Bumper stickers are not just for cars - they can also help grow your audience.
In this excerpt from our interview with Rachel Miller, the quirky mom shares one of the core strategies she used to help her client reach 1 million people.
Rachel: Basically, we have like three strategies, three primary strategies. I probably have like 15 strategies, but the three core strategies are, one: to wear a bumper sticker. So what that means is, what does your audience say about themselves that they’d almost, like, wear on their shirt or put as a stick front… Do you guys have that where they put sticks in the yard that say, My child’s an honor student at such and such school? Right now, my neighborhood’s like, plastered with it.
James: I don’t think so. In Australia, I think that would be very quickly removed. We have this “tall poppy” syndrome. We like to pull down people who are full of hot air.
Rachel: In the United States, they have these signs that people put on their front porch about, like, what happened good in their kids’ lives. And then they have bumper stickers that say like, 26 point something, means you ran a marathon. And so everyone who’s run a marathon sticks a sticker on the back of their car.
James: You’ll see a surf sticker on the back of a window, or a baby on board, maybe. Signs are funny here. Like, even rival real estate agents will push down the other players’ signs off the front yard.
Rachel: Here, we’re more pro signs. But the reality, though, is even in an area where they’re anti-signs or they don’t think of themselves as wearing a sign, we all wear a sign with what we do and what we say and how we interact. So like, a surfer would say, I’m a surfer.
James: Of course. You know when you’re following a surfer. Where I live is a surf region, right? And along the beaches, there’s all these tradespeople, and they have their vans. And they go for a surf during the day if the weather’s good. So like, it’s really hard to get anything built when the surf’s good, because all the tradespeople are having a surf. But you can see the stickers on the back window. You know, if they come to quote a job, and they’ve got all the surf wax sticker and stuff, you know, they’re not going to be there when the waves are good.
Rachel: If it’s sunny and there’s a good breeze, then no.
James: But I get it. I get the bumper sticker concept, or you know what someone would print on a T-shirt. It’s like all those individual cool kids who want to be individual, but they all look exactly the same, because they’ve got their standard sort of uniform.
Rachel: And we think that that’s, like, a high school thing, but the reality is, as adults we do the same thing.
James: It’s a life thing.
Rachel: We seriously do.
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