Let’s get some clients really fast. Is that cool?
Alright, so one of the things is, what do you do well? If you can answer these questions and some of the things that I would encourage you to do, and you can do this fairly quickly, is you want to be very clear about what you do well, what are you an expert in? But one thing I will tell you in this room is I encourage the consultants that I work with not to hang out with internet marketers. Okay, now that might be a really strange thing to say.
I’m not saying don’t hang out, be friends and learn from internet marketers, but don’t listen to what internet marketers charge for their services. In the community of the service base consultants, we tend to devalue what it’s actually worth. Because we know that we can buy a website for $500 or a thousand dollars fully done, opt-in from the market, yes?
Outside of our world, the digital world, the online/offline space, they still think that it would cost tens of thousands of dollars. Domino’s Pizza spent $3 million on an app last year. That’s Domino’s Pizza in Australia. Three million on an app, right? One of my consultants just closed a contract for a $1 million website. It’s gonna take 12 months to deliver on that website. A million bucks, not $500, not $5,000 a million dollars. So, understand the market has a much greater perception of value of these skill sets than we have in the communities that we hang out in, right? The mindset is much bigger out there. And let me tell you, they’ve got the budget to pay for it as well, right? So what we do well is really important.
Second thing is, what is the greatest benefit that you can deliver? One of the things that I encourage people to do is just write down what’s the greatest result that you can deliver to your clients, right? What if, from what I learned or what I do, if I’m a great Facebook advertising person, I’ve got great skills in targeting, I know how to remarket; we know how to create multiple ad sets to do multiple testing. We drive out our business through looking at analytics to actually maximize our returns for our clients’ investment. And in doing so, we maximize the chance for conversion results. Right now, according to some of the advertising experts on AdWords, over 61 percent of AdWords accounts are not optimized correctly. Would that be fair? You’ve seen Ilana, lots of not optimized accounts.
So, if I was an AdWords person knowing this in the market, I’d be doing AdWords audits to help myself to lots of opportunities with new clients. And it doesn’t take much to do to get to get it right. Okay? So, what’s the greatest thing you can deliver? Who will benefit the most? Now, this is where you want to think about who the prospective clients and customers are. They’ll benefit the most from what you do. I’m going to show you a really fast way on how you can get into these people, so they’re willing to sit down with you. That’d be cool? Okay. Are you with me, or are we okay? All right.
So, okay, a fast game is a good game. So, who will benefit the most is a key thing, and sometimes list clients, so one of the people I often talk about finding and identifying a niche market, because you can actually create a productized service to a niche where if in a vertical, you understand that market, you can replicate what you do, so your costs are going to be lower and you’re able to actually manage and scale much more effectively. However, sometimes what I also say to people is let the niche find you, rather than you find the niche. The way you let the niche find you, if you talk to businesses, you share your ideas and get feedback and see if they can benefit from what you do. And often you’ll find somebody puts up their hand, says “Yes, we’d love to do that,” you’ll learn from that business and that niche then opens up to you. Does that make sense?
Access more SFB Live presentations inside SuperFastBusiness
See our products HERE