James: Emails are still, they’re the most important thing. You know, our previous guest on episode 784, Dan Norris, who’s built an eight-figure business through really great marketing and branding and storytelling and social media, at the end of the day, he said email is still king for them, too. So yeah. It’s often overlooked, and it’s dismissed easily. Like, you know, people talk to me about membership solutions that include the emails in them, like, they really like the all-in-one thing, and there’s a good case for that.
But when you’re putting email in there, then I think you’re missing out on some of the magic. When you have a very powerful system like we do with Ontraport, and you do with Infusionsoft, the ability for them to talk hand in glove, and to share deep integration with the tags and sequences, it just opens up so many options. For example, the one that I asked you for, and you integrated, was the slipping away sequence. To be able to ask someone back when they’ve stopped visiting is absolutely a game changer. That could take the lifetime value of a client from $500 to $2,500.
That one email saying, ‘Hey, John, it’s been a while. Is everything okay?’ And you say, ‘Yeah, mate. I’ve got a brand new Black Hops game, and I’ve been a bit absorbed in it lately. Yeah, I should come back and work on my business a bit.’ You know, you get in that conversation, they come back. So what you’re telling me is we can build the experience around any combination of stages they’re at in the course, levels they’re at in the course, completions in the course, firing off tags or sequences based on if they visit a page, click a button, watch something; this is all deeply integrated. Is that what you’re saying?
John: Yeah, that’s right, deeply integrated with your emailing system CRM. And that’s why people like you, people who have five-figure businesses, six-figure businesses, seven-figure businesses, and more, they’re switching to 10XPRO, because of that deep integration, because of that deep level of automation and segmentation that you can do. Because now, it’s really up to you how you want to do it, right? Because now, let’s say, going back to an example, this person just reached 25 percent of the course, great.
That’s a great opportunity to send them a quick email, very simple email, ‘Hey, awesome. I just noticed that you completed 25 percent of the course. Keep it up, let me know if I can help you.’ And you love to do these types of things, where then, it’s a personal email that comes from you. And then they reply back to you, great. Engage with them in that one-on-one conversation. They’re going to love you, they’re going to trust you more, they’re going to go through your course.
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