One of the interesting things that I noticed in my own business, checking conversions, is my help desk has an enormous amount of conversions. Nobody in my help desk is a salesperson. They are support people, they’re simply there to help solve people’s problems. Someone comes to our help desk, they have a challenge, problem, issue, a question, we solve it to help that person be better off, even if it’s sending them to a collaborator or a competitor’s website. We just want the person to be helped out.
I remember seeing some Christmas movie when I was a kid. And the person in the store sent a customer to the other store to get what they needed. That is genuinely looking after people. That is values and integrity-based selling. And you don’t need salespeople per se. If you have people coming in who are just trying to order, you need an order taker who can assist people in a smooth and with integrity-type fashion to move people to where they need to get to, so that they have the best possible experience that’s going to put your company in a good stead.
It’s actually no accident that the support levels we offer at SuperFastBusiness are derived from what the standard was at Mercedes-Benz. I came from Mercedes-Benz and I wanted Mercedes-Benz’s levels of service, which is why we have such an effective support team at our business compared to many people in our industry. I could go and submit a ticket for software and not even get an answer for a week. It’s just not good enough. Or I can send an email to some large company and their reply back, sorry, this address is not manned. You need to go here, submit it to them. I mean, that’s outrageous. In 2020, there’s no reason to have a [email protected], if you’re serious about making sales. That’s like anti-marketing.
And there’s no excuse not to have a good team when you can have a full-time team member looking after your business for about $600 USD per month. And if you don’t know where to get one, go to VisionFind.com and the team there will find you a team member to handle your support.
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