Charley: I think that’s so fascinating, James, but to prove, I suppose to the point I’ll say, is that both you and I are in a position where we’ve seen behind the scenes, where for us, we go, ‘Oh, hang on. Big following doesn’t mean big success.’
James: It’s true.
Charley: But I think that’s such a minority of people.
James: It means success with a big following. But the problem with that is you go down to the supermarket, you can’t buy your groceries with a big following. They say, “Oh, that’ll be $300.” You say, “Great. I’ve got 50,000 downloads on my podcast. Are we good to go?”
Charley: The second they change that, I’m in, by the way.
James: You’ll win that game for sure. You’ll just go and buy the right traffic. But back to the point of this episode, what we’re saying is not all traffic is equal. Not all likes are equal. Not all shares are equal. If I were to go and put a free iPad giveaway on my website today, I reckon I could get more shares, likes, maybe some spammy second referrals, refer 10 people and double your chances or whatever. But are those people going to increase my profit in any way? I doubt it.
Charley: Probably not.
James: No, probably I’ll lose one iPad off my P&L.
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