So if you run a weekly Q&A, you could actually answer those questions in a generic way. And then you could take that piece of content and get it cut up into little bits and distribute that across social media.
But if it’s highly personalized, then what I would recommend you do is just make notes when you’re doing your Q&A, and then straight after the Q&A then make the generic version of that content which you could then put across social media.
And the best thing about it is you’re working off actual questions that have been asked by your real paying customers. So the intent is there. The avatar is all in check. The message will definitely land with your perfect audience.
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