James: When it comes to courses, is there a particular type of course or structure of course that is your sort of hammer that you love to go and replicate as quickly as possible as your quick win?
Doc: Yeah. You know, that’s pretty interesting. Basically a course that’s almost like a DIY plus, like a done-with-you style course, I found that’s kind of like the sweet spot, because even if it’s the one-to-many style where it’s group coaching along with the course, I find that they can iterate a lot quicker because they’re putting out the product, but they’re constantly getting feedback from their target audience that have already committed to buying something.
And now, making different iterations of the same course or their marketing funnel or even an additional course, it’s so much easier, because you’re getting people that are giving you feedback. I don’t know the percentage anymore, but I remember Teachable used to print for theirs how many people would buy courses, when it was just course, and then they wouldn’t complete them. It was just, I mean, it’s so overwhelming.
But I find that when it’s a done-with-you service, people are more engaged, you get the people that are on those weekly calls. And now if you’re recording that, you can repurpose that content and you can get better on your messaging, how people are using natural language, and then I can quickly iterate on the funnel that they have.
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