James Schramko here. Today, I want to share with you something that may not be obvious when it comes to a fantastic technique to build up your sales conversions.
So, I’ve been using a waiting list in my business and it’s a really good tool to build up demand and to give you an opportunity to help a customer get to know your company before they’re ready to purchase. You could call it a velvet rope policy. But there is a situation where it’s not a good idea to have a waiting list and that is if your business supplies an emergency service.
If you fix things that are broken and your customers always come to you when they have a problem, kind of like an ambulance, then you need to have a way that people can buy straight away. And I will also say, even if you’re running a waiting list, it’s a good idea to have a fast track for your customers.
Even on my waiting list funnel, when people apply for the waiting list, the first email says, “If you would like to join now, hit reply and let me know.”
And a good percentage of my clients come straight through because they’re ready to go. Just like at Disneyland that fast track is allowing them to get through to the head of the queue. But it’s still valuable. So, if you have an emergency business, probably a waiting list is not going to help your business. And if you don’t then it probably will.