How To Massively Increase Your Open Rates

Podcast (sfbtv): Download (Duration: 0:56 — 13.5MB)

Ok, so I’m down here at the shops, and I’m here because I’m got some posting to do. Actually, a bunch of envelopes. And really my tip for today is, even though you have an online business, remember to use offline marketing strategies.

When someone gets this in the post, it’s guaranteed they’re going to open it. It’s going to go straight to their house. There’s virtually nothing in their post box these days, so it’s rare, it’s a physical package, it’s fun to open, there’s something nice inside it. So use that.

I just keep a stack of envelopes right next to my desk, something to write on. It’s good if you have things to send. In my case, a book is a great thing to send to someone to get a really high impact cut-through. So use offline marketing techniques for your online business.

Hope you’ve enjoyed this. See you tomorrow.

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