There’s this thing called negative SEO. Who’s heard of negative SEO? It’s a real thing. Somebody doesn’t like you, and they want to sully your reputation in the eyes of Google.
Maybe they want to take your rankings away so that they can rise higher in the search results. Maybe they’re an affiliate and they don’t want you to rank because they want to rank and make all that money as an affiliate, and you’re the merchant. There are many reasons why they would want to take potshots at you, and it works. They hurt your reputation in Google by buying low-quality links.
Here’s another mind-blowingly, evil technique that they use nowadays, it’s even more effective: they pretend to be you contacting legitimate links, the owners of the sites that are legitimately linking to you that have really nice links and say, please remove the link. I do not want to link from spammy sites such as yours. And nobody checks. They don’t like say, Are you really from that company? They say, okay, fine. Screw you, I’ll remove the link. How do you stop that? You don’t. You watch it and then when that happens, you have to contact them. But this is an insidious game of cat and mouse where you have to be on top of it, watching for people trying to ruin you as far as Google is concerned.
So if you’re not tracking it, you don’t know that it happened. But if somebody removed a link, that was a legitimate link, you should be on that. There are so many services out there, tools that will tell you when you lose links, deleted links, like Majestic, Moz Link Explorer, LinkResearchTools.com. There are tons of really great tools that do this, Ahrefs.
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