Checkout pages are obviously, really important. Because when the customer gets to that point, they’re ready to make a purchase.
It’s a critical point in the funnel. And I’ve seen it time and time again, how many issues people have with their checkout pages. They’ve got too many forms in there, they had so many barriers to entry.
But when you’re building that checkout page, you really want to be rock-solid and ready to go. That’s going to be the point where people can smoothly transition-in and say, Here we go, I know what I’m buying, I know exactly how the process and the transaction is going to be. This is what I need from you to make it work. And this is what you’re going to get.
A few of the pointers that I’ve put up here: reiterating features at the top of your order form. So people know, this is the feature that you’re going to get. This is the utilization of the product or the service that you’re going to get. A really easy one.
Down the bottom, you’ve got adding proof badges for more social proof. And this social proof could be really anything. Things that we’ve seen work really well in the past are things like SiteLock and McAfee, you know, “locked and safe page”, because it’s been approved by third-party works really well, anything that’s got a money-back guarantee. And all these things just add social proof and trust and build that rapport with the client.
So the one after that is the video. Now, this one’s pretty rare. And you’ll have to split test this to see if it actually works with you. Sometimes I see it dropped conversions a little bit, but adding a video that actually walks you through the order form and someone basically saying, Hey, welcome to the page. My name is Stephen, and I know you are here to buy this product. Here’s the picture of the product. Here’s how it looks. All you got to do now is put your name, email, phone number in and you’ll get taken to the Thank you page. If you got any questions, give me a call on 04-blah-blah-blah-blah. Look forward to speaking to you soon. So the video is essentially just like a walkthrough.
Below that you’ve got the phone number or Skype. One thing, I don’t think I put it on there. But live chat works phenomenally well on order forms. If you don’t have a live chat on there. You have to do it. It’s just low hanging fruit. We did that with our event recently and the amount of people that come through that ask a question on live chat that say, Oh, yeah, what time is it? you know, FAQ, where is the hotel or what’s the best place? When does this run out? Or how many of these are left? It’s just super, super easy. People just want to sit behind computer and just message you and just say, Oh, I just want to find out this information. So live chat is really good.
And then lastly is testimonials. Again, pretty straightforward. Get your testimonials and put a picture of someone up there. People like seeing other people. That’s where I think one thing that these guys could have improved. Videos I think, is a bit clunky. You don’t add too many videos on an order form because at the end of the day, the job is to actually process the order. But a picture of someone and then explaining a little bit about what they do could work really well.
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