James Schramko here. I’m in a car park and I just found a cute little car. Can you see that there? It’s a green A-Class. Now, many years ago, I was in charge of a department that sold that car, and they were a very unusual car at the time, and some extremely unusual colors. They also came in a color called African Violet. But I had an amazing discovery, that the best person to get information from as to how to sell this car, was the customer.
Because when these customers bought a car like that, they were able to defend their decision, because everyone around them was saying, “Why did you buy a car like that?” So I would ask them, “Why did you buy this?” And they would tell me amazing stuff, like, “Oh, it’s easy to get in and out of,” “I liked that it has plastic bumpers so that I can actually heal it if it bumps into something, the sun will get it back into shape,” “It fits into my garage,” “It’s safer in an accident.” These were all the reasons they gave me, and I used them with new prospects and it increased the chance of the sale.
So my tip today is if you want to know how to sell something, ask the people who are already buying it.
See our products HERE