James Schramko here. Today’s tip is around content marketing.
If you’re finding the task of researching your market and coming up with a big idea and building out these huge automated funnels that all these crazy software tools do, and it’s just too big and you’re not getting there, I would suggest you consider single-topic content pieces.
It could be a short video like this. It could be a podcast episode. And with each one, you can create a valuable piece of information that people could go and download. That’s called a content upgrade, and you could get an email address in exchange for that. And you can build your business one little idea at a time. My website at superfastbusiness.com has hundreds of these individual posts, and that’s how I built up my marketing database, from little tiny single-topic episodes.
So try that. It’s an easy way to start, and it might be the best way to continue.
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