James: What are you looking for on a sales page to know if it’s got the essential elements?
Will: Awesome. So maybe I’ll go through step by step and talk through, you know, what I’m looking at first.
The very first thing is probably something that a lot of people don’t expect for a copywriter to say, but I look at copy flow or how the page looks. Because no matter how good your copy is, if it’s chunked into massive blocks of text, the writing is small, if it’s not punctuated properly, there’s no paragraphs, it’s really hard to read, and no one’s going to spend the time to go and read through it, or very little people are. So number one thing I look at is, is it easy on the eyes? And I’ll scroll down the page, and I’ll have a look at how they structured everything. And if design is good, then I’ll start actually getting into the copy itself.
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