, I'm very excited because we're talking about a sweetspot topic of mine, which is recurring subscription memberships. I've brought along an expert in this subject, and you might have heard about him lately because he seems to be super famous. He's all over the airwaves. I think because he's releasing a course about this. Welcome Stu McLaren to the call.

Stu: Thanks James! Happy to be here buddy.

James: Stu, you are publishing a course about this stuff, so I thought it would be a great time to get you on a call, and maybe we could compare some notes, ask you a few challenging questions that I get asked all the time in my own community because as much as members have heard me answer it, I'm sure they'd love to find out what you think as well because you have an extensive and deep  knowledge of memberships. You've put in together the tribe course, which is really phenomenal. Based on the videos that I've been watching, we really do sing from the same hymn book by the sound of it.

Stu: Yeah. It's funny, you know, we were talking, we've got a lot of mutual friends, and they've always talked and spoken so highly of you. In fact, just the other day, I was watching a video of you and Ryan Levesque where you guys were talking shop and membership sites actually came up. It was interesting to hear your perspective on a bunch of things, which hopefully we'll talk about today. But yeah, we definitely come from the same angle when it comes to approaching a membership site.

James: Fantastic. Because you've got this course, everyone out there is doing interviews with you. I've listened to a couple, and they're great. I listened to the one you did with John Lee Dumas recently, and he's always a great host. I think if someone's coming into this whole idea of membership sites, that would be a good background type of interview to go and listen to, to get up and running as to why you want a membership.

Today, I specifically want to take it up a notch. I actually want to turn up the flame a little more into the intermediate and advanced section. But before we do that, let's just get the easy stuff out of the way.

Can I still have a membership even if I have no list, no marketing skills, no product, and no expertise?

Can you start from scratch?

Stu: The ultimate question, right? So, here's the deal, I think today more than ever, it's easier to get started. One of the things that I'm seeing with a lot of clients is the ability to create a lot of momentum fast using Facebook groups. So if you're starting from scratch and you've got no audience, no list, no expertise, or anything in that nature, starting with a Facebook group is the fastest and easiest way to get started. Of course,]]>
James Schramko clean 50:32
496 – The Go-Giver With Bob Burg Thu, 25 Aug 2016 03:35:45 +0000 Significant principles from the best-selling book The Go-Giver Significant principles from the best-selling book The Go-Giver
In this podcast:

01:32 - Why short stories are enjoyable
02:33 - The log and the fire
04:41 - The law of receptivity
08:11 - The law of money
12:20 - The law of compensation
14:18 - You get what you expect
17:34 - The most valuable gift you have to offer is yourself
18:25 - The law of influence
21:02 - Implementing the ideas
24:54 - Take the initiative
26:34 - Action steps

Get more life-changing ideas from world-class experts inside SuperFastBusiness membership

An overview of The Go-Giver:


You want to be a giver and a receiver. [Click To Tweet].
Even if you don’t feel like smiling, just smile anyway. [Click To Tweet].
Make your win all about the other person's win. [Click To Tweet].

Note: There will be no transcription for this episode at the request of Mr Burg.

Get more tips for improving your life and your business. Click HERE

Enjoyed this episode? Be sure to comment on iTunes.]]>
James Schramko clean 27:37