James: And in our case, I’m the business owner. I’m creating content. And I’m doing a bit of the strategy, thinking about what I want to talk about, like you know, I want to have Gert come on and talk about what we’re doing with SEO. Like, that’s my decision. After me, after I record, it’s then team. They take over. And I don’t log in and tune-up my website. I’ve got team members to do that. So what we did is, we brought you into our team, into the Slack channel, and we created an SEO channel and you were dealing directly with my webmaster and a couple of other team members who are involved in content.
James: That made it much easier for me, because I’m not the one that’s going to do the stuff. It made it really easy for my team to deal directly with the person who’s consulting on this and actually directing the changes and what’s happening.
How did you find working with our team, and is this the sort of process you do with others?
Gert: Absolutely. We either have people direct their questions about the audit, etc. to a help desk, so we use Help Scout, normal help desk ticket system just to get things in order and make sure those tickets are answered first. And another option we offer is connecting directly to the Slack channel of our clients. We usually have, like, a period of 30 days after an audit where we assist clients and their team or their developer with questions. So we even might have a freelance programmer who was not sure how to implement something, so they can direct their questions directly to us. So it gets done in a more efficient way.
And we also make a point in walking people through the audit. So the audit might be, I think the current version usually comes out at about 60, 70 pages full of information, screenshots, explanation. Every part has their analysis: why this is important, how it affects your rankings, what you can do to tune it, etc. But it’s a lot of information. Okay? So we make a point in usually recording a video explaining the audit, and then very often, we’ll jump on a call with clients or their team or their CMO to really talk about the analysis more in detail so the information gets really clear. It’s a lot of information. You get, like, a 360-degree insight into what is right now happening with your site, what was working, what’s not working, what might not be a good idea that 10 years ago seemed to be one.
And we really want that the information comes across in the appropriate way, because we’re trying to see results. Basically, we have a focus on getting a research site audit ready for a great case study we afterward want to publish. So that’s our approach. And this really requires that the changes are getting implemented in the correct way.
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