James here with a quick tip on driving traffic to your website that is different to a free ebook, different to a free strategy session and that is: create some kind of software tool on your website.
People love to link to these and visit them. Of course, it gives you a great opportunity to retarget visitors if you don’t collect an opt-in, maybe your tool is valuable enough you do collect an opt-in. You can see people like Neil Patel using this all the time. They pay developers, they put a good tool on their site. I think he’s got an SEO one.
I’m building a tool right now to calculate Effective Hourly Rate. So it’s an EHR calculator. Other people have tools that we link to and share. So think about that. What kind of tool fits with what you teach or what problem you solve? Could you get someone to develop and put it on your website that everyone can share and link to and drive a whole bunch of traffic to you?
I’m James Schramko. I hope you’ve enjoyed this tip.
Find more valuable tips like this at SuperFastBusiness Live 2020. Tickets available HERE
See our products HERE