James Schramko here. Today, I’m going to share something we changed recently that’s had a big impact on our business.
So, recently at SuperFastBusiness Live, I was chatting to my friend Greg Merrillees, and we were having a bit of a joke about the fact that he hadn’t designed the homepage for superfastbusiness.com. And he’s a great designer. He’s designed my SilverCircle site, he designed my book cover in collaboration with Kelly Exeter, he’s designed my logos. He’s a great designer and he wanted to design SuperFastbBusiness.
So, what I did is, I asked him if he would like to do it and he said yes. And we did, and we rolled it out to my team who faithfully reproduced the design which is now on superfastbusiness.com.
Now, my members of the community are saying, Hey, you know what, the previous design was good but the new one is great and it really reflects your values. And this is such an important reminder. Design is probably one of the quickest wins you can have online because your website is your business, it’s what the customers see. Design is critically important. And I’m not just talking about the way something looks, I’m also talking about the way something works.
I went through a similar expression from my clients when we updated our apps to make them easier to use. So, my tip today is, improve your design. Good is no longer good enough. If you want to have great design, you will sell more, you’ll convert more, it’s totally worth the investment.
I’m very happy with Greg Merrillees at Studio1Design.com. You can check out his work at superfastbusiness.com, have a look at our new homepage. Comment right near this video your feedback on my new website design at superfastbusiness.com. I don’t know if you remember the old one but it’s certainly a huge improvement.
My customers have noticed and that’s who I serve and that’s why it’s so important. So whatever your project is, whether it’s a book, whether it’s a website, even if it’s designing hoodies to give out at your event, make sure your design is great because great design will sell more.
I’m James Schramko. This is superfastbusiness.com.