James Schramko here and today I want to talk about a very small change that can have a very big impact. I love this expression that small hinges swing big doors. I’m not sure who to credit with that, but I’m sure someone very clever came up with it. And I use this a lot in my own business. I remember following Eli Goldratt, who published some fantastic books, one’s called The Choice and the other is The Goal.
And he had this idea that the more complex a system is, the simpler it is to change the entire system. So that really relates to the hinges on a door. A door is a big item, it’s heavy, but with a small hinge it can go from open to closed over and over again. So think about this in your business.
What are the small hinges that could swing the big doors? Maybe you shift from one-time to recurring. Maybe you add an upsell somewhere in your process. Maybe you improve the follow-up system that you have. There will be small changes you can make, even if it’s just changing a team member, that can make a profound impact on your business.
Hopefully you can find that. And remember, it’s the small changes sometimes that can have the biggest impact.