I like to promote all content with a small amount of money. So what do I mean by this?
Let’s say you got $1000 in marketing budget to spend. I think it’s like poker, right? You go to the poker table, you got a $1000. You’re not going to spend $100 on 10 hands equally. You’re not going to treat each hand equally because they’re not the same. You’re going to spend $10 to look at your first cards. And then you’re going to spend more if the cards are good. So it’s the same with content.
Let’s say I want $1000 in marketing budget to spend on promoting 10 pieces of content. I’m not going to spend $100 on each content. I’m going to spend $10 on each, wait to see what the feedback is, find my two best pieces of content, and then go put the rest of my money just on those two pieces of content. Because I’m listening to my market and my market is telling me we like these pieces of content. I think all my content is great, but it’s not. I listen to my market to tell me that and I test it with a bit of money.
So promote all your content with a small amount of money. And then whichever ones are good, you go all-in on those ones. And we have content that we promote evergreen.
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