When running paid ads, there are two things most marketers often overlook.
Teach Traffic's Ilana Wechsler shares why copy and creative are just as important now (if not more so) to the success of your campaigns.
Number four, is that you really, really need good copy and good creative. I mean, it’s just imperative now. I see this all the time, where people are always so focused on their targeting, and micro-targeting, and targeting these small audiences and excluding these people and they’re focusing on the wrong thing. By far and away, targeting is important, of course, but creative and copy is so, so important to the success of your ads.
It is a war of attention out there. And if you can’t hook people in with good copy, so that people feel like you’re reading their mind, then they’re just going to scroll past. I mean, if you imagine yourself on Facebook, on your phone, your thumb is scrolling through, you know? So you have to stop people in their tracks. You need a good image, if you’re running an image ad on Facebook. You need a good landing page, you need a good headline. And, you know, you just kind of can’t get away with bad copy and bad creative anymore.
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