James Schramko here. I want to share with you a tip for business that will help you build a massive amount of rapport with your audience.
It’s slightly unconventional in one way, because you know how we’re always used to serving people before they become a customer? You know, that top of funnel, the pre-sell, trials, demonstrations, etc, all these things to show people how great we are before they become a customer. Well, I want to talk about after they become a customer. I want to talk about serving people past the breakpoint. That’s right.
When someone says they can’t continue and they have to stop, when they need to pause, etc. or they have a situation, imagine serving them beyond that point. How much goodwill would that generate? How would they feel about you when their tide turns in the future and they are in capacity to come back? What we’ve been doing in our own business is when a client has to pause or leave or cancel, I’m still serving them for a period after that, as if they were a full-blooded customer, because I know they’re going to appreciate it. That’s when they know you care. That’s when they know you are there for them. They’ve already proven and validated they are a perfect prospect. They’re just having a difficult situation.
So consider that for your business. How can you serve people past the traditional breakpoint, instead of dumping them like a hot rock and proving to them that you only cared about the cash? Serve them beyond when it would be expected. That, I think is probably even more important than the pre-sell.
So I’ll leave that thought with you. Let me know your comments near this video. Catch up with you soon.
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