James Schramko here. What do you do if your customer who’s paying you doesn’t attend regular sessions? So this can happen and it can be concerning. There are a few options.
You could change the way that you communicate your program so that people have a different expectation when they come in. You could change the program if it’s not working the way you intended and you could clearly communicate that to your audience. You could help educate them on how it’s supposed to work and there are many devices you could use especially online. You could send out a personal video using a tool like Bonjoro. You could send an email for people who stopped consuming. I use a tool called Intercom for this. It’s called a slipping away sequence. If someone stops using then I’ll actually invite them back. I’ll check in with them and see how you’re going. I also keep a register of my top clients and stay in touch with them and, in fact, I’m thinking about my very best clients all the time. We do local meet-ups as well so that I can communicate with people on a regular basis. And we even do an annual event like SuperFastBusiness Live so that members can come together.
So there’s a few ways that you can encourage people to interact. If all of that fails, try other things like changing the frequency of the interaction, changing the style of the program. Perhaps, instead of online, your audience will be better suited to receiving something in the mail once a month. There’s so many options for you to try and these are just a few of them.
I hope this has been helpful. So if you have customers who haven’t been turning up, maybe you’ve got an answer from today’s session.
I’m James Schramko and this is SuperFastBusiness.com.
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