It’s a second-order activity. It’s not as important as titles, not by a long shot. In fact, meta descriptions don’t influence your rankings at all. So why would you do it?
Why would you spend time on meta descriptions? Because you can influence the snippet that’s displayed in the Google search listing. And you can get more clicks. Because if it says something like copyright 2019, all rights reserved, that’s not very compelling. Whereas if it has a really well-thought-out value proposition and call-to-action in the meta description, there’s a great opportunity and you can create this uniquely for that particular page and do it on a page-by-page basis.
Again, starting at the homepage and working your way down.
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