Charley Valher is passionate about podcasting because of the many ways you can leverage it.
In this excerpt of our interview with the tech lover, he shares one of the main reasons he likes video podcasts and how you can use it to your advantage.
So why we love video podcast so much is it opens up the leverage, it opens up so many more things you can do. And there’s still some things you can do with an audio podcast, but video really is like the pinnacle at the moment.
So I’ll give you some examples. One of the ones we love to do is video snippets. So if you are going to make a podcast like this, we have someone go through it and pick out some key moments and cut that into shorter clips, which we can then use to entice people to come and listen to the podcast.
And the way I think of it, it’s like, you know, those people with the tasting plates that used to be at, like, supermarkets and go, like, Try this, in the hope you would buy the bigger product. It’s kind of the same thing where we’re putting out all these enticements across social media, and then enticing people to come to the podcast.
Now, that only really works with the video. The audio snippets don’t do nowhere near as well in that department. You can still do them. Again, if that’s all you’ve got, it’s a place to start. But that’s one of my favorite things to do with a podcast in itself, is really make those video snippets.
Watch the episode here
Need help with your podcast? Engage the skills of Charley and his team at ValherMedia.com
See our products here