James: The big problem is, they make the course and no one buys it. That’s like, the most common one. How can people get, so like, I’m going to have someone say, but I don’t have any audience. I don’t have any audience, what do I do in that case?
John: Yeah, absolutely. Well, the reality is that you need to get traffic to your site so that they can buy. I mean, there’s no way around it, right? That’s what an online business is. Okay? So we have an online property, that’s great. We can create all of this, but we need to attract people to our site. And there are obviously many strategies, many traffic strategies that we can use.
The most important thing that we teach all the time, you know, and you, James, you always talk about this, yeah, we need to build our own audience. And that’s building our own email list. So we can control. Because building a Facebook page or a YouTube channel or Instagram, it’s not our business asset. We are building Facebook’s business, we are building YouTube’s business, and they are saying thank you.
James: And it gets serious, man, you know, like the news at the moment in Australia is Facebook’s going to switch off, they’re not going to let you link to any news source.
James: That’s pretty major. That is a catastrophe for users and for the news, because they’re very upset with the government trying to tell them how the privacy should work.
James: But the technology companies can just do a workaround. And you’re not part of the picture, you are the product. So what I do like about it is having it hosted somewhere where I have that domain. And of course, all my videos are still sitting in my Drive folder. And all our PDFs are sitting in my Dropbox. So we actually have all the bits and pieces.
My email database is sitting over there in Ontraport, and I’ve got a backup CSV hidden elsewhere. So you know, like, if the whole internet melted tomorrow, we would still be able to use our backups as they come back online and patch it up to wherever we need to.
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