A lot of people follow my show who were just really interested in high intensity training. So they’re fitness enthusiasts, but they’re not business owners. And, you know, I enjoy creating content for them. And it’s interesting, I used to get a lot more feedback and emails, and lovely comments from people, which I should probably get less of now. But the difference is I actually earn income now, whereas I didn’t before, really.
And so it’s not enough to really, you can’t build a business off that type of feedback. You actually need to have, you know, a product and alignment with that. And yes, so I, as I said, I’ve shifted my focus from this kind of generic health and fitness podcast to really just focusing on, if you have a business in high-intensity training, yeah, how do you improve that? How do you make that successful? And we still talk about the fitness side of it, but only if it serves that target market. That’s kind of the filter. And it still does pay me a little bit today.
Sometimes I won’t do certain content, because I know it’s not going to really support the sale, or drive people into the membership. And that is my objective at the end of the day. So, yeah, I’m not so concerned about it now. And it’s gotten easier over time. But in that moment, in SFB, when I posted, ‘Look, this is what I’m doing.’ And I was trying to kind of justify it to the community and to you, saying like, “I still think it’s valuable. I’m still going to do it.” And it kind of occurred to me through some back and forth in the forum that actually I really needed to focus the content down.
Listen to the full episode here
See our products here