James Schramko here, and you want to know one of the big differences in the products and services that my wealthiest customers have compared to the average person? This is the difference – the difference is that my wealthy customers have found an offer that actually gets people results. Shock horror! Right? Imagine getting people results.
Well, I’d like to think that my own products and services get people results, and I’ve always had that philosophy because I came from brands like Mercedes-Benz where they have really high-brand integrity. If your product or service actually works, if you could spend more time and effort making sure that you have a great effective solution then the few customers that you have in the beginning will be raving advocates and of course, you’ll be able to sleep better at night, too.
So, when I see people trying to flog junk these scammy MLMs or crappy fly-by-night products and services that are fads that will be gone tomorrow, I know they’re not likely to be in that million-dollar-plus club for too long without getting too much heat from some kind of regulatory body.
So, focus on solving your customer’s problem really well and you will build a fantastic brand to scale up and be very wealthy from.