Okay, so when it comes to promoting a podcast, relaunch or a new podcast, I think we have to be realistic that podcasts are an extremely saturated market. And we’re asking people for their valuable time and attention when they put that earbud in their ear. And we’re saying, We want your exclusive attention, you know, when they’re driving along, we have to compete with all the other podcasts. There’s certainly millions of podcasts.
I think, you know, if you want to put the effort into driving a launch, then you would probably treat it like a product launch. You’d have to think about, what is it the customer actually wants? What result do they want? What are they excited about? And put that in front of them.
Things you could do around it might be a challenge. Certainly got to have prizes from the guests. It’s a big ask to ask a guest to promote your podcast because most guests are being on your podcast because they want more audience. They’re there to get audience, not to give audience. So you have to put together material for them that makes it very easy to share an episode. Nice banners, some pre-written tweets, etc. Tag them on your social media when you promote the show. Let them know when the email broadcast goes out, or follow up with them and see how they’re going, if they’re getting a response so that they can keep juicing it up.
I know one thing that’s good for my podcast guests is when we’re doing the top 10. Some of them want to be in the top 10, they will get another rerun, they’ll get listed again on my podcast, they’ll get more downloads, because people go back and listen to the top 10. So they can actually share that, in the phase where you’re coming up to talking about the top 10. So maybe you seal off or do a series or a season or some kind of special collection for your first few podcasts out of the gate.
And of course put some paid advertising behind it and let your guests know that you’ll be spending money to promote them and get them new audience and you’d love their support. So there’s may be some ideas that could possibly help you.
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