James Schramko here and I want to share with you a technique which is called stacking.
So, many years ago, when I still had a job, I was learning about growing businesses. I was reading from people like Jay Abraham. And he mentioned this technique called Triangulation Deals which is essentially, if you need something but you don’t directly have access to it, you might find someone who can help be the bridgeway to that.
So I’ll give an example. There was a brilliant marketer at the time called Dan Kennedy. And I wanted his material but I didn’t want to spend the money to buy his courses which were actually quite expensive at the time. So, I found a business owner who really wanted to improve his business. And I said to this business owner, if you buy me these course materials, I will study them and go through them, and I will apply them to your business until you feel like you’ve had a huge return on investment.
So he purchased the courses, the materials, gave them to me, I then studied them and worked on the business. So we were able to barter in effect, and I got what I wanted. And he got what he wanted. In fact, he went on to get a Mercedes-Benz franchise and made millions of dollars because of the introduction I was able to make with head office at a time that was critical for him when I was looked upon favorably by Mercedes-Benz. So, that’s where the stacking comes into it.
Stacking is simply applying one technique on top of another. I used the Jay Abraham technique to get the materials and then I use the information in the materials to apply to the business, and the business took off. So when you get a good technique from here, and a good technique from there, and you put them together, that’s when you get some massive growth.
That’s why I’ve been helping businesses with the four main levers that are really going to get their business going. Because if you change just one of them, you can get a good result. You change two of them, you can get a great result. You start tugging on three or four of those levers, you can get exponential results.
So, I hope you’ve enjoyed this training. If it’s useful for you, let me know wherever you see this video. But go out there, apply a couple of techniques together and start stacking them and see what sort of compound results you get from that.
I’m James Schramko, I’ll catch up with you soon.