James: I’ve heard of shorts, I saw something about we have to put a hashtag, and it’s got to be under a minute. Maybe I’m wrong. But I’ve asked my team to edit stuff for that. Can you just give us the skinny on shorts?
Brian: Yeah, you’re right. It needs to be under a minute. Shoot for 30 seconds or less. Make it fun, make it engaging. Choose one specific thing and talk about that. And above all, just know that we’re not trying to be polished, perfect. It’s more about the heart, the artistic, the creative. Talk about something that is business, talk about something that’s fun. You want to film it vertical.
I see no reason to get it, like I’m going to do most of my shorts with my phone. Like maybe, eventually, I’ll film in the studio and then edit vertical. But I’m kind of curious as to what’s going to happen if I keep it super simple and stripped down and focus on the story and being engaging, which is kind of where we were a minute ago, because that’s the heart of success, for me.
James: Scott told me when he switched from DSLR to Canon G7 X handhelds, his views doubled. They like the organic, more handheld, less polished. He still creates gripping content. But the way that he’s producing it has changed, which I thought was really interesting. And then we have to put #shorts?
Yeah, yeah, exactly. I’m glad you added that. You absolutely want to add, have to add #shorts to the title. Really important. I throw one in the description as well. I screwed it up. I published a short a few days ago, and I’m so used to long form content, and I published, and it didn’t have that hashtag, and I added it maybe two hours later. And here’s the deal, it’s okay. Like there’ll be plenty more shorts, but you don’t want to forget that. It’s important.
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