Will: So this is going to be another prediction, that partnerships and content, partnership content, especially, is going to be way more powerful going forward. I mean, the best example is what we do. You’ve got an amazing audience. And for me to get my message out there to as many people as possible, it’s so good to just jump on the podcast and share my knowledge. And I think that’s going to be really powerful. Definitely in 2021, and going forward as well.
I think the market, or a lot of what’s happening at the moment is, there have been people who have been around and they’ve got a track record and their audience really trust them. As it’s getting a little bit more crowded, as it’s getting harder to build an audience from scratch, these people have already set themselves up in a really good, they’ve already proven themselves and they’ve been around for a long time.
Like, for yourself, you know, for example, you’ve been around for years and years, proven track record, really customer-focused. And I think a lot of people are looking to you for guidance. And for someone up and coming or for a new audience, it’s always a little bit harder to get that guidance.
So I feel like the partnerships in terms of helping each other’s audiences, partnerships in terms of going to each other’s podcast, sharing content with each other, collaborations, that’s going to be something that we see more and more of. Certainly with some of the YouTubers that I follow and watch, they’re doing more collabs, they call it, I guess, with other YouTubers, with a similar-sized audience and similar-themed audience. And I think that’s going to take off a little bit more in 2021 as well.
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