James Schramko here. Today I want to help you – if you have your own product or service that you are selling, a great way to help other people understand that your product or service is good for them is to produce case studies.
Now, I know you get busy in your business and it’s not always easy to gather up people who have had successes and to have them share their story. So what I suggest you do is create a system. Set up a scheduler that you can then announce via your PS in an email or on your website and ask people to share their success on your show or on your website. And then you just go through a framework, which might be where that person was at before your product or service, what sort of challenges or struggles did they have, what did your product or service do for them, and then what results did they have because of that. And what would they say to someone who was in the same situation as them? That framework can work well.
Now you’ve got a system that automatically fills your scheduler with those opportunities to generate case studies, and your business is going to be very successful.
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